4D AGO

TRADEMARK ESSENTIALS: Building Your Intellectual Property Assets

You’ve got a brilliant invention, innovative service, or startup idea—but have you thought about protecting your brand name, logo, product design, or slogan? That’s where trademarks come in—and most people don’t realize how powerful they are until it’s too late. In this episode, host Brian Fried sits down with Jason Lott, Managing Attorney for Trademarks at the United States Patent and Trademark Office (USPTO), to break down everything you need to know about trademarks—no legal jargon, just clear, actionable guidance. Topics covered include: ✅ What trademarks actually protect—names, logos, slogans, colors, sounds, product shapes, and more ✅ The best timing to file for trademark protection ✅ A simplified, step-by-step registration process from someone who’s reviewed thousands of applications ✅ How trademarks build real business value and create assets you can leverage ✅ Trademarks vs. Copyrights vs. Patents—clearing up the confusion once and for all With over 24 years of experience at the USPTO, Jason helps inventors, entrepreneurs, and startups understand how to protect what they’re building, turning complex legal topics into strategies you can actually use. This episode is perfect if you:Are naming a business, product, or service and want to do it rightAre building something unique that needs protectionHave launched but haven’t secured your trademark yetWant clarity on what trademarks cover and how they workWant to build valuable intellectual property assets that increase your company’s worthYour intellectual property is an asset. Learn how to protect it and make it work for you. Watch the episode here: https://youtube.com/live/oxqLw65ugT8 ----------------------- Become a member today @ https://nationalinventorclub.com. Unlock Your Invention's Potential with Inventor Smart! Inventor Smart Community - The Ultimate APP for Inventors to connect, collaborate, network, and drive invention ideas forward! Join social networking, participate in group chats, events, visit the library, and find the support you need! Download the Inventor Smart Community app on Google Play or Apple App Store or here http://inventorsmart.app Join us today! Have a great invention idea? Do you want to know if your idea will make you money? If you're just getting started, need help with product development, engineering, prototyping, finding a product licensing agent, or with bringing your invention idea to reality manufacturing, schedule a call with Brian Fried, The Inventor Coach @ https://brianfried.com

1h 16m

JAN 28

What Will You Accomplish in 2026? Ready-Set-GO(AL)!

Invention expert and host Brian Fried hosted an inspiring National Inventor Club livestream featuring renowned entrepreneur, investor, speaker, and Chairman of the Napoleon Hill Institute, David Meltzer. This session was created for inventors who were just about to start their journey, as well as those who had already started and found themselves stuck along the way. The discussion served as a powerful “start button” for 2026—focused on clarity, momentum, and the mindset needed to win. Here’s what was covered: New Year's Resolutions That Actually Work – Setting goals you'll execute, not just dream aboutThe Execution Game – Working through your plans and checking progress along the wayBreaking Through When You're Stuck – Strategies to overcome frustration and keep moving forwardSetting Timelines and Expectations – Stop waiting for people and start creating accountability with everyone you work withMindset Mastery – Building the mental game that separates success from struggleNapoleon Hill Wisdom – Timeless lessons from Think and Grow Rich applied to your inventor journeyDavid Meltzer is the former CEO of the Leigh Steinberg Sports & Entertainment Agency (the inspiration for Jerry Maguire) and Executive Producer of Apple TV’s 2 Minute Drill and Entrepreneur’s #1 digital show, Elevator Pitch. His mission is to empower over one billion people to be happy—and he delivered value in every conversation. Watch the episode here: https://youtube.com/live/lkL1pT96a-Y?feature=share ----------------------- Become a member today @ https://nationalinventorclub.com. Unlock Your Invention's Potential with Inventor Smart! Inventor Smart Community - The Ultimate APP for Inventors to connect, collaborate, network, and drive invention ideas forward! Join social networking, participate in group chats, events, visit the library, and find the support you need! Download the Inventor Smart Community app on Google Play or Apple App Store or here http://inventorsmart.app Join us today! Have a great invention idea? Do you want to know if your idea will make you money? If you're just getting started, need help with product development, engineering, prototyping, finding a product licensing agent, or with bringing your invention idea to reality manufacturing, schedule a call with Brian Fried, The Inventor Coach @ https://brianfried.com

