BAD Marketing Podcast with Eddie Maalouf

BAD Marketing
  • 4.9 (85)
  • MARKETING
  • UPDATED WEEKLY

Eddie Maalouf, founder of BAD Marketing (Formerly 4Media Marketing) takes you behind the scenes of his digital marketing agency, and has amazing conversations with some of the biggest names in the e-commerce and the marketing world.

  1. JAN 16

    Lessons Learned from Building a 8 Figure Agency – Kurtis Anderton, Agency Closers

    In this unique episode, we flip the script. Kurtis Anderton, former top closer at BAD Marketing and founder of Agency Closers, turns the tables and interviews Eddie Maalouf instead of the usual format. Kurtis asks the questions nobody else would dare to ask, diving deep into Eddie's decision to buy Scoville Hot Chicken (and why he'd go all-in on chicken over Bad Marketing if forced to choose), his unconventional approach to family-business integration, the real story behind his brother's kidnapping in Haiti, and how he makes 50+ critical business decisions while casually sitting on beanbags. You'll discover Eddie's philosophy on speed over perfection (making 100 decisions with 20% wrong beats making 3 perfect ones), his "poker face" advantage in crisis situations, why he negotiates every deal like his life depends on it, and his brutally honest take on parenting kids who are growing up with generational wealth. This isn't your typical business podcast, it's an unfiltered look inside the mind of someone operating multiple eight-figure businesses simultaneously, all while refusing to let any deal happen on terms that aren't his. Chapters: 00:00 - Introduction & Kurtis's Journey at BAD Marketing 01:48 - Why Chicken? The Story Behind Scoville 06:04 - Simplifying Business: Menu Cuts & Systems 09:33 - Managing Multiple Businesses & Time Allocation 12:00 - Family & Relationship Integration 14:44 - Parenting with Wealth: Teaching Kids About Money 18:46 - Speed in Business: Making Fast Decisions 26:40 - Sales & Negotiation Mastery 37:20 - Brother's Kidnapping: Leadership Under Pressure 42:54 - Life Lessons & Legacy for His Daughters 54:51 - Closing Thoughts & Rapid Fire Questions

    56 min

  2. 12/19/2025

    How He 10x'd His Business in a Year - Sam Maxwell, The Cold Life

    Sam Maxwell (Co-founder, Cold Life) joins us to share what he's learned during his journey from literally nothing, having to pressure wash, to building an eight-figure e-commerce business. After his Amazon businesses were failing, his photo booth brand was failing, and he was losing all his money, practically going to zero, and was addicted to Adderall, Sam channeled his desire to get off the prescription by turning to cold plunging and into a relentless drive to succeed. In this episode, Sam breaks down his rise in e-commerce, the transition from his photo booth business that he didn't have a passion for, to focusing all his efforts on the Cold Life, the high-ticket lessons he gained from his prior business, and why he believes the founder's content is the top-performing ad for his business. Join us to discover the strategies behind scaling an e-commerce brand, why having a quality product and customer experience matters, and how to turn massive failures and nearly going out of business into an eight-figure valuation. Chapters: 0:00 - Introduction & Sam's Rock Bottom 2:02 - The Birth of The Cold Life 6:30 - Partnering with Kyle & Creating the "Human-Sized Yeti Cup" 10:20 - The Chiller Crisis & Nearly Going Out of Business 14:10 - The Gary Brecka Partnership That Changed Everything 18:46 - Raising Capital & The Mark Wahlberg Investment 24:29 - Marketing Strategy: From Meta to Multi-Channel 32:00 - Why Founder Content Became Their Top-Performing Ad 38:19 - High-Ticket E-Commerce as an "Info Offer" 40:40 - Pivoting to Subscription Revenue & Building a Wellness Brand

    57 min

  3. 11/28/2025

    Building a $50 Million AI Startup from Nothing - Rafeh Qazi, Poppy.AI

    Chapters: Rafeh Qazi (Co-founder, Poppy.AI) joins us to share what he's learned during is journey from a struggling immigrant to building a $50M AI startup. After a car accident left his mother injured and his family with no money to pay for surgery, Rafeh channeled his frustration into a relentless drive to succeed. In this episode, Rafeh breaks down his rise to fame teaching millions to code, and his pivoted from service-based businesses to building Poppy.AI, the insights he gained from Alex Hormozi, and why he believes software is the ultimate asset for building wealth. Join us to discover the strategies behind scaling an AI business, why "product-founder fit" matters more than market fit, and how to turn massive failures into an 8-figure valuation. Chapters: 0:00 - Intro  02:50 - Motivation and The Car Accident That Changed Rafeh's Life  05:26 - Learning to Code to Survive 07:04 - Dropping Out of College to Teach  13:05 - Launching Courses that Made of $150K 22:49 - The Lawsuit, Losing Everything, and Meeting Alex Hormozi 31:28 - Why He Built Poppy.AI (SaaS vs. Services)  37:07 - Using Poppy.AI to Generate THOUSANDS for Our Clients 48:00 - AI Copywriting vs Humans 53:04 - Scaling with Affiliates and Hitting $500k Per Month 59:43 - Valuation and Raising Capital 1:05:35 - Talent Vs Money (Which Bottleneck is a Harder Problem?)

