The Story Power Marketing Show

Tom Ruwitch
  • 5.0 (20)
  • Marketing
  • Updated Weekly

Business leaders, coaches, consultants, and thought leaders, The Story Power Podcast will help you harness the power of storytelling so you can grow your business and have fun doing it. Each week, Story Power Marketing's Tom Ruwitch and his guest will share powerful stories, trade business-building insights, and have a few laughs. Tom created this podcast to... ...Help you captivate prospects and inspire them to act… ...so you can get more clients, quickly and easily. That’s what powerful storytelling is all about. That’s what this podcast is all about. 

  1. How to Make Your Marketing Clear Enough to Convert in 5 Seconds (with Eric Dingler)

    4d ago

    How to Make Your Marketing Clear Enough to Convert in 5 Seconds (with Eric Dingler)

    Eric Dingler spent the last four years traveling through 20 countries with his wife and four teenagers. That lifestyle as a perpetual "first-time customer" taught him a brutal truth: even the best stories fail if the message isn’t clear. A marketing veteran of 25 years, Eric now helps entrepreneurs bridge the gap between what they say and what their customers actually understand. Today, he’s here to unpack the 4 Laws of Marketing and show you how to simplify your messaging so it finally connects and converts. Eric explains how businesses win customers by aligning with the buying cycle (along with what that means) and introduces four laws of marketing: clarity beats cleverness, attention must be earned, consistency compounds, and trust converts. He's a big fan of answering pre-qualifying questions quickly, showing up where customers search, and maintaining consistent messaging across platforms, especially as AI summaries increasingly vet options. He and Tom also discuss the importance of capturing emails, nurturing existing customers, increasing lifetime value, and turning “silently satisfied” buyers into raving fans. If you're trying to meet customers where they are, Eric's unique perspective helps you find identify where that is. DISCUSSED IN THIS EPISODE ~02:18 Traveling Family Story ~03:46 Four Laws Overview ~05:39 Buying Cycle and Awareness ~08:21 Consideration and AI Search ~10:43 Law One Clarity Wins ~14:00 Law Two Earn Attention ~15:53 Law Three Consistency ~19:38 Law Four Trust Converts ~20:58 Purchase and Email Capture ~22:41 Advocacy and Lifetime Value ~25:30 Testing Offers with Email ~29:00 Recap and PLAN Framework ~32:37 Where to Find Eric ~33:26 Parting Advice Balance Marketing ~34:52 Outro Reviews and Links FULL EPISODE VIDEO https://vimeo.com/1205976168 CONNECT WITH ERIC DINGLER Website: https://intransitstudios.com/ LinkedIn: https://www.linkedin.com/in/ericdingler/

    38 min
  2. How to Knock Out Excuses and Build Relentless Momentum (with Corey Dissin)

    Jun 24

    How to Knock Out Excuses and Build Relentless Momentum (with Corey Dissin)

    Corey Dissin is the no-nonsense force behind Knockout Life and High-Performance Coaching, helping driven pros ditch the fluff and finally get unstuck. After nearly 30 years leading massive media projects, he flipped the script and built a coaching system rooted in grit, structure, and relentless action. He’s also the author of GOING THE DISS-TANCE — part memoir, part fight plan for building a life that actually hits back. He and Tom discuss getting the most out of life and business by instilling focus and practicing effective time management. Corey emphasizes “the power of the pen” to write tasks down, build consistency without immediate results, and develop resilience through repeated effort. He explains how he diagnoses clients by auditing their daily routines to expose poor time management and the gap between activity and productivity If you aspire to be more productive and determined in your life, this episode is for you. DISCUSSED IN THIS EPISODE ~00:54 Meet Corey Dissin ~01:56 Cutting Through Excuses ~03:22 Discipline and The Pen ~04:31 Swing The Bat Mindset ~07:02 Boring Success Routines ~09:43 Small Steps Compound Wins ~13:38 Walking The Walk Fitness ~14:31 Filtering Prospects Video ~18:24 Discovery Call Logistics ~20:26 Where To Find Corey ~21:16 Book Story And Legacy ~23:59 Parting Advice And Wrap ~26:34 Outro And Subscribe FULL EPISODE VIDEO https://vimeo.com/1203699044 CONNECT WITH COREY Website: https://coreydissin.com/

