The Part-Time CEO Diaries

Cassie & Shay
  • 5.0 (108)
  • Entrepreneurship
  • Updated Weekly

The Part-Time CEO Diaries is a top-charting podcast for women growing service-based online businesses to their first $1M without burnout. Hosted by $6M founders of Part-Time CEO Diaries™ Cassie Torrecillas and Shay Brown, we share real-time strategy on sustainable revenue, simple scaling, and building a business that feels aligned — so you can grow with more clarity, confidence, ease, and purpose.

  1. Apr 7

    054: Stuck, Slow Growth, or Plateaued? The $6M Visibility Engine Behind Our Business

    We’re continuing the conversation… After opening Season 5 with a deeper look at the season you’re in, this episode is where we begin to unpack what that actually looks like inside your business. Because if Episode 1 was about recognizing the season you’re in… This episode is about what it looks like to step back into growth. And more specifically, what it really means to become visible again in your business. If you’ve been feeling: – stuck in your growth, even though you’re doing “all the right things” – like clients come in waves, but nothing feels consistent – or like you’ve plateaued and aren’t sure what actually needs to change This episode is going to shift how you think about growth entirely. Because more often than not…it’s not your offer, it’s not your pricing and it’s not that you need to “do more”. It’s that you’re not in front of enough of the right people. In this episode, we’re pulling back the curtain on what we call our $6M visibility engine: the foundational way we’ve grown Bucketlist Bombshells over the past 12 years. And we’re breaking down what visibility actually means… beyond just posting more on Instagram! In this episode, we talk about: Why your business might feel stuck or plateaued (even when your offer is working) What visibility actually means - and why it’s so much more than posting on social media The gap between doing “all the things” and actually growing your business How to get in front of the right people by leveraging “borrowed audiences” in your niche What it looks like to step into visibility with more confidence, openness, and aligned leadership And maybe most importantly… We talk about what it really means to put yourself out there in your business. Not in a way that feels forced - but in a way that feels aligned with who you are, the impact you want to make, and the kind of business you actually want to build. If you’re feeling called into your next level of growth and a more intentional season of scaling, we’d love to invite you to apply for our Scale with Purpose Mastermind - our highest level of business coaching, where we work closely with you inside your business. There are currently 2 spots open. You can learn more and apply at: bucketlistbombshells.com/mastermind And if this episode resonated, send us a DM on Instagram (@bucketlistbombshells)… we’d love to hear what stood out to you & where you’re feeling called to step into visibility next!

  2. Mar 31

    053: The Season You’re In (And What It Might Be Preparing You For in Business & Life)

    We’re back… and this is a new era!! Over the past five years, this podcast has evolved alongside us and today we’re entering a new era: The Freedom Filled Life podcast is now The Part-Time CEO Diaries!!! In this first episode of Season 5, we’re opening the door to a more honest, behind-the-scenes conversation - one that reflects not just strategy, but the real seasons of life and business we’ve been navigating. Because if there’s one thing we know after 12 years in business, it’s this:your business will move in seasons… just like you do. And the season you’re in right now?It’s not random. It’s asking something of you. In this episode, we’re sharing what the past year has actually looked like for us behind the scenes - from stepping away from visibility, to navigating burnout, to rebuilding our energy, creativity, and vision in a completely new way. We talk about what it means to: – Move through a season of rest without rushing the next chapter – Reconnect with your voice after going quiet – Let go of the pressure to always be “on” or “growing” – Trust that clarity will return… even when it feels far away And now, as we step into 2026, we’re entering a completely different season - one of visibility, expression, and expansion.. in a way that we’ve never done before. If you’ve been feeling:– a pull toward something bigger, but unsure where to place your energy – disconnected from your business or your original vision – or like you’re in an in-between season… not where you were, but not fully clear on what’s next This episode will meet you exactly where you are. Because you don’t need to force your way into your next level - in your business or in yourself. It’s about leaning into the season you’re in… and trusting what it’s here to teach you, shape in you, and prepare you for. Because more often than not, this season is quietly leading you into the most aligned, abundant, and expansive chapter yet. The difference between a scaling season, a growth season, and a maintenance season What “post-burnout” actually looks like (and why it’s not always instant clarity!) Why stepping away from the noise can reconnect you to your real vision How to approach your vision for your business when you don’t have all the answers yet What it looks like to step into visibility and lead your next level of growth with more alignment, trust and clarity If you’re feeling called into your next level of growth and a more intentional season of scaling, we’d love to support you inside Scale with Purpose Mastermind - our highest level of coaching, where we work closely with you inside your business. There are currently 3 spots open.You can learn more and apply at: bucketlistbombshells.com/mastermind In this episode, we talk about: And if this episode resonated, send us a DM on Instagram (@bucketlistbombshells)..we’d love to hear your takeaways!

