The WEBB Remedy Podcast

WEBB Squared - an NC non-profit

The WEBB Remedy Podcast is an entrepreneurial Mindset Shifting project of WEBB Squared, a nonprofit incubator/accelerator supporting small businesses and entrepreneurs in North Carolina.  Through tailored coaching and innovative training, WEBB expedites this transformation, empowering entrepreneurs to develop their enterprises with confidence, resources, and influence, thereby effecting positive change within themselves, their businesses, and their communities.Hosted and produced by Rinnie Orr, co-founder of WEBB Squared, the WEBB Remedy Podcast showcases the stories, missions and visions of the businesses and entrepreneurs served through WEBB services.   Each episode delves into the challenges and triumphs of BIPOC entrepreneurs, offering insights and inspiration for those navigating the path to success. With a focus on fostering economic inclusivity and diversity, the podcast serves as a platform for authentic conversations that empower and uplift the entrepreneurial community.Please enjoy the podcast!

  1. Turning Transitions Into Transformation — The Story of Papriqqa's Community Kitchen

    5d ago

    Turning Transitions Into Transformation — The Story of Papriqqa's Community Kitchen

    Send us Fan Mail Have you ever felt like you were shouting into the void—sending out resumes, reaching out on LinkedIn, trying to network your way forward—only to feel more disconnected than ever? What if the answer isn't doing more… but pausing long enough to reconnect with yourself, clarify what you actually want, and build relationships that don't feel transactional? In this episode, Esra Uzun Mason shares how career transitions can become opportunities for clarity, connection, and growth. The conversation explores layoffs and the uncertainty many professionals are facing, while offering a grounded perspective on how to navigate change with intention and support. At the center of the discussion is Papriqqa and its Community Kitchen — a cohort-based networking experience designed to help people reconnect with themselves, build meaningful relationships, and move forward with greater confidence. What we cover in this conversation Why transitions can feel disorienting, especially when work, identity, and security are shifting at the same time.How to pause, reflect, and clarify what you really want before rushing into the next thing.Why non-transactional relationships matter when building a career and navigating uncertainty.Esra’s background in more than 12 years of Learning & Development and her work creating scalable, human-centered employee development ecosystems. How Papriqqa’s Community Kitchen brings together mindfulness, design thinking, creative writing, group coaching, accountability, and free 1:1 coaching. The role of the kitchen metaphor in creating an authentic, community-driven approach to networking. Connect with Esra Uzon Mason and Papriqqa Community Kitchen https://esrauzunmason.substack.com/ https://www.linkedin.com/company/papriqqa/ Support the show Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared. Become a changemaker today! Support WEBB Squared’s annual campaign.  We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.

    38 min
  2. The Long Game:  Money Mindset and Sustainable Growth, with special guest Jessica Richey

    Jun 20

    The Long Game: Money Mindset and Sustainable Growth, with special guest Jessica Richey

    Send us Fan Mail What if the next contract you pursue isn't just about revenue—but about building jobs, stability, and a legacy that lasts? In this episode of The WEBB Remedy Podcast, we continue our Money Mindset series - sponsored by PNC Bank - by exploring how the beliefs we hold about money shape the way we approach government contracting, funding readiness, and community building. Podcast hosts Rinnie Orr and Stephanie Terry sit down with Jessica Richey, an award-winning entrepreneur, government contracting expert, Founder & CEO of NC Spotless Pros Powerwashing, Chief Strategist at Richey Workforce Development, business instructor at Wake Tech, and WEBB Squared Board member to unpack the mindset shifts that turn scarcity into strategy and competition into collaboration. Key Takeaways: Readiness is a practice, not a destinationCommunity is a strategy, not just a networkLegacy is built one intentional decision at a time Your next contract can be a pathway—not just a paycheckConnect with Jessica Richey: Jessica Richey, MBA | LinkedIn  Richey Workforce Development | Business Strategies  About WEBB Squared: WEBB Squared is a nonprofit incubator and accelerator building wealth through entrepreneurship for Black and Brown businesses in Chatham County. We offer free entrepreneurial coaching, mindset workshops, and promotion of BIPOC businesses in our community.   Learn more at www.webbsquared.org email: rinnie@webbsquared.org Special Thank You to our Money Mindset Podcast Sponsor: This Money Mindset series is brought to you by PNC Bank, a proud supporter of The WEBB Squared and the entrepreneurial community we serve. Support the show Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared. Become a changemaker today! Support WEBB Squared’s annual campaign.  We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.

