Brand-Led

Baker Creative
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Brand-led is your go-to source for actionable lessons in branding. We show business leaders how to navigate the branding process—from strategy to rollout and beyond. If your current brand no longer feels aligned with who you are or where you’re heading, or if you want to learn how to use your brand as a way to align your team, your message and marketing—you're in the right place. Subscribe to get weekly branding tips that will help you and your team gain focus, clarity and momentum. Find out more at bakercreative.com.au or follow along at instagram/baker_creative

  1. 08/25/2022

    The Power of Asking Big Questions

    In this week’s episode, we’re talking about the power of asking big questions. Our willingness to question instead of just answer gives us the ability to control the conversations in our space and increase our authority. From client conversations through to big, narrative-forming brand messaging, the questions we ask matter. YOU DON'T WANT TO MISS The power of asking big questions in initial client conversations, and how it can position you as a true expert.Why your willingness to question the tightly held assumptions in your space can help you cut through the noise.The importance of being able to provide structure and thought-leadership, especially in today’s climate of uncertainty LINKS & RESOURCES Follow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with usWe reference Episode #2 Uncovering Your Brand’s Big Idea

    9 min

  2. 08/09/2022

    3 Simple Tips For a Successful Brand Launch

    Relaunching a new brand can feel like a big undertaking. Not only is there a laundry list of items to update, from websites to email signatures, but it’s important to include and consider when and how you’ll announce your new direction to your team, customers and broader audience. In this episode, we’re giving you 3 big tips for a successful brand relaunch to help you tackle all your to-do’s without losing your sanity. YOU DON'T WANT TO MISS How to uncover all the brand items that need to be updated (hint: it’s not just graphics)Why you should consider a phased brand rolloutTips for announcing and revealing your rebrand to your team, customers and audienceLINKS & RESOURCES Follow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

    18 min

  3. 07/26/2022

    3 Surefire Ways to Stand Out in a Competitive Market

    If you’re working in a competitive space, it can feel like an uphill battle to get noticed by your ideal clients. In this episode, we share practical tips for getting seen by the right people in a noisy world. WE DISCUSS: How to reduce competition instantly, with one simple tipHow to become hyper-relevant to the people you want to work withHow to use your brand assets to create contrast between you and everyone elseHow to use surprising customer experiences to stick in people’s minds and generate referrals.LINKS & RESOURCES Follow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

    12 min

  4. 07/11/2022

    Turn ‘Maybe’ into ‘Yes’ With This One Idea

    As good as our intentions are, what we say, what we believe and what we do, don’t always align. When this happens and we notice it, it can be a mighty uncomfortable feeling.  If you’ve ever done something you knew you really shouldn’t have, you’ll know that sinking feeling well. And it has a name. Cognitive dissonance. Because cognitive dissonance makes us feel uneasy, it can stop us from taking action on what we really want or cause us to switch our behaviour altogether. Here’s the thing—your favourite brands know exactly how to create and ease that uncomfortable feeling to help their customers take action. They’ll offer them new beliefs or actions to ease the stress, embarrassment or regret that they may feel when their actions don’t align with their beliefs.  So, if you’re building your own brand, you can see how understanding what causes cognitive dissonance in your customers could help them move from ‘maybe one day’ to a ‘hell yes’. And that’s what this week’s Brand-Led episode is all about! WE DISCUSS What cognitive dissonance is and how it changes our behaviourHow cognitive dissonance can provide depth to the customer problem we solveExamples of brands that create and ease cognitive dissonance in their audienceWhy and how cognitive dissonance can be used to spark action in your buyersLINKS & RESOURCES Follow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

    11 min

  5. 06/27/2022

    A Pretty Pickle

    When most people think about design they think about creating something aesthetically pleasing. But as we discussed in today’s episode, aiming for a beautiful design might be a flawed approach.  WE DISCUSS: Why a beautiful design is a subjective measure and not necessarily a helpful oneThe part of design most people don’t consider and why it mattersShould personal preferences be taken into account when designing your visual identity?3 helpful criteria to assist in evaluating a design or briefing your designerWhy you don’t want as many opinions as possible on your visual identity and who to ask for feedback.

    13 min

  6. 06/21/2022

    What's Your Problem?

    No one is going to pay attention to your brand until they know you can solve a problem for them. Being able to talk clearly about the problem you solve for your clients can help you build a brand that connects and sticks in people’s minds.  So what problem are you solving? IN THIS WEEK'S EPISODE How to build memorability by becoming known for a specific problemBig brand names who’ve become known for the problem they solveThe deeper problems your clients might not talk about, and why they’re important to uncoverThe wildly popular copywriting formula that relies on you having a clear problemHow to choose a problem to focus on, especially if you offer many different services.LINKS & RESOURCES Follow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

    9 min

  7. 06/14/2022

    Company Values: Helpful or Not?

    Are values just a set of fluffy, corporate statements that no one can remember? Or do they actually add value to a business? This week’s episode is all about brand values. What they are, why brands use them and whether you need them. WE DISCUSS What values are and how they’re used in brandingWhen and why values are important to defineThe reason most brand’s values add little value to their businessWhere values come from and some questions to start defining yoursLINKS & RESOURCES Follow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

    12 min

  8. 06/08/2022

    How to Choose Your Brand Fonts

    If you’ve ever tried to choose your own brand fonts, you’ll know it’s easy to get lost in countless options and combinations. In this week’s episode, we’re giving you an insight into our design process and how we choose typefaces for our clients' brands. WE DISCUSS The difference between a font and a typeface (no they’re not the same thing!)Four criteria to help you find the perfect typefaces for your brand3 common mistakes people make when choosing typefaces and how to avoid themWhether you should use the same typeface for your logo and your supporting fontsLINKS & RESOURCES Follow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with usKnow someone who could find this episode useful? Don’t forget to share it with them!

    11 min
See All (38)

About

Brand-led is your go-to source for actionable lessons in branding. We show business leaders how to navigate the branding process—from strategy to rollout and beyond. If your current brand no longer feels aligned with who you are or where you’re heading, or if you want to learn how to use your brand as a way to align your team, your message and marketing—you're in the right place. Subscribe to get weekly branding tips that will help you and your team gain focus, clarity and momentum. Find out more at bakercreative.com.au or follow along at instagram/baker_creative

Information

  • Creator
    Baker Creative
  • Years Active
    2021 - 2022
  • Episodes
    38
  • Rating
    Explicit
  • Copyright
    © 2025 Brand-Led
  • Show Website
    Brand-Led