Notes From The Executive

Mina Amso
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  • Entrepreneurship
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Notes From The Executive is NZ's no-BS business & entrepreneurship podcast for Auckland owners running established companies - $1M-$10M revenue, 5-50 staff - who want to grow faster, protect their margin, and build something worth selling. Hosted by Mina Amso (Podcaster + Founder), every episode has real NZ founders sharing the numbers, decisions & hard lessons. Topics: cash flow, scaling, hiring, business value & exiting high. Tired of generic advice? This is the show. 🔎 NZ business | Auckland entrepreneur | scale a business NZ | NZ podcast

  1. 3d ago

    I Added $50k To My Revenue Stream With This [Secret Revealed]

    Natalie Tolhopf is an Auckland business coach, speaker and author, featured in the NZ Herald, NZ Business, The AM Show and Newshub.She wrote Allergic To Perfect and hosts the Sell with Confidence podcast.LogitechWin Logitech Productivity Giveaway worth $1,500To enter: 👉 https://bit.ly/NFTEGiveawayPwrfullyLearn How to Tell Your Story On Podcast To Grow Your Business👉 https://pwrfully.com/podcast-guest-workshopWhat I Asked Natalie👉 What is the first thing you ask a business owner who needs more clients?👉 How are you doing in this economy as a business?👉 Why do you believe your business can't be sold?👉 What are your clients struggling with in this economy, and why?👉 What is it about selling that freaks people out?Follow MeMina on YouTube https://www.youtube.com/@NotesFromTheExecutivePodcastMina on Spotify https://open.spotify.com/show/4QgZGJdrnfjZ1sEm6MeGcpMina on Apple Podcasts https://podcasts.apple.com/nz/podcast/notes-from-the-executive-podcast/id1586953812Mina on Instagram https://www.instagram.com/minaamso/Mina on LinkedIn https://www.linkedin.com/in/minaamsoHelp me reach 50 Apple Podcasts reviews by Christmas: https://podcasts.apple.com/nz/podcast/notes-from-the-executive-podcast/id1586953812Follow NatalieWebsite https://natalietolhopf.comInstagram [verify before publishing]LinkedIn [verify before publishing]YouTube [verify before publishing]Timestamps00:00 Intro02:03 What do I do when I need more clients?03:09 How do I borrow someone else's audience?06:27 How do I know which room my clients are in?11:24 How is a business coach doing in this economy?13:02 When do I know it's time to pivot my business?17:02 Why is customer service sales?19:15 How do I get paid for my work if I can't sell my business?21:25 Why do I believe my business can't be sold?22:57 Why do I need to check my trademark before I trade?24:20 How do I get through a quiet season in business?26:25 Why does selling freak business owners out?27:44 Why do people say New Zealand is too small to sell in?29:37 Why do I hate cold pitching but still need clients?32:24 What productivity rule works for a business owner?35:56 How do I stay structured when I work alone?39:44 Why do I compare myself to other business owners?41:45 What mindset traps hold business owners back?44:59 How do I measure business success beyond revenue?49:29 What would I tell my 16-year-old self about business?52:42 Why do big businesses still not know what they're doing?56:51 What do I fix first when I need more clients?

    I Added $50k To My Revenue Stream With This [Secret Revealed]

  2. Oct 20

    Will The NZ Election Change Your Tax? | Nicola Taylor

    Nicola Taylor is a lawyer by background and co-founder of Tax Traders and Taxi. Tax Traders was named Best Place to Work in Aotearoa for 2024 and is a certified B Corp. For most owners, the timing of tax matters more than the amount. We put that to work on the hardest cash flow date of the year, 15 January.Logitech👉 https://www.logitech.comPwrfullyLearn How to Tell Your Story On Podcast To Grow Your Business👉 https://pwrfully.com/podcast-guest-workshopWhat I Asked Nicola👉 What are NZ business owners thinking right before the election?👉 Should we be taxing more or less right now?👉 What bothers you most about the NZ tax system?👉 What is tax pooling, for someone who has never heard of it?👉 Why have we not heard about this?👉 Your companies have no traditional managers. How does that work?Leave Me A ReviewOn Spotify https://open.spotify.com/show/4QgZGJdrnfjZ1sEm6MeGcpOn Apple Podcasts https://podcasts.apple.com/nz/podcast/notes-from-the-executive-podcast/id1584949377Follow Nicolahttps://home.taxtraders.co.nzTimestamps00:00 Intro01:00 What NZ business owners are thinking before the election05:08 The stories that kept Tax Traders going for 14 years07:50 Why Tax Traders isn't waiting for the election result08:45 Should NZ be taxing more or less?12:43 The thing that bothers Nicola most about NZ tax15:50 What is tax pooling? Explained simply17:29 Underpaying or overpaying provisional tax19:43 How to choose when you pay your tax20:37 Why haven't business owners heard of this?22:54 Getting overpaid tax back and funding at 5.4%26:27 Timing beats the amount of tax31:00 Will a GST threshold of $80,000 help?32:52 The productivity conversation, brought to you by Logitech37:36 The in-house nanny and school holiday programme42:14 When human sense becomes commercial sense43:47 Can a people-first business be profitable?45:46 Final thoughts