    28 min
  3. How to Write a Book That Turns Readers Into Raving Fans and Clients (with Sean Mabry)

    Jun 17

    How to Write a Book That Turns Readers Into Raving Fans and Clients (with Sean Mabry)

    Sean Mabry helps entrepreneurs write the books that make them heroes in the eyes of their followers. He does this by combining a lifelong commitment to storytelling with more than a decade of working as a copywriter, copy coach, email marketer, and ghostwriter.  He and Tom discuss aligning an author’s story with the reader’s journey, meeting prospects where they are, and building belief by sharing the “messy middle” rather than only tactics or rags-to-riches bragging. Sean emphasizes emotional validation, employing archetypes, and focusing on emotional transformation over plot details. He outlines his five defining questions for book clarity and introduces his “Book Clarity Engine” custom GPT. A book is one of the most powerful tools for shifting someone's beliefs and motivating them to take action. Tune into this episode to learn how to improve your skill at doing both. DISCUSSED IN THIS EPISODE ~01:46 Why Write A Book ~04:04 Reader Journey First ~05:50 Avoid Dry Or Braggy ~08:44 Belief And Transformation ~13:16 Memoir Versus Fiction ~18:18 Archetypes And Validation ~24:24 Five Defining Questions ~27:32 Book Clarity Engine GPT ~30:59 Get The Tool And Next Steps ~32:45 Parting Thoughts And Wrap ~34:31 Final Calls To Action ~36:29 Outro FULL EPISODE VIDEO https://vimeo.com/1201757107 CONNECT WITH SEAN Book Clarity Engine custom GPT: mabrygift.com/tom Facebook: https://www.facebook.com/smabry LinkedIn: https://www.linkedin.com/in/sean-mabry-781b39a3/?skipRedirect=true

    38 min
  4. How to Raise Capital by Thinking Like a Marketer (with Jason Fishman)

    Jun 10

    How to Raise Capital by Thinking Like a Marketer (with Jason Fishman)

    Jason Fishman is the CEO of Digital Niche Agency, a marketing firm that helps startups raise capital through equity crowdfunding campaigns. Over the past decade, Jason and his team have worked with more than 500 companies and helped generate nine figures in investment through strategic digital marketing. Jason also hosts the Test Optimize Scale podcast, where he talks with founders and growth leaders about building companies that actually scale. Jason explains key crowdfunding paths and why “strength in numbers” reduces reliance on a few investors while adding marketing awareness and potential partnerships. He and Tom discuss planning for traffic and conversions, using multi-touch funnels, testing audiences/creative, and building social proof, third-party validation, and urgency. This is a comprehensive look at how to market online and leverage an audience for growth. DISCUSSED IN THIS EPISODE ~00:54 Meet Jason Fishman ~02:09 Crowdfunding Basics ~05:02 Strength in Numbers ~06:42 Beyond Capital Benefits ~09:26 Marketing Strategy Blueprint ~14:08 Think Like Marketers ~16:28 Investomers Concept ~19:40 Testing Funnels and Ads ~22:17 Social Proof Messaging ~23:50 Product vs Opportunity ~24:52 Pitching Investor Needs ~26:31 Team Market And Proof ~28:21 B2B B2C Same Psychology ~29:50 Personas And Messaging Tests ~32:27 Multi Touchpoint Content Engine ~35:36 Founder Readiness Checklist ~37:35 Seed Capital Social Proof ~41:28 Portals Research And Contact ~43:28 Build Audience Start Now ~47:30 Wrap Up And Subscribe FULL EPISODE VIDEO https://vimeo.com/1199682752 CONNECT WITH JASON Website: digitalnicheagency.com LinkedIn: https://www.linkedin.com/in/jafishman/ https://www.linkedin.com/company/digital-niche-agency

    50 min
  5. How to Turn YouTube into a Pre-selling Machine for Premium Clients (with Ian Garlic)

    Jun 3

    How to Turn YouTube into a Pre-selling Machine for Premium Clients (with Ian Garlic)

