What My Best Friend Does

Bayo Adeoshun
  • 5.0 (1)
  • CAREERS
  • UPDATED WEEKLY

Inspiring listeners to take actions and find their dream careers through conversations with guests.

  1. 11/25/2025

    How to Grow Your YouTube Channel in 2025: Proven Strategies for Creators | Jamie Whiffen

    Today, I'm joined by Jamie Whiffen, a master YouTube strategist who's worked with some of the world's leading creators including Ali Abdaal, Gordon Ramsay, Simon Squibb, and Brian Johnson, helping them generate hundreds of millions of views. In this episode, Jamie breaks down the real strategies behind YouTube growth, the metrics that actually matter, and the common mistakes both small and established creators make. From his early days making Minecraft videos at age 11 to becoming one of the most sought-after YouTube strategists in the world, Jamie shares the unfiltered truth about building a career in content creation. What You'll Learn: Why click-through rate doesn't matter (and what metrics you should focus on instead) The PVSS Hook Framework that's helped creators dramatically improve their first 30-second retention How to increase impressions and actually get YouTube to push your content Why subscribers are overrated and what returning viewers really mean for your growth The biggest mistakes small creators make (and how to avoid them) How to monetise your content without relying on AdSense or brand deals The truth about working with top creators like Ali Abdaal and what Jamie learned from being thrown in the deep end Why niching down is essential (even if you want to eventually cover everything) How to get on the radar of leading creators and land opportunities in the industry Jamie also shares his honest regrets about going to university, the sacrifices he made in his 20s that eventually paid off, and why speed and execution beat overthinking every single time. Whether you're just starting your content creation journey or you're an established creator looking to break through a plateau, this episode is packed with actionable strategies you can implement immediately. Chapters 00:00:00 Introduction 00:02:18 Jamie's Early YouTube Journey: From Magic Tutorials to Minecraft 00:05:46 University Regrets and Career Decisions 00:11:01 First Jobs: Little Studios and Learning the YouTube Business 00:13:49 Fanbytes, Short Form Content, and Choosing Career Opportunities 00:18:27 Working with Ali Abdaal: Speed, Execution, and Key Lessons 00:21:11 How to Get on the Radar of Top Creators 00:24:18 Biggest Mistakes Small Creators Make 00:26:14 Niching Down and Building Your Audience Avatar 00:37:43 The Podcaster Problem: Authority vs Being the Background Character 00:44:57 Understanding YouTube Metrics: Click-Through Rate, Impressions, and What Actually Matters 00:55:58 The PVSS Hook Framework for YouTube Videos 01:01:49 Monetisation Strategy: Email Lists Over Social Media Followers 01:06:19 Short Form vs Long Form: Where to Focus Your Energy 01:06:04 AdSense, Sponsorships, and Building Your Own Products 01:10:38 Career Advice: Sacrifice, Persistence, and Taking Outsized Risk

    1h 15m

  2. 09/02/2025

    Personal Finance for Beginners: Money Management Tips From Gabriel Nussbaum

    Unlock the keys of personal finance for beginners during this conversation with Gabriel Nussbaum, one of the UK’s leading finance content creators boasting a follower count of more than 1.3 million on Tiktok.  We dive into the foundations of personal finance and financial literacy for beginners, bust common money myths, and share actionable tips on how to save money, grow wealth, and make smarter decisions. Gabriel explains his best personal finance tips, the importance of financial education, and shows you simple steps to take control of your budget and future. If you want to improve your financial literacy, learn the basics of financial education, or simply want practical advice on how to save money and manage your income, this episode is your perfect starting point. Chapters 00:00:00 Introduction: Meet the Money Guy 00:05:40 Taking the Leap: Building a Personal Finance Career 00:10:00 Why Financial Literacy for Beginners Matters 00:13:05 Why Is Financial Literacy So Poor? 00:16:30 Emotions and Money Management: The Personal Finance Challenge 00:21:20 How to Save Money: Gabriel’s Top 3 Actionable Tips 00:29:00 Five Must-Have Money Accounts 00:36:30 Couples, Money Management, and Financial Education 00:38:30 The Most Common Financial Mistakes (for Beginners) 00:41:00 Simplifying Personal Finance for Beginners 00:44:00 Boosting Financial Literacy: Content Creation Strategies 00:51:00 Scripting & Filming Personal Finance Content 01:01:00 Monetising Personal Finance Content: What Really Works 01:10:00 Working With Brands & Financial Education in Action 01:15:00 Impact, Opportunities, and Financial Education for the Future 01:18:00 Quick Fire: Best & Worst Advice for Personal Finance Beginners

    11 sec

  3. 08/26/2025

    The Ugly Truth About Record Deals: Breaking Down the Music Business | AdeJosh

    Today, I’m joined by UK afrobeats artist AdeJosh as he shares his candid thoughts on why many artists today find themselves financially struggling despite their public success. He discusses the challenges posed by record labels, which often trap artists in a cycle of debt with their financial structures. AdeJosh also touches on the role of perception and reality in the music industry, emphasising that numbers may not always tell the full story. AdeJosh also opens up about his experiences with major labels and the importance of artist development, which he believes has diminished over the years.