    Will The NZ Election Change Your Tax? | Nicola Taylor

  3. Oct 13

    Advertising Doesn’t Cause Sales, This Does | James Hurman

    James Hurman was named the world's best strategic planner. He is the founder and chair of Previously Unavailable, the Auckland venture company behind Tracksuit and AF Drinks, and the author of Future Demand. His argument: advertising doesn't cause sales, it decides which brand wins them. · We put that to work at NZ scale: a business under $1 million, a $20k marketing budget split the way his data says, how James sizes risk across his ventures, and the four habits of lucky people from his children's book The Boy and the Lemon. · AcademyEx: www.academyex.com · Logitech: www.logitech.com · Pwrfully: Learn How to Tell Your Story On Podcast To Grow Your Business: pwrfully.com/podcast-guest-workshop · What I asked James: What framework for advertising do you swear by? Does brand building work for a business under $1 million? How should a small business split a $20k marketing budget? How do you assess risk across so many ventures? Why are some people luckier than others? · Follow James: LinkedIn · Leave me a review: Spotify | Apple Podcasts

    Advertising Doesn’t Cause Sales, This Does | James Hurman

  4. Oct 6

    He Spent $0 On Marketing In Year One. Now 17,000 Kiwis Subscribe

    Wonky Box, a NZ food rescue business spent nothing on marketing in its first year. It still reached more than 1,000 customers before paying for a single ad. Angus Simms explains how: a new grower's story every week, posted in local Facebook groups with no prices and no links. Now the business is squeezed at both ends by freight levies, and Angus says fuel costs are no longer temporary. We also cover the proposed merger between two of New Zealand's three big produce wholesalers. AcademyEx Don't get left behind with AI. Join the Disruptive Technologies Course and get $50 off with code PARTNERS 👉 academyex.com/partners-courses Pwrfully Learn How to Tell Your Story On Podcast To Grow Your Business 👉 pwrfully.com/podcast-guest-workshop Angus Simms co-founded Wonky Box with his partner Katie after a hailstorm in the Tasman marked a season of pears and apples. Before that he worked in finance in London. Six years on, Wonky Box says it has 17,000 active subscribers, warehouses in Auckland and Christchurch, and more than 100 growers. It now sells meat, flowers and upcycled pantry goods alongside produce. What I Asked Angus 👉 How did you get your first 1,000 customers without ads? 👉 How do you know a business idea will actually make money? 👉 How have you made it work with rising fuel costs? 👉 Should one produce wholesaler buy the other? 👉 What was your most costly mistake? Follow Me Mina on YouTube youtube.com/@NotesFromTheExecutivePodcast Mina on Spotify open.spotify.com/show/4QgZGJdrnfjZ1sEm6MeGcp Mina on Apple Podcasts podcasts.apple.com/nz/podcast/notes-from-the-executive-podcast/id1584949377 Mina on Instagram instagram.com/minaamso Mina on LinkedIn linkedin.com/in/minaamso Follow Angus Wonky Box wonkybox.nz Timestamps 00:00 Intro 04:10 Why isn't a subscription box for everyone? 06:21 How is a produce box different from a meal kit? 08:36 Why is NZ meat being sent overseas? 10:03 How do I spot a business idea in someone else's problem? 13:27 How much NZ food never gets eaten? 17:22 How do I know a business idea will make money? 21:10 How do I test a business idea with no budget? 22:33 Is a business incubator worth it? 25:25 Why set up a board of directors early? 29:24 How do I free up 40% of my week? 33:59 What do I do when outsourcing fails the first time? 36:07 How do I expand a business to a new region? 39:49 How big can a NZ subscription business get? 43:12 How do I get my first 1,000 customers without ads? 47:28 How does PR grow a small business? 50:05 Why does storytelling sell when customers can't choose? 55:10 What marketing actually moves the needle now? 59:10 What does the produce wholesaler merger mean for NZ? 1:03:22 Why is fresh produce consumption dropping in NZ? 1:05:16 How do I price a fixed box when costs change weekly? 1:09:28 How do rising freight costs hit a delivery business? 1:12:08 How do I plan for fuel costs that aren't temporary? 1:15:22 Why do early hires stop fitting the role? 1:18:00 What does one packing mistake cost? 1:19:37 Is now a good time to start a business in NZ? 1:21:16 Where to find Wonky Box

