What do Goodyear, Versace, Lamborghini, Maserati, Bluetooth, Nike, Bacardi and some of the world’s most recognizable brands have in common? Their logos and identities may carry far more history and symbolism than most people realize. Nick of The Occult Rejects returns to Divulgence for a deep dive into the mythology, religious imagery, ancient symbols and occult traditions hiding in plain sight throughout corporate branding. We begin by discussing why symbols themselves can be so powerful—how a simple image can communicate an entire collection of ideas, associations and emotions without saying a word. We also examine the psychology of branding, status symbols, consumer identity, color, marketing and the ways corporations attempt to make their imagery almost impossible to forget. Then we start breaking down the logos themselves. Why did Goodyear adopt the winged foot of Mercury? Why did Gianni Versace choose Medusa—a figure he associated with seduction and dangerous attraction? What does Lamborghini’s bull have to do with the zodiac? Why does Maserati use the trident of Neptune? And what exactly are those strange symbols inside the Bluetooth logo? Nick walks through the documented histories behind these symbols, including Pegasus and Mobil, the unusual religious and folk-art influences behind the CBS eye, Nike’s connection to the Greek goddess of victory, Bacardi’s symbolic fruit bat, and the supernatural Christian legend behind Jägermeister’s famous stag and radiant cross. One of the most interesting aspects of the conversation is that many of these connections don't require conspiracy theories—the companies themselves acknowledge where much of their imagery came from. But that raises a bigger question: why have ancient gods, mythological creatures, runes, religious visions and centuries-old symbols remained so effective in modern advertising? We also get into sigils, talismans, color symbolism, consumer psychology, the power of recognizable imagery, Freemasonry, mythology, the occult dimensions of history, and how symbols can survive for thousands of years while continually being repurposed for new audiences. And before wrapping up, Nick and I tease some upcoming Halloween conversations—including a potential deep dive into near-death experiences, what science can actually tell us about the process of dying, and some of the strange experiences reported by people who have been clinically close to death and returned. Nick always brings fascinating material to the table, and this conversation gave me an entirely different way of looking at logos we encounter almost every single day. PLEASE support the show and simply subscribe to the Divulgence channel on YouTube (Superchats and other tip options now available), Rumble (tip jar now available), Spotify and/or wherever you get your podcasts. Please drop a 5-star review, a thumbs up, and/or a nice comment - help us grow and spread the word! Allow this great new show to enhance your repertoire (and your interests), and allow me and my guests to pump your head with new and interesting knowledge! *LISTENERS AND VIEWERS CAN RECEIVE A DISCOUNT FROM THE SCOTT HORTON ACADEMY! Scott is a regular guest and a great author, researcher, and speaker! Enjoy Scott Horton and his knowledge like you never have before and enjoy long-form classes from Scott and others, beautifully organized in a method that allows the tracking of class progression and availability. Enjoy topics such as U.S. foreign policy (and its history), the Middle East, the war between Russia and Ukraine, 9/11, and MUCH more - new classes regularly added. For an exclusive discount ONLY for our listeners and viewers, go to: https://scotthortonacademy.com/divulgence **We are now also affiliated with Ole Dammeguard and The Dammeguardian Experience! Ole has been on the show once so far, but will for sure be back! He is a great author, researcher, peace maker, and expert in false flag and investigation research. When available, Divulgence viewers and listeners will receive exclusive discount to Ole's offering. In the meantime, go to https://lightonconspiracies.com/ to receive a FREE copy of his 2-volume book 'Coup D'etat in Slow Motion'.
