The Part-Time CEO Diaries

Bucketlist Bombshells
  • 5.0 (107)
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The Part-Time CEO Diaries is a top-charting podcast for women growing service-based online businesses to multi-six figures without burnout. Hosted by $6M founders of Bucketlist Bombshells® Cassie Torrecillas and Shay Brown, we share real-time strategy on sustainable revenue, simple scaling, and building a business that feels aligned — so you can grow with more clarity, confidence, ease, and purpose.

  1. 11/17/2025

    052: Feeling Burnt Out? Here’s Why Your Business Strategy Might Be Working Against You

    Ever feel like you're following all the “right” strategies to grow your business… but you’re feeling totally burnt out? In this episode, Shay sits down with business strategist and Human Design expert Jazze Jervis, creator of the By Design method. After scaling to 7 figures in just 3 years, Jazze hit a breaking point in her business: behind the scenes, she was totallyyy exhausted, disconnected from her purpose, and navigating chronic illness… all from building a business that didn’t truly “fit” her. Together, we chat honestly about what it really takes to grow a sustainable, soul-aligned business — one that supports your nervous system, honors your energy, and still hits your revenue goals. If you’ve ever felt pressure to do more, show up more, or push past your limits to grow your business… this conversation will shift everything. You’ll learn how to recognize when your current way of working isn’t actually working for you — and how to use your unique Human Design to finally make productivity, revenue, rest, and growth feel easier and more aligned (yes pls!). These are the secrets we see most women in business miss…the *BIG* powerful shifts that happen when you ditch the “shoulds” and start building a business around your true strengths. Let’s dive in!  In this episode, we chat about: How Human Design can help you find an easier, more aligned way to market, sell, and lead in your business Why most “proven” strategies are actually built for someone else’s energy (and how to start honoring yours!) The hidden link between undefined centers, people-pleasing, and burnout (and how to *finally* break free from your business burnout cycle) What it looks like to stop pushing past your limits and start growing your business in a way that supports your nervous system and your goals! Connect with Jazze: FREE Energy Guide: https://www.jazzejervis.com.au/freedomfilled Email: hello@jazzejervis.com.au    Website: https://www.jazzejervis.com.au Instagram: @jazzejervis_ Podcast: All That Jazz Podcast 💼 Join She’s Fully Booked™ — Your Client-Finding & Sales Membership Ready to hit consistent $5K months and book out your services with confidence? Inside this monthly membership, you’ll get our proven step-by-step Booked Out Framework™, live business coaching from us, monthly client-finding challenges, and so much more. 👉 Join now for just $97/month: https://bucketlistbombshells.com/shesfullybooked ✨ Apply for our Scale with Purpose Mastermind! Want high-touch coaching to scale to multi-six-figures with more ease, purpose, and profit? This is our most intimate program for just 10 ambitious women - complete with 1:1 mentorship and in-person business retreats. 🔗 Only 1 spot open! Apply now: https://bucketlistbombshells.com/mastermind  📲 Come say hi on Instagram - We’d love to hear what resonated with you in this episode or what you want us to cover next! 📩 DM us here: https://instagram.com/bucketlistbombshells

    43 min

  2. 09/11/2025

    051: Our Powerful Sales Call Strategy that *Actually* Lands Clients (Without the Sales Ick!)

