She's The Business Podcast With Jessica Osborn

Jessica Osborn
  • 5.0 (29)
  • Entrepreneurship
  • Updated Weekly

She's The Business is a weekly podcast for female coaches, consultants and experts who are building something of their own and want practical, real-world advice from women who have actually done it. Every week brings either a conversation with a guest or a solo episode from host Jessica Osborn. We cover the whole range of what it takes to be successful: marketing, sales, money, hiring, systems, content, health, motherhood and the mindset part nobody warns you about. Honest stories, specific advice, and no pretending any of it was a straight line. Jessica is a positioning strategist with 25+ years in marketing and 15 years running her own business. Her solo episodes dig into why a buyer chooses one expert over another who looks just as qualified, and how to build that difference into your offer rather than your bio. She's an open book about her own numbers, decisions and mistakes. If you're good at what you do and you want to build a profitable business on your own terms, you'll find something you can use in every episode. This podcast is made by women, for women. Because there's enough men telling you how to run your business in all the other spaces. This space is dedicated to women in business, with advice made by women.

  1. 6d ago

    316 - The Two Things Nobody Can Copy In Your Business

    Why do people who've "niched down" still get compared on price? Because niching was never the finish line - it's just the ticket to entry. In this episode, Jessica breaks down the two ingredients that actually make you impossible to copy, and why most service-based business owners only ever build one of them. Here's a taste of what you'll learn when you listen: 1. Why a bold brand won't save you. Flashy colors and a loud personality might get you noticed, but visibility isn't the game - nobody buys visibility. If your offer looks the same as everyone else's underneath, you're still stuck in a price comparison. 2. The real difference between niching and making a claim. Almost everyone has niched by now. Far fewer have gone the extra step to actually make a claim - something they own, that nobody else is saying in quite the same way. 3. Why "same, same, but different" branding doesn't fool anyone. Different wording, same transformation, same method - clients can feel it, even if they can't articulate it, and it sends them straight back to comparing you on price. 4. What a signature method actually is (and isn't). It doesn't need a fancy brand name. It needs to be genuinely, uniquely yours - your own way of getting people to the outcome, not a version you've borrowed from someone else. 5. The offer positioning shift that changes everything. Jessica shares her own story of moving from broad "marketing strategy" to positioning offers specifically - the shift that took the pressure out of selling altogether. Press play to listen now, or add to your playlist for later. Ready to go deeper? Grab free access to Master Your Marketing - including session two on this exact topic - at www.jessicaosborn.com/mym

  2. Sep 22

    315 - Decode Your Emotional Patterns Using Your Human Design - With Jenn Greiner

    Have you ever wondered why some people tear up at every school assembly while others barely blink? Or why a decision that felt like a "hell yes" in the moment can feel completely wrong the next morning? In this episode, I'm joined by Jenn Greiner, founder of Divine Vitality and a Human Design expert with over a decade of experience as a mental health and art therapist. Jenn blends therapeutic insight with Human Design to help high-achieving women recognise the conditioning that's quietly blocking them, so they can step into the life and business that's actually theirs. We go deep on emotional energetics: what it means to be an "emotional" or "non-emotional" authority, the four emotional waves and how to tell them apart, and how understanding your own wiring can change the way you make decisions, in business and in life. Here's a taste of what you'll learn when you listen: 1. Emotional vs non-emotional authority - what defines each type, and why roughly half of us need to wait for clarity before deciding anything big. 2. The four emotional waves - tribal, individual, collective and source - and how to recognise which one (or ones) you ride. 3. How to spot your blocks - the conditioning that quietly shapes decisions you've always assumed were "just who you are." 4. Why waiting matters - the case for sitting with a decision for 24 hours, even when everything in you wants to answer right now. 5. Simple tools for the low points - what actually helps when an emotional low feels catastrophic, and how to tell it apart from a hormonal or cyclical low. Press play to listen now, or add to your playlist for later. About our guest: Jenn Greiner is a therapist turned Human Design Coach and founder of Divine Vitality. She guides self-aware, ambitious women to break free from burnout cycles, strengthen their boundaries and create emotionally fulfilling relationships by aligning with their unique energy and emotional truth. Her clients step into their sovereignty, power and alignment to make their impact in the collective. Connect with Jenn: Business name & website link Divine Vitality - https://divinevitalitywithjenn.com/ Instagram: https://www.instagram.com/TheVitalJenn LInkedIn: https://www.linkedin.com/in/jennifer-greiner-52976993/ Your emotions don’t have to run the show. Learn how to work with them, not against them. The Emotional Sovereignty Starter Kit: https://divinevitalitywithjenn.com/the-emotional-sovereignty-starter-kit ....................................................... LEARN MORE WITH JESSICA - Master Your Marketing If you'd like to learn more about the strategies that build demand, profit and sustainable growth, then register here for access: https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a positioning strategist for female coaches and experts, helping them build a real difference into their offer so buyers can tell them apart from everyone else promising the same result. With over 25 years in marketing and 15 years as an entrepreneur, she shares the strategy behind businesses that are both profitable and built to fit the life you actually want. Learn more & book an intro call: https://jessicaosborn.com Instagram: https://instagram.com/jessica.osborn Facebook: https://facebook.com/jessicaosborn.bxcoach YouTube: https://youtube.com/@jessica.osborn

