Angus Underground

David Brown

Featuring insightful opinions, the latest news from around the Angus cattle world and conversations with industry leaders, newsmakers and breeders – from the well-known to the not so well-known. Keep it Underground with your host, David Brown.

  1. 6h ago

    Build the Herd You Believe In

    After a summer hiatus, David Brown returns to Angus Underground with longtime friend and repeat guest Dave Mullins for a candid conversation about the current Angus business, the cattle market, and the opportunities facing breeders today. David opens with updates from Montana Ranch before diving into his thoughts on the American Angus Association’s Data Driven Herd recognition program, the importance of submitting real-world performance data, and recent changes surrounding genetic testing and AI certificate requirements. While never shy about sharing his frustrations, David’s larger message remains consistent: meaningful data collection matters, particularly as genomics continue to play a larger role in cattle evaluation. From there, David and Dave turn to what they describe as an unprecedented cattle market. Despite drought conditions, market volatility, and challenges such as New World screwworm concerns, demand for quality Angus genetics remains remarkably strong. They examine why traditional “sale seasons” are becoming less relevant, with successful production and frozen genetics sales happening throughout the year. Dave explains that today’s buyers are increasingly willing to invest whenever the right genetics become available—whether they’re looking for embryos for an upcoming IVF cycle, a donor cow to advance their program, or genetics that fit a very specific breeding philosophy. Ultimately, the conversation centers on intentionality. David and Dave encourage breeders to determine exactly what they want their program to accomplish, reverse engineer the path to get there, and resist being distracted by industry noise or someone else’s definition of success. Whether a breeder focuses on maternal cattle, performance genetics, carcass traits, show cattle, or another segment entirely, there is room within the Angus breed for different approaches. Their message to both established and young producers is simple: build a good product, communicate clearly why it matters, understand your customer, and become exceptionally good at serving your particular segment of the cattle business. Key Discussion Points The return of Angus Underground after a busy summer at Montana Ranch American Angus Association’s Data Driven Herd recognition program Why real-world performance data remains important alongside genomics Genetic defect testing and AI certificate requirements Current cattle inventory and historically strong market conditions New World screwworm concerns and cattle-market volatility Record demand for registered Angus cattle and genetics Why traditional spring and fall “sale seasons” are changing Growing opportunities for year-round embryo and semen sales How IVF has changed the timing of frozen-genetics purchases The diversity of today’s Angus breeders and buyers Finding the right customer instead of trying to appeal to everyone Building a breeding program around intentionality and consistency “Reverse engineering” your operation from the outcome you want Why breeders should learn from successful programs—even those with completely different philosophies Opportunities for young people looking to build careers in the cattle industry   🎧 Sponsor & Ad Mentions Creek Insurance Livestock producer David Yackley discusses the risks cattlemen face from weather, disease, injury, longhorn ticks, and New World screwworm. Livestock mortality coverage includes: Individual animals Entire herds Livestock losses resulting from covered risks Phone: 360-266-8000 Website: insuremybull.com Got Any Cows? Podcast Hosted by Seth Christensen of Christensen Genetics, the Got Any Cows? Podcast explores the realities of operating a cattle business and building a sustainable ranching operation. Topics include: Artificial insemination (AI) Embryo transfer IVF Production practices Finance Marketing Akaushi genetics and Wagyu-quality beef Angus cattle and breeding programs Available on YouTube, Apple Podcasts, and Spotify. Website: gotanycows.com Empower Ag Trading Empower Ag Trading helps cattle producers navigate market volatility and make more informed marketing and risk-management decisions. Services include: Cattle and grain marketing Futures and options trade execution Livestock Risk Protection (LRP) Market information and analysis Risk-management planning Website: empoweragtrading.com Futures and options involve significant risk and may not be suitable for everyone. Empower Ag Insure is an equal opportunity provider. 🔗 Links & Resources Mentioned Compass Livestock — Dave Mullins: compasslivestock247.com SaleRing.live — Online livestock sales platform: SaleRing.live Angus Underground Community Group on Facebook Got Any Cows Podcast: gotanycows.com Creek Insurance: insuremybull.com Empower Ag Trading: empoweragtrading.com Montana Ranch: montanaranchangus.com   Closing Takeaway This episode is ultimately a reminder that there may be more opportunity in the cattle business today than at any other point in recent memory. David and Dave encourage producers to stop chasing every industry trend, determine what they believe in, understand the customer they want to serve, and intentionally build toward that goal. Different breeding philosophies can—and do—succeed. The key is knowing your lane, communicating your value, and becoming exceptionally good at what you do. Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

