Entrepreneur's Enigma: 20-Minute Entrepreneur & Founder Interviews

Seth Goldstein & Goldstein Media LLC
  • 5.0 (45)
  • Entrepreneurship
  • Updated Weekly

Most business podcasts interview people who raised a round or sold a company. This one doesn't. Every Tuesday, Seth Goldstein spends twenty minutes with someone actually running a business. Translators, designers, coaches, agency owners. People who left a job and built something real. Seth was a journalist for six years, so he arrives with a question and gets out of the way.

  1. 4d ago

    Stop Chasing Algorithms and Start Building Trust

    Note: This episode is a longer one. But well worth a listen. Stephan Bajaio believes that success takes time and effort, and he emphasizes this lesson through what he calls the "four Ps." Drawing on his experience, Stephan shares practical advice with business owners: when evaluating a web page, especially a services page, he encourages them to look beyond surface-level details. He questions whether important points about a service are truly given the attention they deserve, suggesting that if something merits a bullet point, it likely deserves a full paragraph to provide essential context and value. Through this approach, Stephan helps businesses move from shallow descriptions to a more meaningful, engaging presentation of their work, ensuring their key offerings are conveyed with clarity and depth. More About Stephan: Stephan Bajaio is a CEO, Co-Founder, and CMO with 20+ years in SEO and digital marketing. He's helped brands like FedEx, Comcast, and Siemens win in search. Stephan co-founded VibeLogic to help businesses navigate the collision of AI and organic search. He helps marketers stop chasing algorithms and start building strategies that actually last. Links https://www.vibelogic.com/ https://www.stephanbajaio.com https://www.linkedin.com/in/stephanbajaio/ Start of interview: [01:40] Other Key Moments [04:07] Early interest in computers [07:33] Importance of Detailed Descriptions [11:53] Decision fatigue and modern anxiety [15:03] Building trust through valuable insights [19:04] Addressing therapy stigma [21:34] Balancing work and family time [26:33] Sharing Entrepreneurial Challenges [29:07] Hands-off management strategy [30:23] Finding passionate team members If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://ko-fi.com/entrepreneursenigma Support me on TrueFans.fm → https://gmwd.us/truefans. Support The Show & Get Merch: https://shop.entrepreneursenigma.com Follow Seth Online: Instagram: https://instagram.com/s3th.me LinkedIn: https://www.linkedin.com/in/sethmgoldstein/ Seth On Mastodon: https://indieweb.social/@phillycodehound The Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    Stop Chasing Algorithms and Start Building Trust

  2. Sep 1

    Why AI Won’t Replace Great Marketers—It Will Augment Them

    Adrienne Wilkerson is the co-founder and CEO of Beacon Media + Marketing, a national digital marketing agency specializing in mental and behavioral health organizations. She started her first business in 2001, is an Inc. 5000 winner for three consecutive years, a published author, and the host of The Beacon Way podcast. Adrienne helps founders and leaders stop second-guessing their marketing and start showing up in a way that actually reflects the mission they built their business around, because when the connection is right, the growth follows. Links https://www.beaconmm.com/the-beacon-way/ https://open.spotify.com/show/3BDBxY9jDasCTJtRkX7EJ2 https://podcasts.apple.com/us/podcast/the-beacon-way/id1593107821 https://www.youtube.com/@BeaconWayPodcast Her book: https://a.co/d/fBo6sBg Her Author Page: https://www.amazon.com/author/adrienne.wilkerson https://www.linkedin.com/in/adriennewilkerson/ If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://ko-fi.com/entrepreneursenigma Support me on TrueFans.fm → https://gmwd.us/truefans. Support The Show & Get Merch: https://shop.entrepreneursenigma.com Follow Seth Online: Instagram: https://instagram.com/s3th.me LinkedIn: https://www.linkedin.com/in/sethmgoldstein/ Seth On Mastodon: https://indieweb.social/@phillycodehound The Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    Why AI Won’t Replace Great Marketers—It Will Augment Them

  3. Aug 25

    From Poopy Pipelines to Predictable Growth

    Lindsay Rios is a Fractional CRO & owner of GTM Done Right, helping B2B companies turn accidental growth into intentional growth. Many of the businesses she works with have built revenue growth through referrals, word of mouth and organic inbound. But eventually those channels stop producing the same results, growth becomes less predictable, and leadership realizes they need a more intentional go-to-market strategy. This is where Lindsay comes in to identify the real causes of stalled growth, whether it's a misaligned ICP, a disconnected revenue strategy or what she famously calls a "poopy pipeline." Lindsay also partners alongside Mandy McEwen, where they help business with their revenue growth by integrating social selling into their GTM strategy. Links https://www.lindsayrios.com https://yourfuturebiz.com https://nextwave.golumi.io If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://ko-fi.com/entrepreneursenigma Support me on TrueFans.fm → https://gmwd.us/truefans. Support The Show & Get Merch: https://shop.entrepreneursenigma.com Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting Follow Seth Online: Instagram: https://instagram.com/s3th.me LinkedIn: https://www.linkedin.com/in/sethmgoldstein/ Seth On Mastodon: https://indieweb.social/@phillycodehound The Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    From Poopy Pipelines to Predictable Growth