    1h 8m

  4. 10/29/2025

    62: Luke Belmar Reveals the Truth About Everything

    Luke Belmar (Founder of Gem Hunters and Ecom Society) joins us in this episode to share his journey to building multiple eight-figure businesses and a massive online following. Luke breaks down his philosophy on breaking free from societal "programming," leveraging the "digital gold rush," and why he believes the internet has democratized opportunity for everyone, regardless of background. Luke discusses the mindset of "multiplication vs. addition" for wealth, how he made his first millions through e-commerce and crypto, and why he started by providing services like pressure washing and cleaning toilets. He also reveals the real secret to building his personal brand: mastering content distribution over content creation, and explains why faith and "natural order" are his keys to remaining unconflicted and successful. Whether you're an aspiring entrepreneur, a digital creator, or an investor looking to understand the next wave of opportunity, this episode is packed with unfiltered insights on mindset, marketing, and money. Tune in to learn what it truly takes to build wealth and self-sovereignty in today's world. Chapters: 00:00 - Introduction 03:43 - How to Make Your First Dollar (From Cleaning Toilets to Capital Club) 06:49 - The Internet is the Ultimate Opportunity 15:04 - The Mindset Secret to Success 19:52 - Stop Chasing Opportunity, Start Attracting It 26:25 - Escaping the 9-to-5 "Matrix" 32:27 - How to Multiply Your Money 38:08 - Behind the Scenes - How Luke Belmar Made His First Millions in Crypto 42:42 - The Modern War for Your Mind 51:09 - Best Ways to Make Money Right Now 1:01:24 - Luke Belmar's Personal Brand Strategy 1:12:20 - The REAL Cost of Fame 1:15:20 - What's the BEST Piece of Advice You Ever Received?

    1h 18m

  5. 04/25/2025

    61: How He Went from Navy Officer to Millionaire - Douglas James

    Doug (Founder, LeadFi) shares his transformative journey from dedicated Navy officer to innovative marketing entrepreneur. Starting with nothing but determination, Doug built his business by implementing unconventional client acquisition strategies while still on active duty—from collecting business cards at local coffee shops to cold emailing prospects during lunch breaks. Despite facing resistance from military leadership, his side hustle quickly outpaced his Navy salary, eventually generating six figures monthly. Doug's story exemplifies how military discipline and service-oriented mindset can translate into entrepreneurial success, proving that helping others achieve their goals is the fastest path to building your own empire in the digital marketing landscape.

    44 min

  6. 08/21/2024

    60: Rebuilding After Shutting Down a $40M Business - Colin Wayne

    Colin Wayne (CEO @ Wayne Enterprises Inc) joins us in this special episode hosted by Ashton Shanks, where we dive deep into his journey from being a fitness model to CEO of one of Alabama's fastest-growing companies. In this episode, Colin shares how he leveraged social media to build a multi-million dollar brand, the challenges of transitioning from influencer to entrepreneur, and the importance of maintaining inner peace while scaling a business. Colin opens up about his origin story, the early days of Redline Steel, and how he grew his company from a small operation to a manufacturing giant with over 140 employees. He also discusses the pivotal moments that shaped his career, including overcoming significant personal and professional setbacks, and his approach to dealing with failure. Whether you're an aspiring entrepreneur, a seasoned business owner, or just curious about the inner workings of a successful business, this episode is packed with a lot of insight and valuable lessons. Don't miss this episode if you want to learn what it takes to succeed in today's competitive business landscape. FOLLOW COLIN: Website: https://colinwayne.com/ Instagram: https://www.instagram.com/colinwayne1 X/Twitter: https://x.com/colinwayne1 LinkedIn: https://www.linkedin.com/in/colinwayne1/   TIMESTAMPS: 00:00 - Introduction 01:30 - Colin's Origin Story 02:07 - Leveraging Social Media for Growth 03:31 - Transition to Entrepreneurship 05:21 - Founding Redline Steel 13:50 - Meeting and Collaborating with the Host 16:19 - Marketing Strategies and Insights 20:56 - Traits of a Successful Entrepreneur 23:44 - The Pursuit of Happiness and Self-Discovery 25:19 - Life Changes and Personal Struggles 27:17 - Reflections on Loss and New Beginnings 30:38 - Reevaluating Success and Identity 35:22 - The Importance of Relationships Over Material Success 41:26 - Finding Purpose and Inner Peace 45:02 - The New Why and Future Aspirations 49:07 - Conclusion and Final Thoughts We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/