    39 min
  3. Melodies and Messages:  A Musician's Entrepreneurial Journey

    May 19

    Melodies and Messages: A Musician's Entrepreneurial Journey

    Send us Fan Mail What happens when music meets marketing? When creativity collides with strategy? When one person masters the art of storytelling across two completely different worlds? In this episode of The WEBB Remedy Podcast, we sit down with Edith McCaskill  - AKA Deja Belle - whose discovered that whether you're crafting a melody or building a brand, it all comes down to storytelling, creativity, and collaboration. In this conversation, we explore: How storytelling shapes both art and businessWhy collaboration amplifies creative impactThe mindset shifts that unlock innovation across industriesPlus, you'll hear something you won't hear anywhere else: an original song created exclusively for The WEBB Remedy Podcast. This is a conversation about finding your voice, building authentic connections, and understanding that creativity isn't confined to a single lane — it's a way of thinking that transforms everything you touch. Unisong, founded in 2026 by Edith "Deja Belle" McCaskill and Tessie Castillo, aims to foster community engagement in North Carolina through inclusive song circles and music workshops that facilitate connection, emotional expression, and personal and collective healing. Learn more about Deja Belle:  www.dejabelle.com Unisong: www.Dejabelle.com/unisong Contact Edith McCaskill for marketing needs:  EdithGMccaskill@gmail.com  The WEBB Remedy Podcast is produced and edited by Rinnie Orr, WEBB Squared's Executive Director. Podcast Music by Deja Belle and Matty McCaskill.  Our podcast studio is located at 79 West Innovation Hub in Pittsboro, NC.Support the show Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared. Become a changemaker today! Support WEBB Squared’s annual campaign.  We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.

    37 min
  4. Building Freedom through Fair Work - Conversation with Alexa Grace, CEO of Lecca Service Group

    Apr 20

    Building Freedom through Fair Work - Conversation with Alexa Grace, CEO of Lecca Service Group

    Send us Fan Mail Have you ever had a job that paid the bills—but left you anxious, unseen, or unsure you could keep going? In this episode of The WEBB Remedy Podcast, podcast host Rinnie Orr sits down with Alexa Avery, a 23-year-old entrepreneur who turned her personal experience with job anxiety into a mission-driven business rooted in dignity and opportunity. Alexa is the founder of Lecca Service Group, a North Carolina-based company providing Airbnb property management and premium cleaning services for vacation rentals and commercial businesses across Durham, Apex, Pittsboro, Fuquay-Varina, Chapel Hill, and surrounding areas. But this conversation goes beyond cleaning and operations—it's about values. Alexa shares how she's building a company culture where people are respected, paid fairly, and supported to grow. We talk about her journey from employee to founder, how community support through WEBB Squared helped her push through imposter syndrome, and what it takes to scale with confidence while staying rooted in purpose. In This Episode, We Discuss: How job anxiety became the catalyst for entrepreneurshipBuilding a business grounded in respect, fair pay, and transparencyThe mindset shift from employee to founderNavigating imposter syndrome as a young entrepreneurHow community support accelerates confidence and growthAbout the Guest Alexa Avery is the founder of Lecca Service Group, established in January 2025. Based in North Carolina, Lecca provides comprehensive Airbnb property management and premium cleaning services for vacation rentals and commercial businesses. Alexa's vision is to expand statewide while building a company culture rooted in dignity, transparency, and opportunity for every team member. Resources + Links Lecca Service Group  Follow Alexa Avery Support the show Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared. Become a changemaker today! Support WEBB Squared’s annual campaign.  We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.

