The UpFlip Podcast

UpFlip
  • 4.8 (251)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The UpFlip podcast is where you get to unravel how great businesses are built, how they are run behind the scenes, and how their success can be replicated. We feed on the idea that no matter what the circumstances are, the American Dream is still just around the corner. With over 150+ videos and 50 million views on YouTube, UpFlip has ignited the spark that rekindles the fire of entrepreneurship in its ever-growing 700K+ audience. Through this podcast, we aim at sharing practical nuggets of gold and brilliant advice with you by making knowledge more accessible. For more information about us and our services, please visit https://www.upflip.com.

  1. 229. The 3 Metrics that Matters to Guarantee Profitability

    4D AGO

    229. The 3 Metrics that Matters to Guarantee Profitability

    Nick Avaria built and sold multiple agencies by leaning into strategic planning and one counterintuitive belief: the fastest way to grow profit isn't better tactics, it's paying your team above market. After leaving a $100 million industrial services company, Nick discovered that agencies thrive when founders charge premium prices to hire exceptional talent, completely removing themselves from the day-to-day operations. In this episode, Nick challenges the common trap that "sales fixes everything." He explains why a relentless focus on customer retention and Monthly Recurring Revenue (MRR) is the actual secret to sustainable business growth. Whether you run a business consulting firm or a creative shop, you will learn how to implement the "30/30 Rule" for pricing, why you must stop confusing metrics with KPIs, and how to drop your client churn to under 2%. In this episode, you'll learn: - The 30/30 Pricing Rule: The exact mathematical formula to know when it’s time to raise your prices based on your sales close rate and service delivery costs. - The Golden Triangle: The three core objectives (Retention, Results, Productivity) that guarantee an agency will be highly profitable. - Metrics vs. KPIs: Why most founders measure the wrong numbers, and how to build a future-facing dashboard to predict churn before it happens. - The Churn Killer: How tracking individual churn rates by account manager dropped Nick's agency churn from 15% to under 2.5%. - MRR Over Marketing: Why building recurring revenue allows you to survive inevitable algorithm changes that routinely crush sales-heavy agencies. Tags: Digital Marketing, Service & Consulting, Customer retention, Business growth, Business consulting, Agency Resources: Grow your business today:  https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Nick: https://ca.linkedin.com/in/nickavaria

    34 min
  2. You Might Also Like: The $100 MBA Show

    4D AGO · BONUS

    You Might Also Like: The $100 MBA Show

    Introducing How To Retire In 7 Years Starting With $0 (Proven Step-By-Step Plan) from The $100 MBA Show. Follow the show: The $100 MBA Show What if you had just seven years to retire and nothing prepared? Most will tell you it’s too late, lower your expectations, and settle for less. Omar knows that’s wrong. In this Q&A Wednesday episode, Omar answers a question from Vicki, a 53‑year‑old former accountant and empty nester, who is starting late but determined to retire in seven years. Instead of the usual “save harder and sacrifice more” advice, Omar shares the unconventional approach he used himself to turn zero savings into a comfortable retirement. He explains why traditional thinking won’t cut it, how to shift from defense to offense, and what really matters when time isn’t on your side. If you want to start planning your own seven‑year retirement roadmap, press play at the top of this page and learn the exact steps you can take today. MBA2750 How To Retire In 7 Years Starting With $0 (Proven Step-By-Step Plan) Recommended episode to explore:How To Make Your First Million Dollars In One Year Without Getting Lucky (No Matter Your Circumstances) Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. 228. How a Stay-at-Home Mom Built a $300,000/year Soap Empire from Her Kitchen

