Why you've got to check out this episode: Learn why market obscurity—not competition—is the real enemy of growthDiscover how clarity and conviction outperform logos, websites, and viral tacticsUnderstand how to position yourself as the smartest, safest, only choice in your market Resources / Links: Visit www.marketeminence.com for free trainings, tools, and resources on positioning, authority, and personal brand leadership Summary: Feel like you’re doing exceptional work—but the market hasn’t caught on yet? In this episode, bestselling author and strategic marketing advisor David Newman explains why so many professional services firms suffer from best-kept-secret syndrome—and how to escape it. David introduces the concept of Market Eminence: being known, trusted, and preferred before the sales conversation even begins. He breaks down why chasing tactics like rebrands, new websites, or viral content rarely works—and why bold positioning, clear differentiation, and a visible personal brand are the real drivers of authority, pricing power, and respect. If you’re tired of price pressure, long sales cycles, and having to “prove yourself” to every new prospect, this conversation will reframe how you think about marketing entirely. Check out these episode highlights: 02:51 – Who David’s ideal client is. CEOs and founders of mid-sized professional services firms who are tired of chasing and ready to be seen as the smartest, safest, and only choice in their field. 03:14 – The problem he solves. Market obscurity, which he describes as the enemy and the opposite of market eminence, often referred to as the "best kept secret syndrome." 03:47 – Typical symptoms before engagement. Clients feel they are not getting the respect they deserve, are treated like a commodity, face constant price pressure, and encounter questions like, "What makes you so special?" and "Why should we buy from you?" 04:47 – Common mistakes people make. Clients often try quick fixes like refreshing logos, rebuilding websites, or chasing viral content instead of focusing on foundational strategies for differentiation and positioning. 07:00 – David’s Valuable Free Action (VFA). Identify one industry belief you disagree with and craft a bold contrarian counterpoint to share publicly, whether on podcasts, LinkedIn, or newsletters. 07:40 – Valuable Free Resource (VFR). Free trainings, companion tools, videos, and resources available at MarketEminence.com to help boost differentiation and build market eminence. 08:35 – Q: Is building a personal brand risky if you want to sell your company? A: No, it’s essential because investors and acquirers prefer to invest in category leaders and market leaders, not anonymous operators. Tweetable Takeaways from this episode: “Clarity and conviction are going to attract clients way faster than any PR, or marketing, or ad campaign that is surface level, same old lame old nonsense.” - David Newman