    22 min
  5. Breaking the Cycle:  How Identity Shapes Your Money Mindset

    Apr 19

    Breaking the Cycle: How Identity Shapes Your Money Mindset

    Send us Fan Mail What money message did you inherit — and is it helping or holding you back? In this powerful episode of The WEBB Remedy Podcast's Money Mindset Conversation Series - sponsored by PNC Bank - co-hosts Rinnie Orr and Stephanie Terry sit down with Alexa Avery, Founder of Lecca Service Group, to explore how race, class, gender, and family messaging shape what feels "normal" or "possible" financially for entrepreneurs. This conversation goes deep — unpacking the Cycle of Socialization, generational trauma, and the unique mindset barriers BIPOC founders face when it comes to funding, pricing, and asking for what they're worth. In This Episode, We Talk About: The Cycle of Socialization Around Money How beliefs about money are shaped long before we make our first financial decisionThe role of family, culture, religion, media, and social systems in teaching us what's "normal" financiallyHow race, class, and gender influence what people believe is financially possibleWays to interrupt the cycle and start rewriting inherited money beliefsKey Takeaways: Money beliefs are learned — and they can be unlearnedBreaking cycles requires both mindset work and structural supportFinancial empowerment starts with awareness and communitySources: Harro, Bobbie. "The Cycle of Socialization." Readings for Diversity and Social Justice, 3rd ed., edited by Maurianne Adams, Routledge, 2000, 15–21.  For more information -  WEBB Squared, www.webbsquared.org, contact rinnie@webbsquared.org WEBB KiDDZ, www.webbkiddz.com, contact stephterry@webbkiddz.com Lecca Service Group, www.leccaservicegroup.org, contact alexaworksfine@gmail.com #podcast #podcastersunite #podcasting #podcasters #podcastshow #podcaster Special Thanks: This episode is sponsored by PNC Bank, proud collaborator of WEBB Squared in creating the Money Mindset Conversation Series. Support the show Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared. Become a changemaker today! Support WEBB Squared’s annual campaign.  We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.

    27 min
  6. Money Mindset Makeover:  Building a Business that Honors Your Worth

    Apr 1

    Money Mindset Makeover: Building a Business that Honors Your Worth

    Send us Fan Mail Are you charging what you’re worth—or just what you think people will pay? In this lively episode of The WEBB Remedy Podcast Money Mindset Series - sponsored by PNC Bank - co-hosts Rinnie Orr and Stephanie Basima Terry sit down with Dr. Henry C. McKoy, President and CEO of the Carolina Community Impact Fund, to unpack the tricky intersection of pricing, money mindset, and entrepreneur burnout. Dr. McKoy brings a powerhouse background—from banking and entrepreneurship to teaching and public service—to help entrepreneurs rethink how they value their time, energy, and expertise. Together, the trio dives into: The real cost of underpricing your products and servicesHow to calculate your true value (and stop guessing your worth)Why burnout often starts with mindset, not workloadPractical ways to build systems, delegate, and protect your energyHow to reframe sales as service and lead with purposeQuestions to reflect on while you listen: Are you setting prices that reflect your value—or your fears?What stories do you tell yourself about money and worth?How can you shift from survival mode to sustainability?What would it look like to treat sales as an act of service, not self‑promotion?Where can you create more space for rest, strategy, and joy in your business?This episode is equal parts strategy session and mindset reset—perfect for any entrepreneur ready to stop discounting themselves and start building a business that honors both purpose and profit. Grab your favorite drink, press play, and get ready to rethink how you price, sell, and sustain your entrepreneurial journey. #podcast #podcastersunite #podcasting #podcasters #podcastshow #podcaster #nonprofit #nonprofitwork Special Thanks: This episode is sponsored by PNC Bank, proud collaborator of WEBB Squared in creating the Money Mindset Conversation Series. Support the show Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared. Become a changemaker today! Support WEBB Squared’s annual campaign.  We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.