    Ready to lead your discovery calls with more clarity, confidence, and conversions? This is the episode you’ve been waiting for. Here’s the truth: Selling is an essential part of running a service-based online business…which means it’s not just something you have to get good at - it’s a skill you can actually thrive in (yes, really). In this episode, we’re pulling back the curtain on the exact sales call strategy we’ve used to consistently turn discovery calls into dream clients - again and again. No sleazy tactics…just a proven, feel-good framework that actually works. We’re walking you through our step-by-step process - from exactly how to kick off the call and build instant trust, to the moment you confidently share your offer and price (without giving awkward energy). Plus, we’re spilling the biggest mistakes we see even seasoned entrepreneurs make on sales calls - and what to do instead so that your next conversation ends with: “So…when can we get started?” You’ll walk away from this episode with the tools, language, and mindset shifts to finally enjoy sales - and show up as the confident CEO your business needs to consistently close your dream clients. 🎙️ Inside this episode, we dive into: The exact language we use at the beginning of every sales call to build trust and set the toneHow to know exactly when to shift from connection → to sales pitchWhat to say when it’s time to share your offer and investment (without triggering the sales ick)The psychology of getting a mid-call “yes” - and why it boosts conversionsOur #1 strategy to avoid getting ghosted after the call (this is the game-changer most women miss) If you’re in the growth or scaling stage and ready to land more clients with strategic, high-converting discovery calls…grab your notebook, hit play, and let’s uplevel your client conversion game. 🤍 💼 Join She’s Fully Booked™ — Your Client-Finding & Sales Membership Ready to hit consistent $5K months and book out your services with confidence? Inside this monthly membership, you’ll get our proven step-by-step Booked Out Framework™, live business coaching from us, monthly client-finding challenges, and so much more. 👉 Join now for just $97/month: https://bucketlistbombshells.com/shesfullybooked ✨ Apply for our Scale with Purpose Mastermind! Want high-touch coaching to scale to multi-six-figures with more ease, purpose, and profit? This is our most intimate program for just 10 ambitious women - complete with 1:1 mentorship and in-person business retreats. 🔗 Only 1 spot open! Apply now: https://bucketlistbombshells.com/mastermind 📲 Come say hi on Instagram We’d love to hear what resonated with you in this episode or what you want us to cover next! 📩 DM us here: https://instagram.com/bucketlistbombshells

    1h 3m

  3. 09/05/2025

    050: The ONE Thing You Need to Be Doing to Hit Consistent $5K/Months

    If $5K months still feel just out of reach - this episode is for you.  We’re breaking down the real reasons why so many women in the growth stage of business struggle to land clients consistently… and the exact strategies we’ve used (and taught!) to change that. Inside this episode, we’re getting super honest about what it actually takes to go from “posting and hoping” to becoming fully booked - without relying on algorithms, burning out, or trying to do 15 things at once. Spoiler: it’s not about a prettier website or new brand colors. It’s about volume, consistency, and choosing one outreach strategy that works for your business. You’ll learn: The #1 mindset shift you need to make to stop waiting for clients to come to youA simple, proactive sales strategy to start booking clients in the next 2–3 weeksThe truth about cold outreach - and how to make it feel warm, intentional, and human What makes outreach actually work (hint: it’s not a magical template)Our favorite ways to generate leads without chasing IG trends Mentioned in this episode: She’s Fully Booked™ is officially launching! This is your ultimate membership for booking out your services with confidence. With our step-by-step book out framework, monthly challenges, live business coaching from us, and more - it’s everything you need to go from stuck to fully booked. Join the waitlist here to get early access → https://bucketlistbombshells.com/sfbwaitlist DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next.  Say hi here → https://instagram.com/bucketlistbombshells

    1h 10m

  4. 05/06/2025

    049: The CEO Money Moves You Can’t Skip If You’re Scaling A Service-Based Business

    Your business is landing clients, your calendar is full, and the money should be flowing — but behind the scenes, it’s a scramble to stay on top of your business’ finances. You’re in a panic when tax season rolls around, and you’re not sure how much you should *actually* be paying yourself as the business owner. You’re not alone! In today’s episode, we’re pulling back the curtain on the money moves every service-based online business owner should know when you’re scaling to multi-6-figures in annual revenue. These are the exact strategies we use (and teach our clients!) to help you grow sustainably, increase your profit margins, and *actually* feel in control of your business finances. No financial shame spirals. Just simple, strategic money moves that will finally give you the financial clarity and confidence to lead your business well. In this episode, we cover: The most common money mistakes we see service-based online business owners make (hint: it starts with being proactive, not reactive, with your business’ finances!) How to actually use your finances to make smart CEO-level decisions (if you’re unsure how to *actually* make decisions from the Profit & Loss Statement your bookkeeper gives you - this is for you!) The 3 financial habits that helped us scale to $6M in revenue – yep, we learned these habits the hard way, so YOU don’t have to! The key financial numbers you should be looking at every month to assess the financial “health” of your business — (and, ofc, how to easily track these) It’s time to stop winging it with your business’ finances — and start making intentional money moves that fuel your next season of growth! FREE DOWNLOAD: Our CEO Monthly Money Date Guide Download Now → https://bucketlistbombshells.com/ceomoneydate  GET ON THE WAITLIST: Our Scale with Purpose Mastermind program is opening again for enrollment very soon! Get on the waitlist now to be first to know when applications open! Get on the waitlist → https://bucketlistbombshells.lpages.co/mastermind-waitlist/ DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next.  Say hi here → https://instagram.com/bucketlistbombshells

    52 min

  5. 05/01/2025

    048: From Solopreneur to Agency Owner: Is This Your Next Business Move?