  3. Sep 15

    314 - Why Some Experts Get Chosen and Others Get Overlooked

    Are you feeling overlooked in your space, even though you've got the experience, the qualifications and the drive to back it up? Here's the truth: it's not you. The market changed, and most of the advice handed to female business owners never caught up with it. In this episode, I'm sharing Session 1 of my Master Your Marketing training - the strategic shift from overlooked specialist to incomparable expert. It's for coaches, consultants and service providers doing everything they've been told to do, and still not seeing the demand they deserve. Here's a taste of what you'll learn when you listen: 1. What's actually changed in the expert space - the numbers behind why the market feels twice as crowded (because it genuinely is), and why doing more of what used to work is making things worse, not better. 2. Why experience and qualifications stopped being enough - and the real reason buyers can't tell you apart from the next expert in your niche. 3. The four pathways to being chosen - price, social proof, brand recognition and differentiation - and why only one of them is actually available to you right now, without years or a big budget. 4. What differentiation really is (and isn't) - it's not your branding, your niche or your backstory. I'll show you exactly where it lives instead. 5. The three levels of differentiation - commodity, specialist and expert - so you can pinpoint exactly where you're sitting today, and what moves you up a level. Click play and let's get started! Ready to go deeper? Grab free access to the full Master Your Marketing training - including the live hot seat calls - at jessicaosborn.com/mym. ....................................................... LEARN MORE WITH JESSICA - Master Your Marketing If you'd like to learn more about the strategies that build demand, profit and sustainable growth, then register here for access: https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a positioning strategist for female coaches and experts, helping them build a real difference into their offer so buyers can tell them apart from everyone else promising the same result. With over 25 years in marketing and 15 years as an entrepreneur, she shares the strategy behind businesses that are both profitable and built to fit the life you actually want. Learn more & book an intro call: https://jessicaosborn.com Instagram: https://instagram.com/jessica.osborn Facebook: https://facebook.com/jessicaosborn.bxcoach YouTube: https://youtube.com/@jessica.osborn