    Ian is CEO of authenticWEB, ranked as one of the top SEO companies. Before getting into internet marketing he worked in the restaurant industry, in sales, as a trader and in commercial real estate in New York City before becoming an expert in online video. He uses his business background and to better understand the channels for a client's story to tell it in different ways. Ian explains how buyer behavior has shifted from researching websites to self-educating on YouTube; how making videos that demonstrate understanding of the prospect’s problem, rather than pitching, can be powerful; and he discusses the “mere exposure effect,” arguing that time spent with a prospect across multiple touchpoints builds authority, and that YouTube maximizes total view time and can support “fish in the barrel” buyers already close to purchasing. YouTube is accessible and filled with prospects and it's never been easier to create quality videos, but if you don't know where to start or you want to up your game on the platform, you'll want to tune in. DISCUSSED IN THIS EPISODE ~02:31 Why YouTube Pre Sells ~06:54 Proving You Get Them ~11:37 Mere Exposure Effect ~15:23 Fish In The Barrel ~16:33 Invisible Pipeline Strategy ~20:14 AI Search Meets YouTube ~25:16 Who Ian Helps Process ~27:32 Parting Thoughts Outro FULL EPISODE VIDEO https://vimeo.com/1197525527 CONNECT WITH IAN Website: iangarlic.com videocasestory.com YouTube: https://www.youtube.com/c/iangarlic https://www.youtube.com/@VideoCaseStor

    31 min
  6. How to Stay Visible and Stand Out as AI Replaces Search Engines (with Justin Inman)

    May 27

    How to Stay Visible and Stand Out as AI Replaces Search Engines (with Justin Inman)

    Justin Inman is the Founder and CEO of Emberos, the first operating system built to orchestrate paid, owned, and earned signals for AI visibility. He works at the intersection of brand strategy, AI systems, and predictive analytics, helping companies understand and influence how they appear inside generative AI platforms. Justin explains that consumers increasingly ask tools like ChatGPT, Claude, Perplexity, and Google’s AI Overviews rather than the old Google search. He Tom talk about how SEO fundamentals still matter, but brands must optimize across their fcampaigns to ensure they appear in AI-generated responses - and appear accurately. The two discuss AI visibility, best practices, and how to avoid treating AI like a content machine that all too often dishes out slop, risking search delisting. People are still searching, they're just doing it differently. Listening to this episode can help you position your business for success in this new world. DISCUSSED IN THIS EPISODE ~02:35 AI Replaces Search ~04:47 Perfect Storm Impact ~05:35 SEO Still Matters ~08:19 Check Your AI Presence ~09:44 How Emberose Works ~12:08 Humans vs Machines ~14:29 Avoid AI Content Slop ~17:39 What Makes Emberose Different ~19:34 Ideal Clients Use Cases ~20:57 How to Get Started ~21:41 Final Advice Act Fast ~23:03 Wrap Up and Resources FULL EPISODE VIDEO https://vimeo.com/1195428369 CONNECT WITH JUSTIN Website: https://emberos.ai/

    26 min
  7. How to Make Selling Fun and Easy Even If You Hate Sales (with Jerry Levinson)

    May 20

    How to Make Selling Fun and Easy Even If You Hate Sales (with Jerry Levinson)

    Jerry Levinson is an entrepreneur, business growth strategist, and founder of Profit Now. After spending 20 years building Blind Devotion, a window covering company in Chandler, Arizona, Jerry learned firsthand that expertise alone doesn’t guarantee business success. Following the 2009 financial crisis and the loss of his business, he committed himself to mastering marketing, sales, and business operations. Within three years, he rebuilt Blind Devotion into a company generating more than $1.2 million in annual revenue before successfully selling it. Jerry later entered the flooring industry with no prior experience and founded Carpets of Arizona in 2015. By applying the business principles he had developed, he grew the company into a $2 million-per-year business within three years, continuing to expand at a rate of 30% or more annually. Today, Jerry is passionate about helping entrepreneurs build profitable businesses through smarter marketing, stronger sales systems, and operational excellence. DISCUSSED IN THIS EPISODE ~00:55 Meet Jerry Levinson ~03:21 Is Sales Fun ~04:35 "Paylessi" Pricing Lesson ~08:38 Sell the Feeling ~11:43 Simple One Price Offer ~14:48 Beat Competition Higher ~16:54 Three Discovery Questions ~23:34 From Vision to Process ~24:30 Budget Questions That Work ~25:30 Ben Franklin Bonding ~28:33 Win on Experience Not Price ~29:10 Stop Emailing Estimates ~32:23 Friction Free Selling ~34:48 Apply Form Psychology ~38:05 Opportunity to Buy Mindset ~39:17 Decision Anxiety and Relief ~43:12 Anchoring With Financing ~45:24 Final Wrap and Resources FULL EPISODE VIDEO https://vimeo.com/1193427085 CONNECT WITH JERRY Website: https://www.jerrylevinson.com/ Facebook: https://www.facebook.com/groups/flooringdealersandmore YouTube: https://studio.youtube.com/video/MC1UFAStBp4/edit