38 min

11/19/2025

What Happens After You Have the Idea: Licensing, Building, Scaling & Exit

National Inventor Club – Fireside Chat with Steve Greenspon The National Inventor Club sits down with entrepreneur and inventor Steve Greenspon, former CEO of Honey-Can-Do International. Steve built a consumer goods company from the ground up, scaling it to over $110 million before successfully exiting. With 35 patents and decades of experience in product development, licensing, manufacturing, and retail distribution, Steve offers a rare, full-picture perspective—both as an inventor and as a business leader. In this episode, Steve shares insights on: What licensees look for when inventors pitch productsHow licensing deals actually work (royalties, terms, structure)Building manufacturing partnerships and working with factoriesDistribution strategies: buyers, reps, catalogs, and major retailersScaling a consumer goods brand to 9 figuresWhat the exit process really looks like and key lessons learnedWhether you're an inventor developing your first idea, a startup founder growing your product line, or an entrepreneur preparing for a future exit, this conversation is packed with real-world, actionable advice from someone who has done it all. Watch the episode here: https://www.youtube.com/live/Zi3K76lvgGI ----------------------- Become a member today @ https://nationalinventorclub.com. Unlock Your Invention's Potential with Inventor Smart! Inventor Smart Community - The Ultimate APP for Inventors to connect, collaborate, network, and drive invention ideas forward! Join social networking, participate in group chats, events, visit the library, and find the support you need! Download the Inventor Smart Community app on Google Play or Apple App Store or here http://inventorsmart.app Join us today! Have a great invention idea? Do you want to know if your idea will make you money? If you're just getting started, need help with product development, engineering, prototyping, finding a product licensing agent, or with bringing your invention idea to reality manufacturing, schedule a call with Brian Fried, The Inventor Coach @ https://brianfried.com

1h 14m

10/02/2025

Amazon Insiders: Starting Your Amazon Store on National Inventor Club- Free Webinar

The National Inventor Club hosted an exclusive Amazon Fireside Chat featuring two Amazon insiders who shared insider strategies on how inventors, entrepreneurs, and brand builders can succeed on the world’s largest marketplace. Whether you’re still sketching ideas, holding onto a prototype, ready to launch but unsure where to start, or already selling and looking to scale—this highly requested session gave inventors the fundamentals needed to build and grow on Amazon. 💡 Highlights & Key Takeaways:How to know if Amazon is the right platform for your invention or productWhen and how to sign up for a seller accountThe different account types and which best fit your businessWhat Amazon offers new sellers and ongoing support optionsStep-by-step guidance on listing your first productResources and tools that most sellers don’t know existTips for setting yourself up for success from day oneWith insider advice from Amazon experts, this session equipped inventors with the knowledge to confidently bring their products to Amazon and grow their business. Watch the full episode here: https://youtube.com/live/BKV5kPSmmg4?feature=share ----------------------- Become a member today @ https://nationalinventorclub.com. Unlock Your Invention's Potential with Inventor Smart! Inventor Smart Community - The Ultimate APP for Inventors to connect, collaborate, network, and drive invention ideas forward! Join social networking, participate in group chats, events, visit the library, and find the support you need! Download the Inventor Smart Community app on Google Play or Apple App Store or here http://inventorsmart.app Join us today! Have a great invention idea? Do you want to know if your idea will make you money? If you're just getting started, need help with product development, engineering, prototyping, finding a product licensing agent, or with bringing your invention idea to reality manufacturing, schedule a call with Brian Fried, The Inventor Coach @ https://brianfried.com

