She's The Business Podcast With Jessica Osborn

Jessica Osborn
  • 5.0 (21)
  • Entrepreneurship
  • Updated Weekly

She’s The Business Podcast is a weekly show bringing you inspiring stories and actionable advice to help you navigate the world of entrepreneurship and build a profitable business that allows you to live and work on your own terms. Host Jessica Osborn is a vibrant marketing leader and entrepreneur with 25+ years experience in growing businesses, an author and mother of two. She's an open book when it comes to business, sharing with you insightful bites of her proven strategies and behind-the-scenes glimpses of her #lessworkmorelife approach to business. You'll also love the relaxed conversations with other female founders, their honest stories and best advice on business strategies, mindset, body and soul health - everything you need to succeed as a freedom-seeking entrepreneur! Tune in each week to a new episode on She’s The Business - it's your weekly dose of inspiration and motivation you’ll look forward to! Hit subscribe now, and get ready to change your life! NOTE: Guest applications are ONLY accepted via the form found at https://www.jessicaosborn.com/STB-guest-application

  1. 3d ago

    300 - Why Women's Rights Must Be Restored

    Welcome to episode 300! I couldn’t let this milestone pass without addressing something really important: what it means to be a woman in business today, and why the spaces we create matter. There’s been a lot of noise in Australia and around the world about whether we, as women, should be able to have our own spaces - whether that’s business events, support groups, awards, or even shelters. With conversations heating up everywhere from Parliament to social media, I wanted to bring it here to our community, because helping women succeed is why I started this podcast in the first place. Today, I’m sharing why female-only spaces matter to me both personally and professionally. I also touch on how changes to the law have taken away our ability to define and protect these spaces, and what that means for women in business. This is a real-world look at what we’re experiencing right now, why it matters, and how we can stand up for our rights without losing our sense of acceptance and inclusion. Here’s what I cover in this episode: Why are we talking so much about women-only spaces? What’s changed in our laws and why does it matter for us in business? What impact does removing the legal definition of “female” or “woman” actually have on our everyday lives, our safety, and our opportunities? How do gender gaps in leadership, pay, and funding still show up for women entrepreneurs, and what are we doing to close them? Why does having the option for female-only networks, support groups, and business programs matter for women’s confidence, safety, and growth? This is a conversation about our rights, our experiences, and our future. If you’ve ever wondered why these issues spark such strong opinions, or how they could affect your own journey, you’ll want to listen in. I’m so glad to have you with me for episode 300! ……………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

    19 min

  2. Jun 2

    299 - How An Old Identity Was Holding Back Progress

    This is the story of how an old identity that I thought I had left behind, was still hiding in the background, holding me back, and slowly breaking apart my business! This week, I’m opening up about a very personal journey, one that took me right back to my old “corporate Jess” identity and showed me how she had quietly lingered behind the scenes, influencing my decisions and keeping my business from being fully aligned with who I am today. As women in our 40s and 50s we've experienced many identity shifts during our life: from child to teen, to adult, employee, and now entrepreneur. Add in wife, mother and other hats we might have worn and there's a lot of past and present 'selves' who each learned ways to be 'safe' and formed beliefs about what success really means. And, sometimes the ones we thought we’d left behind are still there, shaping our choices in ways we don’t notice until something finally drops into your awareness and you see the pattern. In this episode, I’m sharing how uncovering one of my past identities gave me insights that changed everything about how I was seeing my business and finally helped me make decisions that were aligned to my current and future self - not tied to the past! If you’ve ever second-guessed whether old habits or mindsets from a past life might be playing a bigger part in your journey than you wish, I encourage you to listen in. Here’s what you’ll hear me explore: Why does transitioning from a long-standing career to entrepreneurship often feel unsettling, even when it’s what we want? What are the subtle signals that some old beliefs or parts of your past self might still be influencing your choices as a business owner? How did I finally spot the hidden brakes that “corporate Jess” was putting on my business, and what did I do to shift out of those patterns? Why letting go of an outdated identity might be the most empowering move you make for your business and your personal life. How can you begin to step fully into the expert role that’s truly yours, and find a way to build your business so it supports both your ambition and your lifestyle?   Ready for some real talk and maybe a few lightbulb moments? Tune in to this week’s episode and let’s figure it out together. ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

