The Produce Retail Podcast

The Produce Retail Podcast

The Produce Retail Podcast is the place for thought leaders in the industry to talk shop. Join us for conversations on strategy, business partnerships, planning, training, leadership, communication, merchandising and much more. We'll have regular guests as well as more occasional visitors, and the goal is always to deliver conversations that inform, inspire and ultimately illuminate opportunities for growth. This podcast is hosted by Ashley Nickle, produce industry enthusiast and founder and CEO of Ashley Nickle Growth Strategies.  

  1. Apr 9

    Anne-Marie Roerink on changing consumer dynamics and their impact on produce

    We're delighted to have returning to the show a listener favorite, Anne-Marie Roerink! She’s the principal of 210 Analytics and renowned for her fabulous produce presentations, but in the last couple months she’s actually been at events for all different parts of the store, from meat to seafood to frozen to candy. With that in mind, Anne-Marie is the perfect person to talk with about what’s happening with consumers broadly and what it all means for produce. In this episode, we discuss how continued price sensitivity among consumers is translating in produce; the increasing concentration of produce sales, with a growing percentage coming from the highest-income households; price and value perception of produce compared to “snacks” broadly; the implications of the increase in fixed-weight produce; leveraging trends like fibermaxxing in the marketing of produce; the “changing of the guard” as millennials take over for boomers as the majority shoppers; consumer concern with waste as a financial issue rather than a sustainability issue; social media driving sales; what a continuing lower percentage of sales on promotions demonstrates about retailers' pricing and promotion strategies; the changing dynamics of which grocery channel is the first shop and which is the fill-in; how life stages factor into purchase patterns; how changing demographic realities will influence buying in the coming decade; best-by dates and their effect on consumption; texture as a total-store trend and how produce factors in; and more. Hope you enjoy the conversation as much as we did!  See omnystudio.com/listener for privacy information.

    54 min
  2. 10/06/2025

    Anne-Marie Roerink talks about the diverging trajectories of fruit and veg; millennial spending power; the influence of picky kids on purchasing; and more

    We're delighted to welcome back to the podcast Anne-Marie Roerink, the principal of 210 Analytics. Anne-Marie is well known to many in the produce world for her insightful reports and presentations in collaboration with Circana and industry associations like the International Fresh Produce Association and the Southeast Produce Council. In this episode, Anne-Marie and The Produce Retail Podcast host Ashley Nickle discuss topics stemming from the SEPC's What's New report, which debuted at Southern Innovations. Their conversation covers the continuing growth fruit but downturn for vegetables; the concentration of new units and dollars coming from millennials; the sentiment of that generation toward fruits versus vegetables; how millennials and their children are interacting with produce and to what extent pickiness is influencing purchases; how fresh produce is seeing more competition from smoothies, powders, supplements and bars; how suppliers and retailers can come alongside parents and make vegetables fun for their kids; the emerging trend of "fiber maxing" as an opportunity for produce; what fresh produce can learn from its CPG counterparts on selling the benefits of certain nutrients; what implications the increasing spending power of millennials has for order quantities, delivery cadences, stocking best practices, and more; how kids today respond to marinades, sauces and seasonings and the potential of those "extras" to elevate how consumers experience vegetables; and much more. Hope you enjoy the conversation as much as we did! See omnystudio.com/listener for privacy information.

    53 min

Ratings & Reviews

4.1
out of 5
7 Ratings

About

The Produce Retail Podcast is the place for thought leaders in the industry to talk shop. Join us for conversations on strategy, business partnerships, planning, training, leadership, communication, merchandising and much more. We'll have regular guests as well as more occasional visitors, and the goal is always to deliver conversations that inform, inspire and ultimately illuminate opportunities for growth. This podcast is hosted by Ashley Nickle, produce industry enthusiast and founder and CEO of Ashley Nickle Growth Strategies.