The Seller Process Podcast

Gianmarco Meli
  • 5.0 (2)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The Seller Process Podcast is the first podcast designed for e-commerce sellers like you, ambitious entrepreneurs that aim to scale their business by improving their processes, creating more efficient systems, and building their team.Each episode will aim to present a specific step-by-step process or system that you’ll be able to implement right away in your online business, regardless of whether you are a newbie or a seasoned seller.

  1. 04/09/2025

    Launch Your First Product on TikTok Shop

    In an ever-evolving digital landscape, TikTok has emerged as a powerful platform that businesses cannot ignore. With over 180 million users in the USA alone, TikTok provides an unparalleled opportunity for brands to tap into a vast audience.  Join us in this episode of The Seller Process Podcast with Graeme Paddock, co-founder of The Uptick, to discuss how Amazon and e-commerce sellers can successfully launch and scale a TikTok shop. He shares the core elements required for success on TikTok, including choosing the right product, using User-Generated Content (UGC) insert cards, modeling successful content, using data to create audience-focused content, and the importance of gaining 1,000 followers for a strong algorithmic boost.  Here's a breakdown of what to expect in this episode: Why TikTok is a Game Changer for E-commerceThe Halo Effect and Early AdoptionFive Core Components for TikTok SuccessPillar 1: Choosing the Right ProductPillar 2: Leveraging UGC Insert CardsPillar 3: Framework for UGC ContentRepurposing Content for TikTokCreating Engaging ContentTikTok as a Search EngineUnderstanding TikTok's AlgorithmCommon Mistakes to Avoid on TikTok Download  “Leverage the Tiktok Equation to Start Scaling Your Brand on TikTok Shop ” by Graeme Paddock to successfully launch your first product and start generating sales on TikTok Shop! About Graeme Paddock Graeme Paddock and his business partner Rafay MH have started, scaled and exited multiple businesses on Tiktok and together they co-founded The UpTik. They empower business owners with all the skills necessary to successfully drive top of funnel marketing awareness. The UpTik is an implementation mentoring program that helps you install plug & play systems to lay a solid foundation to confidently scale your brand leveraging TikTok. Connect with Graeme Paddock: Website: https://www.theuptik.com/ LinkedIn: https://www.linkedin.com/in/graemepaddock/ Facebook: https://www.facebook.com/graeme.paddock/ Instagram: https://www.instagram.com/graemepaddock/ Connect with Gianmarco! Website: https://www.thesellerprocess.com Instagram: https://www.instagram.com/gianmeli/?hl=en  Facebook: https://www.facebook.com/voltageholdings/ LinkedIn: https://www.linkedin.com/in/gianmarco-meli/ YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg Facebook: https://www.facebook.com/gianmarco.mel Tools & Useful Resources PickFu -  Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS FBAExcel - Best Automation Tools - FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator"

