The Story Power Marketing Show

Tom Ruwitch
  • 5.0 (20)
  • MARKETING
  • UPDATED WEEKLY

Business leaders, coaches, consultants, and thought leaders, The Story Power Podcast will help you harness the power of storytelling so you can grow your business and have fun doing it. Each week, Story Power Marketing's Tom Ruwitch and his guest will share powerful stories, trade business-building insights, and have a few laughs. Tom created this podcast to... ...Help you captivate prospects and inspire them to act… ...so you can get more clients, quickly and easily. That’s what powerful storytelling is all about. That’s what this podcast is all about. 

  1. How to Turn Marketing Guesswork Into Predictable Growth (with Skip Wilson)

    5D AGO

    How to Turn Marketing Guesswork Into Predictable Growth (with Skip Wilson)

    Skip Wilson is an advertising luminary and the founder of DRAFT Media Partners, but his journey truly began as a storyteller at age 16. Starting his career as a copywriter, Skip learned early on that the most effective marketing isn't about "pitching and prodding"—it’s about human connection. Skip champions a "Draft Mentality," empowering leaders to stop guessing and start building predictable, science-backed marketing results through the power of connection. In this episode, he and Tom discuss how many business owners use a “spray and pray” approach, jumping between platforms without planning, execution, or iteration and then wrongly concluding the channels don’t work. Skip explains DRAFT’s Dynamic Response Advertising Forecast technology, which uses data and benchmarks (click-through rates, landing-page conversion rates, acquisition costs) to predict campaign outcomes, identify weak points, and optimize rather than abandon efforts. He distinguishes advertising (paid, specific message to a specific audience for a specific result) from broader marketing (brand choices and customer experience). Together they stress having follow-up systems before buying leads, noting paid ads’ advantages for testing messaging and overcoming declining organic reach, and how to avoid throwing in the towel by committing to a smart marketing strategy. DISCUSSED IN THIS EPISODE ~02:20 Spray and Pray Trap ~05:21 What Draft Means ~07:15 Advertising as Science ~10:02 Marketing vs Advertising ~14:12 Leads Need Follow Up ~17:49 Targeting and Messaging ~19:32 Paid Ads for Testing ~22:58 Organic vs Paid Reality ~29:43 Where to Find Skip ~33:04 Final Advice and Wrap FULL EPISODE VIDEO https://vimeo.com/1170171998 CONNECT WITH SKIP Website: https://draftmediapartners.com/ Social Media LinkedIn: https://www.linkedin.com/in/skipwilson/ https://www.linkedin.com/company/draft-advertising/ Facebook: https://www.facebook.com/draftadvertisingtechnology X: https://twitter.com/DRAFTagency Instagram: https://www.instagram.com/draftadvertising/ YouTube: https://www.youtube.com/channel/UC0ptICdLnHRkOpL6_RliCIQ

    37 min
  2. How to Publish a Business Building Book Without Selling Your Soul or Losing Your Mind (with Everett O'Keefe)

    FEB 25

    How to Publish a Business Building Book Without Selling Your Soul or Losing Your Mind (with Everett O'Keefe)