    50 min

  7. 06/06/2024

    59: How to Hire A-Players Overseas for 7X CHEAPER than Americans - Omer & Esteban

    Omer Bloch and Esteban Andrade (Founders of Remote Latinos) join us in this episode to share their amazing journey from the agency world to creating a successful business. Find out how Remote Latinos became the top choice for hiring great remote talent from Latin America. In this episode, Omer and Esteban talk about the challenges they faced, the smart hiring strategies they use, and the HUGE benefits of hiring remote workers from Latin America. They also share how they keep their remote teams motivated and performing well, which is a key factor of making sure your remote team is stable. Whether you're a business owner, an HR professional, or just interested in remote work, this episode has something for you. Tune in to learn from the founders of Remote Latinos and take your hiring game to the next level! Don't miss out on this chance to hear from industry leaders. FOLLOW OMER & ESTEBAN Omer's Instagram: https://www.instagram.com/omerbloch/ Omer's LinkedIn: https://www.linkedin.com/in/omer-bloch Esteban's Instagram: https://www.instagram.com/estenick/ Esteban's Linkedin: https://www.linkedin.com/in/estenick/ Remote Latinos: https://www.remotelatinos.com/ Remote Latinos Instagram: https://www.instagram.com/remotelatinos/ TIMESTAMPS: 00:00 - Introduction 06:06 - Establishing Remote Latinos 09:00 - Living and Recruiting in Colombia 16:00 - Hiring and Training Talent 20:45 - The Role of AI in Recruitment 23:53 - Overcoming Common Hiring Mistakes 25:00 - Eddie's Hiring Hack 29:05 - Attention To Detail 39:30 - Onboarding Process and Its Importance 45:40 - The Future of Remote Latinos 54:42 - Fortune Cookie Advice & Closing We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/

    57 min

  8. 05/22/2024

    58: How To Pay Less Taxes: What The IRS Doesn't Want You To Know - Edward Collins

    Edward Collins (Founding Partner & Wealth Advisor of Collins Lambert, LLC) joins us to share his journey from government work to becoming a successful entrepreneur, teaching everyone about financial literacy. In this discussion, Edward talks about the importance of understanding the tax code and using strategies like home office deductions and the Augusta rule to save money. These two things are just the beginning of the sauce Edward drops on this podcast. Edward also delves into what it takes to qualify as a real estate professional and the benefits of things like cost segregation and charitable remainder unit trusts. He emphasizes the need to ask SMART questions and find creative solutions to reduce tax burdens. For the experts out there, Edward also discusses advanced techniques like leveraging bonus depreciation for non-real estate assets and earning tax credits for investments in research and development, oil and gas, and solar energy. Again, this is just the tip of the iceberg. Tune in to this episode and gain valuable insights from a seasoned wealth advisor on how to navigate the complex world of taxes and optimize your financial strategies. If you seriously want to take your tax filing game to another level, you don't want to miss this one. FOLLOW EDWARD: Website: https://www.collinslambert.com/edward-collins YouTube: https://www.youtube.com/channel/UCYRcHiNZ3bNTxb06pMGszgA Instagram: https://www.instagram.com/edwardcollins_upleveled TikTok: https://www.tiktok.com/@edwardcollins_upleveled LinkedIn: https://www.linkedin.com/in/edwardrcollins/   TIMESTAMPS: 0:00 - Introduction and Welcoming Edward Collins 0:39 - How did you get into this space? 3:01 - Doing workshops at local libraries 5:48 - Clients overpaying and starting a financial planning practice 8:55 - Going to law school for fun! 10:34 - Services and coaching ("done-for-you services") 11:36 - Content importance in today's age + social media strategy 19:19 - Tier 1, 2 & 3 Tax Strategies 20:35 - Tier 1 Example: Home Office Deductions 22:40 - Tier 2 Example: Augusta Rule 26:20 - The power of "How?" instead of "Can?" 27:10 - Tier 3 Example: Deducting Travel Expenses 29:38 - "Buy real estate, you don't have to pay any money..." True or false? + Strategies 35:30 - Deduction vs Depreciation + Passive vs Active Income 44:05 - Charitable Cause Tax Deduction 48:38 - An out-of-the-box tax strategy... 54:07 - Fortune Cookie Advice & Closing Questions We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/

    58 min
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4.9
out of 5
85 Ratings

About

Eddie Maalouf, founder of BAD Marketing (Formerly 4Media Marketing) takes you behind the scenes of his digital marketing agency, and has amazing conversations with some of the biggest names in the e-commerce and the marketing world.

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