  3. 11/17/2025

    052: Feeling Burnt Out? Here’s Why Your Business Strategy Might Be Working Against You

    Ever feel like you're following all the “right” strategies to grow your business… but you’re feeling totally burnt out? In this episode, Shay sits down with business strategist and Human Design expert Jazze Jervis, creator of the By Design method. After scaling to 7 figures in just 3 years, Jazze hit a breaking point in her business: behind the scenes, she was totallyyy exhausted, disconnected from her purpose, and navigating chronic illness… all from building a business that didn’t truly “fit” her. Together, we chat honestly about what it really takes to grow a sustainable, soul-aligned business — one that supports your nervous system, honors your energy, and still hits your revenue goals. If you’ve ever felt pressure to do more, show up more, or push past your limits to grow your business… this conversation will shift everything. You’ll learn how to recognize when your current way of working isn’t actually working for you — and how to use your unique Human Design to finally make productivity, revenue, rest, and growth feel easier and more aligned (yes pls!). These are the secrets we see most women in business miss…the *BIG* powerful shifts that happen when you ditch the “shoulds” and start building a business around your true strengths. Let’s dive in!  In this episode, we chat about: How Human Design can help you find an easier, more aligned way to market, sell, and lead in your business Why most “proven” strategies are actually built for someone else’s energy (and how to start honoring yours!) The hidden link between undefined centers, people-pleasing, and burnout (and how to *finally* break free from your business burnout cycle) What it looks like to stop pushing past your limits and start growing your business in a way that supports your nervous system and your goals! Connect with Jazze: FREE Energy Guide: https://www.jazzejervis.com.au/freedomfilled Email: hello@jazzejervis.com.au    Website: https://www.jazzejervis.com.au Instagram: @jazzejervis_ Podcast: All That Jazz Podcast 💼 Join She’s Fully Booked™ — Your Client-Finding & Sales Membership Ready to hit consistent $5K months and book out your services with confidence? Inside this monthly membership, you’ll get our proven step-by-step Booked Out Framework™, live business coaching from us, monthly client-finding challenges, and so much more. 👉 Join now for just $97/month: https://bucketlistbombshells.com/shesfullybooked ✨ Apply for our Scale with Purpose Mastermind! Want high-touch coaching to scale to multi-six-figures with more ease, purpose, and profit? This is our most intimate program for just 10 ambitious women - complete with 1:1 mentorship and in-person business retreats. 🔗 Only 1 spot open! Apply now: https://bucketlistbombshells.com/mastermind  📲 Come say hi on Instagram - We’d love to hear what resonated with you in this episode or what you want us to cover next! 📩 DM us here: https://instagram.com/bucketlistbombshells

  4. 09/11/2025

    051: Our Powerful Sales Call Strategy that *Actually* Lands Clients (Without the Sales Ick!)

    Ready to lead your discovery calls with more clarity, confidence, and conversions? This is the episode you’ve been waiting for. Here’s the truth: Selling is an essential part of running a service-based online business…which means it’s not just something you have to get good at - it’s a skill you can actually thrive in (yes, really). In this episode, we’re pulling back the curtain on the exact sales call strategy we’ve used to consistently turn discovery calls into dream clients - again and again. No sleazy tactics…just a proven, feel-good framework that actually works. We’re walking you through our step-by-step process - from exactly how to kick off the call and build instant trust, to the moment you confidently share your offer and price (without giving awkward energy). Plus, we’re spilling the biggest mistakes we see even seasoned entrepreneurs make on sales calls - and what to do instead so that your next conversation ends with: “So…when can we get started?” You’ll walk away from this episode with the tools, language, and mindset shifts to finally enjoy sales - and show up as the confident CEO your business needs to consistently close your dream clients. 🎙️ Inside this episode, we dive into: The exact language we use at the beginning of every sales call to build trust and set the toneHow to know exactly when to shift from connection → to sales pitchWhat to say when it’s time to share your offer and investment (without triggering the sales ick)The psychology of getting a mid-call “yes” - and why it boosts conversionsOur #1 strategy to avoid getting ghosted after the call (this is the game-changer most women miss) If you’re in the growth or scaling stage and ready to land more clients with strategic, high-converting discovery calls…grab your notebook, hit play, and let’s uplevel your client conversion game. 🤍 💼 Join She’s Fully Booked™ — Your Client-Finding & Sales Membership Ready to hit consistent $5K months and book out your services with confidence? Inside this monthly membership, you’ll get our proven step-by-step Booked Out Framework™, live business coaching from us, monthly client-finding challenges, and so much more. 👉 Join now for just $97/month: https://bucketlistbombshells.com/shesfullybooked ✨ Apply for our Scale with Purpose Mastermind! Want high-touch coaching to scale to multi-six-figures with more ease, purpose, and profit? This is our most intimate program for just 10 ambitious women - complete with 1:1 mentorship and in-person business retreats. 🔗 Only 1 spot open! Apply now: https://bucketlistbombshells.com/mastermind 📲 Come say hi on Instagram We’d love to hear what resonated with you in this episode or what you want us to cover next! 📩 DM us here: https://instagram.com/bucketlistbombshells

