Bryce just got back from Women in HVACR in Indianapolis, where she spoke to a room full of owners and managers about a number that should keep them up at night: women are leaving the trades at roughly three times the rate they are getting hired into them. Every job fair booth, every high school program, every recruiting push is water poured into a bucket with a hole in the bottom. This is not a DEI session. There is no slide arguing that diversity is good for business. This is a retention conversation built for the owner who has one woman on a crew of nine and cannot figure out why she is already looking, and for the leader watching a $22,000 replacement cost hit the P&L for the third time this year and calling it a fluke. Bryce walks through the real representation numbers, the four reasons women actually leave, the single factor that moves retention more than everything else combined, four shifts you can start this week, and a 30/60/90 day plan you can run without anyone's permission. There is also a self-audit exercise in the middle, so grab a pen or hit pause when you get there. For HVACR and trade firm owners, field managers, operations leaders, and anyone in AEC who is tired of paying to replace the same role over and over. About Bryce Bryce Batts is the co-CEO of Career Collective, an AEC-focused recruiting and coaching firm, and the founder of Bryce Batts Consulting, where she runs a 16-week engagement helping firms rebuild hiring, retention, and leadership systems. She has spent more than a decade recruiting in the built environment, is a certified career coach, the author of The Career Architect, and the host of Women in AEC: Wine After Work. She speaks regularly on talent systems, leadership, and women in the trades. What we cover Why women leaving HVACR is a leadership problem, not a pipeline problem The real representation numbers, and why the 45% growth stat is misleading What turnover actually costs, and why it never shows up on the P&L as turnover The four explanations leaders give, and what exit research says instead Reason one: harassment, and the 80% number that does more daily damage Reason two: isolation and why being the only one compounds everything Reason three: childcare, accommodations, and PPE that does not fit Reason four: the promotion path nobody ever wrote down The single biggest retention lever, and why most managers have never been told about it Four shifts, each with something you can do this week The stay audit exercise, and the one question to end it with A 30/60/90 day plan Key takeaways Recruiting harder makes a retention problem worse, not better. If the back door is open, more spend at the front door just means you lose more people faster while every metric on your recruiting dashboard says you are winning. The manager is the retention strategy. A positive relationship with a direct manager is consistently the number one retention factor for women in the trades. Not pay, not benefits, not the values page on your website. Turnover is a margin problem that got miscategorized as an HR problem. Replacing a skilled trade employee runs $15,000 to $30,000, and construction turnover can run 50% to 200% of the departing person's salary. It hides in overtime, recruiting spend, and callbacks. Practical barriers are operational fixes, not cultural ones. Properly fitting PPE, scheduling, and parental accommodations require someone to place an order and update a document. That is exactly why it is damning when they do not get done. Fix the system, not the individual. An arrangement you build for one person and never write down leaves when she does, and the next person fights the same fight alone. Do this week Pull your last three complaints and read what happened after they were filed. If the answer is "I talked to them," that is a conversation, not a resolution. Ask every person on your team what their next role is. If they cannot answer, neither can you. Pull your PPE and scheduling policies and ask who each one was designed for. Then go look at what is physically in the supply room. Name one connection point you can create in the next 30 days for anyone who is the only one on their crew. Put a date on it. Sources referenced CSG Talent, IWPR, ACHR News, She Builds the Nation, Construction Owners Association (2025), People Element (2025–26) Resources + links Career Collective: https://www.mycareercollective.com Women in HVACR: https://www.womeninhvacr.org Connect with Bryce LinkedIn: https://www.linkedin.com/in/bryce-batts-recruiter Email: bbatts@mycareercollective.com Instagram: @brycebatts Website: www.brycebatts.co