The Footballco Business Podcast

Footballco
  • 5.0 (4)
  • SOCCER
  • UPDATED BIWEEKLY

From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.

  1. The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell

    2D AGO

    The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell

    On this show, we're speaking to Sean Connel, the Editor of The Sponsor and author of their most recent report on the fair market value of stadium sponsorship in Europe. With Spurs' still looking for a naming partner for their stadium and Manchester United planning a replacement for Old Trafford what is the true fair market value for stadium naming rights? Sean joins us to discuss this and much more, including why Barcelona's Nou Camp and Real Madrid's Bernabeu are the most valuable in Europe, the dangers and opportunities of renaming heritage stadiums, and why stadiums in the US command such a premium. Read more about The Sponsor’s European Stadium Naming Rights Fair Market Value Report - https://www.thesponsor.com/revealed-european-stadium-naming-rights-fair-market-sponsorship-values-2026/

    28 min
  2. Identifying, localising, and monetising the next generation of fans from The World Football Summit Riyadh

    FEB 2

    Identifying, localising, and monetising the next generation of fans from The World Football Summit Riyadh

    This episode was recorded live at the World Football Summit Riyadh in December 2025 and covers Identifying, localising, and monetising the next generation of fans, featuring a panel including: Mohammed Basrawi - GM and MARCOM Content for the Saudi Pro League Olek Loewenstein - President of Sports Content at Televisa Univision Shahrukh Sohail - Senior Sports and Entertainment Business Manager at Explere Marc Veelenturf - CEO Middle East & Türkiye and Chief Growth Officer – International markets at Atos It’s moderated by our own SVP for the Middle East, Andy Jackson.

    45 min
  3. Football and fashion trends and World Cup expectations for 2026 with Sportsverse's Daniel-Yaw Miller

    JAN 15

    Football and fashion trends and World Cup expectations for 2026 with Sportsverse's Daniel-Yaw Miller

    The relationship between football and fashion has never been bigger, so we're kicking off the New Year with fashion, football and culture journalist Daniel-Yaw Miller to discuss the biggest trends in football and fashion and look ahead to the 2026 World Cup. Listen to hear about... The best fits and kits from AFCON What Nike and adidas have planned for the 2026 World Cup Why clubs are digging into their archives more Why Mario Balotelli was everywhere last year Are Arsenal doing too many collabs? Why clubs need to pay more attention to K-Culture If you like this, subscribe to Dan's Substack for more: https://sportsverse.substack.com/

    29 min
  4. Juventus - We Are Youth Since 1897: Juventus’ Marketing Director, Marco Castellaneta, on the club’s youth-focused brand campaign

    11/27/2025

    Juventus - We Are Youth Since 1897: Juventus’ Marketing Director, Marco Castellaneta, on the club’s youth-focused brand campaign

    Two years ago, Juventus Football Club kicked off, We Are Youth Since 1897; a piece of brand work that goes beyond gen-z and gen alpha engagement to create a club-brand rooted in the spirit of youth to differentiate the club from its rivals, both domestic and international. On the latest episode of the Footballco Business Podcast, we’re joined by Juventus’ Marketing Director, Marco Castellaneta, to find out what the club's done so far and what it takes to be a youthful club, including... 👶 What youth means to Juventus 🤴 The club’s Kings League partnership 🧠 Tackling mental health 📍 Taking football to extreme locations 📊 Measuring success 🗣️ Communicating We Are Youth Since 1897 to fans

    21 min
  5. Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer

    11/13/2025

    Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer

    We’re joined by Global Director Brand and Customer, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s football and how the brand’s approach to football has evolved over more than two decades! Also… The strategy behind Vodafone’s new UEFA partnership Similarities with men’s football and women’s rugby How football and marketing have changed since Vodafone’s last UEFA partnership Could we see Vodafone on a Premier League shirt again? Stadium sponsorship What is Hyrox and why you should care

    23 min
  6. Ronaldo, Neymar and Lewandowski: Who are the most marketable footballers in the world? With SportsPro's Michael Long and Ed Dixon

    10/27/2025

    Ronaldo, Neymar and Lewandowski: Who are the most marketable footballers in the world? With SportsPro's Michael Long and Ed Dixon

    We're joined by SportsPro's Michael Long and Ed Dixon to go through their latest list of the 50 most marketable athletes in sport, otherwise known as 50MM. We find out who the most marketable footballers are and what makes a player marketable in 2025. Find out more and see the full list at: https://50mm.sportspro.com/

    35 min
  7. Manchester City Women: Growing fandom, new partnerships, broadcast deals, and more with MD Charlotte O'Neill

    10/10/2025

    Manchester City Women: Growing fandom, new partnerships, broadcast deals, and more with MD Charlotte O'Neill

    On this episode of the Footballco Business Podcast, we’re joined by the managing director of Manchester City Women, Charlotte O’Neill. Charlotte joins us to discuss performance off the pitch, including: Commercial partnerships with the likes of Snuggs and Joie What it’s like playing games at two stadiums next door to each other Growing the club’s fanbase and its new social media plans What the club can learn from Hey Duggee Live and Disney on Ice The impact of new broadcast deals Being able to drink in the stands Where City Women will be in 2035

    36 min
  8. Matt McKie - Stockport County and building community plus lessons from Manchester United

    09/25/2025

    Matt McKie - Stockport County and building community plus lessons from Manchester United

    On this episode of the Footballco Business Podcast, we're joined by Matt McKie. Currently a Non-Executive Director at Stockport County, Matt has held senior brand and marketing roles at Manchester United, the IOC, Nike and EA Sports. Matt joins us to discuss his work at Stockport County, the importance of community, challenging Wrexham, and why he can't have the next generation of kids growing up in Stockport and following Manchester City. There are also lessons from his time at United, EA Sports and Nike.

    37 min
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From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.

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