The Story Power Marketing Show

Tom Ruwitch
  • 5.0 (20)
  • Marketing
  • Updated Weekly

Business leaders, coaches, consultants, and thought leaders, The Story Power Podcast will help you harness the power of storytelling so you can grow your business and have fun doing it. Each week, Story Power Marketing's Tom Ruwitch and his guest will share powerful stories, trade business-building insights, and have a few laughs. Tom created this podcast to... ...Help you captivate prospects and inspire them to act… ...so you can get more clients, quickly and easily. That’s what powerful storytelling is all about. That’s what this podcast is all about. 

  1. 2d ago

    Why The Most Human Brand Win In a Digital World (with Simon Elliott)

    Simon "Si" Elliott is a strategic marketing leader, agency co-owner and customer experience expert with over 20 years of experience helping brands build deeper, more meaningful connections. As founder of customer experience consultancy Fabricx and co-owner of creative agency Diversity, he combines behavioural science with practical strategy to design experiences that genuinely resonate. In this episode, he and Tom discuss how brands can win in a digital, AI-accelerated world by prioritizing human connection, using behavioral science to understand what motivates people, and designing customer experiences that build long-term relationships. Si explains how AI speeds up marketing but can strip away originality and effort, making soft skills and empathy more valuable, and argues that technology should serve customers rather than replace meaningful interactions. They contrast manipulative fear-based marketing with ethical reassurance that addresses real anxieties, share examples from Zappos and airline customer service, and outline how to balance automation with human support at high-stakes moments. If you're worried about AI but also see it's potential, this episode will help you navigate the winding road to balance usefulness and retaining what makes you unique. DISCUSSED IN THIS EPISODE ~02:08 Si’s Journey ~4:18 Behavioral Science Spark ~08:10 AI Speeds Everything ~12:37 Soft Skills Matter ~16:51 Scaling Human Connection ~18:23 Biases and Messaging ~21:33 Ethical Fear vs Manipulation ~26:03 Empathy Without Fearmongering ~28:29 Not For Everyone ~29:00 Zappos Service That Scales ~31:09 Support As Marketing ~33:19 Automation Versus Human Touch ~38:12 Airline Empathy Failure ~40:34 Empowered Agents Win ~43:49 Customer Experience Thinking Book ~46:34 Put The Phone Down ~48:40 Final Wrap And Reviews FULL EPISODE VIDEO https://vimeo.com/1213518838 CONNECT WITH SI Website: sielliott.com LinkedIn: linkedin.com/in/si-ellliott

    Why The Most Human Brand Win In a Digital World (with Simon Elliott)

  2. Jul 22

    Why Your Emails Are Getting Ignored And How to Fix It In 45 Days (with Ely Delaney)

    Ely Delaney is the creator of The Follow Up Rockstar System, teaching entrepreneurs how to go from surviving to thriving in any economy. He’s an Amazon bestseller with his three books “Marketing Tidbits”, “Networking Tidbits”, and his latest book, "The Follow Up Code: 7 Virtues for Building Trust Through Email." His best-selling training course “Networking Like A Rockstar” has over 1424 students registered globally.  In this episode, he and Tom discuss why email marketing isn’t dead and how better follow-up can raise open rates to 40–50% in about six weeks. The goal is to use platforms like LinkedIn or X to bring people “into your castle,” rather than depending on social media entirely - and Ely gets into how to do it. He explains common mistakes and recommends value-driven, conversational emails that tell stories. They also discuss testing frequency by audience, his two-year evergreen ghostwritten campaign service, and how to craft a killer re-engagement email. If you recognize the power of having your own list but feel like you're not getting everything out of it that you could, this episode is for you. DISCUSSED IN THIS EPISODE ~02:42 Is Email Dead? (Uh, No) ~03:20 Own Your List ~05:13 Social Algorithm Risk ~09:50 Email Relationship Hub ~11:10 Why Emails Fail ~13:41 Value First Emails ~15:37 Frequency Debate ~20:02 Test Your Audience ~24:51 Write Like You Talk ~29:39 Services And Offers ~31:50 Follow Up Fix Course ~34:06 Slacker Email Tip ~34:51 Book And Wrap Up ~37:03 Final Outro FULL EPISODE VIDEO https://vimeo.com/1211851408 CONNECT WITH ELY Website: https://connectwithely.com/ Social Media: LinkedIn: https://www.linkedin.com/in/elydelaney/ Facebook: https://www.facebook.com/elydelaney Instagram: https://instagram.com/elydelaney/