    You’ve grown a successful business as a solopreneur — but now, you’re craving more space, more scalability… and more freedom. So the big question is: Is it time to build an agency? In this episode of The Freedom-Filled Life™ Podcast, we’re breaking down what it actually looks like to transition from solopreneur to agency owner — and how to know if this is the next right move for your business. We’re diving into the real fears (hello profit margins and hiring headaches!), the misconceptions (spoiler: you don’t need a huge team!), and the freedom that comes when you build your business to support your actual lifestyle goals — whether that’s more time with family, extended vacations, or simply shutting your laptop at 5 PM. 😅 Whether you’ve thought about building an agency or you’re just burnt out from doing everything yourself — this episode is packed with honest insights, strategic next steps, and personal stories to help you decide whether transitioning to an agency model is for you! In this episode, you’ll learn: The mindset shifts that need to happen to move from doer → delegator → visionary CEO Common fears around agency models (and how to overcome them) How to make your first hire without sacrificing profits or quality The truth about profit margins — and how to price your offers for growth Why a small team might be the secret to big freedom How one client increased her revenue 127% while only working 7 hours a week And psst…we’re also sharing our favorite tool to help you map out profitable services + team roles — so you’re never guessing whether an offer will actually support your bottom line. 🎧 Tune in now to learn how to build a lean, profitable, and purpose-driven agency that gives you back your time — and your life. FREE DOWNLOAD: Our Service & Team Profit Margin Sheet Download Now → https://bucketlistbombshells.com/servicesteamprofitmargin Want to go deeper with us? Our Scale with Purpose™ Mastermind is open for enrollment — and this is exactly the kind of strategic support we walk our clients through every single day. 👉 Apply Now – Only 2 Spots Left! → https://bucketlistbombshells.com/mastermind DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next.  Say hi here → https://instagram.com/bucketlistbombshells

    1h 9m

  6. 04/17/2025

    047: The Truth About Financial Freedom (That Most Online Business Owners Won’t Say Out Loud)

    Today’s episode is packed with refreshing truth bombs, mindset-shifting moments, and practical advice for building a business that supports your life  — not the other way around. We’re joined by the incredible Sam Vander Wielen — attorney-turned-entrepreneur, host of the On Your Terms® podcast, author of When I Start My Business, I’ll Be Happy, and founder of the multi-seven-figure legal template shop serving over 350,000 online business owners (no big deal 👏). We dive deep into what it really looks like to grow a profitable online business and embrace your Part-Time CEO era. From setting strong financial foundations to mastering your mindset, Sam shares her personal journey with us — including navigating grief, brain surgery, and burnout — and how those experiences shaped the way she runs her life-first, values-aligned business today. In this episode, we explore: The mindset shift that will change how you approach success in your businessHow to stop tying your self-worth to your revenue (yep, even when you're scaling)Whether you’re a “hummingbird” or a “jackhammer” — and how that affects your businessSmart, simple financial strategies to set your business up for long-term growthWhy building an “owned audience” is everything (and how to protect your focus while you do it)What it really means to scale with abundance — not scarcityWhether you're in the early stages or scaling to multi-six-figures, this episode will leave you feeling grounded, inspired, and more confident about doing business your way. APPLICATIONS OPEN: Our Scale with Purpose Mastermind program is officially OPEN again for public enrollment! Limited spots left.  Learn more & apply now → https://bucketlistbombshells.com/mastermind DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next.  Say hi here → https://instagram.com/bucketlistbombshells  Connect with Sam Vander Wielen: Sam's Instagram: https://instagram.com/samvanderwielen  Listen to Sam's Podcast On Your Terms®: https://www.samvanderwielen.com/podcast  Order Sam's book When I Start My Business, I'll Be Happy: https://www.samvanderwielen.com/book/  Watch Sam's free legal workshop '5 Steps to Legally Protect & Grow Your Online Business' https://www.samvanderwielen.com/legal-workshop/

