Making Sales Social Podcast

Social Sales Link
  • 5.0 (22)
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  • UPDATED BIWEEKLY

Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.

  1. 12H AGO

    Beyond Engagement Scores: Building Psychological Safety with the I, Me, You, We Framework

    In this powerful episode, Brynne Tillman sits down with licensed psychologist and founder of Insight Onsite Mental Wellness, Dr. Elyse Dub, to explore what it really takes to create connected, resilient workplaces. Dr. Dub shares her transformative I, Me, You, We framework—an approach that helps leaders align personal authenticity with team needs and organizational values. Together, they unpack how psychological safety, intentional relationship-building, and ongoing dialogue—not one-off workshops—drive retention, innovation, and engagement. From navigating stress and work-life integration to fostering apolitical, values-based conversations that unite rather than divide, this conversation offers leaders practical tools to move beyond surface-level culture initiatives and build workplaces where people feel seen, heard, and supported. If you care about retention, real connection, and making work a place where people want to stay, this episode delivers actionable insight you can use immediately.

    30 min

  2. 3D AGO

    Selling with Heart: How Storytelling and Empathy Transform Sales with Tom Jackobs

    Can you lead with heart and still drive a massive profit? In this episode of Making Sales Social, host Brynne Tillman sits down with Tom Jackobs, a sales growth coach and creator of the "Selling with Heart" methodology. Tom shares his powerful origin story, from the brink of bankruptcy in the fitness industry to developing a consultative approach that skyrocketed his closing rate to 90%. Together, they explore why storytelling is the ultimate "pattern interrupt" in a boardroom, the shift from outdated sales tactics like BANT to heart-centered frameworks, and how to build radical trust by being willing to tell a prospect "no."

    28 min
  3. Write Engaging AI Prompts for Sales and Marketing in Your Authentic Voice

    4D AGO

    Write Engaging AI Prompts for Sales and Marketing in Your Authentic Voice

    How you craft prompts for AI significantly influences the effectiveness of your sales and marketing initiatives. While simple prompts serve a purpose, they often lack the detailed specificity and depth required to generate actionable insights.

    8 min

  4. FEB 27

    From Cold Outreach to Warm Revenue: Building Scalable, Human-Centered Email That Closes Deals

    On this episode of Making Sales Social, Adam Rosen shares how relationship-driven email not spammy tactics helped him land enterprise clients like Amazon, Apple, Goldman Sachs, and The Walt Disney Company, scale to 100,000+ users, and successfully exit multiple ventures. From product-market fit to scalable systems, Adam breaks down why cold email still works in 2026. when it’s short, value-driven, personalized, and human. He shares what most companies get wrong (weak follow-ups, fake personalization, poor CRM execution) and how to turn email into a predictable revenue engine. If you want inbox messages that build real relationships and book real meetings this episode delivers the playbook.

    24 min

  5. FEB 24

    Beyond the Transaction: How "Legendeering" Video Content Humanizes Sales

    In this episode of Making Sales Social, Brynne Tillman sits down with Tom Langan, the Chief Legendeer at Talex Media and a two-time Emmy-nominated Director of Photography. Tom challenges the traditional, transactional view of selling, arguing that sales, especially for high-ticket items, are fundamentally built on human relationships. Tom introduces his "Legendeering" framework, a strategy designed to help brands move past the noise by creating "handshake content". Rather than pushing products, this approach focuses on leading with value and building trust through episodic, story-driven video. Key highlights from this conversation include: - The Power of Handshake Content: Why your first video interaction should mirror a first real-life meeting, focused on introduction and connection rather than the hard sell. - The Red Bull Case Study: How the world’s leading energy drink uses adventure-based content to build emotional resonance without ever mentioning its product's ingredients. - The Rule of Reciprocation: Using episodic content to "stack value" for your audience, naturally leading them to return that value through a business relationship. Humanizing the Sales Team: How marketing departments can highlight the individual stories of salespeople to create authentic human-to-human connections. - The "Why" Behind the Strategy: Addressing the widespread dissatisfaction with dehumanized, data-driven business interactions and how to build a more sustainable, relationship-focused brand. Tom also shares how his methodology adapts 1920s "soap opera" sponsorship tactics for the modern digital ecosystem to ensure your brand remains top-of-mind when your customer is ready to buy. About Our Guest: Tom Langan helps founders and mission-driven teams use story-driven video as a real business asset. Through Talex Media and Media Gym, he teaches leaders how to communicate with clarity and conviction to strengthen real relationships.

    28 min
  6. The Ultimate Guide to Prompt Writing for Sales Professionals

    FEB 23

    The Ultimate Guide to Prompt Writing for Sales Professionals

    Leveraging AI LLM tools like ChatGPT or askSSL.ai can greatly enhance sales communication. Writing effective prompts is essential for optimizing interactions and achieving desired outcomes. Well-structured prompts improve engagement and streamline efforts, making them a key part of the sales process.

    25 min

  7. FEB 23

    Virtual Selling and Discovery Excellence: Humanizing the Hybrid Sales Experience with Karen Kelly

    With 73% of B2B buyers now preferring a "rep-free" experience, the traditional sales playbook isn't just outdated, it’s a barrier to entry. In this episode, Karen Kelly, CEO of K2 Performance Consulting and a fractional sales leader, joins Brynne Tillman to discuss how to break through the digital noise and build genuine relationships in a hybrid world. Karen shares her insights on moving from a "push" system to a "pull" system by leveraging humanity and curiosity. She explains why the secret to a motivated sales team isn't slamming the "more" button on activities, but rather focusing on connection, mindset, and clear expectations. Whether you are a sales leader struggling with a disconnected remote team or a rep looking to master the art of the 15-minute "discovery dance," this episode provides the tactical shifts needed to succeed in 2026.

    29 min

  8. FEB 17

    Selling the Future: Trust, Teams, and Big Bets in Enterprise Sales

    Shari Begun, VP of Sales at GlobalFoundries, shares how trust, teamwork, and long-term thinking power billion-dollar enterprise deals. From global culture lessons to selling years into the future, this episode breaks down what it really takes to win complex, high-stakes sales.

    38 min
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5
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About

Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.

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