The Official Concept

Allan Campbell

The Official Concept Podcast is where innovation sparks inspiration. Hosted by Allan Campbell, it unites voices from tech, art, and society to explore bold ideas. Each episode delves into how creativity, collaboration, and cutting-edge advancements shape a better future, blending deep discussions with a love for luxury, style, and transformative thinking. Whether you're an innovator, dreamer, or just curious, this podcast offers a front-row seat to concepts redefining our world. Join Allan as he uncovers the ideas driving progress, one visionary conversation at a time.

  1. 4d ago

    Javier Zinzun Jr.

    Javier Zinzun Jr. is a designer, entrepreneur, and talent strategist whose principal achievement is the construction of a recognizable custom-apparel practice inside professional boxing. As founder of I Got My Own Back (IGMOB), he has moved from a personal recovery project begun after a near-fatal overdose on 17 February 2011 to a studio whose walkout robes and fight trunks have appeared on championship cards, film sets, and entertainment stages. His most consequential professional breakthrough was the sequence that took him from early work with Ryan Garcia to commissions for Saúl “Canelo” Álvarez. A custom set made for Garcia drew Álvarez’s attention; Zinzun was then invited to take measurements at Álvarez’s home and produce fight shorts noted for their lightness and range of motion. That association established IGMOB among elite boxing wardrobes and led to further work for fighters including Mario Barrios, Yordenis Ugas, Julio César Martínez, Frank Sánchez, Marc Castro, David Morrell, Lazaro Lorenzana, Jaime Munguía, Oscar Valdez, Andy Ruiz Jr., and others. On the Ugas Pacquiao card, published accounts credit him with Ugas’s ring attire. He has also carried the same custom language beyond the sanctioned ring. Credits include trunks for Creed 2; ringwear for Logan Paul and multiple Creator Clash participants; and one-off pieces for Gabriel “Fluffy” Iglesias, Ice Cube, Yungblud, and Los Angeles Dodgers manager Dave Roberts. The work is defined less by logo placement than by identity-specific construction velvet, crystal, lighting, and motif work intended to function as both performance garment and public statement. Institutional recognition has followed the commissions. Zinzun was featured in The Ring in 2021, an uncommon placement for a designer rather than a fighter, and has been named a Designer of the Year in boxing-fashion circles. He serves as a WBC Cares ambassador, using that platform for photo programs, trunk gifts for lesser-known fighters, school talks, and youth-mentorship presentations. In 2020 he temporarily redirected production to reusable protective masks. The studio is based in Tustin, California, and continues to sell both custom fight kits and ready-to-wear collaborations. A second enterprise, IGMOB Talent Group, extends the same network into representation. Launched as a formal platform in early 2026, it concentrates on sponsorship, media placement, and career branding. A frequently cited result is Lorenzana’s ceremonial first pitch for the San Diego Padres and a short Sony documentary produced through Zinzun’s entertainment contacts. Parallel to that work is IGMOB TV, a YouTube channel used to document fighters, design process, and recovery narratives. Taken together, the record is not merely a list of famous clients. It is the conversion of a private turning point into a durable craft: custom fight fashion that has reached world champions, a Hollywood franchise, mainstream entertainers, a sanctioning body’s charitable arm, and a talent practice intended to place athletes in rooms beyond the ring. The marketing phrase “world’s No. 1 boxing designer” is self-applied and widely repeated; the verifiable achievement is the body of work that made that claim commercially plausible.