  4. Aug 18

    How One Seller Turned Auctions, Etsy, and Storytelling into Sales

    Kira Hartley Klinger is an entrepreneur, bestselling author, and e-commerce expert who has built a successful career turning overlooked treasures into valuable finds. Since launching her first online shop in 2003, she has become a top-rated Etsy seller with more than 17,000 sales and a devoted following in vintage textiles. Her bestselling Fabric Wars book series shares the remarkable stories behind the rare fabrics she discovers, earning recognition in the antique and collectible textiles category. Her unique approach has also led to a reality TV development deal, speaking engagements at quilting guilds across the Midwest, and appearances on numerous podcasts. When she's not treasure hunting, Kira enjoys life on her hobby farm with her husband, renovating their historic farmhouse, spending time with their eight grandchildren, and inspiring others through her passion for history, entrepreneurship, and finding value where others see none. Links https://www.etsy.com/shop/DodOddity https://www.linkedin.com/in/kira-hartley-klinger-319a68a5/ https://www.instagram.com/dododdity/ https://www.facebook.com/profile.php?id=61553488285041 https://www.ebay.com/str/monnerscloset https://a.co/d/0fJlEdDH If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://ko-fi.com/entrepreneursenigma Support me on TrueFans.fm → https://gmwd.us/truefans. Support The Show & Get Merch: https://shop.entrepreneursenigma.com Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting Follow Seth Online: Instagram: https://instagram.com/s3th.me LinkedIn: https://www.linkedin.com/in/sethmgoldstein/ Seth On Mastodon: https://indieweb.social/@phillycodehound The Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    How One Seller Turned Auctions, Etsy, and Storytelling into Sales

  5. Aug 11

    Happiness Is Not the Goal: The Real Meaning of Joy

    Larry Kesslin is an author who explores the difference between happiness and joy in his life and work. He describes happiness as a response to circumstances, but sees joy as something deeper—a profound knowing of what, who, and why you are. Through his writing and personal philosophy, Larry emphasizes that true joy comes from inner understanding and self-awareness, rather than external validation or fleeting emotions. He recently published his fourth book, The Joy Molecule, which includes 8 stories of amazing humans that have taught him 5 key lessons to finding his joy. After a decades-long entrepreneurial journey, including a life-changing trip to Africa, Larry now helps high achievers redefine success, reconnect with who they truly are, and create lives filled with meaning, connection, and joy. Through his frameworks around identity, purpose, and conscious connection, Larry guides people to shift from “what they do” to “why they’re here.” He brings deep wisdom, powerful stories, and a grounded, human approach to transformation. Links https://5-dots.com/assessment-1 https://www.linkedin.com/in/larrykesslin If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://ko-fi.com/entrepreneursenigma Support me on TrueFans.fm → https://gmwd.us/truefans. Support The Show & Get Merch: https://shop.entrepreneursenigma.com Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting Follow Seth Online: Instagram: https://instagram.com/s3th.me LinkedIn: https://www.linkedin.com/in/sethmgoldstein/ Seth On Mastodon: https://indieweb.social/@phillycodehound The Marketing Junto Newsletter: https://MarketingJunto.com Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma Learn more about your ad choices. Visit megaphone.fm/adchoices

    Happiness Is Not the Goal: The Real Meaning of Joy

  6. Aug 4

    The Secret to Leveraging Every Podcast Appearance

    Marlen Kakkori is the creator of The Podcast Interview Leverage Method™ and founder of The Podcast Conversion Lab. She helps entrepreneurs turn podcast interviews into partnerships, referrals, and clients by leveraging conversations long after the episode is published. Originally from Europe and now based in Mexico, she works with experts, authors, coaches, and consultants looking to generate real business results from podcast guesting. Links https://www.skool.com/the-podcast-conversion-lab-1632 https://www.linkedin.com/in/marlenkakkori Check out her chapter in the book: https://todaysinspiredleader.com/ If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://ko-fi.com/entrepreneursenigma Support me on TrueFans.fm → https://gmwd.us/truefans. Support The Show & Get Merch: https://shop.entrepreneursenigma.com Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting Follow Seth Online: Instagram: https://instagram.com/s3th.me LinkedIn: https://www.linkedin.com/in/sethmgoldstein/ Seth On Mastodon: https://indieweb.social/@phillycodehound The Marketing Junto Newsletter: https://MarketingJunto.com Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma Learn more about your ad choices. Visit megaphone.fm/adchoices

