Marketing Muscle Up Show With Richard Toutounji

Richard Toutounji
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Join Richard Toutounji from COM Marketing as he takes you behind the scenes into the conversations and strategies to help you grow your fitness & wellness business and build the life you've always dreamed.

  1. 11/12/2025

    Ep 205: Building One Of The Greatest Brands GOAT!

    In the latest episode of the Marketing Muscle Up Show, I sat down with Ceri Cummings, co-founder of GOAT CO, to talk about his journey through the fitness industry and how it led to building one of the most exciting brands today. Ceri shares how his passion for performance and breathing turned into a product that’s changing the game and why community has always been at the core of GOAT’s success.It’s a story about purpose, persistence and building something that lasts. Tune in to learn why longevity in business and life isn’t luck… it’s strategy.

    33 min

  2. 09/17/2025

    Ep 204: Why Every Fitness Professional Needs To Rethink How They Train Mums: Jen Dugard on Certifications, Missions & Changing Industry

    In today’s podcast we welcome back Jen Dugard, a powerhouse in women’s health and fitness. With 19 years of experience, Jen shares why certifications like Safe Return to Exercise and the Mumsafe Trainer badge are game changers for trainers working with mums. We dive into why mission matters in business, how to lead with purpose, and what it takes to raise the standards of our entire industry. #MarketingMuscleUp #PodcastForTrainers #FitnessBusiness #ComMarketing

    35 min

  3. 08/25/2025

    Ep 203: Rachel Leman: From Garage Bootcamp to Women’s Studio Powerhouse

    In today’s episode of the Marketing Muscle-Up Podcast, we sit down with Rachel Lehman.The passionate founder of Miss Motivator in Port Macquarie. Rachel shares how a personal need for postnatal fitness support turned into a thriving women’s health studio backed by education, community, and connection. She opens up about burnout, boundaries, pricing fears, and the shift that happened when she found structure through the COM Ninja Program. You’ll hear honest reflections on business growth, staying consistent in your marketing, and showing up authentically on social media. Whether you’re in a garage or running a premium studio, this Rise Story will inspire you to keep showing up, trust the process, and lead with purpose. #FitnessStudioGrowth #WellnessBusinessTips #StudioOwnerSupport #AuthenticMarketing #COMMarketing #WomenInFitness #StudioLeadership #MarketingForStudios #SmallBusinessInspiration #FitnessEntrepreneurJourney

    36 min

  4. 08/14/2025

    Ep 202: This Is What’s REALLY Changing the Fitness Industry – Shaun Krenz Explains

    In this episode of the Marketing Muscle Up Podcast host Richard Toutounji kicks off the new Industry Edge segment with special guest Shaun Krenz, Co Founder and Director of the AusFitness Industry Trade Show & Summit. They explore the biggest trends shaping the fitness and wellness industry including the rapid growth of recovery tools like ice baths, saunas and massage chairs, the rise of community driven fitness experiences and new opportunities for gym owners to boost revenue. Shaun also shares behind the scenes insights into the upcoming AusFitness Expo along with disruptive innovations, shifting consumer demands and how to future proof your fitness business in a changing market. #FitnessInnovation #MemberExperienceMatters #RecoveryTools #MassageChairTrend #GymRetentionStrategy #FitnessBusinessIdeas #StudioGrowth #WellnessInGyms #FitnessLeadership #COMMarketingPodcast

    33 min

  5. 08/04/2025

    Ep 201: AUSActive's new Continuous Professional Development... And what you need to know

    In this episode of the Marketing Muscle-Up Podcast, Richard speaks with Barrie Elvish CEO of AUSactive, about the future of the fitness and wellness industry in Australia. They explore the launch of new membership categories, the impact of fitness on preventive health and the Million Moves campaign aiming to get one million Australians moving this September. Barry also shares insights from AUSactive’s recent meetings in Parliament, the shift in how government views the fitness sector and what gym owners should be doing now to prepare. If you are looking for strategic direction, industry updates or inspiration from someone who has led through transformation, this episode is for you. #MillionMoves #FitnessBusinessStrategy #PreventiveHealth #FitnessIndustryLeadership #WellnessEconomy #AUSactive #FitnessMarketing #StudioGrowth #FitnessInnovation #ExerciseIsMedicine

