The Channel Buzz

Amiee Keenan

The Channel Buzz is a podcast exploring the people, partnerships, and ideas shaping modern software ecosystems. Hosted by Amiee Keenan, each episode connects the dots across partnerships, ecosystem visibility, marketing, AI, ERP, CRM, SaaS, and community-driven growth. From ecosystem leaders and software founders to partner teams, marketers, and industry experts, these conversations focus on how companies build recognition, create momentum, and grow through collaboration inside connected ecosystems. Because the future of software growth isn’t happening in silos.

  1. 9h ago

    Everyone Sounds the Same. Find Your Golden Nuggets.

    Seamless integration. Real-time visibility. Powerful automation. When everyone uses the same words, how does a partner explain what makes your solution different? In this episode of The Channel Buzz, Amiee Keenan talks with partner and product marketing expert Alexis Fox about finding the golden nuggets already sitting in your customer conversations: the problem that started the search, the objection that nearly stopped the deal, and the words customers use to explain what changed. They discuss how to uncover those details, keep the language customers actually use, and turn what you learn into a story partners can confidently repeat. Alexis also shares what belongs in a useful partner kit and how to turn an encouraging partnership conversation into activity. Before you rewrite your website or build another deck, listen to what your customers are telling you. Your next message may start there. Chapters 00:00 Everyone Sounds the Same—What Makes You Different?02:28 Make Your Story Easy for Partners to Tell09:36 What Partners Need Beyond Your Product Deck16:42 Find Your Golden Nuggets in Customer Conversations22:04 Turn Partnership Conversations into Action29:44 Shared Visibility and Your Buzzworthy Insight 🐝 Buzzworthy Insight: Make your story easy to repeat and give partners a reason to bring you up. Learn more about Gallop GTM Schedule a call with Alexis 🔗 Connect with Amiee on ⁠LinkedIn⁠  🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth. Learn more about ⁠The ISV Society⁠

  2. Oct 27

    It’s Not Just Collaboration. It’s Co-Creation.

    “We should do something together.” How many of your partner conversations end there? Alysha Malik joins Amiee Keenan on The Channel Buzz to explore what happens when that good intention becomes co-creation: building something together that neither of you could create alone. From finding the people your customers already trust to giving existing partners a reason to reconnect, we talk about turning relationships into shared ideas, useful experiences and opportunities to grow. We also get into what happens after the event ends and how to recognize progress before it shows up on a lead report. Chapters 00:00 Why relationships can be the go-to-market strategy 02:20 Three questions for finding ecosystem opportunities 04:22 How events, community, and partnerships create a flywheel 05:44 Why growth teams should measure trust beyond leads 09:03 Build community around shared values and purpose 12:01 A partner list is not an ecosystem 14:18 Strategic alliances and co-creation 14:58 Measure visibility, relationships, influence, and revenue 16:22 A six-to-nine-month horizon for ecosystem growth 17:21 Start small, activate partners, and make events memorable If you have a few partners you’ve been meaning to do more with, this conversation might give you a place to start. Follow The Channel Buzz on Spotify for more conversations about partnerships, marketing and the people behind the work. Buzzworthy Insight: It’s not just collaboration. It’s co-creation. Follow Alysha, https://www.linkedin.com/in/alyshamalik89/ Website: https://www.alyshamalik.com/  🔗 Connect with Amiee on ⁠LinkedIn⁠  🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth. Learn more about ⁠The ISV Society⁠

  3. Oct 23

    From ERP Decisions to Everyday Headaches

    Planning an ERP move is a big decision. Finding out whose desk an invoice landed on shouldn’t be. Mark Munson of ACE Micro joins Amiee Keenan from The ISV Society at Community Summit to talk about both sides of that customer experience. We discuss the planning conversations he’s having with Dynamics GP customers, why he encourages a fresh look at Business Central, and the paper approval processes that still have AP teams chasing people down hallways. Mark also shares what matters when he recommends a solution and why implementation and responsive support helped ACE Micro choose Yooz. Plus, I ask which industry buzzword he’d happily retire. “Synergy” might want to skip this one. Buzzworthy Insight: A software recommendation includes the people who will help your customer after the sale. Chapters 00:00 Introduction and guest background 02:24 Current ERP challenges and client concerns 04:12 Common industry buzzwords and their overuse 05:02 AP bottlenecks and manual approval headaches 05:58 Why Ace Micro partners with Yooz 07:14 Resources to learn more about Ace Micro and contact info Learn more about ACE Micro. 🔗 Connect with Amiee on ⁠LinkedIn⁠  🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth. Learn more about ⁠The ISV Society⁠

