Content Marketing for Real Estate | Lead Generation and Marketing Tips for Real Estate Agents

Braiden McKee | Marketing Tips for Real Estate Agents and Lead Generation
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Content marketing for real estate agents who want leads without cold calling, door knocking, or becoming a full-time influencer. A working agent shares what's actually generating leads: YouTube, SEO, email, and the systems behind them. New episodes twice a month.

  1. Jul 10

    Emotional Boundaries for Real Estate Agents (You Can Still Care)

    If you're absorbing every client's stress, every agent's drama, and your own anxiety on top of it — you're not being empathetic, you're being unsustainable. In this episode, I'm digging into a topic that doesn't get talked about enough in real estate: emotional overload. We take on so much in this business — client fear and excitement, tension from other agents, and our own stress from the market, rejection, and juggling it all. But there's a real difference between understanding someone's emotions and carrying them. I'm breaking down: The three main sources of emotional overload in real estate (clients, other agents, and yourself)Why absorbing everyone's emotions leads to burnout and worse business decisionsHow to shift from empathy-as-absorption to empathy-with-boundariesPractical language and habits you can use starting today to protect your energy without losing your compassionThis one's for every agent who's ever gone home exhausted not from the work itself, but from everything they were holding for everyone else. You can care deeply and still stay steady — that's the whole point. Connect with Braiden on Instagram Connect with Braiden on Facebook

  2. Jun 22

    My Return to Real Estate Production [The Comeback]

    In this episode, I'm sharing a big update...my return to real estate production after 2 years off. So sorry that I've been MIA, but I have been focused on marketing, lead follow-up, and closing deals! Today, I'm sharing a little insight into the last (almost) 11 months where I've been rebuilding my real estate business after a 2 year break. Follow along for more real estate marketing, YouTube lead generation, and real estate business stories.

  3. 10/01/2025

    146: Scaling & Marketing for Real Estate Agents | Avoiding Burnout in the Messy Middle with Lauren Duke, CoreOps Collective

    In this episode of Content Marketing for Real Estate, we talk with Lauren Duke of Core Ops Collective about how real estate agents can escape the messy middle, build systems, and scale sustainably. From avoiding agent burnout to creating consistent marketing and elevating the client experience, learn how to design a business that supports your life, not the other way around.CoreOps Collective CoreOps Collective on Instagram The Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead Generation TOP REAL ESTATE MARKETING PODCAST Ready to take your real estate business to the next level with effective online marketing? Tired of struggling with SEO, lead generation, and marketing strategies that don’t work? Want to grow your business while working smarter, not harder? You’re in the right place! I’ll show you how to attract more leads, boost your online presence, and generate consistent sales, all without the overwhelm and burnout. #RealEstateMarketing #LeadGeneration #NewRealEstateAgent #Realtor

  4. 08/27/2025

    145: Real Estate Lead Magnets That Convert: Email List Growth Strategies for Agents

    Struggling to grow your real estate email list? In this episode, we dive into lead magnets for real estate agents: what makes them effective, how to use them in email marketing, and the best lead magnet ideas for buyers and sellers. Learn how to create resources like market reports, home-buying guides, and home searches that actually convert. Plus, discover smart ways to promote your real estate lead magnets through social media, your website, and more to boost your real estate lead generation.

  5. 07/29/2025

    144: How to Launch Your Real Estate Email List in One Weekend (Even If You’re Starting from Scratch) | Email Marketing for Realtors Series

    Are you a real estate agent who's been meaning to start an email list, but just haven’t taken action yet? In this episode, I walk you through a step-by-step strategy to launch your real estate email list in just one weekend, even if you're starting from zero. We’re keeping it simple, streamlined, and effective so you can grow your list and start connecting directly with leads in their inbox. You’ll learn how to: Create an irresistible real estate lead magnet (without a 50-page ebook!) Set up a lead capture form using tools like Flodesk Automate your first welcome email sequence to nurture new subscribers Promote your new list on social media, your website, and beyond This is a repeatable system you can use again and again for different lead magnets—whether it’s a relocation guide, market report, or even a local event calendar. If you’ve been stuck waiting for the "perfect time" to start your email list, this is your sign. Let’s get it launched this weekend. 🎧 Hit play now and take action! 🔗 Resources Mentioned: Flodesk (Affiliate Link + Discount Code) My course: The EBY Method for evergreen content & email marketing The Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead Generation TOP REAL ESTATE MARKETING PODCAST Ready to take your real estate business to the next level with effective online marketing? Tired of struggling with SEO, lead generation, and marketing strategies that don’t work? Want to grow your business while working smarter, not harder? You’re in the right place! I’ll show you how to attract more leads, boost your online presence, and generate consistent sales, all without the overwhelm and burnout. #RealEstateMarketing #LeadGeneration #NewRealEstateAgent #Realtor #EmailMarketing