    40 min

  3. May 26

    298 - Why Most Businesses Fail to Sell and How to Avoid The Common Trap with Laurie Stirling

    Ever considered that your business could be a valuable asset you can sell later on? Yes, even if YOU are the face of the brand! When you have a business you can run without it running you into the ground, it's got value that others want. Today, I’m chatting with Laurie Stirling, a business exit strategist with over 20 years of entrepreneurial experience! From starting a graphic design business from the ground up, to going through a tricky sale, she now helps others avoid the same traps, Laurie shares her experience that shows why most businesses never sell, why freedom should be designed in from the start, and what really makes your business valuable beyond revenue. Here’s a taste of what we tackled in this episode: Why is building a business that runs without you so important? Explore what makes a business actually valuable and saleable, and why most founders unintentionally build themselves into a corner. What do you need to consider if you’re the ‘rock star’ or personal brand of your business? We look at what it takes to turn your expertise into assets, so your impact and income aren’t tied just to your own time. How can you hand over responsibilities without becoming the bottleneck? Laurie shares practical strategies for delegating tasks (and decisions), and why letting go is just as much about mindset as systems. What are the biggest bottlenecks holding women founders back from real freedom? Listen out for the five common bottlenecks, and how to spot which one is capping your growth. Ready to get practical and start working on a business that truly gives you choices? Tune in to this episode, and don’t forget to try Laurie's “what’s your bottleneck?” quiz – and connect with us on socials to let us know your biggest takeaway! About our guest: Laurie Stirling is a Business Exit Strategist who helps entrepreneurs design companies that can run without them. Laurie combines two decades as a CFO, COO, and business owner herself, and she’s passionate about teaching founders how to scale sustainably, delegate confidently, and prepare for eventual exit or succession, without burning out along the way. Connect with Laurie: Business name: Laurie Stirling Consulting, https://www.lauriestirling.com/ Instagram: https://www.instagram.com/laurie.stirling/, LinkedIn: https://www.linkedin.com/in/lauriestirling/ Laurie's quiz: Find out which bottleneck you currently have in your business! https://bottlenecks.scoreapp.com/ ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their field. With over 25 years in marketing and 15 years as a successful entrepreneur, she helps women build programs that attract buyers without resorting to high-pressure sales or massive ad spend. As an active mother of two, she’s passionate about efficient, lean business models that produce six-figure profit without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

    58 min

  4. May 19

    297 - The Best Way to Identify a Top Quality Coach

    Every six months, it feels like the coaching world lights up with debates about what really makes someone a credible coach. As someone who’s worked in this field for a decade, I’ve seen all sorts of arguments, some measured and helpful, most just a noisy rant. Each time you see these kind of posts, it can make you stop and start questioning yourself. Should you call yourself a coach or choose something that seems less controversial? Maybe you wonder which credentials are really most important, qualifications or results... ? I find it really curious that the MOST important indicator that a coach is credible and delivers high quality isn’t even mentioned in those ranting posts! So let’s talk about it. There’s ONE piece of proof you should always look for before you decide whether someone’s coaching is worth your time (or money). Here’s a taste of what you’ll take away: How to spot the real signs of a coach who can genuinely help you move forward, instead of just talking a good game. Why copying someone else’s “formula” rarely leads to success, and what to look for instead. The number one metric you should be looking for if you want to know a coach is truly credible - this one is non-negotiable. If you’re ready to stop second-guessing your decisions and want to know the questions you really should be asking, this episode is for you. Hit play and let’s cut through the noise together! ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

    25 min

  5. May 12

    296 - What’s Your Best-Fit Business Type? How To Choose Your Model with Maja Taylor

