Mentor Business Podcast

Dr Lewis Haydon — Business owner | Founder, MentorBusiness.com
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Mentor Business Podcast explores real-world business decisions entrepreneurs are rarely prepared for. Hosted by Dr Lewis Haydon, business owner across multiple ventures and Founder of MentorBusiness.com, the podcast examines where business theory breaks down in practice — leadership under pressure, ownership decisions, scaling a business, and board-level judgement. Recorded within the university and real entrepreneur ecosystem, these are not advice-led episodes. They document lived experience so the next generation of entrepreneurs gain earlier access to judgement usually learned too late.

  1. JAN 27

    How To Find and Hire Great People for Business Growth | Ep 109

    You’re trying to scale, but hiring keeps failing, so you’re dragged back into delivery, firefighting, and doing the work yourself.Your “growth plan” turns into a longer to-do list, and the business starts to feel like a trap. MentorBusiness.com by Dr. Lewis Haydon breaks down the real reason hiring isn’t working and why most founders need business coaching and business mentoring around recruitment systems, not “better luck” with candidates. This episode is a boardroom-level reality check on attracting, hiring, and leading people who can actually run the business without you being in the weeds. Takeaways: The problem usually isn’t “talent” it’s how you hire, pay, and lead Your hiring beliefs create your hiring outcomes (you’ll find proof for whatever you believe) Recruitment is marketing: your job ad is the “bait” and your business is the “offer” Stop fishing in the wrong pond: role, location, and market matter more than wishful thinking Candidates are “internal customers” build an internal funnel the same way you build a sales funnel Your offer isn’t only salary: status, title, flexibility, commute, lifestyle, growth, brand reputation Hiring wrong is expensive: wasted ads, recruiter fees, training time, lost momentum, culture damage Retention is the real win: define what a “5-star win” looks like for the employee Align the win-win-win triangle: employee win, company win, customer win Don’t fear paying strong salaries, fear under-committing and then blaming people when it fails The business won’t “grow without the owner” if you disappear, leadership still matters Your job: build the system once, then get paid forever through repeatable hiring and accountability Chapters: 00:00 Why founders can’t scale without great people01:10 The “you can’t find good people” belief and why it traps you03:10 Evidence it is possible: businesses scale because people are doing it06:10 Owner pressure vs employee pressure (and why owners keep taking over)09:10 Recruitment starts with the job advert: your bait is wrong12:00 Fishing in the right pond: location, market, and candidate reality15:00 Recruitment is marketing: internal funnel vs external funnel18:30 What candidates actually buy: salary, status, title, lifestyle, brand22:10 The true cost of hiring wrong (and why it keeps repeating)25:00 Retention: build a 5-star “win” for the employee28:30 Accountability to self, company, and customer (win-win-win triangle)32:00 Pay properly, commit properly, lead properly35:00 Build it once, multiply it forever Keywords: business coaching, business mentoring, Lewis Haydon, MentorBusiness.com, hiring great people, recruitment strategy, how to hire A players, scaling a business team, SME hiring, leadership accountability, employee retention strategy, job advert marketing, recruitment funnel, internal customers, employer branding, hiring process, sales vs operations leadership, pay top talent, management systems, win-win-win triangle, CEO coaching, scale your business, business growth strategy, building a leadership team, hiring mistakes Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

    26 min

  2. JAN 22

    Business For Sale: How To Get Paid What You Want (From a Business Buyer and Investor) | Ep. 108

    Most business owners believe their business will fund their retirement, until an investor opens the books and the numbers don’t stack up.In this episode, Dr. Lewis Haydon breaks down the brutal truth about selling a business, why most owners wait too long, and how poor planning destroys exit value. In this raw boardroom-style conversation, Lewis Haydon shares real investor insight from buying and selling businesses, explaining how business coaching, business mentoring, and intentional planning years in advance can mean the difference between a seven-figure exit and walking away with nothing. Takeaways: Every business owner exits — by sale, succession, or shutdown Businesses treated like “babies” rarely become sellable assets Investors don’t buy effort — they buy numbers, systems, and future upside EBITDA, margins, and process maturity drive valuation A business is only worth what someone is willing to pay Lack of dashboards and forward indicators kills deal confidence Most owners plan their exit six months too late instead of six years early The right investor matters as much as the price People without processes increase buyer risk Building to sell gives freedom — even if you never sell Chapters: 00:01 – The unavoidable truth: every business owner exits02:10 – Business as an asset vs business as a job04:45 – What investors actually look for in a business07:30 – Different types of investors and buyers09:50 – Valuation reality: EBITDA, assets, and margins12:22 – Why generic business coaching fails owners15:40 – Processes, people, and risk18:30 – Build the business to sell — even if you don’t22:10 – The cost of waiting too long Keywords: business coaching, business mentoring, business mentor, CEO coaching, scale your business, business growth strategy, selling a business, business exit strategy, EBITDA explained, business valuation, entrepreneurship coaching, leadership development, organisational behaviour, investor mindset, build a sellable business, business systems and processes, management consultant, global business mentoring platform, MentorBusiness.com, Lewis Haydon Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