58 min

10/02/2025

What USPTO Offers Inventors: Programs, Resources & Real Support

In this National Inventor Club livestream, we welcomed leaders from the U.S. Patent & Trademark Office (USPTO) to share valuable insights that go far beyond filing patents and trademarks. Many inventors don’t realize that the USPTO offers training programs, educational resources, and community outreach initiatives designed to help innovators succeed. During this session, attendees got an inside look at how the USPTO is expanding support for inventors and entrepreneurs nationwide. 💡 Highlights & Key Takeaways:USPTO programs and resources most inventors never hear aboutWhat the agency’s “Return to Basics” focus means for creatorsHow hiring more staff will improve services and streamline processesThe role of regional offices in community outreachFinding the most valuable USPTO training eventsTips for navigating the USPTO website to access hidden resourcesThis was a must-watch session for anyone looking to protect, develop, and scale their inventions with the support of the USPTO. Watch the full episode here: https://youtube.com/live/QEVlw9hUgn4?feature=share ----------------------- Become a member today @ https://nationalinventorclub.com. Unlock Your Invention's Potential with Inventor Smart! Inventor Smart Community - The Ultimate APP for Inventors to connect, collaborate, network, and drive invention ideas forward! Join social networking, participate in group chats, events, visit the library, and find the support you need! Download the Inventor Smart Community app on Google Play or Apple App Store or here http://inventorsmart.app Join us today! Have a great invention idea? Do you want to know if your idea will make you money? If you're just getting started, need help with product development, engineering, prototyping, finding a product licensing agent, or with bringing your invention idea to reality manufacturing, schedule a call with Brian Fried, The Inventor Coach @ https://brianfried.com

1h 11m

10/02/2025

Turn Your Invention Into a Business with the Small Business Administration (SBA)

The National Inventor Club welcomed Paul Fitzpatrick, Associate Administrator of the U.S. Small Business Administration’s Office of Entrepreneurial Development, for an exclusive livestream packed with resources and strategies to help inventors and entrepreneurs grow their businesses. Paul shared how the SBA supports innovation, from funding options and loans to grants, mentorship, and step-by-step guidance for turning ideas into profitable businesses. 💡 What You’ll Learn:What the SBA is and how it accelerates entrepreneurial growthFunding opportunities available for inventors and startupsHow to access SBA resources and support programsPractical steps to transform an idea into a businessActionable strategies you can apply right away🎯 Why Listen?Free expert guidance directly from SBA leadershipActionable advice tailored to inventors and startupsInsights on funding and business development resourcesInspiration and real steps to move your invention forwardWatch the full episode here: https://youtube.com/live/Hi0WfTjW4ao?feature=share ----------------------- Become a member today @ https://nationalinventorclub.com. Unlock Your Invention's Potential with Inventor Smart! Inventor Smart Community - The Ultimate APP for Inventors to connect, collaborate, network, and drive invention ideas forward! Join social networking, participate in group chats, events, visit the library, and find the support you need! Download the Inventor Smart Community app on Google Play or Apple App Store or here http://inventorsmart.app Join us today! Have a great invention idea? Do you want to know if your idea will make you money? If you're just getting started, need help with product development, engineering, prototyping, finding a product licensing agent, or with bringing your invention idea to reality manufacturing, schedule a call with Brian Fried, The Inventor Coach @ https://brianfried.com

1h 7m

10/02/2025

Getting Your Product the Media Attention It Deserves!