    Javier Zinzun Jr.
  2. Sep 22

    Joseph Ari’el Towne

    Joseph Ari’el Towne’s new book, The Better Mindset (Istoria Studio, an imprint of Istoria Collective), arrives globally on 29 September, with a foreword by NBC Sports’ Yogi Roth. Season two of his podcast of the same name premieres this fall. The book gathers personal accounts from Towne’s own life and from the people he has coached. It rejects the idea that life’s purpose is to arrive at a finished “best self.” In its place it offers a more durable practice: becoming one percent better at what matters most, repeatedly, with joy as the means rather than the prize. The work shows readers how to move through psychological and emotional barriers so they can perform at their highest level in life and in their careers. Yogi Roth writes: “The Better Mindset made me a better human being. And it will do the same for you if you’re willing to go for it. Thankfully for all of us, Joseph was. He shares truths that can bring you to tears and, in the very next moment, put a smile on your face. Whether you’ve shined on a stage or been booed off it, his principles land. You’ll find yourself writing in the margins, screenshotting pages, sending passages to people you love and pausing, at times, to simply look in the mirror.” Actor Matthew Lillard (Scream) also endorses the book on its back cover. Towne’s central claim is simple and exacting: better is not a destination; it is a direction. Who we are becoming matters more than any single achievement. For more than three decades he has coached Olympic athletes, Emmy-winning creatives, Fortune 500 executives, NFL players moving into television and film, and on-air sports broadcasters. Drawing on his training in Feng Shui and spatial synergy, he also examines how environment shapes thought, performance, and well-being. Subjects he addresses include why better outperforms best, the one-percent principle, the four types of mind, using nerves as fuel, the giving state versus the getting state, planning to win versus playing not to lose, and human alchemy. Season two of The Better Mindset podcast extends those conversations with voices from sport, entertainment, film, television, and music. Earlier guests include Malcolm-Jamal Warner, Liza Katzer (Ted Lasso, Shrinking), and Yogi Roth. Towne’s own path as an actor and filmmaker includes Freedom Writers opposite Hilary Swank, Isn’t It Romantic with Rebel Wilson, and The Art of Christmas. He created and hosted SyFy’s Force of Nature, directed award-winning work in the United States and Europe, and served as on-set acting coach for The Client List and Significant Mother. His story and his method are the same invitation: keep moving toward better. Call to action. Secure The Better Mindset ahead of its 29 September global release. Follow season two of The Better Mindset podcast as it premieres this fall. Share the work with anyone who is ready to treat better as a direction rather than a destination. Learn more at theperformersmindset.com and on Instagram at @josepharieltowne.

    Joseph Ari’el Towne
  3. Sep 16

    JUSTIN CASSE

    JUSTIN CASSE | THE MAN BEHIND THE MILLIONS Behind the glamour of thoroughbred racing is a world of extraordinary wealth, high-stakes decisions and relationships built on absolute trust. Justin Casse operates at the very heart of that world. Born into one of thoroughbred racing’s most celebrated dynasties, Justin has forged his own reputation as a premier bloodstock agent and trusted advisor to elite owners, breeders and investors around the globe. From identifying exceptional bloodlines and future champions to negotiating multimillion-dollar acquisitions, developing breeding strategies and managing racing portfolios, Justin combines industry expertise with something far harder to teach: instinct. In an industry where fortunes can change in moments, his ability to recognise greatness before others see it has earned him a reputation as a true kingmaker of the sport. But Justin’s story extends far beyond racing and financial success. He speaks openly about the pressure and resilience required to operate at the highest level, his commitment to mental health and wellness, and the lessons learned through both extraordinary victories and devastating losses. Equally important is his dedication to thoroughbred welfare. Responsible ownership extends beyond the racetrack, and Justin supports accredited aftercare programs for every horse he purchases, helping ensure their wellbeing long after their racing careers have ended. In this exclusive conversation, Justin takes us behind the gates of one of the world’s most private and affluent industries revealing the instinct, strategy, relationships, risks and human stories that exist far beyond the pageantry of race day. A rare look inside the world of thoroughbred racing, from someone who knows it from the inside out. #JustinCasse #ThoroughbredRacing #HorseRacing #Bloodstock #HorseRacingIndustry #Luxury #Equestrian #Racehorse #BehindTheScenes #TheOfficialConcept

    JUSTIN CASSE
  4. Sep 14

    Jo Berenson

    Within a few years she completed producing training at NYU’s Tisch School of the Arts while advancing toward an MBA at NYU Stern, grounding her practice in both creative production and the business of entertainment. Early credits include stage management and producing at Playwrights Horizons Theater School, followed by competitive internships in development at Rebelle Media and in production and post-production at Bungalow Media + Entertainment. She then served as Project Manager and Creative Executive at Hero Artists and Hero Entertainment, contributing to development, production, and theatrical-release work. Parallel film credits include Unit Production Manager on the independent short Where The Walls Fall Over for The Odyssey Project, as well as production and on-set roles on the shorts The Demon of Parce Manor and Gutter Soup. Her most recent and most visible achievement is producing Awaiting Evaluation, the one-act absurdist comedy written and directed by Alex Grech under Berenson and Grech Productions. The play received its world premiere at the New York Theatre Festival in June 2026 at Teatro LATEA on the Lower East Side, with performances on 22, 24, and 27 June. Immediately afterward it made its European debut at the 2026 Edinburgh Festival Fringe, running from 5 to 29 August at the Thistle Theatre, Greenside at Riddles Court. That sequence New York festival premiere followed by a full Fringe engagement in the same season marks a clear step from supporting roles on other people’s projects to originating and delivering an original stage work across two markets.