    Would you love to start a business but aren’t sure how, or even if, it’s the right move for you? It’s a big move from employee to entrepreneur, and there’s many ways you can carve out your own future. So to help you navigate the choices, let’s ask an expert! Joining me on She’s The Business is Maja Taylor, a career ownership coach who helps people define their own career paths. She’s not here with cookie-cutter strategies or a one-size-fits-all answer. Instead, Maja shares her real-world insights on how women can decide which business model actually fits their skills, lifestyle and dreams. This episode is for you if you’re: Wondering what options exist outside of your current job (and how to know if business ownership could work for you) Tired of feeling boxed in by other people’s opinions about your value or what’s possible for you Unsure how to match your passion, experience, and needs to the right business idea or structure Here’s what we explore together: Why is it so essential to ‘own’ your career rather than just rent it from an employer? What are the practical ways to start and how do you figure out which model suits you? How do you uncover the skills and qualities you already have (often hiding in plain sight) that set you up for a successful shift? What are some of the common fears and roadblocks women face, and how can you break through them? How can questions about your wellbeing, finances, relationships, and personal growth shape both your business and your life? Hint: [Maja Taylor also shares a tool she's offering free to listeners!] Ready for those “aha” moments about your next chapter? Pop in your headphones and join us! About our guest: Maja Taylor is a Career Ownership Coach with The Entrepreneur’s Source where she helps people explore opportunities outside of the traditional job market including entrepreneurship and business ownership, through investments or licensing and franchising. She is passionate about positive transformations and continuous learning. She enjoys watching people experience AHA moments and live up to their full potential. Maja is a certified professional coach with a background in talent development and science education. She has worked for global organizations across Europe and the United States as a team leader, scientist, strategic HR professional, trainer, coach and mentor. Her primary focus is for her clients to reach higher levels of success and happiness by helping them grow their dreams, wealth and equity on their path to self-sufficiency. Connect with Maja: Website: www.majataylor.esourcecoach.com Email: majataylor@esourcecoach.com LinkedIn: https://www.linkedin.com/in/majataylor/ Facebook: https://www.facebook.com/majataylorcoach Instagram: https://www.instagram.com/majataylorcoach GET FREE – DiSC assessment with debrief a $200 value – Just reach out to Maja on her social media accounts or her website and book a call at www.majataylor.esourcecoach.com ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................ Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review.   Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time!   Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

    57 min

  6. May 5

    295. 3 Things You Must Learn About Your Ideal Client

    Ever wondered why some businesses seem to pull in the perfect clients with almost no effort, while others stay stuck, spinning their wheels? In today's episode, I'm sharing the three must-know insights about your ideal client that could be the missing ingredient in your business. If you've ever felt like your message isn't quite landing, or you're attracting clients that drain your energy instead of lighting you up, stay with me—this chat could be a game-changer. I've been where you are—juggling work, motherhood, and the dream of growing a business that allows you time and freedom. Over the years, I've seen a pattern: the most successful female entrepreneurs aren't just experts in what they do—they're utterly clear on exactly who they're here to help. In this episode, I’m unpacking the three powerful questions most people overlook, but which make all the difference when you want to really connect with your audience. Here’s a taste of what I’ll be asking—and why you’ll want to tune in: Why is it so important to know what your dream clients themselves think their real problem is? (Hint: It’s usually not what you think.) What do your clients truly want—beyond vague goals like “more clients” or “success”? I’ll show you how to get specific and why that matters. How can you spot the difference between what your clients know they need help with, and the things they don’t even realise yet? This is where your messaging really starts to connect. What simple tool have I used, and how can you quickly build a human, relatable client profile that makes writing content a breeze? If you’re tired of guessing what to say, or you’ve tried all the posting and still feel invisible, this episode is for you. Let’s make marketing feel simple (and effective) again. Listen in now! ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