    Everett O'Keefe is a Wall Street Journal, USA Today, and International #1 bestselling author and the founder of Ignite Press, a hybrid publishing company that helps entrepreneurs, business leaders, and medical professionals grow their authority and revenue through publishing. His most recent solo book, The Power of the Published, explores how rapidly authoring and launching a book can transform a business — and a life. Over the years, Everett has helped create and launch more than 200 bestselling books for his clients. He speaks nationally on the power of publishing and is passionate about helping experts become the one who wrote the book — not just the one who read it. DISCUSSED IN THIS EPISODE[00:01:00] Why Authorship Still Commands AuthorityEven in a digital-first world, we revere authors. Everett explains why being introduced as “the author” instantly elevates your status — and why authorship still carries subconscious authority that no social media following can replicate. [00:03:00] The Rapid Writing AdvantageThe slowly written book rarely gets finished. Everett shares practical strategies to write quickly and effectively — including turning your most frequently asked client questions into ready-made chapters. [00:05:00] From Blog to Book (Without Reinventing the Wheel)If you’ve created content — blogs, emails, speeches, courses — you may already have a book sitting on your hard drive. Everett and Tom discuss how repurposing existing content dramatically reduces overwhelm and accelerates completion. [00:08:00] Using AI Without Selling Your SoulAI shouldn’t write your book — but it can absolutely help you refine it. Learn how to use AI as a brainstorming partner, organizer, and editor without sacrificing authenticity. [00:09:00] Traditional Publishing: The Hidden TradeoffsSpeed to market? Limited. Control? Minimal. Royalties? Slim. Everett explains why many authors feel like they’ve “sold their soul” under traditional publishing contracts — and what they wish they’d known beforehand. [00:13:00] Self-Publishing vs. Hybrid PublishingSelf-publishing gives you control — but also responsibility for every detail. Hybrid publishing offers professional execution without taking ownership of your intellectual property. Everett breaks down the differences and what to watch for. [00:17:00] The Truth About Amazon Bestseller LaunchesEverett shares the strategy behind creating a powerful, concentrated sales spike that can elevate a book to #1 status — and why integrity matters more than guarantees. [00:20:00] Stop Chasing Royalties — Start Leveraging AuthorityA book isn’t about making $9 per copy. It’s about generating $9,000 clients. Tom and Everett discuss why giving your book away strategically can be far more profitable than selling it. [00:24:00] The “Podcast Perk” StrategyEverett reveals how he uses a simple, memorable URL — mypodcastperk.com — to give away his entire book to podcast audiences, capture leads, and continue nurturing prospects long after the interview ends. [00:26:00] Don’t Be a Secret Agent AuthorToo many experts publish a book and then quietly move on. Everett explains why your book should be everywhere — in your bio, email signature, discovery calls, and every business conversation you have. [00:30:00] Own Your Intellectual PropertyFrom ISBN ownership to distribution control, Everett emphasizes the importance of owning your content and protecting your long-term flexibility. [00:31:00] The Unexpected Internal ShiftPublishing a book doesn’t just change your business — it changes you. Everett shares how seeing his name as a #1 bestseller altered his confidence, trajectory, and vision. FULL EPISODE VIDEOWatch the complete episode here: https://vimeo.com/1169545325?share=copy&fl=sv&fe=ci CONNECT WITH EVERETT O'KEEFEWebsite: https://www.ignitepress.us/ Facebook: https://www.facebook.com/ignitepress LinkedIn (Everett O'Keefe): https://www.linkedin.com/in/everettokeefe/ LinkedIn (Ignite Press): https://www.linkedin.com/company/ignite-press Instagram: https://www.instagram.com/ignitepress.us/ YouTube: https://www.youtube.com/@ignitepresspublishing

    36 min
  3. How to Research Your Way to Greater Profits (with Sean Jordan)

    FEB 18

    How to Research Your Way to Greater Profits (with Sean Jordan)

    Sean Jordan is the President and Principal Investigator for the Research & Planning Group. As a 2009 graduate and current faculty member of the Master of Marketing Research (MMR) program at Southern Illinois University in Edwardsville (one of the only professional marketing research post-graduate programs offered in the nation), Sean is equipped with a wide array of quantitative and qualitative research techniques and possesses a number of skills that aid him in research design, data analysis and report presentation. In this episode, Sean explains the difference between quantitative research (numbers like averages and percentages) and qualitative research (listening to what people think and feel through interviews and focus groups), and how qualitative findings are put together by targeting the right participants, conducting about 20–30 interviews, and identifying common themes and illustrative stories. They also discuss how research insights can shape messaging and product strategy, how the internet has shifted research from paper/mail to digital and from in-person/phone to Zoom-based qualitative work, the power and risks in using AI to conduct meaningful research, and how observational research via online video can help you understand market needs. This episode is a treasure trove of information about how to research your target market effectively. DISCUSSED IN THIS EPISODE 00:54 Meet Sean Jordan + Episode Topic: Research Your Way to Greater Profits 02:22 Quantitative vs. Qualitative Research (Numbers vs. Listening) 03:24 How Qual Interviews Work: Sample Size, Themes & Story “Marketing Fodder” 05:52 Turning Insights into Taglines: Credit Union “Not a Bank, Better” 06:17 Who Research Is For: Full-Service Agency Model + When It’s Worth the Cost 08:20 DIY Research for Small Businesses: Customer Conversations + Better Surveys 10:33 Act on Feedback: Steak-Off-the-Menu Story + Domino’s Research Comeback 16:19 How the Internet Changed Research: Zoom, Speed, and Panel Fraud 19:57 Beyond Interviews: Observational & Secondary Research (Reviews, Case Studies) 22:54 AI in Research: Privacy Risks, Hallucinations & How to Use It Safely 30:30 Where to Find Sean + Final Takeaways on Purpose-Driven Listening 31:49 Wrap-Up: Reviews, Resources, and Closing Credits FULL EPISODE VIDEO https://vimeo.com/1165967433 CONNECT WITH SEAN Website: https://www.researchplan.com; https://www.themarketinggateway.com Social Media: LinkedIn: https://www.linkedin.com/in/seanjjordan/

    34 min
  4. How to Beat The AI Powered Bad Guys (with Robert Siciliano)