    Build the Herd You Believe In
  2. Jun 12

    PJ Budler - A Global Perspective

    In this fascinating episode of Angus Underground, David Brown and Jim McWilliam welcome internationally respected cattle evaluator, consultant, and global livestock ambassador PJ Budler. Originally from South Africa and now based in Texas, PJ shares stories from a career that has taken him to more than 120 countries and judging assignments in over 50 nations. From evaluating cattle on icy parking lots in Kazakhstan to consulting operations across multiple continents, PJ offers a unique perspective on what makes cattle profitable, functional, and adaptable regardless of geography.  The conversation quickly moves beyond travel stories and into a thoughtful discussion on cattle breeding philosophy. PJ argues that profitability begins with the cow on the ranch—not at the feedlot, packing plant, or retail counter. He challenges the industry's obsession with chasing maximum growth and extreme EPDs, advocating instead for balance, fertility, functional efficiency, environmental adaptability, and cattle that work within their production environment. Throughout the discussion, David, Jim, and PJ explore the differences between breeding for optimization versus maximization and why consistent, honest breeding programs ultimately build the strongest customer base.  The episode concludes with an in-depth conversation about visual appraisal, functional efficiency, tropical adaptation, the influence of the late Jan Bonsma, and the dangers of overcomplicating cattle breeding. PJ emphasizes that successful breeders combine observation, curiosity, and repetition to understand cattle, while warning against treating genomics or any single tool as the only answer. His message is clear: great cattle breeding is still rooted in common sense, balance, and a relentless focus on profitability and function.  Key Discussion Points PJ Budler's journey from a South African farm to becoming a globally recognized cattle judge and consultant Judging cattle in more than 50 countries and visiting over 120 countries worldwide The creation of the "Champion of the World" livestock competition Why profitable cow-calf operations start with efficient cows rather than terminal traits Functional efficiency versus chasing extreme genetic measurements The importance of fertility, body condition, and hormonal balance in cattle selection How environmental adaptability should influence breeding decisions Angus cattle and the challenges of heat, humidity, and parasite pressure The role of Bos indicus influence in tropical environments Why consistency and honesty are powerful marketing tools for seedstock producers Lessons from Jan Bonsma and observation-based cattle breeding The dangers of treating genomics as the "only game in town" Sponsor & Ad Mentions Creek Insurance -for more information or quotes visit InsureMyBull.com 🎧 Got Any Cows Podcast Host Seth Christensen shares his experience ranching full-time in Idaho and invites listeners to learn more through the Got Any Cows Podcast. Closing Takeaway PJ Budler brings a rare global perspective to cattle breeding, but his core message is surprisingly simple: profitable cattle are balanced cattle. Whether discussing fertility, function, adaptability, or phenotype, the conversation continually returns to the idea that breeding decisions should prioritize long-term efficiency and practicality over short-term trends. For breeders seeking sustainable success, this episode offers both inspiration and a challenge to rethink what truly matters in cattle selection. Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

    PJ Budler - A Global Perspective
  3. May 29

    Preach Brother!