    23 min

  3. JAN 20

    Know Your Number(s): The Metrics That Scale Your Business | Ep. 107

    Most founders feel “fine” until cash gets tight, sales wobble, and they realise they’ve been driving the business by vibe. If you’re waiting for your accountant to tell you how you’re doing, you’re already late. In this episode, Lewis Haydon breaks down why business coaching starts with numbers, not motivation and why business mentoring fails when founders only look backwards at accounts instead of tracking leading indicators. From MentorBusiness.com, Lewis explains the “dashboard mindset”: stop outsourcing clarity to your accountant, build a simple weekly scorecard, and use data to predict the next 30–90 days so you can make decisions before the stress hits. Takeaways: Your accountant tells you what happened, not what’s about to happen. The job isn’t “know the numbers.” The job is “track the right numbers weekly.” Leading indicators beat lagging indicators: you need a crystal ball, not a post-mortem. Build one master dashboard first, then split into sales, marketing, and ops dashboards as you scale. Revenue doesn’t fix everything — conversion, retention, delivery, and cash timing matter. “Free marketing” often just makes you feel busy; it doesn’t create predictable demand. If you’re not tracking, you can’t manage performance (yours or your team’s). Strategy isn’t the main problem — behaviour is. Consistency beats hype. Coaches aren’t paid for information; they’re paid for accountability and follow-through. If you won’t do it, hire someone who will, but expect it to cost you. Chapters: 00:00 — Why founders keep asking for “more numbers” 01:10 — The accountant problem: always late, always backwards 02:30 — The “crystal ball” analogy: driving without a dashboard 04:10 — Start simple: track something weekly 05:20 — The master dashboard: what a solopreneur should track first 06:30 — Sales dashboard: inquiries, conversion, lifetime value 08:00 — Ops dashboard: delivery, service, churn, outcomes 10:08 — Mid-roll: why these boardroom conversations exist 10:54 — Marketing reality check: “free” usually means ineffective 12:40 — Level up: reporting + action, not just collecting data 14:10 — 2026 behaviour test: if nothing changed in 20 days, nothing changes 16:00 — Coaching and accountability: gym memberships don’t get results 18:10 — The hard truth: numbers shift only when behaviour shifts 20:00 — Leverage: hire capability, but understand the cost Keywords: business coaching, business mentoring, Lewis Haydon, MentorBusiness.com, business mentor, leadership development, CEO coaching, scale your business, business growth strategy, organisational behaviour, entrepreneurship coaching, global business mentoring platform, financial dashboard, weekly scorecard, KPI dashboard, leading indicators, lagging indicators, sales conversion, cash flow management, profit tracking, customer retention, marketing ROI, founder accountability, business performance, numbers in business Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

    24 min

  4. JAN 12

    Here Is Why 'Finding Your Niche' Is Bullsh!t | Ep 106

    If you're a business owner, entrepreneur, or founder struggling with marketing confusion, niching advice that doesn’t work, and inconsistent business growth, this episode will give you clarity fast and it starts with why niching is b******t according to real-world business coaching experience from MentorBusiness.com. Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, dismantles one of the most over-used ideas in modern business coaching and business mentoring: the belief that niching is the key to scaling your business. Drawing from owning and investing in multiple companies, Lewis explains why niching too early kills data, restricts growth, and stops entrepreneurs from understanding what the market actually wants. This is not theory. This is real boardroom truth from international business coaching experience, focused on helping entrepreneurs worldwide scale smarter, lead better, and make more money. Takeaways: Broad business coaching positioning creates more data, better insights, and stronger business growth strategy Business mentoring works best through trusted ecosystems, not isolated “one-fit” niche models Marketing and market psychology have shifted and why outdated advice is holding founders back CEO coaching requires understanding marketing, sales, delivery, and leadership development together Entrepreneurs must test, measure, adapt, and evolve instead of copying outdated coaching frameworks Chapters: 00:00 – Why Niching Is B******t in Modern Business Coaching08:42 – Marketing vs Market: The Data Most Business Owners Miss18:28 – Why Trusted Business Mentoring Ecosystems Win27:55 – Scaling Without Niching: A Smarter Business Growth Strategy38:40 – The Hard Truth About Learning, Investment, and CEO Coaching Keywords: business coaching, business mentoring, business mentor, leadership development, executive coaching, CEO coaching, entrepreneurship coaching, scale your business, business growth strategy, organisational behaviour, international business coaching, global business mentoring platform, coaching frameworks, founder coaching, SME business coaching, marketing strategy for entrepreneurs, business coaching mindset, mentorbusiness.com, Lewis Haydon Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

