The Breadwinner Energy®️ Podcast

Tay Nocktonick

The Breadwinner Energy® Podcast is about what it actually takes to become a Breadwinning Woman. Not just a woman who makes a lot of f*****g money but woman who has the money, ownership, resources, relationships & internal capacity to have CHOICE. We talk about building the business, wealth, assets, freedom & life that make those choices possible and becoming the woman who can actually hold it all. Because making money is one thing. Building a life you own is another.

  1. 7h ago

    EP 231: Scaling Your Business... With What F*ck*ng Time?!

    Scaling Your Business... WITH WHAT F*CKING TIME?! I'm recording this podcast from my CAR while running errands to renovate our basement into a Pilates studio/playroom for my girls. LOL. Because I'm now a widowed mother of two, my girls need every ounce of me right now, I'm doing hours of therapy & healing work, AND we're scaling Breadwinner Energy®. So when women tell me they want to make more money, grow their businesses, make a bigger impact & still have an actual LIFE... My question is always WITH WHAT F*****G TIME?! I've spent over 10 years building businesses, and I've also spent a lot of those years in survival mode. From growing up in poverty to working every hour of the day because I was terrified of going BACK to poverty, to navigating motherhood, abusive relationships, divorce & now grief. For a long time, my body didn't even know how to f*****g relax. And learning how to slow down, have hobbies, be creative & actually ENJOY the life I've built has been a whole journey of its own. Because I don't want to spend my entire life working just because I know how to make money. I want to raise my children. I want to renovate my house. I want to have hobbies. I want time to heal. I want to make a bigger impact & grow my business WITHOUT needing to be involved in every single little thing. And I want other women to have that kind of freedom too IN THIS EPISODE, WE'RE TALKING ABOUT: Why I'm recording a podcast from my iPhone in my car instead of waiting for the perfect studio, equipment or setup. What it actually looks like to scale a business while raising two children, navigating grief & prioritizing healing. How growing up in poverty & spending years in survival mode affected my relationship with work, money, productivity & rest. Why I literally tell the women in my programs to GET A HOBBY outside their businesses. Building a business that allows you to take time away, have a life & still make money while your clients continue getting results. Why I refuse to follow all the rules about what a woman, mother or business owner is supposed to look like. Why what's TRENDY in business isn't always sustainable, especially when you're building something you want to last 10 or 20 years. Building around your actual story, skills, experiences & the results you help people create. How I've built my businesses through relationships, referrals, collaborations, reciprocity & actually giving a f**k about my clients. Why different seasons of life require different levels of capacity, and why your business needs to account for that. I also get into something I'm VERY passionate about inside Breadwinner Energy Academy® Your business does not have to look like everybody else's business. Inside BUILT BEYOND YOU, my 3-day live experience, I'm teaching you how to turn your story, skills & results into signature IP, a recognizable methodology & a business that can grow beyond your personal time and energy. Because you can build an entire business around ONE body of work instead of constantly selling more of yourself. December 1–3, 2026 General Admission: $55 Optional VIP Day 4: $97, with live coaching, Q&A & personalized business feedback. JOIN THE BUILT BEYOND YOU WAITLIST: https://breadwinnerenergy.co/waitlist Get on the list for event details & registration updates. Follow me at @itstaydaniels_llc I'm sharing the basement playroom/Pilates renovation, motherhood, my life & what it actually looks like to build and scale Breadwinner Energy® in this season. And before I go, I want to thank every single woman who's been part of this community, supported me, sent messages & continued showing up. I cannot tell you how much it means to me. I love you guys. Thank you for being here. xxTay ❤️ BUILT BEYOND YOU | DECEMBER 1–3, 2026 https://breadwinnerenergy.co/waitlist COME HANG OUT WITH ME ON INSTAGRAM https://www.instagram.com/itstaydaniels_llc/