    After a brief hiatus, David Brown and Producer Seana return with a wide-ranging, passionate episode covering the current state of the beef industry, Angus genetics, market volatility, ranch life, Angus Association politics, and the future direction of commercial cattle production.  This episode blends personal ranch updates, industry commentary, economic concerns, and David’s candid thoughts on Angus genetics, breed associations, genomics, and profitability in today’s cattle market. 🐂 Main Topics Covered Ranch Life & Spring Workload Updates David shares what has been happening behind the scenes at Montana Ranch during the podcast break. Beef Industry Market Concerns David dives deeply into concerns surrounding the current cattle market and explains why he believes the industry is at a major crossroads despite record-high prices. Angus Genetics & EPD Concerns One of the strongest portions of the episode centers around David’s concerns about: Extreme numbers Terminal traits Functional cows Longevity Maternal value Commercial ranch profitability David specifically challenges whether genomics and certain modern Angus metrics truly reflect real-world cattle performance.  American Angus Association Discussion David discusses financial concerns regarding the American Angus Association. He encourages breeders to become more active in delegate nominations and leadership decisions within the organization.  📌 Key Takeaways The cattle industry is experiencing historic prices alongside historic uncertainty. Efficient, durable cows may become increasingly valuable during the next rebuilding phase. David believes the industry is moving away from extreme growth-focused genetics. Angus breeders should focus more on commercial profitability and less on inflated numbers. Young cattle producers face major challenges entering the business due to land and input costs. Market volatility and packer concentration remain major concerns. 🎧 Sponsor & Ad Mentions Got Any Cows Podcast Featured promotional mention for the Got Any Cows Podcast hosted by Seth Christensen. Topics include: AI breeding Embryo transfer IVF Production practices Marketing Akaushi genetics Available on: YouTube Apple Podcasts Spotify 🌐 Website: Got Any Cows Podcast Empower Ag Trading Sponsor spotlight for Empower Ag Trading, focusing on: Futures and options trading Livestock Risk Protection (LRP) Cattle marketing strategies Risk management Hosted by Brady Huck. 🌐 Website: Empower Ag Trading Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

    Preach Brother!
  4. Apr 3

    Part 2 of Our Favorite Angus Sires (Top 20 Countdown)

    In Part 2 of this deep-dive series, David Brown and Dallas Woltemath return to complete their countdown of the top 20 most influential Angus sires of all time, bringing the conversation into its most impactful and opinionated territory.  Where Part 1 laid the groundwork, this episode sharpens the focus—moving into the bulls that didn’t just contribute to the breed, but fundamentally shaped what modern Angus cattle look like today. The discussion blends personal experience, historical perspective, and practical application, reinforcing that true influence goes far beyond registration numbers or EPD profiles. A central theme throughout this episode is maternal strength and longevity. As David highlights bulls like Emulation N Bar 5522, the conversation emphasizes traits that stand the test of time—udder quality, fertility, structural integrity, and the ability to produce daughters that remain productive for years. These sires are remembered not just for what they produced in one generation, but for the consistency and reliability they passed down through entire cow families.  As the countdown progresses, the discussion naturally evolves into a broader reflection on balance in cattle breeding. Dallas frequently points out that the most influential sires weren’t necessarily extreme in one trait—they were complete. Bulls like Rito 707 emerge as foundational figures, acting as a “common denominator” in performance genetics and demonstrating how early advancements in growth, carcass merit, and efficiency helped define the direction of the breed.  The episode also highlights how timing plays a critical role in influence. Many of these sires rose to prominence because they met the needs of the industry at exactly the right moment—whether that meant increasing frame size, improving carcass quality, or strengthening maternal lines. Yet despite changing trends, both David and Dallas repeatedly emphasize that many of these bulls could still be relevant today, reinforcing the idea that good cattle never go out of style.  As they approach the top of the list, the conversation becomes even more personal. Stories of seeing these bulls in person, working with their progeny, and observing their long-term impact give the episode a sense of legacy.  By the end of the episode, it’s clear that this project is more than a ranking—it’s a reflection of decades of experience, observation, and respect for the cattle that built the Angus breed. The discussion leaves listeners with a deeper understanding of what true influence looks like: cattle that work, last, and leave something meaningful behind. Sponsor & Ad Mentions Creek Insurance - InsureMyBull.com 🎧 Got Any Cows Podcast  hosted by Seth Christensen: Focuses on real-world ranching insights Covers topics like AI, embryo transfer, IVF, finance, and marketing Shares firsthand experiences integrating Akaushi genetics into Angus programs Available on YouTube, Apple Podcasts, Spotify, and GotAnyCows.com Closing Notes David wraps up the series by emphasizing that every sire discussed—regardless of ranking—has a place in the conversation and, in many cases, could still be relevant in today’s breeding programs.  Listeners are encouraged to: Subscribe, rate, and review the podcast Join the Angus Underground Facebook community Reach out with questions (or strong opinions!) This episode concludes a multi-year “labor of love” project that captures not just rankings—but the history, philosophy, and future of Angus genetics. Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