    31 min

  5. JAN 8

    Business Owners, If You Want To Make Money In 2026... Do This (Business Coaching Secrets Revealed) | Ep 105

    If you're a business owner, entrepreneur, or founder struggling to make more money despite working harder, this episode will give you clarity fast. MentorBusiness.com exists to help founders stop being busy and start being profitable and this episode explains exactly why most people aim at the wrong targets. Business coaching and business mentoring only work when you aim at markets that can actually pay you.In this raw, boardroom-style episode, Lewis Haydon breaks down why revenue is vanity, profit is sanity and how founders worldwide are sabotaging their own growth by chasing the wrong clients, niches, and behaviours. Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, explains how to rethink your market, your money goals, and your behaviours so 2026 becomes your most profitable year yet, whether you're an entrepreneur, CEO, or senior leader. Takeaways: Why business coaching fails when you sell to people or companies without money How to identify where the real money is in your market using profit, not revenue Why “niching down” can destroy business growth for most founders The difference between celebrity marketing and real-world business mentoring strategy How the Theory of Constraints reveals exactly where to invest for growth Why behaviour change, not mindset hacks, drives real business results How to think like a CEO, not a content creator, when scaling your business Where entrepreneurs worldwide should focus in 2026 to increase income faster Chapters: 00:00 – Why being busy doesn’t mean you’re making money04:12 – Revenue vs profit: the lie founders keep believing08:30 – Adding zeros: choosing markets that can actually pay you12:40 – Why niching down is dangerous business advice17:10 – Visibility, celebrity status, and why most marketing fails22:15 – Theory of Constraints: finding the real growth bottleneck26:40 – Growth costs money: where founders should invest next29:30 – The hard truth about behaviours, ownership, and results Keywords: business coaching, business mentoring, business mentor, leadership development, executive coaching, entrepreneurship coaching, CEO coaching, scale your business, business growth strategy, organisational behaviour, international business coaching, global business mentoring platform, MentorBusiness.com, Lewis Haydon, profit vs revenue, business profitability, founder coaching, business strategy 2026, global business coach, business constraints, theory of constraints Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ Download the A-Player 100K Playbook here: https://members.mentorbusiness.com/offers/EMczDhYr

    30 min

  6. 12/22/2025

    Do You Want To Build A Sales Funnel (and Marketing)... | Ep 104

    If you’re relying on a website instead of a real sales funnel, you are leaking revenue and MentorBusiness.com exists because most business coaching and business mentoring advice never shows owners what actually converts.In this episode, Lewis Haydon breaks down why most funnels fail, how business coaching frameworks apply to sales psychology, and what founders must fix to scale predictably. Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, delivers a raw, boardroom-level breakdown of sales funnels, marketing systems, and measurable business growth strategy without fluff, hype, or generic marketing theory. This episode is for entrepreneurs worldwide, international founders, CEOs, and leadership teams who want predictable revenue, not guesswork. Takeaways: You’ll learn how business coaching principles and business mentoring frameworks apply directly to marketing and sales systems, including: Why websites are not sales funnels — and how landing pages drive measurable conversions How business mentoring thinking fixes broken lead nurturing and follow-up systems The leadership development mindset required to build scalable, data-driven sales processes Why most marketing teams fail business owners — and how executive coaching thinking fixes it How CEOs must use data (not emotion) to scale their business sustainably Chapters: 00:00 – Why most sales funnels don’t convert and cost business owners money10:05 – Business coaching insights on landing pages vs websites20:33 – Business mentoring frameworks for lead nurturing and sales psychology30:36 – CEO coaching truth: data-driven growth, scaling systems, and leadership decisions Keywords: business coaching, business mentoring, business mentor, leadership development, executive coaching, entrepreneurship coaching, CEO coaching, scale your business, business growth strategy, sales funnel strategy, marketing funnels for business owners, organisational behaviour, international business coaching, global business mentoring platform, coaching frameworks, data-driven leadership, founder coaching, CEO performance, MentorBusiness.com, Lewis Haydon Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

    30 min

  7. 12/18/2025

    Transactional vs Transfomational Decision Making: Which Pays Off The Most In Your Business and Career Growth? | Ep 103

