I Do Wedding Marketing Podcast

Nina Addeo
  • 5.0 (2)
  • MARKETING

The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

  1. 3D AGO

    Ep 209 | Is Your Instagram Bio Costing You Bookings??

    Your social media bio might be the reason potential clients are clicking away before they ever inquire… 😬 In this episode of the I Do Wedding Marketing Podcast, I’m diving into one of the smallest, yet most powerful, pieces of your marketing: your bio! Because those few lines at the top of your Instagram, TikTok, or YouTube profile? They’re doing a lot more heavy lifting than you think. I’m breaking down the biggest mistakes I see wedding pros making, why vague bios are costing you inquiries, and how to turn your profile into a clear, client-attracting first impression that actually converts. If your bio currently says something like “capturing love stories ✨”, this episode is for you! In this episode, I cover: The #1 thing most wedding pros are missing in their social media bios How to instantly make your profile more client-focused The 3 things every high-converting bio needs Common mistakes with “link in bio” strategy Simple calls-to-action that encourage inquiries and clicks By the end of this episode, you’ll definitely be looking at your bio differently, and probably rewriting it too! Check out my link in bio here: https://www.idoweddingmarketing.com/links  Follow I Do Wedding Marketing  Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing   I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP

    13 min

  2. MAY 6

    Ep. 208 | How Retreats Can Elevate Your Brand + Community with Nadine Bozeman

    Welcome back to another episode of the I Do Wedding Marketing Podcast! Today I’m sitting down with Nadine Bozeman, host of Secrets of a Bridal Seamstress Podcast and Business Membership, to explore what it really looks like to take your community offline and create meaningful, in-person experiences. Because retreats aren’t just trendy, they’re transformational! If you’ve ever wondered what it actually takes to bring something like this to life, this episode pulls back the curtain. From how Nadine launched her first retreat to what it takes to create a sellout, high-value experience, this conversation breaks down how to turn your audience into a connected community that actually wants to show up. 💡 What You’ll Learn Why retreats are the natural next step for growing your community and brand What drives people to invest in in-person experiences and how to know if you’re ready to host one How to lead with purpose to design a retreat experience people rave about and return to Smart pricing strategies and creative ways to structure your retreat for impact and profitability At its core, this episode is about connection. Your audience doesn’t just want more content, they want to feel like they’re part of something. And when you lead with intention and a clear transformation, retreats become more than an offer, they become a powerful extension of your brand. Done well, they position you as a leader, deepen loyalty, and create experiences your audience will continue to come back to. 🤍 Connect with Nadine Loved this conversation? Stay connected with Nadine and dive deeper into her world: Listen to her podcast: Secrets of a Bridal Seamstress Explore her community + membership for bridal seamstresses Follow along on Instagram for behind-the-scenes, retreat content, and business insights Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads

    28 min

  3. APR 29

    Ep. 207 | Everybody DOESN’T Know This! (Even If You Think They Do)

    We spend so much time worrying that what we want to say has already been said and that it’s not “original enough.” But here’s the truth: it’s not about the message… it’s about how you say it! In This Episode, I cover: How to use AI by speaking your content instead of typing Why your message still matters (even if it’s been said before) The truth about “everyone already knows this” How to create content faster using your voice and perspective My challenge to you: If you’ve been holding back because what you want to say has already been said, “people already know this”, or you don’t want to sound repetitive, I want you to try this. ✨ Open up ChatGPT (or your AI tool of choice)✨ Hit the microphone✨ Talk through your idea like you would to a client✨ Let it turn your thoughts into content Your perspective, tone, and experiences make what you have to say uniquely yours, and it will resonate with someone out there! 🔗 Links & Resources: Wedding Summit Series: https://margauxfraise.mykajabi.com/wss-tech-ai-registration?ref=https%3A%2F%2Fmargauxfraise.mykajabi.com%2Fa%2F2148253283%2FNvhTLJD3 Ep 173 | Alan Berg and The Sales Secrets for Wedding Pros: AI, Ghosting and Getting the Yes: https://www.idoweddingmarketing.com/podcast/episode/237ec05a/ep-173-or-alan-berg-and-the-sales-secrets-for-wedding-pros-ai-ghosting-and-getting-the-yes  Follow I Do Wedding Marketing  Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing   I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP

    9 min

  4. APR 18

    Ep. 206 | How I Use AI & Tech to Run My Social Media Business

    In today’s episode, I’m breaking down the exact tech tools and AI platforms I use to run my social media management business, and how you can use them in your wedding business, too. I get asked all the time what tools I’m using for content, scheduling, workflows…so I wanted to dedicate an episode to walking you through it all. I’m also sharing information about the upcoming Wedding Summit Series: Tech & AI Edition happening April 20–24. 👉 Grab your free ticket here. ✨ In This Episode, I cover: My go-to tools for TikToks, Reels, and video content creation How I schedule, manage, and batch my content My take on AI and how it supports your business What to expect from the Wedding Summit Series and key sessions to watch 🎟️ Wedding Summit Series: Tech & AI Edition This is happening April 20 - 24th, and I’m so excited about it! Here’s what you can expect: 4 days of content focused on marketing, sales, systems, and creativity 7 - 8 presentations released each day (free ticket = watch them that day) Live sessions where you can ask speakers questions specific to your business Access to a community of wedding pros and speakers If you upgrade your ticket, you’ll also get lifetime access, bonuses (including access to my membership, The Social Studio!), and additional trainings. But even the free ticket is incredibly valuable! 👉 Grab your free ticket here! Resources Mentioned: Tech tools that I use - CapCut, Canva, Later, and Dubsado Enji - My recommended scheduling platform for single-brand businesses The Social Studio - My membership with content calendars, trending reels, captions, Canva templates, and so much more! Wedding Summit Series: Tech & AI Edition - Free ticket + event details (April 20–24) Wedding Business Builder - Course for new wedding business owners Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads

    23 min

  5. FEB 25

    Ep. 205 | The 5 Pricing Archetypes Every Wedding Pro Falls Into with Danison Fronda-Tietz of Bowtie and Biz

    In this episode of the I Do Wedding Marketing Podcast, I’m sitting down with Danison Fronda-Tietz, licensed CPA, former financial analyst for The Walt Disney Company (you read that right!), wedding business owner, and founder of Bowtie & Biz. And okay, yes… I fully invited him on because I had pricing questions of my own.  Lucky for us, he delivered. We dive into his five Pricing Archetypes, which very conveniently spell P.R.I.C.E. If you’ve ever panic lowered your pricing right before an inquiry call, stalked a competitor’s packages at 11:47pm, or freaked out after raising your rates, this one is for you. We talk about: The 5 Pricing Archetypes: Profit, Relationship, Impact, Capacity, and External Why pricing feels “icky” sometimes (and what’s actually happening) How to raise prices without panicking about losing bookings Setting boundaries as a relationship-driven wedding pro Determining your true capacity (especially as a parent or solo business owner) Why profit should be part of your pricing strategy without sacrificing heart This conversation will help you finally understand why you price the way you do, and give you the confidence to fully own your Pricing Archetype instead of fighting against it. Resources and Ways to Connect with Danison: Connect with Danison on Instagram: @bowtieandbiz Take the Pricing Archetype Quiz: bowtieandbiz.com/price Visit Danison’s website to learn more: Bowtie & Biz As always, thank you for being here for another Wednesday on the I Do Wedding Marketing Podcast. 💛 Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