    43 min

  2. 02/19/2025

    In the Life of an 8 Figure Seller - Kyle Binder

    In today's rapidly evolving market landscape, businesses must diversify their strategies to fuel growth and secure market share. Our primary goal for this year is to achieve a substantial 40 percent year-over-year increase in business growth. A significant part of this strategy involves expanding our sales channels beyond the confines of Amazon, aiming for at least 10 percent of our sales to stem from other platforms. Join us in this episode of The Seller Process Podcast with Kyle Binder, founder of Pet Lovers, an ecommerce brand in the pet category discussing his journey from founding the business eight years ago to nearing eight figures in annual sales. They cover various aspects including team structure, product range, marketplace expansion, financial challenges, and key strategies like product variations and heavy promotional use. Kyle also shares personal insights, learning from mistakes, and recommended reading that influenced his entrepreneurial success. Here's a breakdown of what to expect in this episode: First Hires and Early ChallengesProduct Portfolio and Market ReachFinancial Strategies and Lessons LearnedGrowth Timeline and MilestonesScaling from 1 to 10 Million: Key FactorsEffective Strategies for Market ExpansionLeveraging Lightning Deals and Best DealsMistakes and Lessons LearnedHabits for Business SuccessInfluential Books and MentorsFuture Goals and Business Growth Download the “Episode Transcript”  by Kyle Binder  About Kyle Binder: Kyle Binder is the passionate founder of PetLovers, an immensely successful e-commerce business that has quickly risen to become a top player in the pet industry. Hailing originally from the U.S., Kyle found his new home in Bangkok, Thailand, where he not only nurtured his love for pets but also cultivated his entrepreneurial spirit. Growing up with Jasmine, his beloved black Labrador, Kyle developed profound love and understanding for pets. This passion laid the foundation for PetLovers, a venture that beautifully amalgamates his affection for animals with his business acumen.  Since establishing PetLovers, Kyle has been instrumental in driving its growth and shaping it into a trustworthy brand for pet owners worldwide. His keen business intellect and dedication have propelled PetLovers to the forefront of the e-commerce world, demonstrating how passion can be effectively transformed into a thriving business. When he’s not steering the ship at PetLovers, Kyle spends quality time with his pet, Jax. Their exploration of Thailand’s awe-inspiring mountains and serene beaches not only gives Kyle personal satisfaction, but also provides him with invaluable experiences, insights, and ideas that further fuel his business.  Kyle Binder is more than just an entrepreneur. He is a full-time pet parent, an avid explorer, and a testament to turning passions into profitable enterprises. At the helm of PetLovers, he continues to shape and influence the pet industry, proving that success is attainable when passion meets business. Connect with Kyle Binder: Website: https://www.petlovers.com/ LinkedIn: https://www.linkedin.com/in/kyle-binder-2979a1196/ Instagram: https://www.instagram.com/petlovers/ Tiktok: https://www.tiktok.com/@petloversinc Connect with Gianmarco! Website: https://www.thesellerprocess.com Instagram: https://www.instagram.com/gianmeli/?hl=en  Facebook: https://www.facebook.com/voltageholdings/ LinkedIn: https://www.linkedin.com/in/gianmarco-meli/ YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg Facebook: https://www.facebook.com/gianmarco.mel

    46 min

  3. 12/18/2024

    How to Kick Off With Affiliate Marketing

    In a competitive landscape where marketing budgets are often stretched thin, savvy Amazon sellers are constantly seeking innovative strategies to amplify their reach without overspending. Enter affiliate marketing—a promising yet underutilized tool for sellers on this expansive platform. Join us in this episode of The Seller Process Podcast with Greg Potts and Trey Littell from Levanta, as they discuss the potential of affiliate marketing for Amazon sellers. They explain how Levanta, a key platform for managing relationships with affiliate partners, can help Amazon sellers boost their sales by tapping into a network of affiliates, including social influencers and media buyers. They also cover why affiliate marketing is crucial for Amazon sellers, how it can drive new traffic, and provide best practices for setting up an effective affiliate marketing strategy.  Here's a breakdown of what to expect in this episode: ●       Understanding Affiliate Marketing for Amazon Sellers ●       Benefits of Using Levanta for Affiliate Marketing ●       Integrating Affiliate Marketing into Your Strategy ●       Finding and Partnering with Affiliates ●       Best Practices for Attracting Affiliates ●       Supporting Affiliates for Success ●       Measuring Success in Affiliate Marketing Download the “Strategies for Sellers” guide by Greg and Trey to learn how to kick off with affiliate marketing, attract the right audience, maximize your earnings, and avoid common pitfalls when starting as an affiliate marketer.  About Greg and Trey: Greg - Director of Partnerships at Levanta Trey Littell is an experienced entrepreneur and ecommerce expert. After founding and operating his own energy conservation and renewable energy company for 14 years, Trey Littell worked at Amazon for 5 1/2 years assuring YoY growth for multibillion dollar selling partner portfolios. He did this by optimizing Prime fulfillment solutions, advertising RoAS, and implementing strategic growth initiatives. Before leaving Amazon, he co-founded the Amazon Stores Agency Program. Trey Littell helped analyze over 18,000 Amazon centric service providers and onboarded over 500 top performing agency partners. During this process, Levanta stood out for creating incremental sales growth, new customer acquisitions, and driving external traffic to brands in all categories with affiliate marketing. Seeing the opportunity to capitalize on social shopping and retail media trends, Trey left Amazon to become VP of Partnerships at Levanta. Where they provide brand registered selling partners a cost-effective SaaS tool that is revolutionizing e-commerce affiliate marketing.   Connect with Greg Potts and Trey Little Website: https://levanta.io/ Greg Potts LinkedIn: https://www.linkedin.com/in/greg-potts/ Trey Little LinkedIn: https://www.linkedin.com/in/trey-littell-138ab1141/   Connect with Gianmarco! Website: https://www.thesellerprocess.com Instagram: https://www.instagram.com/gianmeli/?hl=en  Facebook: https://www.facebook.com/voltageholdings/ LinkedIn: https://www.linkedin.com/in/gianmarco-meli/ YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg Facebook: https://www.facebook.com/gianmarco.mel Tools & Useful Resources PickFu -  Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with co

