Marketing Your Local Business Online

Sydney Chakalos
  • 5.0 (6)
  • MARKETING
  • UPDATED WEEKLY

How do I get my local business noticed online? How can I create Facebook and Instagram ads that actually work? How do I drive more foot traffic to my brick-and-mortar location? What strategies will help me book out my services? How do I convert social media followers into paying customers? I'm Sydney Chakalos, a marketing nerd and owner of Marathon Marketing & Branding with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget. Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll dive deep into Facebook and Instagram advertising, social media strategies, email marketing, branding, and websites with a special focus on tactics that drive real-world results. Building your brand is a marathon and I'm here to help you win the race.

  1. FEB 14

    Turning Clicks Into Customers

    In this episode, Sydney Chakalos discusses the challenges businesses face in converting social media engagement and ad clicks into actual customers. She breaks down the marketing funnel into stages: awareness, consideration, and conversion, emphasizing the importance of clear messaging, cohesive customer experiences, and nurturing potential customers through effective communication channels. The episode also highlights the significance of customer loyalty and the need for businesses to analyze their marketing strategies to improve conversion rates. Access my free marketing resources: Download my free guide the 3 Facebook Ad Mistakes That Drain Your Budget & How Local Businesses Can Fix Them Fast. Are you ready to start using Meta Ads Manager? Download my free guide Stop Flying Blind with Your Facebook Ads: How to Set Up Your Meta Pixel. Considering Facebook and Instagram ads or want your ads to perform better? Download 3 Facebook Ad Mistakes That Drain Your Budget & How Local Businesses Can Fix Them Fast.

    12 min

  2. FEB 5

    The 3 Facebook & Instagram Ad Campaigns Every Local Business Needs

    In this episode of the Marketing Your Local Business Online podcast, host Sydney Chakalos discusses how local businesses can effectively utilize Facebook and Instagram ads to enhance visibility, engagement, and customer loyalty. She emphasizes the importance of using Meta Ads Manager for better control and targeting, and outlines three essential ad campaigns: brand awareness, engagement, and traffic campaigns. The episode provides insights into maximizing ad performance and avoiding common pitfalls, encouraging business owners to invest in these marketing strategies for substantial returns for their local business. Download my free guide the 3 Facebook Ad Mistakes That Drain Your Budget & How Local Businesses Can Fix Them Fast. Just getting started with Meta Ads Manager? Download my free guide Stop Flying Blind with Your Facebook Ads: How to Set Up Your Meta Pixel.

    10 min

  3. JAN 23

    Snowed In? How Smart Businesses Maximize Marketing During Bad Weather

    In this episode, Sydney Chakalos discusses how local businesses can effectively market themselves when inclement weather rolls in and they're forced to close their doors temporarily. She emphasizes how during bad weather, like snow storms, more people are stuck at home and online more presenting an opportunity for small businesses to market themselves and capitalize on the increased online activity. Sydney provides three suggestions for local businesses to leverage during the impending snow storm so they're top of mind and can make up for that lost revenue after being closed for a few days. She walks through strategies for creating content that boosts engagement on your social media, the ads she runs for her clients when inclement weather hits, and how email marketing can be a powerful tool to leverage to get a quick cash flow boost. Download the free resources to accompany this episode that you may find helpful as you implement these tips: Free marketing content calendar template  Free step-by-step guide to set up your Meta Pixel (aka your superpower for more effective Facebook and Instagram ads) Free guide that walks through the 3 Most Common (and Costly) Ad Mistakes Local Businesses Make

    8 min

  4. JAN 17

    I Can Predict Marketing Success By This One Factor

    In this episode of the Marketing Your Local Business Online podcast, host Sydney Chakalos discusses the critical importance of consistency in marketing for local businesses. After a brief hiatus from podcasting in previous years, Sydney reflects on her own struggles with maintaining consistency, especially while managing client work and personal responsibilities. She emphasizes that consistency is not just a marketing tactic but a foundational element for business success. Sydney shares her insights on how being consistent can lead to better marketing outcomes and ultimately, business growth. Throughout the episode, Sydney provides practical advice for local business owners on how to cultivate consistency in their marketing efforts. She discusses the challenges many face, such as time constraints and self-doubt, and encourages listeners to adopt positive self-talk and create structured marketing plans. By sharing her personal experiences and offering actionable strategies, Sydney aims to empower local business owners to overcome obstacles and achieve their marketing goals with confidence. Takeaways Consistency is the foundation for marketing success. Self-talk matters; be your own biggest cheerleader. Creating a marketing calendar can help maintain consistency. It's okay to seek help if marketing feels overwhelming. Success is not linear; bounce back from setbacks. Resources Download Sydney's free marketing calendar template. This is the same calendar template that Sydney uses to organize her own marketing and her clients.

