JFDI — The Show for Freelance Social Media Managers

The Two Lauras
  • 5.0 (5)
  • Marketing
  • Updated Weekly

You built a business doing social media for clients. The goal was freedom, good money, and work you actually enjoy. What you got was six clients paying £400 a month, a laptop that never fully closes, and the creeping suspicion that everyone else has figured something out that you haven't. That's exactly why JFDI exists. Every week, The Two Lauras — Laura Moore and Laura Davis — give freelance social media managers the honest, practical advice that actually moves the needle. How to charge more without losing the clients you've got. How to stop working evenings for people who treat your invoice like a suggestion. How to use AI to work smarter without it eating your soul. How to build a freelance social media business that pays you properly and doesn't make you want to dust off your old CV. We've got nearly 30 years of marketing experience between us, and we've been building successful freelance social media businesses long enough to have seen every trend, algorithm change, and industry shake-up coming. We know what works, we know what's nonsense, and we're not shy about telling you which is which. JFDI stands for Just F***ing Do It. And that's the energy here. New episodes every week. Follow so you never miss one.

  1. 5d ago

    190: 5 Awkward AI Questions Your Clients Are About To Ask (And How To Answer Them)

    Your clients are using AI. Which means sooner or later, they're going to start asking you about it, and those conversations can get a bit awkward if you're not ready. In this episode, we walk you through the five most likely AI questions your clients will lob at you, exactly how to answer each one, and the one upcoming question that could turn into a high-ticket new service for your business. Key Takeaways→ A no-AI service is fair to offer, but it needs a specific conversation to avoid losing income. → Clients are 100% comparing your strategy to ChatGPT's generic ideas - annoying but true, we'll show you how to deal with those conversations. → Every social media manager needs an AI ethics stance worked out before these conversations happen, not during them. DM us "190" on Instagram to our free AI Ethics Cheat Sheet Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

    20 min

  2. May 26

    189: You Don't Have to Be Working to Make Sales This Summer (Here's How)

    Every summer, freelance social media managers brace themselves for an income dip. They assume it's the cost of taking a break. It's not. It's the cost of not planning for one. In this episode, we're chatting about: Planning your summer income so you don't take an unexpected hitThe one type of offer that sells best when you're off the grid (and it's not retainers)Why September feels like starting from scratch & what to do now to prevent thatThe three-way delegation split that lets you actually turn off your brain Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

    18 min

  3. May 19

    188: Three Email Marketing Mindset Shifts Every Freelance SMM Needs to Hear

    You probably already know how important email marketing is for social media freelancers, but if you're still not doing it (or doing enough of it), this episode is for you. In this episode, we're chatting about: - The unspoken difference between email and social media (and why they play completely different roles for freelancers) - Why email is actually so much easier than social content (seriously) - What people unsubscribing is telling you and why it's a good thing. - How to know what to actually write about in your emails Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

    17 min

  4. May 12

    187: Do This Quarterly To Reduce Overwhelm And Increase Profit As A Social Media Freelancer

    How much of your time are you spending on stuff that's stopping you earning more? In this episode, we're taking you through the quarterly audit we run with our members to help you stop being busy and start being profitable. We're chatting about: - Why the people doing the most work often get paid the least - Our favourite framework for freeing up your time - How to outsource the tasks you shouldn't be doing Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

    18 min

  5. May 5

    186: How to create a group offer in one day

    Feel like your income is stuck in the retainer trap? Yeah, we've all been there – counting on those few long-term clients to pay the bills, and then having the panicky sweats when you realise your income is capped and your financial security is hanging on a handful of clients who could leave at any time. Let's change that, shall we? 😉 In this episode, we're chatting about: • Why the offer triangle is a game-changer for your business • How to quickly find ideas for group offers • A simple process to create sales pages and automations in minutes Jump straight to it... [00:00] Why the retainer trap is riskier than you think [02:00] What exactly is the offer triangle? [04:00] Group offer ideas [09:00] Create an interactive tool in 25 minutes [12:00] How to quickly set up sales pages and automations [13:00] Why this approach protects you from client loss Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

    15 min

  6. Apr 28

    185: Tired of Chasing Clients for Money? Do These Three Things to Get Paid on Time

    You've done the work, sent the invoice... and now you're waiting. And waiting. Is chasing clients for money just part of being freelance, or are you missing a system that would sort this out for good? In this episode, Laura Davis shares the three essential systems every freelance social media manager needs to get paid on time (plus a bonus tip that takes all the awkwardness out of chasing payments). In this episode, we're chatting about: Why you need to charge in advance and how to handle clients with 60 or 90-day payment termsWhy invoicing late is secretly giving clients permission to pay you lateHow automating reminders (and late payment fees) takes the emotion out of asking for what you're owed Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

    17 min

  7. 11/25/2025

    184: BIG News in The Two Lauras World

    HUGE news in today’s episode that you just can’t miss. We don’t want to spoil it here so you’ll need to listen to find out what it is! (No, we aren’t starting a podcast for greengrocers.)  In this episode, we’re chatting about: Something VERY big that you’ll need to listen to the episode to find out… Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

    13 min

  8. 11/18/2025

    183: Hubsy 101: Your Questions Answered!

    Our DMs are chock-a-block with questions (which we always personally reply to!) and we’re diving into some of the answers today. Of course, we’re just answering the fun, interesting stuff which is all about Hubsy, our new all-in-one tool for freelance social media managers. So if you’ve ever had a question about the platform, you’re in the right place! In this episode, we’re chatting about: Everything that you can do in HubsyWhat it’s like to host your website in HubsyThe types of businesses we think Hubsy is right forWhat the support you receive alongside Hubsy is like Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

    33 min
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About

You built a business doing social media for clients. The goal was freedom, good money, and work you actually enjoy. What you got was six clients paying £400 a month, a laptop that never fully closes, and the creeping suspicion that everyone else has figured something out that you haven't. That's exactly why JFDI exists. Every week, The Two Lauras — Laura Moore and Laura Davis — give freelance social media managers the honest, practical advice that actually moves the needle. How to charge more without losing the clients you've got. How to stop working evenings for people who treat your invoice like a suggestion. How to use AI to work smarter without it eating your soul. How to build a freelance social media business that pays you properly and doesn't make you want to dust off your old CV. We've got nearly 30 years of marketing experience between us, and we've been building successful freelance social media businesses long enough to have seen every trend, algorithm change, and industry shake-up coming. We know what works, we know what's nonsense, and we're not shy about telling you which is which. JFDI stands for Just F***ing Do It. And that's the energy here. New episodes every week. Follow so you never miss one.

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