  2. 5d ago

    Ep 230: Grief Doesn't Give a F*ck About Your Business

    I Became a Widow at 33. The Business I Built Gave Me the Freedom to Grieve. Content Warning: This episode discusses suicide loss, grief, widowhood, and mental health. I don't even know how to start this episode, honestly. Five months ago, I lost my husband to suicide. At 33 years old, I became a widow and a mother of two little girls navigating a life I never imagined we'd have. And this is my first episode back. There are parts of my story I'm not ready to share. Parts I'm still trying to understand. And parts that belong to my children, not the internet. But I did want to come back and talk about something I've spent the last decade teaching women. Building a business that gives you the freedom to actually LIVE your life. Even when life is f*****g brutal. Over the last five months, I've taken time away from my business. I've moved, bought a home, restructured my team, navigated things I never thought I'd have to navigate & leaned on the women and community I've spent years building. And through all of it, Breadwinner Energy® has continued to operate, grow & serve our clients. Holy shit. We actually built something here. For years, I've talked about time freedom, financial independence, business ownership, relationships & building something beyond yourself. I understood why those things mattered before. But I understand them in a completely different way now. In this episode, I'm sharing what these last five months have looked like, how grief has changed my relationship with money, ambition & motherhood, and why building a sustainable business is about so much more than making another dollar. Inside this episode, we're talking about: Becoming a widow at 33 and returning to entrepreneurship while grieving Why having a business that doesn't depend on you every day matters The financial freedom that allowed me to move, buy a home & access care for my family How Breadwinner Energy continued growing while I stepped away The relationships, referrals & community that supported me through loss Why successful women entrepreneurs can still find themselves trapped inside businesses that require everything from them What it actually means to build wealth, ownership & choice as a Breadwinning Woman Why I'm coming back to host BUILT BEYOND YOU this December I also share what I've been witnessing inside BWE Academy® as women build businesses around their expertise, create recognizable work, make sales & take more time to actually live their lives. Because life is going to happen. Motherhood. Divorce. Illness. Loss. Travel. Rest. Whatever the f life decides to throw at you. And I want more women to have the resources, relationships & freedom to make choices when it does. This episode is emotional. I cry. I lose my train of thought. I talk about business because it's part of what gives me purpose right now. And I'm just really f*****g grateful to be back. To every woman who has supported me, checked on me, worked with me, listened to this podcast or been part of the BWE community: thank you. You have no idea how much you've meant to me. You've already built a business. You've made money, served clients & changed lives. But does your business still need YOU for every dollar? Join me for BUILT BEYOND YOU, a 3-day live experience where we'll explore how to turn your story, skills & expertise into signature intellectual property, a recognizable methodology & a business that can grow beyond your time. December 1–3, 2026 General Admission: $55 Optional VIP Day 4 coaching experience: $97 Join the waitlist: https://breadwinnerenergy.co/waitlist Instagram: @itstaydaniels_llc If you've been listening to the Breadwinner Energy® podcast, I'd love to hear from you. Tell me what this podcast has meant to you or what building a business beyond yourself would make possible in your life. Thank you for being here. ❤️ xxTay

  3. Aug 17

    EP 229: Your Dreams vs The Business You Actually Built

    You keep telling me you want the stages, money, visibility, collaborations, freedom and massive business... but does the business you're building actually match those dreams? You keep telling me you want the stages, the podcast, the book, the collaborations, the referrals, the visibility, the money, the impact + the business that gives you actual freedom. But does the business you actually built support ANY of those dreams? Because you cannot tell me you want to become the go-to woman in your industry while your business still takes 13 minutes + a f*****g decoder ring to understand. 😂 And you cannot tell me you want to scale while you've built a business completely dependent on you delivering custom 1:1 work to every person who walks through the door. In this episode, we're looking at the gap between the future you keep saying you want + the business you're actually building to get there. We're talking about: Why your current business model may not support the life you say you wantThe difference between being known for your modality + being known for a resultWhy Tarot, Human Design, somatics, embodiment, hypnosis, breathwork + coaching tell me HOW you work, not WHY I need to hire youHow to become known for ONE thing without throwing away your depth, certifications, lived experience + weird shit 😂Why unclear business positioning makes referrals, collaborations, podcast opportunities + visibility harderWhy you don't need another certification when the real problem is your positioningBuilding a recognizable personal brand around your movement instead of your servicesHow your story + lived experience become part of your intellectual propertyWhy some businesses stay trapped in 1:1 even when the Founder says she wants to scaleThe decisions women building bigger businesses eventually have to makeWhat it actually means to build a business that can hold your vision Because the question isn't just: What do you want? It's: Does the business you're building have any f*****g chance of getting you there? And if the answer is no? Good. Now we know what needs to change. 🔥 One of the biggest pieces of this conversation is the work I teach inside Breadwinner Energy Academy® through All Paths Lead to Rome: Your story.Your skills.Your lived experience.Your medicine.The problem you solve.The result you create. All leading back to ONE recognizable thing you're known for. Your modalities stay. Your depth stays. Your weird shit stays. 😂 We just stop making your people decode all of it before they understand why they need you. Want to actually work through it? JOIN BWE ACADEMY® NOW for the September 2026 LIVE Building Bootcamp with Tay https://breadwinnerenergy.co/academy

