How to Build a Podcast for Your Brand

DustPod.ie
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Help and tips for marketing professionals and brand managers considering or already creating podcasts. Learn how to create and improve podcasts for brands or products you are working on, with quality advice from expert guests who share their knowledge and experience.

Episodes

  1. 12/07/2021

    Automating Brand Ambassadors

    When you are working with high profile people, from C-Level company execs to influential celebrities, access is a difficulty. Especially after a recording when you need a slight edit to fix a mistake or clarification.     That was the past! Today technology can take their voice and make it say anything you want. It can even take the recording of that executive or celebrity and translate it so they are saying the same words in a different language.     Audio and podcast expert James Cridland shares his first-hand experience including:   The best-automated transcription servicesHow to edit audio using a word processorAdding in extra words synthesised by the word processorHow to completely automate the voice of a CEO or celebrityHow to audio translate someone’s speech so they are speaking in another languageStunning demonstrations of the above   GUEST DETAILS Our guest James Cridland is a man who has worked at the leading edge of radio and new media for many years.  In the UK he was one of the first to launch podcasts with Virgin Radio around 2006, before serving as the Head of Future Media & Technology with the BBC.  He is an internationally recognised thought leader in this space and speaks regularly at the largest conferences worldwide.  Today, he is acknowledged as a leader in the podcasting world, and as the founder of PodNews.net .. he pretty much knows everybody and is the first to hear what is going on … including the developments we’re talking about today.  RESOURCES www.podnews.netwww.descript.comwww.marvel.ai Contact Us Is there a question we can answer in the next podcast? Send an email to podcast@dustpod.ie and we’ll chase down your answer from the best in the business.

    32 min

  2. 11/16/2021

    How to Sell Your Brand on a Podcast

    Podcasts are amazing for selling your brand without sounding ‘salesy’.  Why? It takes 25 to 30 times for a consumer to hear a message before they follow through.  The one-on-one time you get with a podcast allows you to create a deep connection with your audience and quickly. This engagement is something that is impossible with radio or television advertising. How do you engage the audience without sounding like a turn-off advertorial?  Delving into the art of this today is psychologist, best-selling international author, speaker and podcaster Owen Fitzpatrick.  He teaches us about:  - The importance of consistency when building a podcast  - How to keep yourself and your brand authentic and engaging with the listeners - The best ‘selling’ methods for your brand or product - How to get your varying points across without losing your audience   GUEST DETAILSOwen Fitzpatrick is a Psychologist, International Best Selling Author, Speaker and Trainer. Having a Masters in Applied Psychology, Owen has travelled the world to more than 100 countries and spoken to audiences in over 30 of them. His books have been translated into more than twenty languages. Having shared the stage with the likes of Sir Richard Branson and Seth Godin, Owen’s TEDX Talk ‘Mind Control’ has been viewed by more than 1.3 million people. He has studied Strategic Negotiation in Harvard Business School and is regarded as a leading expert on the topics of psychology, behavioural economics and influence. He has worked with billionaires, olympic athletes and companies such as Google, LinkedIn, Pfizer, Ogilvy and Barclays to name but a few and helps organisations improve how they communicate and interact internally and externally with their clients and customers. He is also an award winning screenwriter and actor.  Instagram: @owenf23 Website: OwenFitzpatrick.com Contact Us Is there a question we can answer in the next podcast? Send an email to podcast@dustpod.ie and we’ll chase down your answer from the best in the business.

    25 min

  3. 11/02/2021

    Content Strategy for Your Podcast

    In an ever growing market just how beneficial can launching a podcast be to your business or brand? With a well thought out strategy the world is your oyster and the completion a lot less than you might think. Dig in for some excellent insights from the more developed American market as we speak with Media Consultant and Podcast Strategist Tanner Campbell. He shares his inside knowledge and experience of what works including; - How podcasting can add value to your business - The do’s and don’ts of corporate podcasting - How long it takes to find podcast success- The importance of KPI’s and realistic timeframes- Repurposing your content- Amazing tip on what content will attract your audience- Another amazing tip on low-cost advertising for your podcast that works GUEST DETAILSTanner Campbell is an accomplished Podcast Audio Engineer, three-times studio owner, podcast industry talking head and thought leader, co-founder of Plosive Monster Media, co-host of Real Talk Podcasting, host of Help the Podcast, and host of the live Fireside program "An Evening with Myth".  He has appeared on National Public Radio, has been published in Podcast Business Journal, featured in Podcast Magazine, and is a Top 10 AppSumo course creator on the topic of podcast editing.  Tanner also teaches on podcast production, monetization, and audience growth.  To learn more about his services and history, you can visit TannerHelps.com To watch the video Tanner mentions about low cost advertising for your podcast, go to www.realtalkpodcasting.com/5   Contact Us Is there a question we can answer in the next podcast? Send an email to podcast@dustpod.ie and we’ll chase down your answer from the best in the business.

    28 min

  4. 10/19/2021

    How to Promote a Podcast

    Simply having a social media presence for your podcast is not enough. A strong content and brand strategy will help you get further, faster.  Helping us understand the ins and outs of creating a standout and trust worthy online presence is social media expert Eadaoin Fitzmaurice.  She teaches us about:  - Standing out in a flooded digital market - How to build a trust worthy brand online - The importance of ‘being social, on social media’- The three must follow rules when it comes to social media GUEST DETAILSEadaoin Fitzmaurice is a multi-hyphenate who whilst working as a full time social media co-ordinator also runs a personal social media brand ‘Bandeadd’, which focuses on Irish travel, companies and Irish language content. She has worked across all sectors of the media from television, radio, social media, digital journalism, agency and now in marketing for events. She has also worked with and produced content for some of the biggest digital brands including Time Out Magazine, Lovin Dublin, Lovin.ie, Localeur, BBC, Virgin Media and TG4. She also grew Lovin Dublins & Lovin.ie’s socials to over 300k making it the largest Irish digital publisher account in the country and established her own media brand ‘Bandeadd’ to 28.1k. Instagram: @Bandeadd Contact Us Is there a question we can answer in the next podcast? Send an email to podcast@dustpod.ie and we’ll chase down your answer from the best in the business.