    If you're a business owner or entrepreneur chasing business growth but stuck in short-term thinking, this episode will challenge how you approach business coaching and business mentoring at a fundamental level. MentorBusiness.com exists for founders who want transformation, not quick wins. Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, breaks down why most leaders say they want scale, but make decisions that quietly sabotage leadership development, long-term value, and enterprise growth. Drawing from real boardroom conversations across multiple businesses, Lewis exposes the dangerous gap between transactional ROI thinking and transformational business mentoring. Takeaways: You’ll learn how business coaching shifts founders from short-term decision making into scalable leadership capability, including: Why ROI-driven thinking limits leadership development and long-term business growth How return on development creates compounding advantage for founders and CEOs The difference between transactional decisions and transformational business mentoring How to build a personal “boardroom table” using executive coaching, mentors, and advisors Why customers, employees, and leaders must be developed, not just extracted from How global business coaches think about lifetime value, not one-off wins The mindset shift required to scale your business sustainably as a founder or CEO This episode is a hard truth for entrepreneurs worldwide: what’s the point of transactions if you don’t transform? Chapters: 00:00 – Why ROI Thinking Is Killing Business Growth06:12 – Transactional vs Transformational Business Coaching12:45 – Return on Development and Leadership Capability19:30 – Building Your Boardroom With Business Mentors27:10 – Customer Lifetime Value vs Short-Term Sales34:40 – The Skills You Must Develop to Scale Your Business41:55 – Final Truth: Why Transformation Beats Transactions Keywords: business coaching, business mentoring, business mentor, leadership development, executive coaching, entrepreneurship coaching, CEO coaching, scale your business, business growth strategy, global business coach, international business mentoring, business mentoring platform, organisational behaviour, founder coaching, investor mindset, return on development, transformational leadership, transactional leadership, business scalability, long-term business growth, MentorBusiness.com, Lewis Haydon Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

    17 min

  8. 12/15/2025

    How To Sell Naturally & Authentically - Using Your USP (Unique Selling Points) | Ep 102

    If you're a business owner, entrepreneur, or founder struggling to sell without feeling pushy, this episode will give you clarity fast on business coaching, business mentoring, and influence. MentorBusiness.com is where Lewis Haydon teaches the authentic sales skills that separate A-players from B-players. Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, breaks down why sales is simply moving someone from A to B, and how to do it without scripts, sleaze, or fake “sales energy.” Takeaways: You’ll learn his Personal Unique Selling Point method to sell in a way that feels human, outcome-led, and rooted in real value. Sales is influence: if you can’t move people from A to B, you can’t grow your income, career, or business. “Sleazy” isn’t sales — it’s bad positioning. Authentic selling is helping someone make a decision with clarity. The real sale is the after: what they feel, achieve, and become after buying — not the product itself. Use the Personal Unique Selling Point model: start with their outcome, then bridge it with your skills. In careers, raises come from a win-win plan: create value first, then the money can logically follow. Chapters: 00:01 – Why A-players master sales skills (and why most people hate “sales”)02:10 – The golden rule: income must be created, not hoped for04:05 – The bridge framework: moving someone from A to B06:10 – The Personal Unique Selling Point method (sell as a human, not a script)09:00 – Why sharing supports the mission of business growth and leadership development09:47 – Coaching the decision: the worst outcome is no clarity12:05 – Selling through options: right mentor, right coach, right budget15:05 – Career sales: how to position a raise using win-win value creation18:40 – The 3-column USP tool: them first → you → the bridge22:10 – Why people panic in “sales” but do influence daily (kids, teams, life)25:20 – Authority and trust: how people are sold before you speak28:10 – Final truth: if you refuse sales, you refuse your ability to help people Keywords: business coaching, business mentoring, Lewis Haydon, MentorBusiness.com, business mentor, leadership development, executive coaching, entrepreneurship coaching, CEO coaching, scale your business, business growth strategy, business mentoring platform, coaching frameworks, global business coach, international business mentoring, authentic selling, influence and persuasion, sales skills training, personal unique selling point, consultative selling, value-based selling, objection handling, income growth, career progression coaching, team leadership influence, organisational behaviour, founder performance coaching, CEO performance, business coaching tools, A-Player 100K Playbook Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Download the A-Player 100K Playbook here: https://members.mentorbusiness.com/downloads

    23 min
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About

Mentor Business Podcast explores real-world business decisions entrepreneurs are rarely prepared for. Hosted by Dr Lewis Haydon, business owner across multiple ventures and Founder of MentorBusiness.com, the podcast examines where business theory breaks down in practice — leadership under pressure, ownership decisions, scaling a business, and board-level judgement. Recorded within the university and real entrepreneur ecosystem, these are not advice-led episodes. They document lived experience so the next generation of entrepreneurs gain earlier access to judgement usually learned too late.

Information

  • Creator
    Dr Lewis Haydon — Business owner | Founder, MentorBusiness.com
  • Years Active
    2021 - 2026
  • Episodes
    109
  • Rating
    Explicit
  • Copyright
    © Dr Lewis Haydon — Business owner | Founder, MentorBusiness.com
  • Show Website
    Mentor Business Podcast