    31 min

  6. 10/10/2024

    Ep 200: Mastering Your Mindset With James Short: How gain clarity & focus in business & life

    In this episode of The Marketing Muscle Up Show, I’m joined by mindset coach James Short, who shares his expertise on mastering mental resilience to achieve success in business and life. We dive into how to avoid ego traps, improve "money flow," and the concept of "Blue Sky Time"—a powerful tool for reflecting and planning your next moves. Whether you’re navigating challenges in your fitness business or looking for clarity, James offers actionable strategies that will help you take things to the next level. Episode Highlights: [3:15] - The early days: How James got into the fitness industry at 17 and his drive to help people improve their bodies and minds. [8:32] - The power of mindset: Why mastering mental and emotional well-being is key to unlocking greater client and business success. [14:50] - From fitness to real estate: How James pivoted to helping real estate professionals master mindset, time focus, and money flow. [20:22] - What is Blue Sky Time? James shares how this 15 to 60-minute practice can help you review your wins, challenges, and lessons to make better decisions. [27:04] - Ego and success: How staying grounded and avoiding ego traps can help you achieve lasting success in business and life. [33:48] - The importance of planning for family and business: Balancing your business and family life through intentional planning and time management. Links & Resources: Learn more about James Short and his coaching programs at his website. Follow James on social media: Coach James Short on Instagram. Check out James’ free resources, including the 9 Steps to Performance Teams, on his website. If you enjoyed today’s episode, don’t forget to subscribe, share, and leave a review on your favourite podcast platform. Stay tuned for more tips on growing your fitness business and living the life you’ve always dreamed of!

    29 min

  7. 07/18/2024

    EP 199: The AI Era Of Fitness - Why Human Connection Matters More Than Ever With Justin Tamsett

    In this episode, Justin Tamsett, a renowned fitness industry consultant and the host of the number one podcast for gym owners and staff, shares his predictions with me for the future of fitness. We discuss the importance of community in an increasingly digital world, the enduring value of human interaction, and how fitness businesses can thrive by fostering strong, supportive environments. [2:22] - Introduction [5:40] - The importance of face-to-face interactions in the digital age [10:15] - Community building within fitness businesses [15:30] - Predictions for the fitness industry in 2024 [20:05] - The role of AI in the fitness industry [25:48] - What Australia can learn from the US [30:50] - Balancing business growth with personal life [35:40] - The future of video marketing Follow JT: Instagram Active Management If you want to muscle up your marketing every week subscribe!

    47 min

  8. 07/11/2024

    EP 198: The EMS Revolution: Reimagining The Future Of Fitness with Matt George

    Welcome back to the Marketing Muscle Up podcast show! In this episode, I sit down with Matt George, the director of XBody Australia, to delve into the world of EMS (Electrical Muscle Stimulation) technology. We discuss how this innovative fitness approach, which has taken Europe, the Middle East, and Brazil by storm, is now making its mark in Australia. Matt explains the incredible benefits of EMS for our clients and how it can help you reach a broader population of non-gym goers. Tune in to learn about the future of fitness and how EMS can revolutionise your workout routine. Timestamps: 00:00 - Introduction and EMS Overview01:16 - Global Reach of XBody and EMS Technology02:26 - Effectiveness of EMS Training05:26 - XBody's Wireless EMS Technology06:46 - Comparison of EMS to Conventional Training07:50 - Target Audience for EMS Technology15:20 - Health Benefits and Applications of EMS17:06 - Marketing Successes for EMS17:42 - Appeal of EMS to the Over 50s Market18:51 - Unique Benefits of EMS Technology20:05 - Advice on Spending the Last $100 in Business20:46 - Best Advice Received by Matt George Links & Resources Learn more about EMS technology and its benefits at: https://xbody.com.au/ If you enjoyed this episode, please rate, follow, share, and review the Marketing Muscle Up podcast. Visit our website at comarketing.com.au for more episodes and insights. Thank you for tuning in, and we'll see you next time on the Marketing Muscle Up podcast show.

    30 min
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Join Richard Toutounji from COM Marketing as he takes you behind the scenes into the conversations and strategies to help you grow your fitness & wellness business and build the life you've always dreamed.

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