    Part 2 of Our Favorite Angus Sires (Top 20 Countdown)
  5. Mar 20

    Part 1 - All Time Favorite Angus Sires

    In this “labor of love” episode, host David Brown welcomes back Dallas Woltemath for a deep and highly intentional conversation centered on one of the most important questions in Angus genetics: which sires have truly shaped the breed—and why? Building on the success of their earlier episode on influential dams, David and Dallas take on a much bigger challenge—identifying and ranking their favorite and most impactful Angus sires across roughly the last 50 years. Rather than relying on association-generated rankings or purely statistical definitions of “influence,” they intentionally frame this project through lived experience, practical observation, and long-term industry perspective. Each of them independently compiled a list of approximately 30 sires, focusing on bulls born between the 1970s and 2016. They then merged those lists into a composite ranking, which not only highlights shared selections but also exposes differences in opinion—creating a richer, more layered discussion about what influence actually looks like in the real world.  Throughout the episode, the conversation moves beyond simple rankings and into storytelling. David and Dallas reflect on cattle they’ve seen, pedigrees they’ve studied, and moments in time when certain sires shifted the trajectory of the breed. They explore how different eras prioritized different traits—frame size, muscle, maternal strength, carcass merit—and how key bulls helped push those transitions forward. What becomes clear is that “influential” isn’t just about widespread use or registration numbers. It’s about lasting impact—bulls that left daughters that worked, sons that propagated consistency, and genetics that held up across environments and management styles. There is a recurring appreciation for cattle that brought balance and functionality, rather than extremes, reinforcing a core theme of practicality over trend-driven breeding. The episode also captures the evolution of data and record-keeping in the Angus industry. Earlier generations of cattle often lacked the depth of recorded data that modern breeders rely on, yet many of those sires still rise to the top of these discussions because of what they actually did in production settings. That contrast adds another layer of depth, reminding listeners that numbers alone don’t tell the full story. Ultimately, this conversation feels less like a definitive ranking and more like an oral history of the Angus breed—shared between two cattlemen who have spent decades observing what works, what lasts, and what truly matters. Part 1 sets the foundation, walking through the early portion of their list and preparing listeners for a continued countdown in the next installment. Part 2 coming next week! Sponsor & Ad Mentions Sherman Angus Plan to attend the Sherman Angus Open House Bull Sale, April 11, 2026 at the ranch in Polson, MT. Visit ShermanAngus.com for more information. 📊 Empower Ag Trading “If you're in the cattle business, you already know—volatility is part of the game. Managing that volatility is where the opportunity is.”  Empower Ag Trading is a proud sponsor of the Angus Underground Podcast and provides: Cattle & grain marketing services Futures and options trade execution Livestock Risk Protection (LRP) Actionable market insights to cut through noise Their mission is to help cattlemen make confident, informed marketing decisions in an unpredictable market environment.  Closing Notes David wraps the episode by noting that this is just the beginning—covering the first portion of their sire rankings—and invites listeners back for Part 2, where they will continue the countdown toward their top selections.  Listeners are also encouraged to: Subscribe, rate, and review the podcast Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