  4. Sep 8

    313 - Podcasting for Profit: Turning Listeners Into Clients with Jenny Suneson

    Podcasting looks like the dream marketing channel - until you're six months in, hours deep every week, and your business hasn't moved an inch. Here's the truth: most podcasts don't fail because the content's bad. They fail because nobody built a path from "nice episode" to "paying client." If you want your podcast to actually pull its weight for your business - not just be another piece of content - you're in exactly the right place. This week I'm joined by Jenny Suneson, the woman behind Podcasting for Moms. Jenny helps female entrepreneurs build sustainable, business-supporting podcasts - without burning out or being glued to social media. She's grown her own shows and helps her clients make podcasting both strategic and enjoyable. Jenny knows exactly what it takes for a podcast to become a real driver in your business! Here's what you'll learn when you listen to our chat: The mindset shift that changes everything - why so many podcasts fail to generate business results, and the simple reframe that turns it around. The mistakes that leave you shouting into the void - the most common ones podcasters make, and how to avoid them. Building a listener journey that actually goes somewhere - how to lead people naturally to your email list or a paid offer, and why it matters so much. Promoting without feeling pushy - Jenny's honest take on selling your offers in a way that still feels like you. Making it sustainable - the workflow and tech that means you actually want to keep going. Jenny generously shares her approach, her lessons learned, and tips you can put to use straight away. If you're ready to finally connect the dots between your podcast and your business growth - in a way that feels clear, confident and fully you - you won't want to miss this one! About our guest: Jenny Suneson helps mom entrepreneurs build sustainable businesses in 20 hours or less using podcasting as their main visibility strategy. She teaches moms how to grow without burnout, social media dependency, or big teams. Connect with Jenny: Business name & website link Podcasting for Moms: https://www.podcastingformoms.co/ Instagram: https://www.instagram.com/jenny.suneson/ Podcast: https://podcasts.apple.com/us/podcast/podcast-launch-podcast-growth-podcast-seo-strategies/id1329033399 Ready to launch + grow your podcast and get into the ears of your ideal audience? With this blueprint, you’ll go from zero to launch in no time. Podcast Growth Blueprint freebie >> https://podcastingformoms.co/blueprint-stb ....................................................... LEARN MORE WITH JESSICA - Master Your Marketing If you'd like to learn more about the strategies that build demand, profit and sustainable growth, then register here for access: https://jessicaosborn.com/mym ……………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a positioning strategist for female coaches and experts, helping them build a real difference into their offer so buyers can tell them apart from everyone else promising the same result. With over 25 years in marketing and 15 years as an entrepreneur, she shares the strategy behind businesses that are both profitable and built to fit the life you actually want. Learn more & book an intro call: https://jessicaosborn.com Instagram: https://instagram.com/jessica.osborn Facebook: https://facebook.com/jessicaosborn.bxcoach YouTube: https://youtube.com/@jessica.osborn

  5. Sep 1

    312 - The Cost Of Differentiation To A Coach

    What happens when you decide to stand out in your market, rather than blend in? It sounds tempting... but is there a hidden cost to carving out your own space? Often it seems like there is, so in this episode I’m sharing the straight truth about what it actually takes to differentiate your business, and what can happen if you avoid it. There's cost and benefit on both sides! For years, I’ve worked with female entrepreneurs who find themselves caught between wanting to help everyone and ending up sounding exactly like their competitors. So, why do so many choose to remain in the ‘catalogue of offers’ land? The real answer is complex. That's why I felt like it needed an episode to cover off both sides of the fence! Here’s a taste of what we explore in this episode: What is differentiation, really? I clarify what sets real differentiation apart from brand messaging or a niche, and why this matters more than you think. Why does standing out feel so uncomfortable? I talk about the resistance so many of us feel when we think about dropping offers or getting specific and the cost of this move to your business. What actually happens when you don’t differentiate? Then we look at the cost of staying the same, what choosing to stay generic is resulting in. How does AI stack up when it comes to helping you nail your differentiation? I share the results of an experiment I ran to see if AI could really differentiate a business from it's competitors. Tune in for a frank, energizing chat about the cost of differentiation, what it really means and why it’s the smartest move you can make. ...................................................... Mentioned in the Episode: Positioning Review Get Jessica to assess how differentiated you currently are and send you a video with detailed feedback. Book now and enter code STB_REVIEW for a special rate for podcast listeners: https://www.jessicaosborn.com/offers/x6tmGQFw/ ....................................................... LEARN MORE WITH JESSICA - Master Your Marketing If you'd like to learn more about the strategies that build demand, profit and sustainable growth, then register here for access: https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a positioning strategist for female coaches and experts, helping them build a real difference into their offer so buyers can tell them apart from everyone else promising the same result. With over 25 years in marketing and 15 years as an entrepreneur, she shares the strategy behind businesses that are both profitable and built to fit the life you actually want. Learn more & book an intro call: https://jessicaosborn.com Instagram: https://instagram.com/jessica.osborn Facebook: https://facebook.com/jessicaosborn.bxcoach YouTube: https://youtube.com/@jessica.osborn

  6. Aug 25

    311 - How to Use AI In Your Business Without Losing Your Human Touch with Andrea Palacio

