Asians in Advertising

Suzie Bao and Lori Corbett
  • 5.0 (15)
  • SOCIETY & CULTURE
  • UPDATED BIMONTHLY

The Asians in Advertising podcast is back for Season 4! Tune in for revealing conversations with co-hosts Suzie Bao and Lori Corbett. This season highlights the personal journeys and behind-the-scenes experiences of AAPI trailblazers who are reshaping the advertising world and beyond. Expect candid stories with unexpected twists, celebrating cultural experiences, exploring workplace visibility, and showcasing how these leaders have navigated both personal and professional barriers with resilience and grace. Follow Us: @asiansinadvertising Website: asiansinadvertising.com

  1. Full circle with Lisa Bull, Partner and CMO at Yobo Spirit House

    02/27/2025

    Full circle with Lisa Bull, Partner and CMO at Yobo Spirit House

    In today’s episode, Lisa Bull, Partner and CMO at Yobo Spirit House, shares her career journey and discusses the power of networking and following your own path to success. Tune in to hear more about Lisa's full-circle journey. Bio: Lisa Bull, an award winning marketing executive, crafts insight-driven strategies for Fortune 500 brands targeting B2C and B2B audiences. With expertise in developing content that connects with consumers across linear, influencer, digital, experiential, branded programming, and shopper marketing—she drives brand engagement across various points of the purchase funnel. Lisa's extensive career spans brand management, consumer products, membership retention and engagement, retail marketing and sales, and consumer marketing roles at renowned entertainment companies like Paramount Global, Classic Media, (RED), and the Tyra Banks Company. Beyond her professional sphere, she actively supports women and emerging diverse executives, collaborating with organizations like She Runs It, FutureNow Media, Chief, Asians in Advertising, Asian American Collective, and GenHERation.

    38 min
  2. Charting a non-linear career journey in creative leadership excellence with VP, Executive Creative Director Cenon Advincula at IW Group.

    02/13/2025

    Charting a non-linear career journey in creative leadership excellence with VP, Executive Creative Director Cenon Advincula at IW Group.

    In this episode, we sit down with Cenon Advincula, VP and Executive Creative Director at IW Group, to explore his inspiring non-linear career journey. From his early days in academia to leading a dynamic creative department, Cenon shares how following his passions and embracing unexpected opportunities shaped his path. Tune in for insights on creativity, leadership, and building a legacy in the ever-evolving creative industry.

    20 min
  3. Authentic leadership with Michelle, SVP of Customer Success at Gannett Media

    01/30/2025

    Authentic leadership with Michelle, SVP of Customer Success at Gannett Media

    In today’s episode, Michelle Ngo, SVP of Customer Success at Gannett Media, shares her career journey and insights on authentic leadership. Tune in as she discusses the importance of staying true to your values, leading with vulnerability, and being intentionally available for your team. Michelle is a seasoned business leader with over 20 years of experience in sales, client services, marketing, and media. She has a strong track record of leading large teams, driving operational excellence, and spearheading transformational initiatives across multiple functions. Currently, Michelle serves as the SVP of Customer Success at Gannett Media, where she leads the organization responsible for delivering exceptional service to customers across various channels. Before joining Gannett, she spent more than two decades at Yahoo, most recently as Senior Vice President, overseeing the Global Client Services and Operations organization. She began her career at Yahoo as an Account Manager and grew within the company, gaining deep expertise in client engagement and operational leadership. Michelle holds a Bachelor of Arts in Psychology with a concentration in Pre-Medical studies from the University of Virginia. Outside of work, she enjoys spending time with her family and can often be found cheering on her two children at the baseball field or on the volleyball court.

    31 min
  4. Breaking Through multiple barriers to land his dream job with Venkata Bhonagiri, Senior Partner, Group Director, Data Strategy and Analytics at Mindshare.

    01/16/2025

    Breaking Through multiple barriers to land his dream job with Venkata Bhonagiri, Senior Partner, Group Director, Data Strategy and Analytics at Mindshare.

    In this episode, we sit down with Venkata Bhonagiri, Senior Partner and Group Director of Strategy & Analytics at Mindshire. Venkat shares his incredible story, from growing up in a small, remote town in India to navigating the culture shock of moving to a major city and eventually immigrating to the U.S. Along the way, he overcame numerous challenges, including limited economic and cultural resources, and forged a path to success in the field of Advertising. Tune in to hear his inspiring story of resilience and perseverance and how he generously gives his time and wisdom to the student, immigrant and advertising community. Bio: Venkata Bhonagiri is data strategy and analytics leader based in Chicago. He has over 15+ years of experience in media, business strategy, insights, and analytics. He developed, integrated, and scaled core service offerings, for large media organizations. In his current role, he spearheads cross channel data-driven planning, audience strategy, and implementation of bespoke data solutions for major brands across CPG, FinServ, Health Care sectors. He co-led several winning business pitches in the advertising industry.He contributed to award-winning work at Cannes Lions and has been recognized by AdColor, Cynopsis and other ad industry favorites who advocate and celebrate talent. Venkat’s accomplishments also extend to being a contributing Expert panelist, featured in Forbes, Ad Age and WARC.