    1h 9m

  4. 08/19/2025

    Making a Living From Football Content Creation: Hard Truths with Cameron Corp

    Today I’m joined by content creator Cameron Corp aka Power & Precision, as he shares his journey from a passionate football enthusiast to a successful content creator, building a following of almost 1 milllion across platforms by sharing his experiences with the worlds best footballers.  Chapters 00:00 Introduction 05:59 Early Growth and Milestones 12:07 Editing and Content Creation Process 15:02 Working with ProDirect and Career Development 21:02 Building Relationships in the Industry 23:48 Freelancing and Earnings in Content Creation 47:28 Navigating Brand Collaborations 54:49 Transitioning to Full-Time Content Creation 59:55 Content Strategy Across Platforms 01:04:06 Monetisation Challenges in Content Creation 01:08:30 Dealing with Injury and Mental Health 01:17:14 Future Goals and Aspirations 01:19:21 Advice for Aspiring Content Creators

    1h 29m

  5. 08/05/2025

    Why Most Startups Fail (& How The Sole Supplier Survived) | George Sullivan Interview

    Today we are joined by George Sullivan, the founder and CEO of The Sole Supplier, one of the UK's leading sneaker platforms. In this episode we deep dive into George's rollercoaster journey from rock bottom to the heights of running a multi-million-pound business. George opens up about the challenges of managing rapid growth, the importance of self-belief, mental clarity, and the dangers of success without preparation. Join us for an inspiring and insightful conversation that not only explores the highs and lows of entrepreneurship but also offers wisdom on personal growth, mental health, and the art of perseverance.

    1h 37m

  6. 07/29/2025

    Creating Viral Food Content: Lessons from Catherine Whild’s Success on TikTok & Instagram

    Ever wondered what it’s really like to turn your passion for food and travel into a thriving online brand? In this episode, I sit down with Catherine Whild, known as @traveltothefridge, to get an unfiltered look at her journey into creating food content, from landing paid brand deals to amassing tens of thousands of loyal followers, all while navigating a full-time job. Catherine shares: The honest realities of building a content brand from scratch Her strategies for going viral, growing a community, and getting noticed by top brands (even before hitting 5K followers!) The behind-the-scenes tactics for content creation, monetisation, and negotiating with brands How to find your creative voice, stay authentic, and handle the challenges of the creator economy Real stories of wins, setbacks, and lessons learned, all served up with a conversational, relatable vibe Whether you’re an aspiring creator, a business owner, or just love hearing inspiring journeys, this episode is packed with actionable takeaways and a healthy dose of motivation.

    1h 44m

  7. 07/22/2025

    The Truth About TikTok Growth: Hacks, Mistakes & Mindset | Johnny Kay Part 2

    Today we welcome Johnny Kay back to the show! Johnny is a masterful storyteller and Chief Commercial Officer at Versus, and today he unveils the secrets of his viral success on TikTok. In this episode, Johnny shares his journey both in creating content captivating millions with his engaging stories, and as the manager of music artist Bawo. Johnny, known for his storytelling prowess, discusses the strategies and tactics that have allowed him to amass an impressive following and generate millions of views weekly, before also sharing the reality of music management. Explore Johnny's method behind storytelling, his consistency in content creation, and the importance of authenticity. Whether you're a budding content creator, a fan of storytelling, or someone interested in the intersection of social media and music management, this episode is packed with valuable insights and inspiration. Tune in to learn how Johnny's journey can inspire you to harness the power of storytelling and social media to transform your passions into a thriving career.

    1h 28m

  8. 07/15/2025

    Escaping the Cycle: Lamar Russell’s Story of Faith, Mentorship, and Community Impact

    Today I sit down with Lamar Russell, a remarkable entrepreneur, community leader, and best-selling children's author, who has transformed his life experiences into a beacon of hope and inspiration for others. Lamar opens up about his challenging upbringing, marked by a lack of positive male role models and his brother's early incarceration, which drove him to become a positive influence for young girls and boys. Lamar shares the pivotal moments in his life, such as his near-death experiences in a house fire and a car crash, which significantly altered his life's trajectory. Despite these adversities, Lamar found his purpose in mentorship and community service, ultimately becoming an influential figure in the lives of many young people. Throughout the episode, Lamar emphasizes the importance of representation, affirmations, and giving back to the community.

    57 min
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About

Inspiring listeners to take actions and find their dream careers through conversations with guests.

Information

  • Creator
    Bayo Adeoshun
  • Years Active
    2021 - 2025
  • Episodes
    112
  • Rating
    Explicit
  • Copyright
    © Bayo Adeoshun
  • Show Website
    What My Best Friend Does