    38 min

  4. 11/27/2024

    In The Life of An 8-Figure Seller Michael Sirpilla

    In the bustling world of e-commerce, achieving eight figures in sales is a milestone many sellers aspire to reach. But what does it truly take to scale your business to this level of success?  Join us in this episode of The Seller Process Podcast with Michael Sirpilla, CEO of Society Brands, an e-commerce aggregator home to multiple seven and eight-figure brands, shares various aspects of building and scaling successful e-commerce brands, including team size, SKUs, business partnerships, capital management, geographical distribution, and advertising efficiency. Here's a breakdown of what to expect in this episode: Michael's Entrepreneurial JourneyInsights into Eight-Figure BusinessesThe Importance of Business PartnershipsTeam Size and Structure in Eight-Figure BrandsProduct Range and SKU EfficiencyGeographical and Channel DistributionCapital Management and Post-Acquisition StrategyInventory Management and Cash FlowBenchmarking Brand GrowthScaling Strategies for Acquired BrandsMindset and Skills for SuccessBooks and Mentors Impacting SuccessCrucial Soft Skills for EntrepreneursDownload the “Episode Transcript”  by Michael Sirpilla About Michael Sirpilla: Michael grew up in Ohio and has been in and around retail his whole life and has extensive M&A experience throughout his career and been part of multiple business ventures where hes primarily focused on organic growth. He founded a financial services wholesale agency with 40 direct reports and built it into a multi-million-dollar business. He also partnered in a population health management business and scaled it from $0 to $150MM in revenue within five years. With Michael as CEO, Society Brands raised $205MM to continue their rapid consolidation in the e-commerce sector and has completed many acquisitions since inception. Connect with Michael Sirpilla... Website: https://www.societybrands.com/ Instagram: https://www.instagram.com/society_brands_/ Facebook: https://www.facebook.com/societybrands Connect with Gianmarco! Website: https://www.thesellerprocess.com Instagram: https://www.instagram.com/gianmeli/?hl=en Facebook: https://www.facebook.com/voltageholdings/ LinkedIn: https://www.linkedin.com/in/gianmarco-meli/ YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg Facebook: https://www.facebook.com/gianmarco.mel Tools & Useful Resources PickFu -  Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS FBAExcel - Best Automation Tools - FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator"