    FEB 11

    How to Beat The AI Powered Bad Guys (with Robert Siciliano)

    Cybersecurity expert, good guy hacker, and private investigator Robert Siciliano delivers “straight talk” on safety and security, stripping away jargon to empower everyday protection. A bestselling author and CEO of Safr.Me, and head trainer at Protectnowllc.com he is a trusted commentator featured on CNN, Fox News, MSNBC, and the Today Show, decoding complex threats for mass audiences. Robert shares his journey from physical security to cybersecurity, providing insights on the evolution of cyber threats, the role of AI in scaled operations, and the emotional aspects that make individuals and businesses vulnerable. He outlines practical steps for both individuals and businesses to protect themselves from cyber threats. This episode is packed with actionable advice for anyone looking to enhance their cybersecurity measures. DISCUSSED IN THIS EPISODE 00:56 Meet the Guest: Robert Siciliano 01:45 Robert's Journey into Security 03:55 The Shift to Cybersecurity 05:28 The Evolution of Cyber Threats 07:28 Human Blind Spots and Security 12:56 The Reality of AI-Powered Scams 19:47 The Rise of AI in Criminal Enterprises 20:28 Real-Life Scams: The Hong Kong CFO Incident 21:11 The Personal Impact of AI Scams 22:24 Understanding the Psychology Behind Scams 23:36 The Human Element in Cybercrime 27:12 Protecting Yourself and Your Business 29:27 Security Awareness and Appreciation 32:31 Resources and Final Thoughts FULL EPISODE VIDEO https://vimeo.com/1163554222 CONNECT WITH ROBERT Website: https://protectnowllc.com/ Book: Identity Theft Privacy: Security Protection and Fraud Prevention: Your Guide to Protecting Yourself from Identity Theft and Computer Fraud

    38 min
  5. Better Questions Bigger Business Growth (with Brandon Towl)

    FEB 4

    Better Questions Bigger Business Growth (with Brandon Towl)

    Brandon N. Towl is a marketing strategist, founder, self-described nerd and “Master of Questions.” After years of working closely with marketing teams, Brandon started noticing a deeper pattern: Many marketing teams were “spinning their wheels” because they were working from guesses. That realization led Brandon to launch Human Driven Understanding, a consultancy dedicated to deep customer interviews and pattern analysis, uncovering the real motivations, fears, language, and decision dynamics that rarely show up in dashboards or surveys. In this episode, he and Tom discuss the importance of asking better questions to understand what truly drives customer decisions. Brandon recounts his journey from clarifying complex ideas for B2B companies with his agency 'Words Have Impact,' to launching 'Human Driven Understanding,' a consultancy focused on deep customer interviews. They get into real-life success stories, demonstrating the tangible benefits of understanding a client's needs through direct communication. DISCUSSED IN THIS EPISODE 00:58 Meet Brandon Towl: Marketing Strategist and Master of Questions 02:50 Identifying and Solving Marketing Problems 04:58 The Importance of Client Interviews 11:55 Case Study: Law Firm Marketing Transformation 16:02 Choosing the Right Marketing Channels 22:06 Ideal Clients for Human Driven Understanding 24:34 Final Thoughts and Contact Information 26:36 Closing Remarks and Call to Action FULL EPISODE VIDEO https://vimeo.com/1161303382 CONNECT WITH BRANDON Website: hdunderstanding.com; wordshaveimpact.com LinkedIn: https://www.linkedin.com/in/brandontowl/

    29 min
  6. Using Reddit to Ramp Up Sales (with Danny Kirk)

    JAN 28

    Using Reddit to Ramp Up Sales (with Danny Kirk)

    Danny Kirk is the serial founder of ReddiReach, a profitable marketing agency specializing in Reddit marketing, AI search and growth hacking strategies. He's revolutionizing how brands leverage Reddit for organic growth while optimizing for AI search platforms like ChatGPT and Claude. ReddiReach has served over 500 brands, startups and SMBs and helped achieve incredible results such as 9 figure exits. In this episode, he and Tom dive into Reddit's evolution as a marketing platform, its importance in AI training, and practical strategies for businesses to use Reddit effectively. Whether you're a product-based company or a professional service provider, you'll learn how to engage authentically on Reddit and get real results. Danny also shares tips on setting up an optimized Reddit profile and the critical importance of adhering to subreddit rules. DISCUSSED IN THIS EPISODE 00:57 Meet Danny Kirk: Reddit Marketing Expert 02:00 Understanding Reddit: A Unique Platform 04:18 Reddit's Evolution as a Marketing Tool 05:26 The Impact of AI on Reddit and Marketing 06:42 Leveraging Reddit for Market Research and Brand Awareness 13:36 Effective Reddit Marketing Strategies 16:56 Navigating AI-Generated Content on Reddit 21:54 The Risk of Automation on Personal Brands 22:30 The Future of Platforms Flooded by Low-Quality Content 22:51 Reddit's Market Forces and Incentives 26:54 Practical Strategies for Service Providers on Reddit 32:11 Optimizing Your Reddit Profile 36:22 Engaging with Danny Kirk's Services 38:34 Conclusion and Final Thoughts FULL EPISODE VIDEO https://vimeo.com/1159043603 CONNECT WITH US Website: https://reddireach.com/  Social: https://www.linkedin.com/in/danielpkirk/