    22 min

  7. Apr 28

    294. Money Myths That Sabotage Women in Business (and what to do) with Danielle Hayden

    Have you noticed how money beliefs quietly shape the choices we make as business owners? Maybe you’ve caught yourself saying “I’m just not a numbers person,” or hesitating to invest in something you need because of that fear - “what if it doesn’t work?” So many intelligent women are unknowingly playing small because of stories we’ve absorbed about money and business throughout our lives. This episode is here to change that. I'm thrilled to bring you a conversation with Danielle Hayden, CEO and co-founder of Kickstart Accounting Inc. Not only does Danielle Hayden have 15 years of experience working her way from salon floors to corporate boardrooms, but she’s a passionate advocate for making finances practical, and even (gasp!) enjoyable. for female entrepreneurs like us. She’s on a mission to show us how the right numbers can empower us to make confident decisions and grow our businesses on our own terms. Here’s what you’ll discover in this unmissable chat: Why do so many women believe they’re “not numbers people,” and what happens when you stop using that as an excuse? How can understanding just a handful of key numbers put you in the driver’s seat, instead of feeling lost or overwhelmed? What’s the real cost of trying to do (or control) everything yourself, from bookkeeping to Canva - and how do you release the badge of ‘doing it all’? Why do we feel guilty about spending in our businesses, and how can reframing our beliefs free us to invest in the growth we want? How might holding onto the myth of being “too small” actually be the thing holding you back from the success you’re dreaming of? If you’re ready to swap confusion for clarity and take back control of your business money story, tune in now. This episode is packed with real talk, practical wisdom, and fresh perspectives. Exactly what we need to make business profitable and fun again! About our guest: Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc., where she helps six- and seven-figure women entrepreneurs stop winging it with their money and actually understand their numbers. She’s your no-BS financial co-pilot with a side of “let’s make this business profitable and fun again.” With over 15 years of experience in the world of finance, Danielle has worked her way from accounting firm intern to the Co-Founder of Kickstart Accounting. She understands how complex business finances can be, and she knows that entrepreneurs, especially women, need more than just a bookkeeper; they need real financial analysis and support in order to get the confidence required to create the sustainable wealth they deserve. Danielle also hosts her own hit show, Business By the Books. When Danielle isn't in her money mindset work, you can find her hiking or spending time with her family. Connect with Danielle: Kickstart Accounting, Inc : https://kickstartaccountinginc.com/ Instagram: https://www.instagram.com/kickstartaccounting/ Facebook: https://www.facebook.com/kickstartaccountinginc/ LinkedIn: https://www.linkedin.com/company/kickstart-accounting-inc-/ https://kickstartaccountinginc.com/gift/ ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

    44 min

  8. Apr 21

    293 - How To Balance Parenting & Business For More Freedom

    Juggling business and parenting isn’t for the faint-hearted, is it? My kids have just gone back to school after the holidays, and that sudden rush of brain space got me thinking about how tough it can be to run a business while raising a family. We don’t talk about the reality enough. The endless hours of kid-related admin for school, sports, clubs… we just tack it all on and have this “chin up, and carry on” mentality as if this is perfectly normal! I think because there’s this notion that you’ve got to do it all to succeed; work late into the nights, keep up with all the online trends, and put on a show… It’s ridiculous. But what if you don’t want your business to take over your entire life? Or to feel guilty when “life” with your kids takes priority over your work? In this episode we’ll examine business models that make sense for family life, and why there is zero shame in choosing a path that suits you, rather than aiming for an imaginary standard set by people with a totally different reality and far less constraints. Here’s what I cover in this episode: Why do we feel pressure to run our businesses like people who don’t have kids? What can we do about the guilt when our parenting or life needs attention? How can you set clear boundaries with your business, so it doesn’t become another needy child? What does it look like to actually fit your business around your life? What’s the secret to picking out only the offerings and activities that spark joy (and ditching the ones that drain you)? How do you build your business plan from your genuine values, starting with what matters most to you, not just what everyone else says you “should” do? Why choosing your own path, instead of following business advice not designed for parents, leads to not just a more successful business, but a happier life. If you’re ready to break out of the “I should be doing more” mindset and design a business and a life you love, hit play—this episode is for you. ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

    33 min
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5
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21 Ratings

About

She’s The Business Podcast is a weekly show bringing you inspiring stories and actionable advice to help you navigate the world of entrepreneurship and build a profitable business that allows you to live and work on your own terms. Host Jessica Osborn is a vibrant marketing leader and entrepreneur with 25+ years experience in growing businesses, an author and mother of two. She's an open book when it comes to business, sharing with you insightful bites of her proven strategies and behind-the-scenes glimpses of her #lessworkmorelife approach to business. You'll also love the relaxed conversations with other female founders, their honest stories and best advice on business strategies, mindset, body and soul health - everything you need to succeed as a freedom-seeking entrepreneur! Tune in each week to a new episode on She’s The Business - it's your weekly dose of inspiration and motivation you’ll look forward to! Hit subscribe now, and get ready to change your life! NOTE: Guest applications are ONLY accepted via the form found at https://www.jessicaosborn.com/STB-guest-application

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