    MAR 2

    228. How a Stay-at-Home Mom Built a $300,000/year Soap Empire from Her Kitchen

    Ashley, the founder of My Healthy Soap, started her Cosmetics brand as a desperate late-night experiment in her kitchen. What began as a simple desire to find safer ingredients for her baby quickly evolved from a stressful farmer's market Side hustle into a massive $320,000-a-year operation. In this episode, Ashley breaks down how she went from mixing lye in thrift store pots to building a full-scale manufacturing facility on her own property—without ever spending a dollar on paid ads. She shares her raw, consistent Digital marketing playbook that organically attracted 800,000 followers across social media, and how she leveraged a "Soap of the Month" subscription club to secure $10,000 a month in reliable Passive income. In this episode, you'll learn: The Viral Formula: How a simple shift in visual and verbal hooks (like massive soap pours) turned her TikTok account into an order-generating machine. Escaping the Farmer's Market: Why she stopped trading her weekends for cash and scaled her revenue strictly online. The Subscription Pivot: How turning a physical product into a recurring "Soap of the Month" club stabilized her cash flow and eliminated the stress of unpredictable sales. The "Ugly" Reps: Why you need to be willing to post 100 failing videos before finding the one that makes your business explode. Homestead Manufacturing: How she scaled her production to 1,000 bars of soap a week with just one assistant, all while raising her kids on her own property. Tags:  Cosmetics, Retail Goods, Side hustle, Digital marketing, Passive income Resources: Grow your business today:  https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Ashley: https://www.linkedin.com/in/ashley-cain-723421285

    29 min
  4. 227. How to Buy Small Businesses the Smart Way

    FEB 23

    227. How to Buy Small Businesses the Smart Way

    Ken Goodrich bought his father's struggling HVAC company, only to have the IRS seize everything and 30 employees quit overnight. Left with just $3,000 and two technicians, Ken had to learn how a company actually works. Today, he has bought and sold over 250 companies and achieved a high nine-figure exit. In this episode, Ken shares his ultimate playbook for Business buying and capitalizing on the "Silver Tsunami" of retiring baby boomers. He breaks down exactly why the real money is in "boring" Home Services rather than flashy tech startups. You will learn his exact mathematical formula for evaluating a company's worth, why Service & Consulting businesses are prime targets for private equity, and how to execute a 1,000-day plan to 10x your company's value. Ken also reveals his unusual Entrepreneurship strategy of buying up phone numbers from dead businesses to generate millions in leads. The "Silver Tsunami" is creating a massive opportunity to buy retiring baby boomers' businesses with established brand equity. Cut a target company's historical customer base in half during your evaluation because you will lose customers during the transition. Target companies priced accurately or above market, as underpriced businesses attract budget-conscious customers who flee when prices are corrected. Buying a bankrupt competitor's dormant phone number can instantly generate revenue through existing service call volume. Build a strict 1,000-day plan with a budget and schedule before acquiring a company to ensure a highly profitable exit. Tags:  Business buying, Entrepreneurship, Home Services, HVAC, Goettl, Business scaling. Resources: Grow your business today:  https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Ken: https://www.linkedin.com/in/kenneth-d-goodrich-ba580427

    29 min
  5. 226. How a 16-Year-Old Viral Meme Seller Built an 8-Figure Packaging Company

    FEB 16

    226. How a 16-Year-Old Viral Meme Seller Built an 8-Figure Packaging Company

    Jason Wong started his entrepreneurial journey at 16, when he managed to generated $250,000 in a single week by selling viral products like the "Holy Meme Bible." But after years of chasing trends in the volatile world of Dropshipping and Ecommerce, he decided to pivot away from the hype. Today, Jason is the founder of Packing Duck, a vertically integrated packaging company that is disrupting the Lean manufacturing industry by making "unsexy" infrastructure sexy again. In this episode, Jason reveals how he used his background in Digital marketing to build a B2B empire that generates eight figures without spending a single dollar on ads. He breaks down his "content-first" strategy for Customer retention, explains why he texts clients instead of emailing them, and shares how to hire "A-Players" who think like owners. You will learn the secrets to Business scaling through vertical integration and why boring businesses often make the most money. In this episode, you'll learn about: The Content Arbitrage: How Jason uses high-end, fashion-style aesthetics to make cardboard boxes go viral and drive millions in organic revenue. The "Blue Bubble" Sales Hack: Why switching from email to iMessage (blue texts) drastically increased his conversion rates and customer trust. Vertical Integration 101: How owning the factory allowed him to cut out the middleman, lower prices for clients, and increase his own margins. A-Player Psychology: Jason’s specific definition of an "A-Player" employee (hint: it’s about "loops" of logic) and how to spot them in an interview. The Consistency Equation: Why posting 5 times a week beats perfect quality every time, and how to adapt when platforms like LinkedIn and Twitter change their algorithms Resources: Grow your business today:  https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Jason: https://www.linkedin.com/in/imjasonwong