    48 min
  8. How to Turn Pain Into Purpose and Build a Life That Matters (with Aaron Hale)

    May 13

    How to Turn Pain Into Purpose and Build a Life That Matters (with Aaron Hale)

    Aaron Hale is a US Army EOD veteran, real estate investor, business owner, podcaster, and ultra-endurance athlete. After a tragic injury on deployment overseas took his eyesight and hearing, Aaron hit rock bottom. Instead of staying there, Aaron resolved to not allow his circumstances to dictate the rest of his life. Since the injury, Aaron has become a husband, a father, a real estate investor, a successful entrepreneur, a speaker, and a top-rated podcast host. Hale describes moving from “I can’t” thinking and depression at Walter Reed to rebuilding his life through discipline, adaptive skills, and pursuing daunting challenges. From kayaking and mountain climbing to qualifying for the Boston Marathon and becoming the first deafblind athlete to complete the Badwater 135, Hale has engaged with the world head on. He and Tom discuss how he used his overcoming of adversity to help others through his public speaking and his podcast, The Point of Impact. Aaron shares storytelling lessons about connecting with audiences through selective details, voice and body language, and power of speaking to one person at a time. If you think marketing is tough to stick to, listening to how Aaron ran over 200 miles in Kenya before summiting Mount Kilimanjaro will put things into perspective and give you playbook for optimism you need. DISCUSSED IN THIS EPISODE 00:54 Meet Aaron Hale 03:03 From Navy to EOD 04:58 The IED Blast 06:18 Darkest Days 08:35 Rebuilding Identity 10:45 Meningitis Setback 15:27 Choose Your Hard 17:22 Sharing the Blueprint 19:59 Speaking Mishaps 21:49 Where to Connect 23:22 Storytelling Lessons 28:11 Badwater Growth Moment 33:40 Perspective Shift 35:00 Wrap Up and Outro FULL EPISODE VIDEO https://vimeo.com/1191146801 CONNECT WITH AARON Website:  https://www.pointofimpactpod.com/  Youtube: https://www.youtube.com/@pointofimpactpodcast Apple: https://podcasts.apple.com/us/podcast/point-of-impact-with-aaron-hale/id1681213789   Facebook: https://www.facebook.com/aclayhale Instagram: https://www.instagram.com/aclayhale/ LinkedIn: https://www.linkedin.com/in/aaron-hale-1861477/  X/ Twitter: https://x.com/aclayhale  Tiktok Eod fudge: https://www.tiktok.com/@eodconfections?is_from_webapp=1&sender_device=pc

    38 min
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5
out of 5
20 Ratings

About

Business leaders, coaches, consultants, and thought leaders, The Story Power Podcast will help you harness the power of storytelling so you can grow your business and have fun doing it. Each week, Story Power Marketing's Tom Ruwitch and his guest will share powerful stories, trade business-building insights, and have a few laughs. Tom created this podcast to... ...Help you captivate prospects and inspire them to act… ...so you can get more clients, quickly and easily. That’s what powerful storytelling is all about. That’s what this podcast is all about. 

Information

  • Creator
    Tom Ruwitch
  • Years Active
    2021 - 2026
  • Episodes
    208
  • Rating
    Explicit
  • Copyright
    © Copyright Story Power Marketing, Inc.
  • Show Website
    The Story Power Marketing Show