  4. May 31

    228: Deeper than Human Design 1.2M in 18 months with Danielle Eyman

    Danielle Eyman quit her 24-year nursing career in 24 hours. No backup plan. No runway. Just a deep knowing & a human design chart she finally understood. Eighteen months later — $1.2 million in online sales. in this episode, Tay & Danielle go deeper than the trends to talk about what human design actually is when you use it as a wealth-building tool, not a personality quiz. Danielle breaks down the five wealth codes she used to rebuild her entire life: energy type, strategy, authority, profile lines, & sun gate. They talk about what it really means to be a 6/2 profile (hint: it's not about waiting), why alignment takes courage, & how women can use their human design chart to escape financial & personal situations that no longer serve them. If you've been circling human design but never went all the way in, this is the episode. what you'll hear: Why Danielle walked away from nursing after a lawsuit & never looked backThe five wealth codes & how Danielle used them to hit $1.2M in 18 monthsStarting with $55 chart readings & scaling to $10,000 intensivesThe biggest misconception about the 6/2 profileWhy "alignment" isn't passive, it's the hardest thing you'll doHow women in hard situations can use human design to create exitsLeading from sacral authority vs. fear-based decisionsDanielle's non-logical path to building a 7-figure businessconnect with Danielle: IG - @thedanielleeymanWebsite - danielleeyman.com Wealth Codes: Link: https://danielleeyman.com/thewealthcodesystem-7251 Follow Tay on IG: https://www.instagram.com/itstaydaniels_llc/ Join the Fire Pit: https://www.skool.com/breadwinner-energy-club-7485

  5. May 24

    EP 227: How to Turn Your Story into Your Entire Business

    YOUR STORY = HOW TO MAKE YOUR SPIRITUAL BUSINESS TANGIBLE SIMPLE & SCALABLE Free Masterclass: As a psychic business strategist I do not teach the game of business. I teach roots. Reciprocity. Rest. Relationships. A completely different way of doing business built from your actual story, your actual lineage, your actual lived experience. You have a skill that makes money, but also a story, lived experience, and cultural roots that changes BLOODLINES You hear all the time "share your story" but you don't see the connection between your skills (that you lead with) and your storySo you share tips, you know your good at what you do, but  people don't buy vibes without clear specific tangible results.& they don't buy results without feelings & connection..you need both. connected. clear. in one sentence. Your story is not the warm up to your business. It is not the inspiring caption before the real content. It is not the vulnerability post you share once a month to seem relatable. The pain you survived is the exact pain your client is sitting in right now. The thing you figured out the hard way is the transformation they are paying for. The way you see the world because of what you have lived through is the lens that makes your work uncopyable. Nobody else has your story. Which means nobody else can build your business. How to excavate the specific lived experience that becomes your methodology. Not your whole life story. The exact pieces that map directly to the result you create.How to turn that story into one clear tangible result that your entire business is built around. One result. One through line. Everything else attaches to it.How to make your spiritual gifts, your psychic abilities, your healing work, your lineage simple enough that someone who has never heard of you understands exactly what you do and why they need it in the first 30 seconds.How to build a scalable business from that. Not more 1:1. Not more hours. A model that grows without you grinding.And the energetic piece of making your business simple, scalable, & tangible without it you don't become a match for the business you are building or the strategy will collapse every single time.Are you next?  You are a healer, coach, psychic, guide, or spiritual entrepreneur who knows your work is sacred and intimate so you don't think it can scale without losing that piece You have been in this industry for years and keep starting over.You are done leading with buzz words and ready to lead with your actual story. You want a business that feels like an extension of youA model that lets you LIVE your life not be strapped to being a business owner more than doing what you LOVE