    Part 1 - All Time Favorite Angus Sires
  6. Feb 27

    Built One Cow at a Time

    After opening the episode with pointed commentary on current breed association messaging and the direction of Angus genetics, host David Brown shifts into a grounded, practical conversation with Montana cattleman Jed Polk. What follows is a thoughtful, transparent look at what it truly takes to build a cow herd — and now a seedstock program — from scratch. Jed Polk and his wife Angel operate Polk Cattle in the heart of Montana’s cattle country near Rainesford. The ranch itself dates back to 1886 and represents Angel’s fifth-generation family operation. But Jed did not grow up in ranching. Raised in Helena, Montana, he joined the U.S. Air Force at 18 and served both active duty and in the Guard before ultimately transitioning back home. His entry into ranching came through marriage, mentorship, and a willingness to ask questions — a lot of them. What makes Jed’s story compelling is not that he stepped into an established operation, but that he and his wife built their herd methodically, one cow at a time. Starting with just two cows, Jed expanded strategically year by year. He paid close attention to markets, bought cattle during drought-driven selloffs, and used disciplined budgeting to ensure growth without overleveraging. In years when calf prices were strong, he focused on paying down debt and upgrading infrastructure. In difficult years, particularly during severe drought, he made tough culling decisions — often selling older cows to preserve younger genetics and long-term viability. Jed runs between 350 and 500 commercial cows depending on environmental conditions, all in a demanding Montana climate. With no irrigation and largely dryland hay production, his cattle must travel, graze, and endure weather extremes. Longevity, fertility, foot quality, and udder soundness are non-negotiable traits in that environment. He places heavy emphasis on cow families and proven maternal lines when selecting bulls, prioritizing real-world production records over flashy numbers. In recent years, Jed’s passion has expanded into registered seedstock production. After early trial-and-error purchases, he recalibrated his approach — moving away from bargain registered cattle and toward embryos and proven older cows with established track records. His goal is consistency. He wants cattle that perform under commercial pressure, not just cattle that look good on paper. For Jed, integrity, predictability, and long-term reputation matter more than chasing trends. The conversation dives into practical realities: developing bulls properly, building facilities to support a seedstock operation, managing herd replacement rates, and balancing commercial stability with registered ambition. Jed is candid about financial planning, market cycles, equipment investment, and the importance of preparing for downturns even during strong markets. Ultimately, this episode is less about theory and more about stewardship — of land, genetics, capital, and relationships. Jed’s vision is to build a seedstock program rooted in functionality and trust, with the long-term goal of hosting his own production sale and marketing cattle backed by consistency and integrity. Sponsor & Ad Mentions 🎧 Got Any Cows Podcast Hosted by Seth Christensen Topics include: Artificial insemination (AI) Embryo transfer & IVF Production practices Marketing strategy Incorporating Wagyu influence into Angus programs Available on: YouTube Apple Podcasts Spotify https://GotAnyCows.com 🛡 Creek Insurance Specialized coverage for: Livestock Farm equipment Ranch vehicles Agricultural operations Protect your operation from financial loss with tailored agricultural insurance solutions. InsureMyBull.com Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