    He Spent $0 On Marketing In Year One. Now 17,000 Kiwis Subscribe

  5. Sep 29

    I Asked 9 Business Owners How They're Surviving NZ's Economy

    AcademyExDon't get left behind with AI. Join the Disruptive Technologies Course starting October 6th and get $50 off with code PARTNERS👉 academyex.com/partners-courses LogitechWin Logitech Productivity Giveaway worth $1,500To enter: 👉 bit.ly/NFTEGiveaway PwrfullyLearn How to Tell Your Story On Podcast To Grow Your Business👉 pwrfully.com/podcast-guest-workshop Want to be a podcast guest? Answer 7 questions and get 3 NZ and Australian shows your buyers listen to, with a pitch angle for each. Free: 👉 pwrfully.com/podcastfinder For our podcast's second birthday I left the studio. I spent two days at the Franchise and Small Business Expo in Auckland and asked nine business owners one question. How are you making it work right now? One accountant says customers are going under. Another says the biggest shock is the first-year tax bill. A founder built an AI board of directors after her team was headhunted. A home staging business now does up to 60 houses a month. Featuring Cassandra Cadorin (founder, CanTicket), Catherine Newton (business coach), Craig (director, Drone Boss), Dave Hayward (founder, Europa Creative Partners), Alick (head of growth, Thankyou Payroll), Asheel (accountant, PKF), Jaki (co-founder, Foxx and Filly Home Staging), Tim Waite (leadership coach) and Michelle (accountant, Money Savvy Move). What I Asked👉 Can a non-tech business owner build AI agents?👉 What is the most common cause of bad cash flow?👉 Is your first year in business tax free?👉 Why is year two the hardest year in business?👉 Can you build a successful life waking up at 8am? Timestamps00:00 Intro02:32 What are the 7 levels of AI for business?04:49 How does an AI board of directors run a business?11:09 Can a non-tech business owner build AI agents?17:29 How do I stop trading hours for dollars?21:59 Why are NZ business owners afraid to be seen?28:47 What is the difference between features and benefits?33:54 How do I protect the first four hours of my day?41:25 What if I could only sell one offer for 12 months?44:39 Why start a drone business in NZ right now?45:54 Why do some businesses grow and others stall?48:22 How much can a drone contractor make?50:04 Why is year two the hardest year in business?51:24 What would you do differently starting a business again?55:11 What is hope marketing?57:10 What is the difference between brand building and sales activation?1:00:06 Why does selling on price become a race to the bottom?1:03:36 How do I get more people to open my newsletter?1:11:56 How do I build an AI business brain in Claude?1:12:45 How do I protect deep work time?1:17:36 How can a payroll company run as a social enterprise?1:21:00 What is steward ownership?1:28:04 What causes most cash flow problems?1:29:30 How do I make business decisions without emotion?1:33:25 Can AI keep a small business alive?1:36:01 How do I start a home staging business?1:40:24 How do I build loyalty with referral partners?1:42:23 When should I franchise my business?1:46:43 How much does home staging cost in NZ?1:52:42 Why do business owners avoid hard conversations?1:56:19 Do successful people have to wake up at 5am?2:04:15 Is your first year in business tax free?2:04:59 How much should I set aside for tax?2:06:58 When should I shut down a business that is losing money?2:10:01 How do I stop big goals overwhelming me? Follow MeMina on YouTube youtube.com/@NotesFromTheExecutivePodcastMina on Spotify open.spotify.com/show/4QgZGJdrnfjZ1sEm6MeGcpMina on Apple Podcasts podcasts.apple.com/nz/podcast/notes-from-the-executive-podcast/id1584949377Mina on Instagram instagram.com/minaamsoMina on LinkedIn linkedin.com/in/minaamso