    50 min

  5. 11/06/2024

    The 5 Evergreen PPC Strategies

    In today's competitive digital marketing landscape, understanding and effectively managing your ad campaigns can make a significant difference in achieving your business goals. One essential concept that can influence your approach is the Dunning-Kruger effect—a cognitive bias where individuals overestimate their knowledge or competence in a certain area.  Join us in this episode of The Seller Process Podcast with Noemi Bolojan, an accomplished Amazon seller. Kevin reveals his strategies in managing and scaling his Amazon business, the art of product selection and differentiation, and the importance of having an undeniable X-factor to set your product apart. Here's a breakdown of what to expect in this episode: ●       Understanding Evergreen PPC Strategies ●       Strategy 1: Protect Your Brand ●       Strategy 2: Conquer Competitors ●       Strategy 3: Ranking Campaigns ●       Strategy 4: Dominate Search Results ●       Conquer Strategy: Gaining Market Share ●       Balancing Conquer and Dominate Strategies ●       Ranking Dominance and Protect Strategy ●       Understanding Market Share and Long-Term Gains ●       Healthy Panic and Keyword Dominance ●       Discover Campaigns: Exploring New Keywords ●       Avoiding Common PPC Mistakes ●       The Dunning-Kruger Effect in PPC   Download the “Evergreen PPC Campaign Strategy” by Noemi Bolojan to keep your ads performing at their best all year.  About Noemi Bolojan: Noemi Bolojan, co-founder of Scale Wave. In 2019, launched her first Amazon ads campaign for another brand, and in 2020, she started her own private label brand. During that experience, she realized my weakest area was understanding data and spreadsheets. This prompted her to invest over 10,000 hours in mastering data analysis, which led to her passion for strategy and system-building. Since selling on Amazon can't rely solely on advertising, Noemi focuses on a holistic approach that combines ads with smart data-driven decisions and system optimization. At Scale Wave, her team helps brands successfully launch, optimize, and scale in Amazon's competitive marketplace.   Connect with Noemi Bolojan… Website: https://scalewave.io/ LinkedIn: https://www.linkedin.com/in/noemibolojan/ Instagram: https://www.instagram.com/noemibolojan/   Connect with Gianmarco! Website: https://www.thesellerprocess.com Instagram: https://www.instagram.com/gianmeli/?hl=en  Facebook: https://www.facebook.com/thesellerprocess LinkedIn: https://www.linkedin.com/in/gianmarco-meli/ YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg Facebook: https://www.facebook.com/gianmarco.mel Tools & Useful Resources PickFu -  Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS FBAExcel - Best Automation Tools - FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get

    39 min

  6. 06/12/2024

    Optimize Your Mobile Store for Conversion

    If you're looking to elevate your e-commerce game and boost the conversion rate of your online store, you're in the right place. Join us in this episode of The Seller Process Podcast with Luke Tull,  an experienced Shopify web developer and designer. Luke shares ten actionable tips for enhancing mobile site performance, including placing call-to-action buttons above the fold, ensuring pricing transparency, making product options easily visible, and creating a sense of urgency with clear shipping information. Here's a breakdown of what to expect in this episode: Importance of Mobile OptimizationCall to Actions Above the FoldPricing TransparencyOptimizing Product Options DisplayCreating Urgency with Shipping InformationClear Product InformationOptimizing Mobile NavigationReducing Friction in User ExperienceEffective Product Page ElementsImportance of Reviews and RatingsPredictive Search and CustomizationTools and Apps for Mobile OptimizationConversion Rate Optimization Audits Download the “Top 10 Tips for Dominating Mobile Experience in 2024” by Luke Tull About Luke Tull: Luke Tull is a seasoned Shopify web developer and designer who runs a Shopify web agency and has a corporate IT background. Connect with Luke Tull… Website: https://www.dekstech.com LinkedIn: https://www.linkedin.com/in/luke-tull/ Facebook: https://www.facebook.com/dekstechagency Instagram: https://www.instagram.com/dekstech/ Connect with Gianmarco! Website: https://www.thesellerprocess.com Instagram: https://www.instagram.com/gianmeli/?hl=en Facebook: https://www.facebook.com/thesellerprocess LinkedIn: https://www.linkedin.com/in/gianmarco-meli/ YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg Facebook: https://www.facebook.com/gianmarco.meli Tools & Useful Resources PickFu -  Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS FBAExcel - Best Automation Tools - FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator"