In this National Inventor Club livestream, we welcomed A.J. Flick, Senior Editor of Gourmet News and Kitchenware News & Housewares Review, who shared insider knowledge on how inventors can get their products noticed by editors and featured in major publications. A.J. drew from her extensive experience covering the specialty food and kitchenware industries, revealing exactly what makes a product story stand out in today’s competitive marketplace. 💡 Highlights & Key Takeaways:How to identify and approach the right editors for your industryCrafting compelling pitches that get noticedCommunication strategies that lead to coverageWhat editors look for in a newsworthy storyUnderstanding timelines and editorial calendarsLeveraging trade show coverage for maximum visibilityFollowing industry trends to align your product with media interestHer behind-the-scenes perspective gave inventors actionable strategies to gain visibility, credibility, and traction for their product launches. Watch the full episode here: https://youtube.com/live/800VMa489MQ?feature=share ----------------------- Become a member today @ https://nationalinventorclub.com. Unlock Your Invention's Potential with Inventor Smart! Inventor Smart Community - The Ultimate APP for Inventors to connect, collaborate, network, and drive invention ideas forward! Join social networking, participate in group chats, events, visit the library, and find the support you need! Download the Inventor Smart Community app on Google Play or Apple App Store or here http://inventorsmart.app Join us today! Have a great invention idea? Do you want to know if your idea will make you money? If you're just getting started, need help with product development, engineering, prototyping, finding a product licensing agent, or with bringing your invention idea to reality manufacturing, schedule a call with Brian Fried, The Inventor Coach @ https://brianfried.com

1h 12m

10/02/2025

Tax Hacks for Inventors, Innovators & Entrepreneurs: Turning Innovation into Deductions

In this National Inventor Club session, we were joined by a seasoned CPA expert who shared financial strategies that can save inventors and entrepreneurs thousands while pursuing their creative ventures. From tax write-offs to business structures, this information-packed session broke down how to maximize your resources and protect your bottom line as you build your invention or startup. 💡 Highlights & Key Takeaways:When (and why) to form a business entityChoosing the right business structure for your inventionWhat expenses—like trade shows, prototypes, and product development—may be deductibleHow to properly document your innovation journey for maximum tax benefitsPractical tax-saving strategies tailored for inventors and entrepreneursLive Q&A insights addressing real-world challengesWhether you’re sketching your first prototype or preparing to scale nationally, these strategies can help turn financial uncertainty into sustainable innovation. Watch the full episode here: https://youtube.com/live/OMnu-wrZ0jU?feature=share ----------------------- Become a member today @ https://nationalinventorclub.com. Unlock Your Invention's Potential with Inventor Smart! Inventor Smart Community - The Ultimate APP for Inventors to connect, collaborate, network, and drive invention ideas forward! Join social networking, participate in group chats, events, visit the library, and find the support you need! Download the Inventor Smart Community app on Google Play or Apple App Store or here http://inventorsmart.app Join us today! Have a great invention idea? Do you want to know if your idea will make you money? If you're just getting started, need help with product development, engineering, prototyping, finding a product licensing agent, or with bringing your invention idea to reality manufacturing, schedule a call with Brian Fried, The Inventor Coach @ https://brianfried.com

1h 11m

National Inventor Club

TRADEMARK ESSENTIALS: Building Your Intellectual Property Assets

What Will You Accomplish in 2026? Ready-Set-GO(AL)!

What Happens After You Have the Idea: Licensing, Building, Scaling & Exit

Amazon Insiders: Starting Your Amazon Store on National Inventor Club- Free Webinar

What USPTO Offers Inventors: Programs, Resources & Real Support

Turn Your Invention Into a Business with the Small Business Administration (SBA)

Getting Your Product the Media Attention It Deserves!

Tax Hacks for Inventors, Innovators & Entrepreneurs: Turning Innovation into Deductions

About

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National Inventor Club

Episodes

TRADEMARK ESSENTIALS: Building Your Intellectual Property Assets

What Will You Accomplish in 2026? Ready-Set-GO(AL)!

What Happens After You Have the Idea: Licensing, Building, Scaling & Exit

Amazon Insiders: Starting Your Amazon Store on National Inventor Club- Free Webinar

What USPTO Offers Inventors: Programs, Resources & Real Support

Turn Your Invention Into a Business with the Small Business Administration (SBA)

Getting Your Product the Media Attention It Deserves!

Tax Hacks for Inventors, Innovators & Entrepreneurs: Turning Innovation into Deductions

About

Information