    Why Your Emails Are Getting Ignored And How to Fix It In 45 Days (with Ely Delaney)

  3. Jul 15

    How to Become The Message Your Clients Trust (with Kara Ryan)

    Kara Ryan is the founder of Klyr Strategies, a communications advisory practice for senior leaders navigating high-stakes business moments. For 20 years, she's led global communications strategy inside complex, regulated Fortune 500 companies across healthcare, life sciences, financial services, and consumer sectors. She's partnered with CEOs and executive teams through mergers, IPOs, product launches, regulatory milestones, and leadership transitions — the moments where how you communicate can determine whether the organization moves forward with clarity or confusion. In this episode, Tom and Kara discuss how a leader should communicate, why talking points fail if leaders sound scripted, stiff, or unlike themselves; and how to build trust. She argues communications should be involved early, and illustrates how bringing it in too late can be an expensive mistake. She and Tom also explore how to use AI for speed and persona-based testing while not surrendering the human touch. If you're a business owner, author, or anyone managing an organization, you'll want to tune in for what Kara can teach you about communicating ahead of problems, inspiring your staff, and relating to customers. DISCUSSED IN THIS EPISODE ~02:07 Leader Is Message ~03:11 Before And After ~05:30 Personality Builds Trust ~07:53 Communicate Early ~11:37 Message Versus Delivery ~14:13 Red Flags And Feedback ~17:11 AI And Strategy ~21:52 Working With Kara ~24:35 Finding Your Story ~27:51 People First Empathy ~30:01 Parting Thoughts ~30:57 Where To Find Kara ~31:25 Wrap Up And CTA ~33:42 Outro Resources FULL EPISODE VIDEO https://vimeo.com/1210018296 CONNECT WITH KARA Website: www.klyrstrategies.com Social Media: LinkedIn: www.linkedin.com/in/kara-l-ryan Instagram: www.instagram.com/klyrstrategies

    How to Become The Message Your Clients Trust (with Kara Ryan)

  4. Jul 8

    How to Master Persuasive Communication Without Sounding Salesy (with Danny Bobrow)

    Danny Bobrow is a certified mediator, arbitrator, ski instructor, and communication skills coach who created the Persuasion Blueprint to help professionals close the gap between intention and perception. His proven framework has helped hundreds of leaders and teams turn everyday conversations into engines of caring, connection, and collaboration leading to success in every facet of life. He and Tom discuss why facts and logic alone are insufficient to move people, diving into the three pillars of his approach to appealing to prospects in a human, engrossing way. Too often businesses try to lead with credentials, blind enthusiasm, and fake positivity. Danny suggests a different approach that shows real results without rushing prospects, and walks people through how he does it. If you can't stand the thought of being "salesy" but know you need to appeal to prospects, this is the episode for you. DISCUSSED IN THIS EPISODE ~01:36 Danny’s Background ~04:54 Persuasion Blueprint ~06:59 Trust Before Credentials ~11:28 StoryPower Alignment ~13:40 Responsive Enthusiasm ~15:11 Listening Role Play ~20:52 Persuasion Score Quiz ~23:16 Strategy Call Options ~25:00 Parting Advice ROI ~26:52 Ratings and Resources ~28:22 Final Outro FULL EPISODE VIDEO https://vimeo.com/1207915822 CONNECT WITH DANNY Website: www.dannybobrow.com Social Media: LinkedIn: www.linkedin.com/in/dannybobrow Instagram: www.instagram.com/danielabobrow

    How to Master Persuasive Communication Without Sounding Salesy (with Danny Bobrow)