    28 min

  5. 10/05/2021

    Podcast Studio Design

    Multi-award winning presenter and producer Adrian Kennedy has struck out from his massively popular talk show on 98FM to be his own boss with his own podcast. The journey involved him setting up a new studio, managing his extensive Facebook following and establishing a live online radio show and podcast.  Transitioning from radio to podcasting should be a walk in the park, especially for someone with 20 years’ experience. However, like everything in life it comes with lessons, surprises and a whole new skill set.  Adrian teaches us about: - The technicalities of a simple podcast setup- How simple microphones are sometimes better- A tour and demo of his studio including microphone, headset, sound and audio quality- Why he put cameras in the podcast studio- How to get listeners to interact with you- Why podcasting is liberating- Podcast content and libel GUEST DETAILSAdrian Kennedy is a multi award winning radio talk show producer and presenter for hit shows such as FM104’s ‘Phone show’ & 98FM’s ‘Dublin Talks’. He is also a journalist, former head of news and now the co-founder & co-host of the ‘Opinions Matter’ podcast alongside his long term on air partner, Jeremy Dixon. Contact Adrian: Twitter: @AdrianFKennedyFacebook Contact Us Is there a question we can answer in the next podcast? Send an email to podcast@dustpod.ie and we’ll chase down your answer from the best in the business.

    22 min

  6. 09/21/2021

    What Does a Podcast Producer Do?

    You will be amazed with the gamut of things a producer brings to improve a podcast.    Giving us the inside track is the IMRO Award winning producer behind FM104’s ‘Open Mic’ talk show, Shireen Langan.  She’s also written a great book ‘How to Podcast Like a Radio Presenter’ with a heap of insider tips on how to up your podcast game. She helps us understand: - The No.1 element a producer brings to the podcast- The ups and downs of researching and guest booking- How to keep your show interesting  - The three main rules to producing Our GuestShireen Langan has radio in her blood. Even while studying radio at college she was presenting her own show!  Since then, she has worked at major commercial level in Irish radio and a number of years as a tv producer in the States. Today she is founder of TheWorldMediaLab.com and author of the book How to Podcast Like a Radio Presenter’ Instagram: @shireenlangan TheWorldMediaLab.com Contact Us Is there a question we can answer in the next podcast? Send an email to podcast@dustpod.ie and we’ll chase down your answer from the best in the business.

    35 min

  7. 09/07/2021

    Who Should Present Your Podcast?

    Should you do-it-yourself with a company CEO or spokesperson, or hire a professional host? To help you discover who is best to present host or front your brand podcast, we chat with Nails Mahoney who has worked on-air in the largest radio markets in Europe and North America before going on to train 3,000 radio presenters worldwide.   We find out: - The key role any presenter needs to fulfil- How important is accent and voice quality- What are the advantages/disadvantages of using a professional, a brand ambassador or a celebrity Our Guest Nails Mahoney has three decades experience including two years with RTE radio and a staggering eight year run on 98FM’s Breakfast Show. He then moved to Canada where he worked with Q107 in one of the worlds biggest markets, Toronto. For the past ten years, he and partner Tracey Lee at OnAirCoach.  Training presenters is his passion on which he has spoken at many radio conferences in Europe and TEDx. www.onaircoach.net  Contact Us Is there a question we can answer in the next podcast? Send an email to podcast@dustpod.ie and we’ll chase down your answer from the best in the business.

    43 min

  8. 08/17/2021

    How to Make a Podcast Sound Professional

    While audio quality is obviously important, content, flow and presentation will also give your podcast that professional broadcast quality sound.  To give you some brilliant tips for a great sounding podcast, we chat with the former Editor in Chief of Newstalk Garrett Harte, multi-award winning radio presenter Dara Quilty and professional studio engineer Aidan Cunningham. We find out: - What content is good for podcasts- The importance of preparation and how to do it- Tips on microphones and how to record the best sound GUEST DETAILSGarrett Harte was for many years the Editor in Chief at Newstalk. He has coached and mentored many radio producers and presenters, and very successfully too, as the station won ‘Radio Station of the Year’ award six times while he was there!  Garrett is now sharing his skills with HarteMedia.ie where in addition to media training Garrett is very skilled at Public Affairs, Reputation Management  and Strategic Communications.  HarteMedia.ie   Dara Quilty is one of my favourite people in radio. I’ve known his since way back in the early days (or nights) in Spin 103.8.    I could instantly see that he ‘gets it’ … naturally talented … ambitious!  He’s gone on to  win a dozen Radio Awards, and after winning Music Programme of the Year for the third year running .. he quit !!   Now based in New York City, working with American media and promoting his band Apella.  DaraQuilty.com   Aidan Cunningham is a recording engineer and music producer working with artists across the globe for the past 14 years. He’s done everything from Irish music with Hermitage Green/Blizzards to very heavy metal with Bailer. Aidan-Cunningham.com Contact Us If you have any questions about this podcast, do feel free to email or give us a call. It’s free and we love talking podcasts!  Arrange your chat at www.dustpod.ie/call   or email us at podcast@dustpod.ie

    38 min
  • 8 Episodes

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Help and tips for marketing professionals and brand managers considering or already creating podcasts. Learn how to create and improve podcasts for brands or products you are working on, with quality advice from expert guests who share their knowledge and experience.

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