    I Asked 9 Business Owners How They're Surviving NZ's Economy

  6. Sep 22

    Why NZ Is Losing Its Factories: Power Prices, Gas and a $60M Bailout

    What happens to a country that stops making things? · AcademyExDon't get left behind with AI. Join the Disruptive Technologies Course starting October 6th and get $50 off with code PARTNERS👉 https://academyex.com/partners-courses · LogitechWin Logitech Productivity Giveaway worth $1,500To enter: 👉 https://bit.ly/NFTEGiveaway · PwrfullyLearn How to Tell Your Story On Podcast To Grow Your Business👉 https://pwrfully.com/podcast-guest-workshop · Alan McDonald is Head of Advocacy at the EMA, New Zealand's largest business association, supporting employers and manufacturers since 1886. A former journalist, he has spent eight years on RMA reform and fronts the EMA's positions on the economy, infrastructure and energy. · Recorded two days before Stats NZ released June quarter GDP, Alan predicted a rise of 0.1 to 0.2 percent on tape. The number came in at 0.2 percent. Unemployment sits at 5.6 percent, the highest since September 2015. · What I Asked AlanWhat are you expecting from tomorrow's GDP number?Do you really think the City Rail Link will help Auckland businesses?Why is unemployment worse in Auckland than anywhere else?How serious is deindustrialisation in New Zealand?What industries does New Zealand need to keep? · Chapters00:00 Intro1:44 The GDP call3:54 Christchurch vs Auckland6:39 What's struggling right now7:49 The City Rail Link16:00 Unemployment at an 11 year high18:03 Hiring sentiment21:08 Why stability beats a winner31:07 The workforce squeeze44:00 Power prices, gas and hedging49:17 The $60m cement deal52:03 What NZ must keep making56:39 Business confidence · Follow Alanhttps://ema.co.nzalan.mcdonald@ema.co.nz · Follow MeYouTube https://www.youtube.com/@NotesFromTheExecutivePodcastSpotify https://open.spotify.com/show/4QgZGJdrnfjZ1sEm6MeGcpApple https://podcasts.apple.com/nz/podcast/notes-from-the-executive-podcast/id1586953812Instagram https://www.instagram.com/minaamso/LinkedIn https://www.linkedin.com/in/minaamso · Notes From The Executive is New Zealand's no-BS business podcast for owners of established companies who want to grow faster, protect their margin, and build something worth selling. ·

    Why NZ Is Losing Its Factories: Power Prices, Gas and a $60M Bailout

  7. Sep 15

    $500K in 11 Weeks: The AI Brain That Runs His Business

    Six New Zealanders who have used artificial intelligence in a real business. One made half a million dollars in eleven weeks with it. PwrfullyGet Recognised and speak to your ideal market on podcasts. Sign up to our workshop 👉pwrfully.com/workshop AcademyexGo to the next level with your skills at workLearn More 👉 www.academyex.com LogitechWin Our 2nd Birthday Logitech Productivity Pack Giveaway worth $1,500To enter: 👉 bit.ly/NFTEGiveaway Watch The Full EpisodesStanley Henry, I Used AI to Build a Business Brain: $500K in 11 Weeks youtube.com/watch?v=KA3uCXU794U Perrin Rowland, The AI Skills Crisis New Zealand Refuses to Talk About youtube.com/watch?v=k5mC__tw15I Marisa Fong, Scaling A Business Without a Degree (And Sell it After For Millions) youtube.com/watch?v=hhE_ZHgW4E4 Melissa Clark-Reynolds ONZM, NZ is About to Change: Here's What 2040 Really Looks Like youtube.com/watch?v=eolgsPKzOfE Greg Cross, No Data Centres, No AI Economy? youtube.com/watch?v=z-kA_wT0kZw Tim Warren, Forget AI Tools: Why Most NZ Business Owners Are Burning Cash youtube.com/watch?v=3yi9I05YBbw Timestamps0:00 Why does everyone else seem to be making money with this and I am not0:45 How do I give artificial intelligence everything my business knows3:55 How do I turn what I already know into something people pay for7:16 Why is New Zealand so far behind on artificial intelligence10:13 Why can't I charge what I used to charge for the same work12:36 What do I tell my board about artificial intelligence16:02 Why do most companies get nothing back from what they spend on it17:43 How much should I actually spend on these tools20:17 What has to sit at the centre of all of this Follow MeMina on YouTube youtube.com/@NotesFromTheExecutivePodcastMina on Spotify open.spotify.com/show/4QgZGJdrnfjZ1sEm6MeGcpMina on Apple Podcasts podcasts.apple.com/nz/podcast/notes-from-the-executive-podcast/id1584949377Mina on Instagram instagram.com/minaamsoMina on LinkedIn linkedin.com/in/minaamso