  5. Jul 1

    How to Make Your Marketing Clear Enough to Convert in 5 Seconds (with Eric Dingler)

    Eric Dingler spent the last four years traveling through 20 countries with his wife and four teenagers. That lifestyle as a perpetual "first-time customer" taught him a brutal truth: even the best stories fail if the message isn’t clear. A marketing veteran of 25 years, Eric now helps entrepreneurs bridge the gap between what they say and what their customers actually understand. Today, he’s here to unpack the 4 Laws of Marketing and show you how to simplify your messaging so it finally connects and converts. Eric explains how businesses win customers by aligning with the buying cycle (along with what that means) and introduces four laws of marketing: clarity beats cleverness, attention must be earned, consistency compounds, and trust converts. He's a big fan of answering pre-qualifying questions quickly, showing up where customers search, and maintaining consistent messaging across platforms, especially as AI summaries increasingly vet options. He and Tom also discuss the importance of capturing emails, nurturing existing customers, increasing lifetime value, and turning “silently satisfied” buyers into raving fans. If you're trying to meet customers where they are, Eric's unique perspective helps you find identify where that is. DISCUSSED IN THIS EPISODE ~02:18 Traveling Family Story ~03:46 Four Laws Overview ~05:39 Buying Cycle and Awareness ~08:21 Consideration and AI Search ~10:43 Law One Clarity Wins ~14:00 Law Two Earn Attention ~15:53 Law Three Consistency ~19:38 Law Four Trust Converts ~20:58 Purchase and Email Capture ~22:41 Advocacy and Lifetime Value ~25:30 Testing Offers with Email ~29:00 Recap and PLAN Framework ~32:37 Where to Find Eric ~33:26 Parting Advice Balance Marketing ~34:52 Outro Reviews and Links FULL EPISODE VIDEO https://vimeo.com/1205976168 CONNECT WITH ERIC DINGLER Website: https://intransitstudios.com/ LinkedIn: https://www.linkedin.com/in/ericdingler/

    How to Make Your Marketing Clear Enough to Convert in 5 Seconds (with Eric Dingler)

  6. Jun 24

    How to Knock Out Excuses and Build Relentless Momentum (with Corey Dissin)

    Corey Dissin is the no-nonsense force behind Knockout Life and High-Performance Coaching, helping driven pros ditch the fluff and finally get unstuck. After nearly 30 years leading massive media projects, he flipped the script and built a coaching system rooted in grit, structure, and relentless action. He’s also the author of GOING THE DISS-TANCE — part memoir, part fight plan for building a life that actually hits back. He and Tom discuss getting the most out of life and business by instilling focus and practicing effective time management. Corey emphasizes “the power of the pen” to write tasks down, build consistency without immediate results, and develop resilience through repeated effort. He explains how he diagnoses clients by auditing their daily routines to expose poor time management and the gap between activity and productivity If you aspire to be more productive and determined in your life, this episode is for you. DISCUSSED IN THIS EPISODE ~00:54 Meet Corey Dissin ~01:56 Cutting Through Excuses ~03:22 Discipline and The Pen ~04:31 Swing The Bat Mindset ~07:02 Boring Success Routines ~09:43 Small Steps Compound Wins ~13:38 Walking The Walk Fitness ~14:31 Filtering Prospects Video ~18:24 Discovery Call Logistics ~20:26 Where To Find Corey ~21:16 Book Story And Legacy ~23:59 Parting Advice And Wrap ~26:34 Outro And Subscribe FULL EPISODE VIDEO https://vimeo.com/1203699044 CONNECT WITH COREY Website: https://coreydissin.com/

    How to Knock Out Excuses and Build Relentless Momentum (with Corey Dissin)

  7. Jun 17

    How to Write a Book That Turns Readers Into Raving Fans and Clients (with Sean Mabry)