    25 min
  5. Know Thy Heart with Yin Woon Rani, CEO and CMO of MilkPEP

    12/19/2024

    Know Thy Heart with Yin Woon Rani, CEO and CMO of MilkPEP

    Today, Yin Woon Rani shares her perspective on leadership and reveals what it truly means to 'know thy heart.' Yin Woon Rani is Chief Executive Officer and Chief Marketing Officer of MilkPEP, a marketing and education group funded by U.S. milk companies. With nearly 30 years of integrated experience across CPG companies and marketing agencies, Yin joined the MilkPEP team in 2019 seeking to be a catalyst for change - with a goal of both propelling the dairy industry forward while driving reconsideration of milk through strategic and meaningful programming. Born in Malaysia and raised in Singapore, Rani emigrated to the US to attend Yale and went on to drive integrated marketing experiences at some of the most recognizable brands in the US including P&G, Campbell's, L’Oreal, Hasbro, Smucker's, and more.  As a female AAPI leader, mother, and marketer, she is dedicated to making space for underrepresented voices and is excited to usher in a new era for dairy milk.

    44 min
  6. Using his immigrant grit, he became an entrepreneur across multiple industries with VP, Head of Global Ad Sales & Partnerships at Sony Music, The Orchard, Eric Tjahyadi

    12/05/2024

    Using his immigrant grit, he became an entrepreneur across multiple industries with VP, Head of Global Ad Sales & Partnerships at Sony Music, The Orchard, Eric Tjahyadi

    In this episode, we sit down with Eric Tjahyadi to hear about his journey from humble beginnings to achieving success across multiple industries. He shares how his immigrant grit fuels and inspires him to reach his goals. With all the businesses he's involved in, you'll learn what he considers his biggest highlight. Bio: Eric Tjahyadi is a serial entrepreneur and the head of ad sales/partnerships at the Orchard x Sony Music Entertainment. When he's not at the office, he runs a few passion projects- Bone Kettle (a family operated polished casual restaurant in Old Town Pasadena) and Supa Coffee (a coffee/tea cafe mix with socially conscious and locally sourced goods store in West Los Angeles). He loves connecting with like minded peers, staying creative and active, giving back to the AAPI small business community.

    18 min
  7. Being Intentional with Emily Chang, Best-Selling Author and CEO of VML West

    11/14/2024

    Being Intentional with Emily Chang, Best-Selling Author and CEO of VML West

    In this episode, we sit down with Emily Chang, best-selling author and CEO of VML West. Emily shares stories from her book and discusses how to be more intentional in both your professional and personal life. Emily is a global commercial leader with 25 years of experience spanning QSR, Retail, Hospitality, Creative, Tech, and FMCG industries. An acknowledged thought leader in Digital Customer Experience, Workplace Culture, and Business Strategy, Emily is a bicultural leader with proven success bridging China and U.S. cultures. Instagram: @thespareroom.emilychang Website: www.social-legacy.com

    36 min
  8. Transforming Otherism into a superpower with Thuy-Anh Nguyen, President of ECG Marketing

    10/31/2024

    Transforming Otherism into a superpower with Thuy-Anh Nguyen, President of ECG Marketing

    In this episode, we talk with Thuy-Anh Nguyen, founder and President of ECG Marketing, about her inspiring journey from being a shy Asian girl growing up in suburban Boston to building a career that many dream of. She shares her experiences transitioning from a small East Coast town to Paris, and eventually settling in L.A., offering insights into how she embraced otherism and turned it into her superpower and achieved success along the way. ------ Thuy-Anh Nguyen's Bio Thuy-Anh is Founder & President of ECG Marketing, a brand marketing consultancy that focuses on authentic story-telling and engaging targeted audiences. A seasoned marketing executive leading brands including Rolex, J Brand Jeans, Hennessy, and Louis XIII, this marketing expert has worked at the intersection of entertainment, culture, and brands for over 15 years.  Thuy-Anh has held senior roles at LVMH and Remy Cointreau, and was pivotal to helping grow the Hennessy cognac and Remy Martin brands. She brokered the first ever spirits and NFLPA partnership for Super Bowl 50, and most recently developed the FYC campaign for award-winning documentary “Let Me Be Me,” landing an Emmy nomination. She is a respected thought leader and a Google “Luxury Insider.” And recently received the UCLA “Bruin 100” Award as one of the top 100 alumni entrepreneurs from UCLA Anderson School of Business. An advocate for AAPI representation and giving back to her community, she is a member of Asian American Collective, Gold House, Femme it Forward, and board member for API Sports & Entertainment.  Thuy-Anh is committed to mentorship and helping young men and women of color navigate their careers.  Culture, community, and connection lie at the heart of all she does.

    28 min
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Trailers

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out of 5
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About

The Asians in Advertising podcast is back for Season 4! Tune in for revealing conversations with co-hosts Suzie Bao and Lori Corbett. This season highlights the personal journeys and behind-the-scenes experiences of AAPI trailblazers who are reshaping the advertising world and beyond. Expect candid stories with unexpected twists, celebrating cultural experiences, exploring workplace visibility, and showcasing how these leaders have navigated both personal and professional barriers with resilience and grace. Follow Us: @asiansinadvertising Website: asiansinadvertising.com

Information

  • Creator
    Suzie Bao and Lori Corbett
  • Years Active
    2021 - 2025
  • Episodes
    43
  • Rating
    Clean
  • Copyright
    © Suzie Bao and Lori Corbett
  • Show Website
    Asians in Advertising