    Built One Cow at a Time
  7. Feb 13

    Interviews from NWSS 2026

    In this episode of the Angus Underground, host David Brown discusses the recent National Western Stock Show, sharing insights from various cattle producers and industry leaders. The conversation highlights the importance of attention to detail in cattle breeding, the significance of integrity and relationships in the industry, and the impact of community support. Listeners will hear interviews with key figures, including Brent Vieselmeyer and daughter in law, Sarah Vieselmeyer, who share their experiences and successes at the stock show, as well as the launch of their new business, the Beef Barn. The episode emphasizes the value of networking and learning from others in the Angus community, making it a must-listen for cattle enthusiasts and producers alike. In this episode, David discusses the importance of maternal traits in cattle breeding, the challenges posed by new regulations in the industry, and the innovative approach of Robert Whitacre and Lex Carter of BreederLink in sourcing cattle genetics. The conversation also delves into trends in the AI industry, the divide between show cattle and practical ranching, and the significance of influential Angus sires in shaping the future of cattle breeding. This conversation explores the vibrant world of Angus cattle breeding, highlighting the excitement of upcoming list comparisons, the significance of the National Western Stock Show, and the importance of quality genetics in the beef industry. The speakers share insights on the challenges and successes faced by cattle producers, the role of social media in modern agriculture, and the value of networking within the community. They also discuss the importance of education and mentorship for young enthusiasts in the Angus world, as well as the global perspectives on beef genetics and market trends.   Chapters   00:00 Welcome Back to Angus Underground 02:57 Insights from the National Western Stock Show 05:55 The Importance of Attention to Detail in Cattle Breeding 08:54 Attending the Schaff Angus Valley Sale 11:52 Kirk Duff and the Unique Approach to Cattle Sales 14:45 Integrity and Relationships in the Cattle Industry 18:03 The Impact of Community and Listener Engagement 20:01 Recap of the National Western Stock Show 23:02 Interviews with Key Figures in the Angus Community 32:52 Brent Vieselmeyer: Success at the Stock Show 50:02 Sarah Vieselmeyer: Launching the Beef Barn 01:04:45 Kurt and Shannon Trefiac: A Canadian Perspective on Cattle Breeding 01:21:09 The Importance of Maternal Traits 01:27:10 Navigating Industry Regulations and Traceability 01:39:04 BreederLink: A New Approach to Cattle Genetics 01:47:11 Trends in the AI Industry 01:56:57 The Divide Between Show Cattle and Practical Ranching 02:39:09 Exploring Influential Angus Sires 02:39:36 The Exciting Challenge of List Comparisons 02:41:14 Making Angus Great Again 02:42:01 Highlights from the National Western Stock Show 02:44:45 The Success of the Angus Breed 02:46:04 Quality Cattle and Market Trends 02:50:17 Insights from a Family Operation 02:52:15 Selecting the Right Bull 02:54:57 The Benefits of Fall Calving 02:56:49 Networking at the National Western 03:00:08 The Mohnen Family Legacy 03:03:10 Upcoming Events and Sales 03:05:12 The Importance of Social Media 03:09:21 Young Enthusiasts in the Angus Community 03:11:18 The Super Bowl of Livestock Shows 03:17:22 The Journey of the Ayers Family 03:30:27 The Role of Podcasts in Agriculture 03:51:23 Global Perspectives on Beef Genetics   Episode Links: https://www.rouseysimangus.com/ https://breederlink.com/ https://visionangus.com/ https://salering.live/ https://faithangusfarms.com/ https://mjt.ca/sales.php Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

    Interviews from NWSS 2026
  8. Jan 30

    The Evolution of Duff Cattle Company

    In this episode of the Angus Underground, host David Brown interviews Kirk Duff of Duff Cattle Company, Hobart, OK. They discuss the evolution of the Duff operation, Kirk's breeding philosophy, and the importance of consistency and quality in cattle production. Kirk shares insights into his partnership with Whole Foods and the scale of his beef production. The conversation also touches on the upcoming production sale featuring a diverse lineup of bulls and females, emphasizing the significance of building a quality product in the cattle industry. Takeaways Kirk Duff represents the essence of a master breeder.Duff Cattle Company has a rich history dating back to 1917.The breeding program focuses on producing low-maintenance, productive cattle.Kirk emphasizes the importance of eye appeal and structure in cattle.Consistency in breeding is a key goal for Kirk.The partnership with Whole Foods showcases the scale of Duff's beef production.Quality grade and consistency are crucial for Whole Foods specifications.Kirk's branding, Power Plus, emphasizes efficiency and maternal traits.The upcoming production sale features over 170 bulls and 80 females.Building relationships with customers is essential for success in the cattle business.  Chapters 00:00 Introduction to Kirk Duff and Duff Cattle Company 02:57 The Evolution of Duff Cattle Company 05:48 Breeding Philosophy and Cattle Characteristics 08:56 Key Influential Cattle in the Breeding Program 11:48 Continuous Improvement in Breeding Practices 15:10 The Scale of Beef Production and Whole Foods Partnership 17:58 The Importance of Consistency in Cattle 21:00 The Power Plus Branding and Upcoming Production Sale Links Insuremybull.com PowerPlusCattle.com https://www.rouseysimangus.com/ Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

4.8
out of 5
200 Ratings

About

Featuring insightful opinions, the latest news from around the Angus cattle world and conversations with industry leaders, newsmakers and breeders – from the well-known to the not so well-known. Keep it Underground with your host, David Brown.