    37 min

  7. 03/25/2025

    046: Selling High-Ticket Services? This is the Marketing Strategy You Can’t Skip in 2025

    Let’s be real: selling high-ticket services in 2025 requires more than just posting an IG reel or sending a cold pitch email to close new clients. If you’ve been wondering why leads (& sales!) are slow in your business but you’re not totally sure what marketing strategies you are *actually* working right now to drive leads and sales for service-based online businesses – this episode is for you! In this episode, we’re pulling back the curtain on what’s actually working to market and sell high-ticket services in 2025 and sharing with you the ONE marketing strategy you can’t skip right now — straight from behind-the-scenes insights from our own business and also our private clients inside our Scale with Purpose Mastermind program. We’re diving into: Why traditional marketing tactics (like cold emails) are falling flat (hint: if you’re doing these rn, your leads are probably slow) The common mistake we see women business owners making right now when trying to generate more client leads (psst: it’s NOT spending money on attending an expensive conference!) The ONE marketing strategy you can’t skip right now to sell your high-ticket services (and drive more leads & sales to your business in general!) FREE DOWNLOAD: Our Partnership Pitch Template: Land Dream Collaborations with Ease to Sell Your High-Ticket Services! Download Now → https://bucketlistbombshells.com/partnerpitchtemplate/ GET ON THE WAITLIST: Our Scale with Purpose Mastermind program is opening again for enrollment very soon! Get on the waitlist now to be first to know when applications open! Get on the waitlist → https://bucketlistbombshells.lpages.co/mastermind-waitlist/ DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next.  Say hi here → https://instagram.com/bucketlistbombshells

    57 min

  8. 03/11/2025

    045: BIG Announcement: The New Era of Bucketlist Bombshells is Here! (Behind the Scenes of Our Rebrand)

    We’ve officially rebranded Bucketlist Bombshells, and we’re taking you behind the scenes of WHY, HOW, and WHAT this means for the next evolution of our brand and business! After 11 years in business, tens of thousands of women served, and over $6M in revenue generated — we knew it was time for a BIG shift.  In this week’s episode of The Freedom-Filled Life Podcast™, we’re sharing the raw, unfiltered story of our rebrand, including: The signs that told us it was time to rebrand & how we knew our website no longer reflected our vision The full breakdown of our rebranding process (from scrapping our first version to creating a brand that truly aligns) Why we built our website in-house instead of hiring designers & the website platform we used  How we refined our messaging to better speak to our audience (and why this is a must before a website overhaul) The biggest lessons we learned from this experience & our advice if you’re considering a rebrand This isn’t just about a fresh new look — it’s about stepping into the next level of our business and serving YOU in an even deeper, more impactful way. If you’ve ever thought about rebranding your business (or you’re just curious about the strategy behind a high-level rebrand), this episode is packed with real talk, behind-the-scenes insights, and actionable takeaways! Tune in now & celebrate this new era with us! FREE DOWNLOAD: Our Buyer Persona & Brand Messaging Questionnaire! Get the exact questionnaire we use to refine our niche, identify our dream clients, and craft messaging that actually attracts and converts! Whether you're rebranding, refining your offers, or elevating your marketing strategy, this resource will give you the clarity you need to deeply understand your audience and confidently communicate your value to potential (dream) clients. Download Now: https://bucketlistbombshells.com/buyerpersonaquestionnaire  Want more support? Here’s how we can work together! Ready to scale to six-figures+ with more ease? Our Scale with Purpose Mastermind is for women entrepreneurs who want a clear growth strategy, expert mentorship, and a high-impact community to help them reach the next level. Check it out → https://bucketlistbombshells.com/mastermind DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next. Say hi here → https://instagram.com/bucketlistbombshells

    58 min
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5
out of 5
107 Ratings

About

The Part-Time CEO Diaries is a top-charting podcast for women growing service-based online businesses to multi-six figures without burnout. Hosted by $6M founders of Bucketlist Bombshells® Cassie Torrecillas and Shay Brown, we share real-time strategy on sustainable revenue, simple scaling, and building a business that feels aligned — so you can grow with more clarity, confidence, ease, and purpose.

Information

  • Creator
    Bucketlist Bombshells
  • Years Active
    2021 - 2025
  • Episodes
    53
  • Rating
    Clean
  • Copyright
    © Bucketlist Bombshells
  • Show Website
    The Part-Time CEO Diaries