    33 min

  7. 05/15/2024

    How to Use Quizzes to Grow Your Audience

    In today's e-commerce landscape, setting yourself apart and creating a memorable brand experience is more crucial than ever. One innovative strategy that's making waves, yet remains underutilized, is the creation of high-converting quizzes.  Join us in this episode of The Seller Process Podcast with Joe Reichsfeld, an e-commerce veteran with 40 years of experience, shares the importance of building a brand presence beyond Amazon and utilizing quizzes to reduce reliance on paid advertising, further underscoring the strategic value of quizzes in scaling e-commerce businesses. Here's a breakdown of what to expect in this episode: The Power of Quizzes in E-commerceHow to Create Effective Quizzes for Your BrandExploring Advanced Marketing Strategies Beyond QuizzesLeveraging Forums for Niche MarketingJoe's Journey and Insights on E-commerce Success Take advantage of the complementary episode resource: Download the "Quiz Funnel Ideas and Examples" by Joe Reichsfeld About Joe Reichsfeld: Joe Reichsfeld owned, managed and has been consulting for close to 40 years & in e-commerce since 1999 and has helped thousands of businesses selling on over 40 platforms around the world. He owns Ecommerce-optimizer.com and just launched Product-listings.ai which are his personal in-house tools that he is making available to sellers and marketers. He helps sellers become marketers that sell products enabling diversification, expansion and growth while building out sustainable brands. Connect with Joe Reichsfeld… Website: https://ecommerce-optimizer.com/ LinkedIn: https://www.linkedin.com/in/joereichsfeld/ Instagram: https://www.instagram.com/ecommerce.optimizer/ Connect with Gianmarco! Website: https://www.thesellerprocess.com Instagram: https://www.instagram.com/gianmeli/?hl=en  Facebook: https://www.facebook.com/voltageholdings/ LinkedIn: https://www.linkedin.com/in/gianmarco-meli/ YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg Facebook: https://www.facebook.com/gianmarco.mel Tools & Useful Resources FBExcel — Best Automation Tools. FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator" Billo - Top Quality UGC videos - Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20

    40 min

  8. 04/24/2024

    Multilingual Keyword Research for Global Markets

    Expanding your brand internationally on Amazon can be a daunting task, especially if you're not familiar with the language and the intricacies of optimizing your listings to attract local customers. Join us in this episode of The Seller Process Podcast with Jana Krekic, CEO of YLT Translations and an e-commerce expert specializing in Amazon sales and international market expansion, shares her insights on performing keyword research and optimizing listings for foreign markets.  Here's a breakdown of what to expect in this episode: Keyword Research Challenges Across LanguagesSecrets of SOPs for Global Market SuccessCultural Nuances and Product Fit in Global MarketsStep-by-Step Guide to Optimizing Listings for International SuccessLeveraging Minority Languages and Translating Visual ContentCommon Mistakes to Avoid in International E-CommerceHow YLT Translations Can Elevate Your Global E-Commerce Strategy Download the “Keyword Research SOPs” by Jana Krekic About Jana Krekic: Jana Krekic is a well-known eCommerce expert and entrepreneur, specializing in Amazon sales and international market expansion. She is the founder and CEO of YLT Translations, a company that provides professional translation services specifically for Amazon sellers looking to expand their businesses globally. Connect with Jana Krekic… Website: https://ylt-translations.com/ LinkedIn: https://www.linkedin.com/in/jana-krekic-04739227/ Facebook: https://www.facebook.com/jana.krekic/ Connect with Gianmarco! Website: https://www.thesellerprocess.com Instagram: https://www.instagram.com/gianmeli/?hl=en  Facebook: https://www.facebook.com/voltageholdings/ LinkedIn: https://www.linkedin.com/in/gianmarco-meli/ YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg Facebook: https://www.facebook.com/gianmarco.meli Tools & Useful Resources PickFu -  Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS FBAExcel - Best Automation Tools - FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator"

    30 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

The Seller Process Podcast is the first podcast designed for e-commerce sellers like you, ambitious entrepreneurs that aim to scale their business by improving their processes, creating more efficient systems, and building their team.Each episode will aim to present a specific step-by-step process or system that you’ll be able to implement right away in your online business, regardless of whether you are a newbie or a seasoned seller.

Information

  • Creator
    Gianmarco Meli
  • Years Active
    2021 - 2025
  • Episodes
    120
  • Rating
    Clean
  • Copyright
    © 2025 The Seller Process Podcast
  • Show Website
    The Seller Process Podcast