    Jo Berenson
  5. Aug 23

    Emma Arletta

    Emma Arletta is a Los Angeles-based plus-size model, content creator, entrepreneur, and certified Pilates instructor who has built a major platform centered on inclusive fashion, body confidence, and authentic lifestyle content. She began her professional life as a pediatric speech therapist after earning her undergraduate degree from the University of Arkansas and her master’s from the University of Oklahoma. A 2020 viral TikTok posted while she was still in graduate school—changed everything. Overnight, she gained tens of thousands of followers by highlighting the lack of stylish, well-fitting plus-size clothing. She soon left clinical work to pursue content creation and modeling full time. Today she is signed with Wilhelmina Models in Los Angeles and Natural Models in New York. Her campaigns include Jean Paul Gaultier, Abercrombie & Fitch (she and her husband fronted the brand’s 2025 Holiday campaign), Savage X Fenty (she served as the face of the 2026 Valentine’s collection), Peloton, Revolve, Dolce Vita, and others. These partnerships have positioned her as a sought-after face in fashion, beauty, wellness, and lifestyle. Beyond traditional modeling, Emma has moved into design and product development. She launched her own merchandise line inspired by her “Big Girls” community, co-designed a plus-size bridal event-wear collection with GiaIRL (debuted with a runway presentation in Los Angeles), and created an extended-size swimwear collaboration with Goldie Swimwear that brought the brand’s bestselling styles into sizes up to 4X. As a certified mat Pilates and Xformer instructor, she hosts monthly community wellness classes in Los Angeles focused on confidence and movement. She is also an avid runner who has trained for events including the Malibu Half Marathon. Alongside her sister, she co-hosts the popular podcast Hefty Gehls, which blends pop culture, body positivity, and personal storytelling. With more than 1 million TikTok followers and a rapidly growing multi-platform audience, Emma has become a leading voice for size-inclusive representation. Her work consistently demonstrates that confidence, style, and commercial success do not require conforming to narrow beauty standards proving instead that visibility and advocacy can reshape the industry itself.

    Emma Arletta
  6. Aug 17

    Anthony “Citric” Campos

    Anthony “Citric” Campos is an American actor, comedian, musician, and producer of Latino heritage whose career spans film, television, music, and stand-up comedy. Born and raised in Boyle Heights, East Los Angeles, he overcame early involvement in gang activity, a period that included time spent in Nayarit, Mexico at his family’s direction, before channeling his energy into performance following the birth of his son. In the early 1990s he emerged in the hip-hop scene as a member of Brown Town Looters, a group that scored a hit single in Japan and performed at the Japan Lowrider Super Show, later continuing with the Spanish-language ensemble Pueblo Cafe. His acting breakthrough arrived with the role of the Secretary of Defense in Mike Judge’s cult comedy Idiocracy (2006), a part secured after a casting director noticed him through his music promotions and one that established a lasting professional association with Judge while showcasing his natural comedic timing. He subsequently portrayed Manolo, the kindhearted and capable sidekick to George Lopez, across 24 episodes of the television series Lopez (2016–2017), a character written with him in mind and infused with semi-autobiographical themes of mentorship and support for formerly incarcerated individuals. Most recently he has voiced Emilio, Bobby Hill’s sous chef, mentor, and voice of reason, in the 2025 revival of the Emmy Award-winning animated series King of the Hill, a recurring role that continues his collaboration with Judge and places him among a select group of Latino performers in a major returning franchise. Additional credits include supporting work in Harsh Times opposite Christian Bale, appearances in Silicon Valley, contributions to Grand Theft Auto V, stand-up performances across the United States, and producer involvement in independent projects such as Big Citrics Big Break. Through these accomplishments Campos has built a body of work that reflects both personal resilience and a consistent commitment to authentic Latino representation in mainstream entertainment.

    Anthony “Citric” Campos

About

The Official Concept Podcast is where innovation sparks inspiration. Hosted by Allan Campbell, it unites voices from tech, art, and society to explore bold ideas. Each episode delves into how creativity, collaboration, and cutting-edge advancements shape a better future, blending deep discussions with a love for luxury, style, and transformative thinking. Whether you're an innovator, dreamer, or just curious, this podcast offers a front-row seat to concepts redefining our world. Join Allan as he uncovers the ideas driving progress, one visionary conversation at a time.