  4. Oct 22

    Behind the Buzzwords, There’s Work to Do

    Everyone’s talking about new technology. Accounting still has a month to close. Janice Phelps, Director of Sales at Blue Moon Industries, joins Amiee Keenan from The ISV Society at Community Summit o talk about what customers are trying to figure out beneath all that conversation. How will their jobs change? Can they handle more work without more people? Where would automation actually help? We discuss the pressure acquisitions put on accounting teams, the routine AP steps that keep needing a follow-up, and why giving customers room to ask questions matters. Janice also shares how Blue Moon approaches software recommendations, why the company chose Yooz, and why she’s ready for AI to become an ordinary part of the workday. Chapters 00:00 Introduction to Blue Moon Industries and Community Summit 01:22 Current ERP challenges and customer concerns 03:28 The overuse of the term AI in ERP discussions 04:23 How Yooz helps automate accounts payable processes 05:47 Why Blue Moon chose to partner with Yooz 06:14 Closing remarks and episode wrap-up Buzzworthy Insight: Understanding what customers need starts with understanding the work they still have to get done. 🔗 Connect with Amiee on ⁠LinkedIn⁠  🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth. Learn more about ⁠The ISV Society⁠

  5. Oct 20

    From Automation Talk to Construction Reality

    There’s plenty of interest in what AI and automation could do. In construction, the questions quickly get specific: Have the invoices come in? Are the costs coded correctly? Has anyone approved them? Stuart Blumenthal from LBMC joins Amiee Keenan from The ISV Society at Community Summit to talk about what customers want from their ERP systems and where the everyday work still gets complicated. We discuss reducing manual entry, checking accuracy, and getting invoice information into the system so teams can better understand where a project stands. He also explains how those steps connect to billing and cash-flow concerns, and why construction capabilities, integration, and approvals mattered in his company’s choice of Yooz. We also make time for one phrase he’d happily retire from industry vocabulary. Chapters 00:00 Introduction to ERP and AI trends 02:52 Common client concerns about AI in ERP 04:37 The importance of accurate cost coding in construction 05:32 Approval processes and their impact on project management 06:00 Why the company partnered with Yooz for construction solutions Buzzworthy Insight: Getting more from automation starts with the details people need to trust. Learn more about LBMC. 🔗 Connect with Amiee on ⁠LinkedIn⁠  🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth. Learn more about ⁠The ISV Society⁠

  6. Oct 15

    Why Partner Marketers Need Their Own Community

    The Channel Buzz at VIBE 2.0 — Episode 6 Guest: Monica HoyerRoles: Conference Chair, Voices Partner Marketing Conference; CMO, Partner TalksSeries: The Channel Buzz: Conversations from VIBE 2.0Recorded live: VIBE 2.0, Provo, Utah Marketing can feel pretty lonely when you're trying to figure everything out on your own. When Monica Hoyer entered the Microsoft partner ecosystem in 2021, she describes feeling like an “island”—looking for other B2B marketers who understood the questions and challenges she was navigating. Then she started finding her people. Recorded live at VIBE 2.0 as part of The Channel Buzz's media sponsorship, Amiee Keenan sits down with Monica, Conference Chair for the Voices Partner Marketing Conference and CMO at Partner Talks, to talk about why partner marketers need more opportunities to learn from one another. Monica shares what inspired the creation of Voices, an online conference dedicated to partner marketers in the Microsoft ecosystem, and why she's excited to bring together established experts and brand-new speakers. Amiee and Monica also reflect on how marketing education within ecosystem events has evolved and why creating dedicated spaces for marketers matters. Plus, Monica shares the VIBE sessions that made her think beyond tactics and ask a much bigger question: Who do I want to become? 🐝 Buzzworthy Insight: You Don't Have to Market on an Island. Chapters 00:00 Introduction to the episode and speakers 01:57 Details about the Voices Conference and its purpose 04:16 Excitement about the diverse sessions and new speakers 05:09 Key takeaways from Vibe event sessions and speakers 06:29 Reflections on the Vibe community and its impact 07:09 Closing remarks and call to action Check out the Voices conference and sign up. 🔗 Connect with Amiee on ⁠LinkedIn⁠  🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth. Learn more about ⁠The ISV Society⁠