  5. 09/05/2025

    050: The ONE Thing You Need to Be Doing to Hit Consistent $5K/Months

    If $5K months still feel just out of reach - this episode is for you.  We’re breaking down the real reasons why so many women in the growth stage of business struggle to land clients consistently… and the exact strategies we’ve used (and taught!) to change that. Inside this episode, we’re getting super honest about what it actually takes to go from “posting and hoping” to becoming fully booked - without relying on algorithms, burning out, or trying to do 15 things at once. Spoiler: it’s not about a prettier website or new brand colors. It’s about volume, consistency, and choosing one outreach strategy that works for your business. You’ll learn: The #1 mindset shift you need to make to stop waiting for clients to come to youA simple, proactive sales strategy to start booking clients in the next 2–3 weeksThe truth about cold outreach - and how to make it feel warm, intentional, and human What makes outreach actually work (hint: it’s not a magical template)Our favorite ways to generate leads without chasing IG trends Mentioned in this episode: She’s Fully Booked™ is officially launching! This is your ultimate membership for booking out your services with confidence. With our step-by-step book out framework, monthly challenges, live business coaching from us, and more - it’s everything you need to go from stuck to fully booked. Join the waitlist here to get early access → https://bucketlistbombshells.com/sfbwaitlist DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next.  Say hi here → https://instagram.com/bucketlistbombshells

  6. 05/06/2025

    049: The CEO Money Moves You Can’t Skip If You’re Scaling A Service-Based Business

    Your business is landing clients, your calendar is full, and the money should be flowing — but behind the scenes, it’s a scramble to stay on top of your business’ finances. You’re in a panic when tax season rolls around, and you’re not sure how much you should *actually* be paying yourself as the business owner. You’re not alone! In today’s episode, we’re pulling back the curtain on the money moves every service-based online business owner should know when you’re scaling to multi-6-figures in annual revenue. These are the exact strategies we use (and teach our clients!) to help you grow sustainably, increase your profit margins, and *actually* feel in control of your business finances. No financial shame spirals. Just simple, strategic money moves that will finally give you the financial clarity and confidence to lead your business well. In this episode, we cover: The most common money mistakes we see service-based online business owners make (hint: it starts with being proactive, not reactive, with your business’ finances!) How to actually use your finances to make smart CEO-level decisions (if you’re unsure how to *actually* make decisions from the Profit & Loss Statement your bookkeeper gives you - this is for you!) The 3 financial habits that helped us scale to $6M in revenue – yep, we learned these habits the hard way, so YOU don’t have to! The key financial numbers you should be looking at every month to assess the financial “health” of your business — (and, ofc, how to easily track these) It’s time to stop winging it with your business’ finances — and start making intentional money moves that fuel your next season of growth! FREE DOWNLOAD: Our CEO Monthly Money Date Guide Download Now → https://bucketlistbombshells.com/ceomoneydate  GET ON THE WAITLIST: Our Scale with Purpose Mastermind program is opening again for enrollment very soon! Get on the waitlist now to be first to know when applications open! Get on the waitlist → https://bucketlistbombshells.lpages.co/mastermind-waitlist/ DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next.  Say hi here → https://instagram.com/bucketlistbombshells

  7. 05/01/2025

    048: From Solopreneur to Agency Owner: Is This Your Next Business Move?