    $500K in 11 Weeks: The AI Brain That Runs His Business

  8. Sep 8

    “They Stopped Him At Auckland Airport”: This Is What Happened Next” NZ Tax Lawyer

    New Zealand owes $9.4 billion in overdue tax. 65% of it is small business. Why are business owners their own worst enemy when it comes to IRD? · 👉 Stop waiting on developers, build it yourself with AI 👉 Download Free Guide: https://shorturl.at/EgyAj Course Starts 17 September (Applications Close 10 September) · Our 2nd Birthday Giveaway. Be in to win an $1500 Logitech Productivity Pack giveaway. To enter: 👉 Subscribe To Our YouTube Channel 👉 Follow us on Instagram 👉 Like This Video 👉 Comment Why You Should Win. Terms and Conditions Apply. See Video Description. www.logitech.com · Pwrfully. Get Recognised and speak to your ideal market on podcasts. Start for Free 👉 https://www.pwrfully.com/bookacall · Dave Ananth is a tax lawyer and partner at Meridian Partners in Auckland. He spent years inside Inland Revenue on the prosecution team before moving to the other side of the table. · He's negotiated a tax debt down from $400,000 to $210,000, and settled more than 400 student loan cases for Kiwis living overseas. · His central point: unpaid GST and PAYE is a cash flow symptom, not a scam. By the time most business owners call him, it's already a six figure problem. · What I Asked Dave Is IRD too aggressive, or are NZ business owners genuinely bad with money? What's the biggest tax debt you've ever negotiated down? Why do so many people wait until it's a $400,000 problem? Can IRD really stop you at the airport over a student loan? If you were in charge of IRD, what would you change? · Chapters 00:00 Intro 02:32 Why do NZ business owners owe $9.4 billion in tax? 06:37 What are the penalties for not paying PAYE in NZ? 09:16 Why don't business owners talk to their accountant before it's too late? 14:50 How much tax debt can force a business into liquidation? 19:33 Can you negotiate a lower settlement with IRD? 23:57 Why does IRD listen to some people and not others? 25:36 How does IRD handle cryptocurrency tax audits? 37:22 Who gets prosecuted by IRD and who gets a payment plan? 38:32 Why is student loan interest going up for Kiwis overseas? 41:23 How do you negotiate a student loan settlement with IRD? 42:10 Can IRD stop you at the airport for unpaid debt? 49:17 Is New Zealand its own worst enemy when it comes to tax debt? 50:04 How to fix New Zealand's tax debt system 52:42 Is IRD using third-party debt collectors overseas? 53:40 Dave Ananth: how to contact a tax lawyer for IRD debt · Follow Dave https://mplaw.nz/about-meridian-partners/dave-ananth/ · Follow Me YouTube https://www.youtube.com/@NotesFromTheExecutivePodcast Spotify https://open.spotify.com/show/4QgZGJdrnfjZ1sEm6MeGcp Apple https://podcasts.apple.com/nz/podcast/notes-from-the-executive-podcast/id1586953812 Instagram https://www.instagram.com/minaamso/ LinkedIn https://www.linkedin.com/in/minaamso · Notes From The Executive is New Zealand's business podcast for owners who want the real numbers, not the theory. · New Zealand owes $9.4 billion in overdue tax, 65% of it small business. If nz tax debt, ird negotiation, student loan overseas nz or small business tax nz is on your mind, this one's worth the 55 minutes. Grab my free list of NZ podcasts to get booked on: https://pwrfully.com/freepodcasts?utm_source=podcast&utm_medium=shownotes&utm_campaign=freelist

    “They Stopped Him At Auckland Airport”: This Is What Happened Next” NZ Tax Lawyer
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About

Notes From The Executive is NZ's no-BS business & entrepreneurship podcast for Auckland owners running established companies - $1M-$10M revenue, 5-50 staff - who want to grow faster, protect their margin, and build something worth selling. Hosted by Mina Amso (Podcaster + Founder), every episode has real NZ founders sharing the numbers, decisions & hard lessons. Topics: cash flow, scaling, hiring, business value & exiting high. Tired of generic advice? This is the show. 🔎 NZ business | Auckland entrepreneur | scale a business NZ | NZ podcast

Information

  • Creator
    Mina Amso
  • Years Active
    2021 - 2026
  • Episodes
    153
  • Rating
    Explicit
  • Copyright
    © Mina Amso
  • Show Website
    Notes From The Executive

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