    29 min
  6. 225. Turn your Hobby Into a Small Business with These Tips

    FEB 9

    225. Turn your Hobby Into a Small Business with These Tips

    Alisa Sparks grew her home staging brand, Linden Creek, to $4 million in revenue and 20 locations by treating her passion like a math equation rather than a creative outlet. In this episode, Alisa warns that 50% of owners in Home Services are actually running "hobbies" because they lack clarity on their numbers. She breaks down exactly how to escape the hobbyist trap, revealing why "middle market" pricing is a death sentence and how to shift your Business mindset to confidently price for luxury markets. You will learn how to leverage AI to build SOPs that allow you to replicate yourself, the specific financial metrics you must track weekly, and the secrets to successful Business scaling. Alisa also shares her journey into the Franchise model, offering a roadmap for anyone looking to expand their service business without burning out. In this episode, you'll learn: The "Hobbyist Trap": Why 50% of owners are accidentally running hobbies instead of businesses—and the #1 financial metric that exposes the truth. The Middle Market Death Zone: Why pricing your services in the "middle" leads to failure, and how to confidently command luxury rates by solving your client’s sleepless nights. AI-Powered Systems: How to use tools like ChatGPT to build "set it and forget it" SOPs that replicate your best work without burning you out. Creativity as Math: Alisa’s unique framework for turning subjective skills (like design) into repeatable formulas that anyone on your team can execute. Weekly Financial Habits: The two exact numbers every service entrepreneur must check every Friday to ensure they are cash-flow positive. Resources: Grow your business today:  https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Alisa: https://www.instagram.com/alisa_sparks_/

    30 min
  7. 224. Best Marketing Tips to Scale to $20M/year in Revenue in Home Services

    FEB 2

    224. Best Marketing Tips to Scale to $20M/year in Revenue in Home Services

    At 17 years old, Aaron Steed started a business with no trucks, no money, and no safety net. Today, Meathead Movers generates $20 million annually, employs 350 people, and has landed on the Inc. 5000 list for eight straight years. In this episode of UpFlip, Aaron reveals how he disrupted a "boring" industry by turning hustle into a visible competitive advantage. He explains why his movers jog whenever they aren’t carrying boxes, how he used a "Pay What You Want" model to build early trust, and why he actively helps his employees leave the company to pursue their dream careers. In this episode, you’ll learn: The "Jogging" MO: How Meathead Movers disrupted the industry by requiring employees to jog when not carrying items—creating visible value for the customer. The "Pay What You Want" Strategy: The risky pricing model Aaron used for the first three years to build an undeniable reputation (and when he finally stopped using it). Guerrilla Marketing 101: The exact script Aaron used in Home Depot and Costco parking lots to land jobs with zero ad spend. The "Stepping Stone" Culture: Why Aaron calls his employees' future employers to recommend them, and how this reduces turnover and attracts top talent. The Money-Back Guarantee: How to structure a refund policy based on the customer's perceived value of each individual employee. From Friend to Boss: The leadership transition required when scaling from a high school side hustle to a corporate organization. The "Engine vs. Mechanic" Mindset: Why you must stop being a piece of the engine (working in the business) and start being the mechanic (working on the business) to scale. Hiring for Grit: How to identify candidates who have the physical and mental endurance for hard labor while maintaining a smile. Surviving Near-Death: Aaron shares how the company survived four separate events that almost wiped them out completely. The $200 Marketing Plan: Why business cards and eye contact still beat digital ads for local service businesses starting out. Tags: Trucking, Service & Consulting, Business leadership, Side hustle, Meathead Movers, Delivery business, Boring Business Resources: Grow your transportation business today: https://www.upflip.com/course/moving-and-junk-removal-blueprint Connect with Aaron: https://www.instagram.com/meatheadmovers/?hl=en

