The Business Behind Small Business

The Business Behind Small Business
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We are two women with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty-haven’t scratched the surface!Find us anywhere you listen to your favorite podcasts! Have something on your mind you want us to discuss or have a question? Shoot us an email: thebusinessbehindsmallbusiness@gmail.com Make sure you don't miss a podcast by clicking that follow button!

  1. 11/18/2025

    Unlocking the Secrets of Pricing Psychology

    89. This episode delves into the psychology of pricing, exploring how businesses can confidently adjust their pricing strategies without losing clients. It discusses the emotional aspects of pricing, the importance of aligning pricing with perceived value, and how companies like Apple have successfully implemented these strategies. Key Topics: Pricing communicates value; low prices may imply low value.Restructured pricing changes perception, not just numbers.Align pricing with customer behavior, not tradition.Consistency in pricing builds trust and credibility.Emotional benefits can justify premium pricing.Market value should guide pricing, but not dictate it.Confidence in pricing is crucial for business owners.Tiered pricing can make changes more consumable.Testing pricing in the market provides valuable feedback.Pricing should reflect both costs and perceived value. ************************ Our podcast is originally a video podcast, so see us on YouTube or Spotify too. ************************ Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode! ****************************  About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company. #smallbusinessadvice #entrepreneurship #marketing #businesspodcast #businessbrand #howtogrowabusiness #pricingpsychology #businessstrategy, #value-basedpricing

    39 min

  2. 06/06/2025

    Why, When and How to Re-brand Your Business

    88. Is it time to re-brand your business? How do you know? Today, this episode covers the why, when, and how to re-brand your business! ************************ Our podcast is originally a video podcast, so see us on YouTube or Spotify too. ************************ Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode! ****************************  About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!  Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com  Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!  Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company. #smallbusinessadvice #entrepreneurship #marketing #businesspodcast #businessbrand #howtogrowabusiness  Alternative Titles: Marketing and Business Business Brand Building Building Your Brand

    48 min

  3. 04/21/2025

    How To Create Service Packages

    87. Creating service packages for your small business may be one of the hardest things to do! Sevana and Tiffany tackle how you create service packages in today's episode and how to convey your value to your clients!************************Our podcast is originally a video podcast, so see us on YouTube or Spotify too.************************Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!**************************** About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.comWebsite - Check out our website! https://www.thebusinessbehindsmallbusiness.com Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company. #smallbusinessadvice #entrepreneurship #servicepackages #businesspodcast #businessreferrals #howtogrowabusiness Alternative Titles:Service Based Business Packages Value & Business

    43 min

  4. 03/01/2025

    The Everything Business Episode

    86. How does the demise of DEI affect small business? What to do if you are a government contractor in 2025? How to know what profit margins should you have? How much does your payroll really cost you? Today, Sevana and Tiffany talk a little bit of everything in business. ************************ Our podcast is originally a video podcast, so see us on YouTube or Spotify too. ************************ Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode! ****************************  About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!  Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com  Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!  Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company. #smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness Alternative Titles: Is DEI dead?Messy Affairs of Government ContractingKnow Your Profit Margins

    51 min

  5. 02/03/2025

    Tariffs and the Impact On Your Small Business

    85. We recorded this episode just before inauguration where tariffs were a mere speculation, little did we know that so quickly thereafter, it is now a reality. In today's episode, we talk about the real-life impact that tariffs can have on your small business and ways to prepare for the downstream effects. ************************ Our podcast is originally a video podcast, so see us on YouTube or Spotify too. ************************ Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode! ****************************  About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!  Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com  Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!  Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company. #smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness Reference/Resources Used In this Episode: ⁠Brookings POLITICO Alternative Titles: Trump's New Tariffs Import Export and Small Business Tariffs on Mexico, China, and Canada