    46 min
  7. Community Banking and Money Mindsets: A conversation with Venus Myles, Community Development Banking Market Manager

    Mar 4

    Community Banking and Money Mindsets: A conversation with Venus Myles, Community Development Banking Market Manager

    Send us Fan Mail In this kickoff episode of The WEBB Remedy Podcast Money Mindset Series - Sponsored by PNC Bank - co-hosts Rinnie Orr and Stephanie Terry talk with Venus Myles, Senior Vice President and Carolinas Market Manager for PNC Community Development Banking, to explore how our beliefs about money shape the way we do business. From pricing and hiring to investing and risk-taking, mindset plays a powerful role in all financial decision entrepreneurs make. Venus brings both practical banking expertise and deep community insight to help listeners move from fear to clarity — and from a scarcity to abundance mindset. Together, they unpack what it means to build a healthy relationship with your banker, how to prepare for funding, and why mindset is just as important as money when it comes to business growth. In This Episode: What “community development banking” really means — and how it supports entrepreneursHow scarcity thinking shows up in business decisions (and how to reframe it)Practical steps to prepare for funding and protect your businessHow PNC Bank supports entrepreneurs beyond capital — through education, partnerships, and community programsAbout the Guest: As a PNC Community Development Banking Market Manager, Venus is committed to driving economic empowerment in communities throughout the Carolinas. Venus works closely with small businesses to help deliver the financial solutions and resources they need to start, grow and scale their businesses. She is passionate about driving economic growth, equity, and resilience in underserved communities. Background and Experience With over 30 years of experience in leading teams and 13 years of experience in banking, credit, and lending, Venus specializes in designing and implementing financial solutions that empower individuals, businesses, and neighborhoods to thrive. Throughout her career, Venus has collaborated closely with local organizations, nonprofits, and small business owners to foster sustainable economic development and access to critical financial resources. She brings a deep understanding of the unique challenges these communities face. Venus joined PNC in March 2016 and served as a Regional Manager for Small Business Banking prior to her Community Development Banking role. In this capacity, she led a team of nearly 100 bankers to drive increases in Annual Revenue, Deposit Assets, Equity and Small Business Lending, and consistent annual household growth. Venus serves on the board of Durham Tech Foundation, Durham Tech Properties, the Affordable Housing Strategic Council of the Duke Community Affairs Office, the NC Bankers Association Opportunity and Empowerment Council, and the Dean's Executive Advisory Board for Johnson C. Smith University. She is a graduate of two Leadership programs, a previous Junior League member, and a current member of the sorority Sigma Gamma Rho. Venus graduated with a Bachelor of Science in Management from Bethel College. Learn more about PNC Community Development Banking: pnc.com/communitydevelopmentbanking Connect with Venus Myles on LinkedIn Special Thanks: This Money Mindset series is sponsored by PNC Bank, proud collaborator of WEBB Squared in creating the Money Mindset Conversation Series. #podcast Support the show Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared. Become a changemaker today! Support WEBB Squared’s annual campaign.  We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.

    51 min

About

The WEBB Remedy Podcast is an entrepreneurial Mindset Shifting project of WEBB Squared, a nonprofit incubator/accelerator supporting small businesses and entrepreneurs in North Carolina.  Through tailored coaching and innovative training, WEBB expedites this transformation, empowering entrepreneurs to develop their enterprises with confidence, resources, and influence, thereby effecting positive change within themselves, their businesses, and their communities.Hosted and produced by Rinnie Orr, co-founder of WEBB Squared, the WEBB Remedy Podcast showcases the stories, missions and visions of the businesses and entrepreneurs served through WEBB services.   Each episode delves into the challenges and triumphs of BIPOC entrepreneurs, offering insights and inspiration for those navigating the path to success. With a focus on fostering economic inclusivity and diversity, the podcast serves as a platform for authentic conversations that empower and uplift the entrepreneurial community.Please enjoy the podcast!