    18 min

  5. JAN 7

    The Data Tracking Tool Most Local Businesses Aren't Using But Should

    In this episode, Sydney Chakalos discusses the significance of the Meta Pixel for local businesses, emphasizing its role in tracking user activity on websites and enhancing ad effectiveness. She explains how the Meta Pixel can provide valuable data for better reporting, audience targeting, and conversion optimization. Sydney also outlines how it's valuable for local businesses to set up today even if they are not running ads on Facebook and Instagram. Real-world examples illustrate how various businesses can leverage the Meta Pixel to improve their marketing strategies. Need help setting up your Meta Pixel? Download the free step-by-step guide on how to do it here! Takeaways The Meta Pixel is essential for tracking user activity on your website. Installing the Meta Pixel provides better reporting on ad performance. It allows for the creation of lookalike audiences for targeted advertising. Retargeting ads can significantly improve conversion rates. The Meta Pixel helps understand user behavior and where they drop off. Even without running ads, the Meta Pixel provides valuable insights. Businesses can run specific ads based on user interactions tracked by the pixel. Real-world examples show how different industries can benefit from the Meta Pixel. Targeted messaging leads to higher engagement and conversions. A free guide is available to help set up the Metapixel easily! Download it now and avoid the tech overwhelm!

    10 min

  6. 12/30/2025

    3 Facebook Ad Mistakes Draining Your Budget

    In this episode, Sydney Chakalos discusses three common mistakes local businesses make when running Facebook ads that can drain their budgets. She emphasizes the importance of trusting your instincts over Meta's recommendations, the necessity of running ads for a sufficient duration, and the need for effective ad copy and images that resonate with the local audience. The episode provides actionable insights to help businesses improve their ad performance and avoid costly pitfalls. Download the free guide that summarizes the 3 common mistakes with Facebook ads and how to fix them. Register for the 1-hour Drive More Foot Traffic Workshop!

    17 min

  7. 12/23/2025

    You Don't Need More Followers. You Need This Content Strategy

    In this episode, Sydney Chakalos discusses the evolving landscape of content strategy, emphasizing the importance of focusing on engagement metrics over follower counts. She defines effective content as that which drives customer engagement and sales, rather than merely going viral. The conversation highlights the need for authenticity in content creation, especially in a time when AI-generated content is prevalent. Sydney also stresses the importance of leveraging video and storytelling to connect with audiences, while addressing common pitfalls local businesses face in their content strategies. The episode concludes with actionable tips for creating effective content that encourages customer engagement and conversion. Download my free content calendar template to make marketing easier! Join me for my upcoming workshop to Drive More Foot Traffic on January 6th.

    23 min

  8. 12/16/2025

    Stop Wasting Money: Boosted Posts vs. Facebook Ads Explained

    In this episode, Sydney Chakalos discusses the critical differences between boosted posts and running ads using Meta Ads Manager. This episode discusses the importance of understanding these tools for local business marketing to avoid wasting money on initiatives that don't support your marketing goals. She explains how ads manager offers better targeting, audience control, and analytics compared to boosted posts. The episode also covers when to use each option, the significance of the Meta pixel for tracking, and shares real-world success stories to illustrate the effectiveness of ads. Sydney encourages listeners to embrace ads manager for better marketing results and offers resources for getting started. Download my free guide to set up your Meta pixel! Join my upcoming workshop to get step-by-step guidance to set up your first Facebook ad campaign!

    25 min
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About

How do I get my local business noticed online? How can I create Facebook and Instagram ads that actually work? How do I drive more foot traffic to my brick-and-mortar location? What strategies will help me book out my services? How do I convert social media followers into paying customers? I'm Sydney Chakalos, a marketing nerd and owner of Marathon Marketing & Branding with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget. Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll dive deep into Facebook and Instagram advertising, social media strategies, email marketing, branding, and websites with a special focus on tactics that drive real-world results. Building your brand is a marathon and I'm here to help you win the race.

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