    55 min

  6. 12/19/2024

    Power vs. Status in Business

    84. Sevana and Tiffany explores the differences in how men and women approach power and status in business. There is a very fine balance between being competent and likable, how your power and status is impacted of cultural influences, and the necessity of self-awareness in navigating the business landscape. ************************ Our podcast is originally a video podcast, so see us on YouTube or Spotify too. ************************ 00:00 Understanding Power and Status 01:49 The Gender Dynamics of Power 06:16 Defining Power and Status 10:24 Historical Perspectives on Gender and Power 12:34 Men's Approach to Power and Status 15:21 Women's Unique Communication Styles21:36Building Influence Through Collaboration 23:16 Understanding Communication Styles Between Genders 25:40 Risk-Taking and Business Strategies: A Gender Perspective 29:15 The Role of Warmth and Competence in Business 31:06 Navigating Gender Dynamics in Professional Settings 34:52 The Evolution of Communication: Passive Aggressiveness and Mansplaining 40:29 Navigating Gender Dynamics in Conversations 43:12 Cultural Influences on Power and Status 45:55 Self-Awareness and Business Leadership 48:51 Hiring for Success: Balancing Personalities 52:30 The Importance of Accountability in Business 53:03 Resources for Business Growth and Learning ************************ Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode! ****************************  About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!  Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com  Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!  Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company. #smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness Reference/Resources Used In this Episode: https://www.psychologytoday.com/us/blog/the-new-paradigm/202406/on-the-power-and-roles-of-men-and-women https://www.axios.com/2022/04/05/elon-musks-power-grab https://news.cornell.edu/stories/2024/11/dual-tracks-top-men-often-linked-power-women-status Alternative Titles: Navigating Power and Status in Business The Gender Dynamics of Leadership Background and Culture in Business

    56 min

  7. 10/26/2024

    2024 Elections and the Potential Effects On Your Business

    #83. Trump. Harris. Harris. Trump. How does their plans impact you as a small business owner? That's the center of today's episode - breaking down the main parts of each candidate's plans for taxes and the economy so you can make the vote that is right for you! ************************ Our podcast is originally a video podcast, so see us on YouTube or Spotify too. ************************ Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode! ****************************  About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!  Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com  Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!  Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company. #smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness #2024elections #trumpvsharris #trump #harris Reference/Resources Used In this Episode: https://en.wikipedia.org/wiki/Wharton_School  https://budgetmodel.wharton.upenn.edu/issues/2024/8/26/harris-campaign-policy-proposals-2024 https://budgetmodel.wharton.upenn.edu/issues/2024/8/26/trump-campaign-policy-proposals-2024 Nonpartisan Political Websites: Ballotpedia: Ballotpedia.orgProvides comprehensive profiles on all candidates, including their platforms, backgrounds, and voting records. Vote Smart: VoteSmart.orgNonpartisan resource offering information about candidates' positions on issues, voting records, speeches, and funding sources. On the Issues: OnTheIssues.orgFocuses on where candidates stand on a wide range of policy issues, making it easy to compare different stances. FactCheck.org: FactCheck.orgA nonpartisan fact-checking site that monitors the factual accuracy of candidates’ statements, interviews, and speeches. Alternative Titles: Trump vs. Harris Budget Talk For Trump and Harris Let's talk budget for 2024 Elections

    32 min

  8. 08/26/2024

    Defining Your Customer Experience

    #82. Alfred Peet changed the way Americans experienced coffee, paving the way for his first shop in Berkley, California. But he didn't only define the customer experience for his own stores, he also helped 3 co-founders learn how to brew coffee for a shop they will start in Seattle, WA that will end up being a well-known coffee business all over the world. Today, Sevana and Tiffany take a lesson from the business story of Peet's Coffee and Tea and talk about how you can define your customer experience to up-level your company to new success. Topics in today's episode includes: - How Peets and Starbucks crossed paths - 5 ways to define your customer experience, even on a shoestring budget ************************ Our podcast is originally a video podcast, so see us on YouTube or Spotify too. ************************ Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode! ****************************  About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!  Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com  Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!  Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company. #smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness References / Resources Used For This Episode: Caffeinated | official trailer (2015) BEST PRACTICES for Developing a Customer Experience Strategy | PeopleMetrics LIVE! Alternative Titles: Mapping your Customer Journey Branding and Marketing for Your Business Why Customer Experience Matters

    54 min
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Ratings & Reviews

5
out of 5
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About

We are two women with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty-haven’t scratched the surface!Find us anywhere you listen to your favorite podcasts! Have something on your mind you want us to discuss or have a question? Shoot us an email: thebusinessbehindsmallbusiness@gmail.com Make sure you don't miss a podcast by clicking that follow button!

Information

  • Creator
    The Business Behind Small Business
  • Years Active
    2021 - 2025
  • Episodes
    90
  • Rating
    Explicit
  • Copyright
    © The Business Behind Small Business
  • Show Website
    The Business Behind Small Business