  6. 07/16/2025

    143: The Difference Between Email Marketing vs. CRM: What You Need to Know | Email Marketing for Realtors Series

    Part 1: Email Marketing vs. CRM for Realtors Confused about the difference between email marketing and your real estate CRM? In Part 1 of our Email Marketing for Realtors Series, we’re breaking down exactly what sets these essential tools apart, and why you need both to grow your real estate business. 👉 In this episode, you’ll learn: The key differences between email marketing platforms and CRM systems for real estate agents How to use email campaigns, newsletters, and automated follow-ups to stay top-of-mind with prospects The role of a CRM in managing client relationships, tracking leads, and organizing contacts Actionable strategies to integrate your CRM and email marketing software for better client engagement and more closings Whether you’re a new agent or an experienced realtor, you’ll discover how to:✅Segment your email list with CRM data for targeted campaigns✅ Personalize your marketing to build trust and loyalty✅ Streamline your workflow and nurture leads effectively Don’t miss this foundational episode that will set you up for success in real estate marketing and email automation. Listen now to learn how combining email marketing and your CRM can transform your real estate business. The Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead Generation TOP REAL ESTATE MARKETING PODCAST Ready to take your real estate business to the next level with effective online marketing? Tired of struggling with SEO, lead generation, and marketing strategies that don’t work? Want to grow your business while working smarter, not harder? You’re in the right place! I’ll show you how to attract more leads, boost your online presence, and generate consistent sales, all without the overwhelm and burnout. #RealEstateMarketing #LeadGeneration #NewRealEstateAgent #Realtor #SocialMediaMarketing

  7. 06/26/2025

    142: You Don't Need to be an Expert: How to Attract Clients as a New Realtor

    If you’ve been holding off on creating real estate content because you think you need more experience, this episode is for you. Learn why creating content as you learn builds more trust than being perfect, how content actually helps you gain experience, and why your story is more powerful than real estate jargon. Whether you’re new, part-time, or just feeling unsure, this is your permission to start marketing yourself now...with confidence AND clarity. Join the EBY Method⁠⁠, the evergreen content marketing course for agents. This is the exact system I have built out to generate leads and visibility months and years after hitting publish, while having flexibility and sustainability. Questions? DM me on ⁠⁠Instagram⁠⁠ or⁠⁠ Facebook⁠⁠ The Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead Generation TOP REAL ESTATE MARKETING PODCAST Ready to take your real estate business to the next level with effective online marketing? Tired of struggling with SEO, lead generation, and marketing strategies that don’t work? Want to grow your business while working smarter, not harder? You’re in the right place! I’ll show you how to attract more leads, boost your online presence, and generate consistent sales—all without the overwhelm and burnout. #RealEstateMarketing #LeadGeneration #NewRealEstateAgent #Realtor #SocialMediaMarketing

  8. 06/20/2025

    141: Real Estate Marketing for Busy Moms: Evergreen Strategies That Save Time

    Trying to grow your real estate business while juggling homeschooling, appointments, or a full schedule? This episode is your permission slip to stop doing more—and start building smarter. Learn how evergreen content and automation can market your business while you're living life. If you're a mom, caregiver, or multi-tasking pro, this one’s for you. Featuring a sneak peek into the EBY Method: the system that helps you show up without burning out. Join the first ⁠LIVE round of the EBY Method⁠, the evergreen content marketing course for agents. This is the exact system I have built out to generate leads and visibility months and years after hitting publish, while having flexibility and sustainability. Questions? DM me on ⁠Instagram⁠ or⁠ Facebook⁠ The Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead Generation TOP REAL ESTATE MARKETING PODCAST Ready to take your real estate business to the next level with effective online marketing? Tired of struggling with SEO, lead generation, and marketing strategies that don’t work? Want to grow your business while working smarter, not harder? You’re in the right place! I’ll show you how to attract more leads, boost your online presence, and generate consistent sales—all without the overwhelm and burnout. #RealEstateMarketing #LeadGeneration #NewRealEstateAgent #Realtor #SocialMediaMarketing

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Content marketing for real estate agents who want leads without cold calling, door knocking, or becoming a full-time influencer. A working agent shares what's actually generating leads: YouTube, SEO, email, and the systems behind them. New episodes twice a month.

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