    27 min
  8. 223. How a Broke College Kid Built a Business That Scales in Real Estate

    JAN 26

    223. How a Broke College Kid Built a Business That Scales in Real Estate

    Imagine being a broke college student delivering DoorDash orders just to pay rent. Now, imagine taking that same obsession with efficiency—shaving seconds off delivery times—and applying it to real estate. That is exactly how Josh Janus built a $15 million portfolio with hundreds of units in just three years. In this episode of UpFlip, Josh breaks down how he went from a $3,000 wholesale fee to managing 50+ rehab projects at once. He reveals the "Notebook Rule" that allowed him to scale, the hard lessons learned from losing $250k to bad contractors, and the exact criteria he uses to find off-market deals that no one else is looking for. In this episode, you’ll learn: The DoorDash Mindset: How optimizing burger deliveries for tips taught Josh to identify the most motivated sellers in real estate. The 3-Pillar Strategy: The simplified framework (Financing, Deal Flow, Network) for starting in real estate with $0. Wholesaling 101: How Josh made his first $3,000 by selling information on a property he couldn't afford to buy. Finding "Hidden Equity": The specific search criteria (5+ years ownership, $140k purchase price) Josh uses to find profitable off-market leads. The Cold Call Shift: Why asking "What’s your real estate story?" works better than "Do you want to sell?" The BRRRR Method: Josh’s rule of thumb for buying, rehabbing, and refinancing (aiming for 70-80% of ARV). Contractor Nightmares: How he lost $250k to drug-using contractors and the red flags you must avoid. Vetting Contractors: The "Quality, Speed, Price" triangle—and why you should never prioritize price in the beginning. The Notebook Rule: A daily audit habit that forces you to delegate, automate, or eliminate tasks to free up your time. SOPs for Scale: How to write a "3rd Grade Level" Standard Operating Procedure to automate tasks like writing offers. Timestamps: (00:00) Intro: DoorDash to Real Estate Empire (01:20) The Efficiency Mindset (05:45) How to Land Your First Wholesale Deal (07:30) The 3 Pillars of Real Estate Success (10:45) Finding Off-Market Deals & "Hidden Equity" (12:45) The BRRRR Method Explained(15:30) Losing $250k: Contractor Horror Stories (17:50) How to Vet & Manage Contractors (21:00) The "Notebook Rule" for Delegation(25:10) The Fan Blitz: Best Purchases & Rejections Tags:  Real estate, Retail Goods, Property management, Business scaling, Passive income, Refinancing, Side hustle Resources Grow your real estate business today:   https://www.upflip.com/course/how-to-buy-a-house Connect with Josh: https://www.linkedin.com/in/joshjanus

    27 min
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4.8
out of 5
251 Ratings

About

The UpFlip podcast is where you get to unravel how great businesses are built, how they are run behind the scenes, and how their success can be replicated. We feed on the idea that no matter what the circumstances are, the American Dream is still just around the corner. With over 150+ videos and 50 million views on YouTube, UpFlip has ignited the spark that rekindles the fire of entrepreneurship in its ever-growing 700K+ audience. Through this podcast, we aim at sharing practical nuggets of gold and brilliant advice with you by making knowledge more accessible. For more information about us and our services, please visit https://www.upflip.com.

Information

  • Creator
    UpFlip
  • Years Active
    2021 - 2026
  • Episodes
    232
  • Rating
    Clean
  • Copyright
    © UpFlip
  • Show Website
    The UpFlip Podcast

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