    Ever feel like keeping up with AI is a mountain you don’t have time to climb? You’re not alone. AI is transforming how we run our businesses, but it’s easy to get trapped in overwhelm, confusion, or frustration when it seems like everyone is shouting about the next best tool. The truth? You don’t need to figure it all out at once—or handle every repetitive task forever. This episode is your invitation to reimagine your daily workflows. Picture this: AI as a new team member quietly handling admin while you focus on what you do best. Sounds tempting, right? But how do you actually get started, and just as importantly, where should you not even bother? I invited Andrea Palacio onto the show because she knows what it's really like to overhaul a business in chaos—while raising a young family, no less! Andrea Palacio is the founder of Crewless, an AI business strategist who has helped countless service-based business owners free up hours every week and reclaim their time (she cut her own admin from 3 hours to 10 minutes a day). Andrea’s approach is straight-talking, practical, and refreshingly down-to-earth. Here’s a glimpse at what we get into: What’s the difference between automation and AI? I ask Andrea Palacio to explain what AI does that ordinary systems can’t, and where you should start if your business already uses automations. How do you pick the right AI tools (without sinking money and time into the wrong ones)? We talk about what really matters, how to avoid choice fatigue, and which single platform Andrea recommends for beginners. Why do some people get more out of AI than others? Hint: It’s all about how you train your ‘AI team member’—and the mistakes you can skip. What should never be handed over to AI? There are tasks in your business only you can do—Andrea shares how to draw the line. Ready to trade overwhelm for more hours in your week? This conversation is packed with practical wisdom and a good dose of honesty. Let’s make AI work for us, not the other way around! About our guest: Andrea Palacio is the founder of Crewless and an AI business strategist. With a background in e-commerce and hands-on experience running service-based businesses, Andrea discovered the power of AI during a challenging time after purchasing a landscaping company. Overwhelmed by manual admin and customer service tasks, she explored automation and AI to reclaim her time and restore her business. Andrea built systems that cut admin work from three hours to just ten minutes a day and implemented AI agents that now handle everything from calls to bookings. Having navigated hiring struggles and business setbacks, she's passionate about helping other business owners identify and implement AI solutions that really work. Andrea specializes in automating repetitive, manual processes so women can focus on what matters most in their business and life. She's practical, down-to-earth, and shares her approach openly via social media. As a mom, entrepreneur, and traveler, Andrea believes in keeping things real and simple—AI is here to help, not to overwhelm. Connect with Andrea on Instagram for honest insights and easy ways to get started with AI in your business. Connect with Andrea: Business Website: https://runcrewless.com/ Instagram: https://www.instagram.com/andreapalacio/ LinkedIn: https://www.linkedin.com/in/andreapalacio/ Tiktok: https://www.tiktok.com/@ai.andreapalacio Youtube Channel: https://www.youtube.com/@ai.andreapalacio   ....................................................... LEARN MORE WITH JESSICA - Master Your Marketing If you'd like to learn more about the strategies that build demand, profit and sustainable growth, then register here for access: https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their industry so they are consistently in demand for their services. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and profitable business that fits your version of an ideal lifestyle. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

  7. Aug 18

    310 - The Simple Antidote to Scattered Marketing For Online Coaches

    You’d probably rather spend your days actually coaching, not churning out content just to keep the lights on… right? So many coaches tell me they feel like they’re stuck on a hamster wheel, tirelessly feeding a marketing machine that’s never satiated. What if you had a more simple and streamlined way to run your marketing, one that gives you your time (and sanity) back? In today’s episode, I’m sharing what I call the antidote to scattered marketing. If you’re following a bunch of disconnected strategies - posting on social media here, sending emails there, running ads, and hoping something finally sticks, you’ve probably realised that something else is missing. Simply doing more marketing doesn’t fix the issue of nobody buying! But here’s the good news: with a simple shift in how you approach your marketing, you can get far better results with less time and less stress. In this episode, I tackle: Why does marketing feel so heavy and time-consuming for so many coaches? What is the real problem behind scattered marketing, and how is it different from just having a funnel? How can you create a ‘demand system’ that guides your ideal clients through the key steps they need before saying ‘yes’ to working with you? What are the five crucial emotional checkpoints your prospects must pass through — recognition, relevance, trust, desire, and action — and how do your marketing activities link to each one? How can a simple, strategic approach replace the overwhelm and help you get predictable results, without needing to add more to your plate? I can’t wait for you to tune in and see how you can finally get off that relentless marketing treadmill. This episode is packed with insights you can actually use, and I promise — it’ll get you thinking differently about how you spend your time. Want more ease, flow, and results? Press play now! ....................................................... Mentioned in the Episode: Build Your Demand System Interest List: https://www.jessicaosborn.com/byds-register ....................................................... LEARN MORE WITH JESSICA - Master Your Marketing If you'd like to learn more about the strategies that build demand, profit and sustainable growth, then register here for access: https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their industry so they are consistently in demand for their services. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and profitable business that fits your version of an ideal lifestyle. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