  7. Oct 13

    Stop Trying to Win the Conversation—and Start Listening

    The Channel Buzz at VIBE 2.0 — Episode 5 Guest: Ugne Fink Jensen, Tech Lawyer & Business NegotiatorSeries: The Channel Buzz: Conversations from VIBE 2.0Recorded live: VIBE 2.0, Provo, Utah Negotiation isn't just happening in boardrooms, contract discussions, sales calls, or procurement meetings. It's happening all day long. Recorded live at VIBE 2.0 as part of The Channel Buzz's media sponsorship, Amiee Keenan sits down with tech lawyer and business negotiator Ugne Ving Jensen to rethink what negotiation actually looks like at work. From status calls and resource discussions to customer conversations and project management, Ugne explains why so many everyday interactions involve managing expectations, understanding competing priorities, and finding a path forward. But one of the most important negotiation skills may also be one of the most overlooked: listening. When we're focused on an important outcome, it's easy to spend the conversation thinking about what we want to say next instead of hearing what the other person is actually telling us. Ugne also breaks down the difference between influence and pressure, explains why knowing your own triggers matters before a difficult conversation, and shares what she believes she'll remember most from VIBE long after the sessions end. 🐝 Buzzworthy Insight: Listen for What You Don't Already Know. Chapters 00:00 Introduction to Ugne Fink Jensen and her expertise 02:00 Negotiation is everywhere, not just in contracts 03:50 Difference between influencing and pressuring 05:09 The importance of understanding emotional triggers 06:03 The value of community and genuine connections 06:49 Closing thoughts on negotiation and community 🔗 Connect with Ugne on LinkedIn 🔗 Connect with Amiee on ⁠LinkedIn⁠  🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth. Learn more about ⁠The ISV Society⁠

  8. Oct 8

    You Don't Need Permission to Contribute: Finding Your Voice in the Channel

    Guest: Erika BoccutiSeries: The Channel Buzz: Conversations from VIBE 2.0Recorded live: VIBE 2.0, Provo, UtahSeries context: The Channel Buzz joined VIBE 2.0 as a media sponsor, capturing conversations with people across the technology and partner ecosystem about community, growth, leadership, and the lessons shaping what's next. You don't need a senior title to contribute something valuable and you don't need to wait until you feel completely ready. Recorded live at VIBE 2.0, where The Channel Buzz joined the event as a media sponsor, Amiee Keenan sits down with Erika, a young professional who grew up watching her mom build a career in the Microsoft partner ecosystem and ultimately decided she wanted to build one of her own. Erika shares what surprised her when she entered the channel, why so much of the ecosystem's knowledge lives within its people, and how mentorship often happens without anyone formally calling it mentorship. She also challenges established leaders to do more than invite young professionals into the room: bring them into the conversation, ask for their perspective, and give them a platform to build their own voice. It's a conversation about learning, mentorship, community, and recognizing that contribution has no age requirement. As Erika puts it: Whether you are 25 or 55, you do not have to wait for permission to contribute to this community. Start before you are ready. Show up before you feel qualified. Build before you have permission. Chapters 00:00 Introduction to the episode and guest Erika 02:19 Influence of family and early exposure to the industry 04:32 The impact of mentorship and informal guidance 05:48 Supporting young professionals and fostering inclusion 07:09 Describing the Vibe community in three words 08:14 Reflections on learning, community, and staying engaged 🔗 Connect with Erika on LinkedIn 🔗 Connect with Amiee on ⁠LinkedIn⁠  🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth. Learn more about ⁠The ISV Society⁠

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5
out of 5
3 Ratings

About

The Channel Buzz is a podcast exploring the people, partnerships, and ideas shaping modern software ecosystems. Hosted by Amiee Keenan, each episode connects the dots across partnerships, ecosystem visibility, marketing, AI, ERP, CRM, SaaS, and community-driven growth. From ecosystem leaders and software founders to partner teams, marketers, and industry experts, these conversations focus on how companies build recognition, create momentum, and grow through collaboration inside connected ecosystems. Because the future of software growth isn’t happening in silos.

Information

  • Creator
    Amiee Keenan
  • Years Active
    2021 - 2026
  • Episodes
    169
  • Rating
    Clean
  • Copyright
    © Amiee Keenan
  • Show Website
    The Channel Buzz