    38 min

  6. FEB 18

    Ep. 204 | How Evergreen Content Can Book You Weddings

    Valentine’s Day marks the unofficial end of engagement season. And while we’re all hoping for that inquiry rush, today’s episode is about something that works whether your inbox fills up tomorrow… or not. We’re talking about evergreen content, which is the kind of content that builds trust, drives inquiries, and works behind the scenes long after you hit publish. It may not be viral, but it is powerful and absolutely critical in the wedding industry. In This Episode, I Cover: What evergreen content actually is (and what it’s not) Why trend-based content isn’t a long-term strategy The difference between viral posts and strategic posts 5 types of evergreen content every wedding pro should be creating: Why evergreen content builds trust and filters out misaligned couples If you’re tired of feeling like you have to chase trends just to stay relevant, if you want content that actually builds trust and books aligned couples, or if you’re ready for social media to feel strategic instead of exhausting, this episode is for you! Resources Mentioned, Free Trainings and Upcoming Events: 📱 The Social Studio Membership Where strategy meets simplicity. For $27/month, you’ll get weekly trending audios, evergreen content prompts, plug-and-play Canva templates, and a growing caption library, all designed to help you create content that builds trust, books aligned couples, and makes social media easy and fun! Join us in the Studio today! 🎟️ Wedding Business CEO Summit I’m teaching at this year’s Wedding Business CEO Summit! I’ll be sharing my signature KISS Method of Social Media (Keep It Simple, Sweetheart) so you can finally market your business without burnout. Grab your free ticket to catch my training, as well as: ✔ 20+ wedding industry experts✔ Free access to every session✔ Option to upgrade for lifetime replays + bonus trainings Snag your free ticket today: Click here 🎤 Wedding MBA Speaker-Off Watch the replay of my session and cast your vote! It’s basically American Idol for wedding education, and it’s a BLAST. Replay Starts at 1:19:50 Cast Your Vote Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

    21 min

  7. FEB 11

    Ep. 203 | Where Trends Fit in to a Social Media Strategy as a Wedding Pro

    Coming in hot post-Super Bowl with something that’s been on my mind: Trending content.  Because what better time to talk about trends than after the most-watched content drop of the year? In this episode of the I Do Wedding Marketing Podcast, I’m diving into some of the top questions I hear from wedding pros: Should I be jumping on trends? How often is too often? And are these trends actually turning into booked clients? You’re getting my unfiltered take on what’s actually working inside real wedding businesses right now. Because here's the truth: trends can grow your reach, but they are not a full content strategy if you’re trying to get quality inquiries. Let’s break down how to use trends strategically without relying on them to carry your business. 🎁 Free Gift from This Episode Want a done-for-you trending post to test out today? I’m giving you the exact plug-and-play Super Bowl meme template our Social Studio members received to turn pop culture into bookings.  Grab the template here! 🚨 Free Trainings + Big Opportunities for Wedding Pros 🎤 Wedding MBA Speaker-Off Watch the replay of my session and cast your vote!It’s basically American Idol for wedding education and it’s a BLAST. 🎥 Replay Starts at 1:19:50 🗳️ Cast Your Vote 🎟️ Wedding Business CEO Summit I’m also teaching at this year’s Wedding Business CEO Summit, where I’m sharing my signature KISS Method of Social Media (Keep It Simple, Sweetheart) so you can finally market your business without burnout. ✔ 20+ wedding industry experts✔ Free access to every session✔ Option to upgrade for lifetime replays + bonus trainings Snag your free ticket today: Click here Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

    14 min

  8. FEB 4

    Ep. 202 | From Mid-Market to Luxury in the Wedding Industry | Pearl Farquharson

    Today’s episode is a masterclass in embracing the luxury wedding marketing with Pearl Farquharson - Founder and Creative Director of the award-winning Boston + Miami event concierge, DELSIE. With features in Vogue, Essence, The New York Times, and more, Pearl has become a trailblazer in luxury event planning. But her journey? It’s anything but typical. 🎧 Tune in as we cover: Why luxury isn’t just about price - and what truly defines it Mindset shifts needed to confidently step into the luxury market  How manners, etiquette, and education quietly shape luxury client experiences Why not every business needs to (or should) pursue luxury How to reverse-engineer pricing based on the life you want - not fear How raising your prices can create positive impact far beyond your own business The tools and systems that support a high-end client experience How authenticity and polarization strengthen a luxury brand 📚 Resources & recommendations from Pearl: Unreasonable Hospitality by Will Guidara You Are a Badass at Making Money by Jen Sincero ✨ Pearl’s philosophy? “How you do the smallest things is how you do everything.” Luxury starts long before the event - it’s felt in every email, every touchpoint, every decision. Connect with Pearl: Website: bydelsie.com Instagram: @bydelsie TikTok: @bydelsie YouTube: By Delsie Whether you’re happily mid-market or luxury-bound, Pearl’s commitment to excellence, love for hospitality, and powerful “why” will expand what you believe is possible for you, your business, and your life. 🎙 Subscribe + share this episode with a fellow wedding pro ready to elevate their brand. Follow I Do Wedding Marketing:  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

    43 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

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