  8. Aug 11

    309 - How To Stop Apologising and Get Taken Seriously As A Female Business Owner with Dr. Liz DuBois Erskine

    Ever wondered why, even though nearly half of new businesses are owned by women, only a tiny percentage get the big investment or break through that elusive million-dollar mark? There’s more at play than numbers and networking – it’s about presence. Real, unapologetic presence. The question we should be asking is what keeps so many smart, driven women from claiming their seat at the table, and what’s possible when we stop apologizing for being ambitious? I’m joined by Dr. Liz Dubois Erskine, an executive coach, conflict analyst, and marketing strategist (plus, she’s got a PhD and a cracking sense of humour). Liz helps bold women leaders untangle the old patterns that hold them back – especially the ones baked in by years of people-pleasing, burnout, and tip-toeing around what they actually want. She’s guided by a no-nonsense approach to personal growth, and here’s a taste of what she shares in this episode: Why is it still so hard for women to be unapologetically direct at work – or in their businesses – without feeling they need to justify themselves? What are the real reasons women feel pressure to perform and seek validation, and how is this holding us back as leaders? How can we tap into our own version of “masculine swagger” without feeling fake or like we’re putting on a mask? What does unapologetic presence actually look and feel like – and why does it make others take notice (and feel strangely safe around you)? Why do we project discomfort onto others when we step into our power – and what happens when we stop letting that hold us back? Ready to challenge the old rules, unlock that next level, and feel genuinely powerful just as you are? Tune in and let’s shake things up – because the world needs more female business owners who are comfortable commanding the room on their own terms. About our guest: Dr. Liz DuBois Erskine (pronounced Doo-Bwah Err-Skin) — Dr. Liz to colleagues and clients — is an executive coach, conflict analyst, and marketing strategist who helps high-achieving leaders break through the internal patterns holding them back from their next level of leadership. With a PhD in Conflict Analysis and Resolution and a career spanning marketing roles with Disney and iHeartRadio, she combines academic expertise, business strategy, and a refreshingly no-nonsense approach to personal growth and leadership. Dr. Liz works with ambitious professionals who have the credentials, drive, and accomplishments but still struggle with people-pleasing, burnout, and fear of judgment. She helps clients rebuild self-trust, lead with genuine authority, and create careers and businesses that feel as successful as they look. Her approach moves clients beyond hustle culture and the constant need to “prove yourself” toward deeper self-trust, confidence, and internal stability. She’s also known for boldly pursuing big ideas. In 2020, just six weeks after launching her company, she bought a 40-foot yacht and moved aboard with her kindergartener during the pandemic. She also openly shares her recovery journey, including leaving alcohol behind in 2006 and marijuana and Xanax in 2021. Connect with Dr. Liz: Business name & website link Dr. Liz DuBois Erskine, www.drlizdubois.com Facebook Page: https://www.facebook.com/bizdrliz/ LinkedIn: https://www.linkedin.com/in/bizdrliz/ ...................................................... LEARN MORE WITH JESSICA - Master Your Marketing If you'd like to learn more about the strategies that build demand, profit and sustainable growth, then register here for access: https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their industry so they are consistently in demand for their services. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and profitable business that fits your version of an ideal lifestyle. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

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She's The Business is a weekly podcast for female coaches, consultants and experts who are building something of their own and want practical, real-world advice from women who have actually done it. Every week brings either a conversation with a guest or a solo episode from host Jessica Osborn. We cover the whole range of what it takes to be successful: marketing, sales, money, hiring, systems, content, health, motherhood and the mindset part nobody warns you about. Honest stories, specific advice, and no pretending any of it was a straight line. Jessica is a positioning strategist with 25+ years in marketing and 15 years running her own business. Her solo episodes dig into why a buyer chooses one expert over another who looks just as qualified, and how to build that difference into your offer rather than your bio. She's an open book about her own numbers, decisions and mistakes. If you're good at what you do and you want to build a profitable business on your own terms, you'll find something you can use in every episode. This podcast is made by women, for women. Because there's enough men telling you how to run your business in all the other spaces. This space is dedicated to women in business, with advice made by women.

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