    41 min
  7. How to Get Earned Media That Actually Moves The Needle (with Steve Turner)

    JAN 14

    How to Get Earned Media That Actually Moves The Needle (with Steve Turner)

    Steve Turner is the Principal and Owner of Solomon Turner PR in St. Louis. The firm, now in its 35th year, is known for its expertise in media relations and has received numerous awards, including recognition as one of the top PR firms in St. Louis for 17 consecutive years by Small Business Monthly. Steve shares his journey from broadcasting to PR, discussing the evolution of the industry and offering valuable insights for leveraging traditional and digital media. He and Tom discuss Steve's book, 'PR That Works', which provides practical strategies and real-world case studies for PR professionals and business owners. Don't miss the valuable takeaways from this experienced PR veteran. DISCUSSED IN THIS EPISODE 01:04 Meet Steve Turner: PR Expert 02:21 Steve's Journey into PR 05:43 Adapting to the Digital Age 09:45 Leveraging Media Coverage 12:17 The Value of Earned Media 15:30 Insights from Steve's Book 21:11 How to Connect with Journalists 25:05 Conclusion and Final Thoughts FULL EPISODE VIDEO https://vimeo.com/1154541504 CONNECT WITH STEVE Website: https://solomonturner.com Social Media: LinkedIn: https://www.linkedin.com/in/steveturnerpr/ Facebook:: https://www.facebook.com/steveturnerpr Instagram: @rockstarpublicist-Instagram X: @steveturnerpr-X

    31 min
  8. What Are We Really Trying To Say (with Amos Balongo)

    12/31/2025

    What Are We Really Trying To Say (with Amos Balongo)

    Amos Balongo has been a corporate motivational speaking sensation since moving to the United States from Africa. He has presented at several leadership conferences and summits and traveled to over 32 countries motivating and transforming leaders with his message. In this episode, Amos shares his journey from Africa to the United States, his shift from management consulting to leadership coaching, and the pivotal role of effective communication in leadership. He and Tom discuss common communication mistakes leaders make, the importance of authenticity, and the power of storytelling. Amos also outlines his coaching processes and offers resources for improving communication skills. This episode is essential listening for anyone looking to enhance their leadership abilities through better communication. DISCUSSED IN THIS EPISODE 01:03 Amos's Journey From Africa to Corporate Leadership 04:33 The Importance of Effective Communication in Leadership 06:07 Common Communication Mistakes Leaders Make 07:01 The Power of Clarity and Simplicity in Messaging 10:56 Developing Effective Communication Skills 12:48 The Role of Authenticity in Leadership 15:07 The Impact of Storytelling in Communication 18:04 Amos's Coaching and Resources 20:43 Conclusion and Final Thoughts FULL EPISODE VIDEO https://vimeo.com/1150499142 CONNECT WITH AMOS Website: https://amosbalongo.com/ Social Media: LinkednIn: https://www.linkedin.com/in/amosbalongo/ Twitter/X: https://x.com/abalongo Facebook: https://www.facebook.com/amosbalongo YouTube: https://www.youtube.com/@AmosBalongoinc Instragram: https://www.instagram.com/amosbalongo Spotify: https://open.spotify.com/show/46nGeoZTKCYOhrJh7Lfg42

    24 min
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5
out of 5
20 Ratings

About

Business leaders, coaches, consultants, and thought leaders, The Story Power Podcast will help you harness the power of storytelling so you can grow your business and have fun doing it. Each week, Story Power Marketing's Tom Ruwitch and his guest will share powerful stories, trade business-building insights, and have a few laughs. Tom created this podcast to... ...Help you captivate prospects and inspire them to act… ...so you can get more clients, quickly and easily. That’s what powerful storytelling is all about. That’s what this podcast is all about. 

Information

  • Creator
    Tom Ruwitch
  • Years Active
    2021 - 2026
  • Episodes
    191
  • Rating
    Clean
  • Copyright
    © Copyright Story Power Marketing, Inc.
  • Show Website
    The Story Power Marketing Show