  6. May 21

    Bonus EP: How to Know How, 4x Your Pricing, & BWE Academy® LIVE + Price Doubles

    BWE Academy® is more than doubling in price tomorrow. In this bonus episode Tay breaks down exactly why, what is inside the program, & what becomes possible when you stop making decisions for where you are right now & start making them for the life you actually want. In this episode: Why the price is going from $2222 to $5997 & why it still feels like a stealThe client story that made the decision undeniableWhat BWE Academy® LIVE actually is & what you build in 2 daysWhat your first 90 days, 9 months, & full year inside Academy looks likeWhy you keep talking yourself out of the thing you know is for youThe student who went from mind drama & no niche to booked out & knowing exactly what she is doing in 6 monthsToday is the last day to join at $2222. Tomorrow it goes to $5997. Join here: breadwinnerenergy.co/academy Questions? DM Tay on Instagram: @itstaydaniels_llc ____________________________________________________________ healer business coach spiritual entrepreneur business scalable business for healers turn your story into a business business coach for healers online business for spiritual entrepreneurs how to build a scalable business as a healer how to turn your lived experience into a business business coaching for medicine women how to scale a healing business without ads group coaching program for spiritual entrepreneurs healer business model without burnout Indigenous business coach lineage liberator business ancestral wisdom business shadow work business coach psychic business strategist All Paths Lead to Rome method Breadwinner Energy Academy BWE Academy story based business model roots to revenue healer stuck in 1:1 work spiritual business not converting how to niche down as a healer why healers don't make money scalable offer for coaches business model for empaths stop trading time for money coaching

  7. May 10

    Ep 225: All Paths Lead to...RESULTS: The reason you aren't making more money

    All Paths Lead to…RESULTS: The Reason You Aren't Making More Money You are posting. You are showing up. You have offers. & you are still not making the money you know you should be making. In this episode Tay breaks down the number one reason healers, coaches, mentors & service providers are not making consistent sales — & it has nothing to do with your content strategy, your audience size, or your prices. You do not have a clear, simple, tangible, one sentence result that you get people. That is it. That is the whole problem. Tay shares how she went from a 6 figure launch to burning her entire business down — team, tech, overhead & all — to rebuild something simple, rooted & built for real impact. She breaks down her All Paths Lead to Rome method & shows you exactly how to find your ONE core result so your entire business model, your offers, your content & your sales conversations finally make sense. Plus Tay does a live Roots Reading on a woman she met on Threads & shows you exactly what this looks like in real time. If you take nothing else from this episode take this. One clear, simple, tangible result. Everything else builds from there. What You'll Learn in This Episode •  Why more content will NOT fix your sales problem — & what actually will •  The #1 reason coaches & healers are not making consistent money right now •  What "one clear tangible result" actually means & how to find yours •  Why vague words like "embodiment," "confidence," & "more time" are killing your sales •  The All Paths Lead to Rome method — how to build your entire business around ONE result •  Why Tay burned down a 6 figure business & what she built instead •  The difference between your skill & your result — & why most people are leading with the wrong one •  A live Roots Reading from Threads — watch Tay name someone's entire business in real time •  Why group offers convert better than 1:1 when your result is clear •  How to stop shape-shifting with clients & start leading from a clear simple process Mentioned in This Episode •  BWE Academy® breadwinnerenergy.co/academy •  Free Roots to Revenue Masterclass breadwinnerenergy.co/roots •  Follow Tay on Threads & Instagram — @itstaydaniels_llc •  Ep 145–185 — Business model & why it might be betraying you Connect with Tay Instagram & Threads: @itstaydaniels_llc Website: breadwinnerenergy.co Free Masterclass: breadwinnerenergy.co/roots BWE Academy®: breadwinnerenergy.co/academy Subscribe & Leave a Review If this episode landed — share it with one woman who needs to hear it. Leave a review on Apple Podcasts. It keeps the fire burning & gets this work into more hands. business coaching for healers, how to make money as a coach, signature offer, scalable offer, group coaching program, roots to revenue, breadwinner energy, business model for coaches, how to find your niche, one core result, all paths lead to rome, business clarity, coaching business strategy, how to sign more clients, lived experience business, Indigenous business coach, Tay Nocktonick Breadwinner Energy® Built for the First Breadwinner of Your Bloodline

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About

The Breadwinner Energy® Podcast is about what it actually takes to become a Breadwinning Woman. Not just a woman who makes a lot of f*****g money but woman who has the money, ownership, resources, relationships & internal capacity to have CHOICE. We talk about building the business, wealth, assets, freedom & life that make those choices possible and becoming the woman who can actually hold it all. Because making money is one thing. Building a life you own is another.

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