    The Secret to Leveraging Every Podcast Appearance

  7. Jul 28

    How a High School Dropout with 5 Advanced Degrees Became a DNA and AI Innovator

    Dr. Fredric Abramson is the CEO of Golden Thread Technology. He started the company to harness the power of DNA analysis to lower athletic injury risks. His approach is built around an AI machine learning framework that uses each athlete’s unique genetic blueprint to identify important differences in body structure, nutrition requirements and performance behaviors. The mobile interface provides ongoing, real-time, practical, personalized ongoing collaborative inputs and insights to each athlete’s actions that will lower the risk. His approach is based on his work as a pioneer in creating artificial intelligence applications to solve health and medical problems. He holds a patent for A System and Method for Evaluating and Providing Nutrigenomic Data, Information and Advice (7877273). This patent covers the use of wireless to match a person’s genetic data with nutrition ingredients to lower the risk of disease. Fredric has been an adjunct professor of biotechnology at Johns Hopkins University since 1996. His courses include the Economics of Change in Biotechnology, Creating the Biotechnology Enterprise, and Financial Management in Biotechnology. Previously he held full time faculty appointments at the American University Kogod College of Business and the University of Kentucky College of Medicine. Fredric holds five higher education degrees. These include his Ph.D. in Human Genetics and Population Planning from the University of Michigan, his Master of Science in Management from MIT, where he was an Alfred P. Sloan Fellow, and his B.A. in mathematical biology from the University of Pennsylvania. His M.S. in Biology is from the University of Rochester and his J.D. is from American University. Fredric’s service has been recognized by international bodies. He was the Chair of the Business Section of the Software Publishers Association, and was the designated U.S. representative to the European Union Fifth Framework on NutriGenomics. Links https://www.goldenthreadtech.com https://www.linkedin.com/in/fredricabramson/ https://www.alignable.com/gaithersburg-md/changing-the-game-for-those-who-play-the-game?user=12124405 If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://ko-fi.com/entrepreneursenigma Support me on TrueFans.fm → https://gmwd.us/truefans. Support The Show & Get Merch: https://shop.entrepreneursenigma.com Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting Follow Seth Online: Instagram: https://instagram.com/s3th.me LinkedIn: https://www.linkedin.com/in/sethmgoldstein/ Seth On Mastodon: https://indieweb.social/@phillycodehound The Marketing Junto Newsletter: https://MarketingJunto.com Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma Learn more about your ad choices. Visit megaphone.fm/adchoices

    How a High School Dropout with 5 Advanced Degrees Became a DNA and AI Innovator

  8. Jul 21

    How Taking Your Business on the Road Can Make You a Better Parent (and Entrepreneur) with Eric Dingler

    Eric Dingler is a global marketing strategist who believes that if your business requires you to be in the office, you don’t have a business; you have a high-stress job. After living in 20 countries over the last four years, Eric has mastered the art of "remote-first" leadership and ultra-clear marketing. He’s the creator of the Marketing Momentum Framework and the R.O.D² Team Freedom Framework, designed to help entrepreneurs stop being the bottleneck in their own growth. Eric joins Seth to discuss why hiring "help" is a trap and how to build a team that supports a life of true adventure. Links https://www.linkedin.com/in/ericdingler/ https://intransitstudios.com/ https://ericdingler.com/ If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://ko-fi.com/entrepreneursenigma Support me on TrueFans.fm → https://gmwd.us/truefans. Support The Show & Get Merch: https://shop.entrepreneursenigma.com Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting Follow Seth Online: Instagram: https://instagram.com/s3th.me LinkedIn: https://www.linkedin.com/in/sethmgoldstein/ Seth On Mastodon: https://indieweb.social/@phillycodehound The Marketing Junto Newsletter: https://MarketingJunto.com Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma Learn more about your ad choices. Visit megaphone.fm/adchoices

    How Taking Your Business on the Road Can Make You a Better Parent (and Entrepreneur) with Eric Dingler
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5
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45 Ratings

About

Most business podcasts interview people who raised a round or sold a company. This one doesn't. Every Tuesday, Seth Goldstein spends twenty minutes with someone actually running a business. Translators, designers, coaches, agency owners. People who left a job and built something real. Seth was a journalist for six years, so he arrives with a question and gets out of the way.

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