    Sean Mabry helps entrepreneurs write the books that make them heroes in the eyes of their followers. He does this by combining a lifelong commitment to storytelling with more than a decade of working as a copywriter, copy coach, email marketer, and ghostwriter.  He and Tom discuss aligning an author’s story with the reader’s journey, meeting prospects where they are, and building belief by sharing the “messy middle” rather than only tactics or rags-to-riches bragging. Sean emphasizes emotional validation, employing archetypes, and focusing on emotional transformation over plot details. He outlines his five defining questions for book clarity and introduces his “Book Clarity Engine” custom GPT. A book is one of the most powerful tools for shifting someone's beliefs and motivating them to take action. Tune into this episode to learn how to improve your skill at doing both. DISCUSSED IN THIS EPISODE ~01:46 Why Write A Book ~04:04 Reader Journey First ~05:50 Avoid Dry Or Braggy ~08:44 Belief And Transformation ~13:16 Memoir Versus Fiction ~18:18 Archetypes And Validation ~24:24 Five Defining Questions ~27:32 Book Clarity Engine GPT ~30:59 Get The Tool And Next Steps ~32:45 Parting Thoughts And Wrap ~34:31 Final Calls To Action ~36:29 Outro FULL EPISODE VIDEO https://vimeo.com/1201757107 CONNECT WITH SEAN Book Clarity Engine custom GPT: mabrygift.com/tom Facebook: https://www.facebook.com/smabry LinkedIn: https://www.linkedin.com/in/sean-mabry-781b39a3/?skipRedirect=true

    How to Write a Book That Turns Readers Into Raving Fans and Clients (with Sean Mabry)

  8. Jun 10

    How to Raise Capital by Thinking Like a Marketer (with Jason Fishman)

    Jason Fishman is the CEO of Digital Niche Agency, a marketing firm that helps startups raise capital through equity crowdfunding campaigns. Over the past decade, Jason and his team have worked with more than 500 companies and helped generate nine figures in investment through strategic digital marketing. Jason also hosts the Test Optimize Scale podcast, where he talks with founders and growth leaders about building companies that actually scale. Jason explains key crowdfunding paths and why “strength in numbers” reduces reliance on a few investors while adding marketing awareness and potential partnerships. He and Tom discuss planning for traffic and conversions, using multi-touch funnels, testing audiences/creative, and building social proof, third-party validation, and urgency. This is a comprehensive look at how to market online and leverage an audience for growth. DISCUSSED IN THIS EPISODE ~00:54 Meet Jason Fishman ~02:09 Crowdfunding Basics ~05:02 Strength in Numbers ~06:42 Beyond Capital Benefits ~09:26 Marketing Strategy Blueprint ~14:08 Think Like Marketers ~16:28 Investomers Concept ~19:40 Testing Funnels and Ads ~22:17 Social Proof Messaging ~23:50 Product vs Opportunity ~24:52 Pitching Investor Needs ~26:31 Team Market And Proof ~28:21 B2B B2C Same Psychology ~29:50 Personas And Messaging Tests ~32:27 Multi Touchpoint Content Engine ~35:36 Founder Readiness Checklist ~37:35 Seed Capital Social Proof ~41:28 Portals Research And Contact ~43:28 Build Audience Start Now ~47:30 Wrap Up And Subscribe FULL EPISODE VIDEO https://vimeo.com/1199682752 CONNECT WITH JASON Website: digitalnicheagency.com LinkedIn: https://www.linkedin.com/in/jafishman/ https://www.linkedin.com/company/digital-niche-agency

    How to Raise Capital by Thinking Like a Marketer (with Jason Fishman)
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5
out of 5
20 Ratings

About

Business leaders, coaches, consultants, and thought leaders, The Story Power Podcast will help you harness the power of storytelling so you can grow your business and have fun doing it. Each week, Story Power Marketing's Tom Ruwitch and his guest will share powerful stories, trade business-building insights, and have a few laughs. Tom created this podcast to... ...Help you captivate prospects and inspire them to act… ...so you can get more clients, quickly and easily. That’s what powerful storytelling is all about. That’s what this podcast is all about. 

Information

  • Creator
    Tom Ruwitch
  • Years Active
    2021 - 2026
  • Episodes
    212
  • Rating
    Explicit
  • Copyright
    © Copyright Story Power Marketing, Inc.
  • Show Website
    The Story Power Marketing Show