    You’ve grown a successful business as a solopreneur — but now, you’re craving more space, more scalability… and more freedom. So the big question is: Is it time to build an agency? In this episode of The Freedom-Filled Life™ Podcast, we’re breaking down what it actually looks like to transition from solopreneur to agency owner — and how to know if this is the next right move for your business. We’re diving into the real fears (hello profit margins and hiring headaches!), the misconceptions (spoiler: you don’t need a huge team!), and the freedom that comes when you build your business to support your actual lifestyle goals — whether that’s more time with family, extended vacations, or simply shutting your laptop at 5 PM. 😅 Whether you’ve thought about building an agency or you’re just burnt out from doing everything yourself — this episode is packed with honest insights, strategic next steps, and personal stories to help you decide whether transitioning to an agency model is for you! In this episode, you’ll learn: The mindset shifts that need to happen to move from doer → delegator → visionary CEO Common fears around agency models (and how to overcome them) How to make your first hire without sacrificing profits or quality The truth about profit margins — and how to price your offers for growth Why a small team might be the secret to big freedom How one client increased her revenue 127% while only working 7 hours a week And psst…we’re also sharing our favorite tool to help you map out profitable services + team roles — so you’re never guessing whether an offer will actually support your bottom line. 🎧 Tune in now to learn how to build a lean, profitable, and purpose-driven agency that gives you back your time — and your life. FREE DOWNLOAD: Our Service & Team Profit Margin Sheet Download Now → https://bucketlistbombshells.com/servicesteamprofitmargin Want to go deeper with us? Our Scale with Purpose™ Mastermind is open for enrollment — and this is exactly the kind of strategic support we walk our clients through every single day. 👉 Apply Now – Only 2 Spots Left! → https://bucketlistbombshells.com/mastermind DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next.  Say hi here → https://instagram.com/bucketlistbombshells

  8. 04/17/2025

    047: The Truth About Financial Freedom (That Most Online Business Owners Won’t Say Out Loud)

    Today’s episode is packed with refreshing truth bombs, mindset-shifting moments, and practical advice for building a business that supports your life  — not the other way around. We’re joined by the incredible Sam Vander Wielen — attorney-turned-entrepreneur, host of the On Your Terms® podcast, author of When I Start My Business, I’ll Be Happy, and founder of the multi-seven-figure legal template shop serving over 350,000 online business owners (no big deal 👏). We dive deep into what it really looks like to grow a profitable online business and embrace your Part-Time CEO era. From setting strong financial foundations to mastering your mindset, Sam shares her personal journey with us — including navigating grief, brain surgery, and burnout — and how those experiences shaped the way she runs her life-first, values-aligned business today. In this episode, we explore: The mindset shift that will change how you approach success in your businessHow to stop tying your self-worth to your revenue (yep, even when you're scaling)Whether you’re a “hummingbird” or a “jackhammer” — and how that affects your businessSmart, simple financial strategies to set your business up for long-term growthWhy building an “owned audience” is everything (and how to protect your focus while you do it)What it really means to scale with abundance — not scarcityWhether you're in the early stages or scaling to multi-six-figures, this episode will leave you feeling grounded, inspired, and more confident about doing business your way. APPLICATIONS OPEN: Our Scale with Purpose Mastermind program is officially OPEN again for public enrollment! Limited spots left.  Learn more & apply now → https://bucketlistbombshells.com/mastermind DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next.  Say hi here → https://instagram.com/bucketlistbombshells  Connect with Sam Vander Wielen: Sam's Instagram: https://instagram.com/samvanderwielen  Listen to Sam's Podcast On Your Terms®: https://www.samvanderwielen.com/podcast  Order Sam's book When I Start My Business, I'll Be Happy: https://www.samvanderwielen.com/book/  Watch Sam's free legal workshop '5 Steps to Legally Protect & Grow Your Online Business' https://www.samvanderwielen.com/legal-workshop/

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5
out of 5
108 Ratings

About

The Part-Time CEO Diaries is a top-charting podcast for women growing service-based online businesses to their first $1M without burnout. Hosted by $6M founders of Part-Time CEO Diaries™ Cassie Torrecillas and Shay Brown, we share real-time strategy on sustainable revenue, simple scaling, and building a business that feels aligned — so you can grow with more clarity, confidence, ease, and purpose.

Information

  • Creator
    Cassie & Shay
  • Years Active
    2021 - 2026
  • Episodes
    55
  • Rating
    Clean
  • Copyright
    © Cassie & Shay
  • Show Website
    The Part-Time CEO Diaries