Sawyer Business School Amplification Avenue Podcast presented by Suffolk University

Skip Perham
  • 5.0 (3)
  • MARKETING
Sawyer Business School Amplification Avenue Podcast presented by Suffolk University

The Amplification Avenue Podcast examines the growing intersection of sports business, media, and society. Sports hold oversized importance in American society. Increasingly, athletes, brands, leagues, and individual clubs are leveraging the sports-media nexus to create a new level of social-related sports activism. With the investment in sports media rights and sports sponsorship expected to swell to past $40 billion by 2023, the trend will only accelerate.

  1. The Challenge of Globetrotting - A conversation with Keith Dawkins

    DEC 6

    The Challenge of Globetrotting - A conversation with Keith Dawkins

    What's the game plan for a legacy sports and entertainment property struggling for mind-share in today's constantly evolving media landscape? Veteran media expert Keith Dawkins shares his insight on turning the Harlem Globetrotters into a content leader on this episode of the Sawyer Business School Amplification Avenue Podcast presented by Suffolk University. The Globetrotters begin their 2025 world tour in Boston on Dec 26, Springfield, MA on Jan 4, Worcester, MA on Jan 5, and Lowell, MA on Feb 11.

    30 min
  2. Data Talk: An interview with the cofounders of National High School Sports Analytics Association National High School Sports Analytics Association

    JUN 24

    Data Talk: An interview with the cofounders of National High School Sports Analytics Association National High School Sports Analytics Association

    Jayan Gandhi and Jai Malhotra, cofounders of the National High School Sports Analytics Association discuss their first-ever conference and why data in sports rocks.

    15 min
  3. Growing Women's Sports

    FEB 12

    Growing Women's Sports

    As evidenced by the millions of people who are watching women's sports on TV, the record-breaking attendance figures at live events, and the increasing franchise valuations, women's sports has serious momentum. What has keyed the growth and what will keep it going? This special conversation with the Sports Innovation Lab's Angela Ruggiero; Bauer Hockey's Mary-Kay Messier; and the Boston Red Sox Foundation's Rebekah Splaine Salwasser digs deeper into the growth of women's sports.

    44 min

  4. 10/22/2022

    Capturing the Flag: The National Football League's untold strategy for growing American football's global reach

    Can the National Football League grow tackle football into a truly global game - played and viewed in countries where other sports dominate? I am betting no. But does the NFL have a strategy that can put American football on par with basketball and international football? Andy Fuller, managing director of the International Federation of American Football, and Shigeo Iwamiya, Commissioner of the National Gay Flag Football League join the Sawyer Business School Amplification Avenue podcast presented by Suffolk University to talk about flag football's importance to growing the game that Americans love so much.

    43 min
  5. Former New England Patriots left tackle Matt Light on life as a sportsman and teaching kids about leadership

    08/31/2022

    Former New England Patriots left tackle Matt Light on life as a sportsman and teaching kids about leadership

    Firearms are a polarizing topic in the U.S. What is the role of the sportsman and hunter in educating others about the responsibilities that come with gun ownership? Matt Light, former New England Patriots left tackle, co-founder of the Light Foundation, and lifelong sportsman shares his perspective and insight on teaching responsibility, accountability, ethics, and leadership.

    53 min

  6. 08/02/2022

    Concussion Legacy Foundation calls on NHL, FIFA, IOC and other global sports organizations to amplify Concussion-CTE awareness

    Host Skip Perham of the Suffolk University Sawyer Business School discusses the Concussion Legacy Foundation's recent findings that validate the research linking repetitive head injury and Chronic Traumatic Encephalopathy., commonly known as CTE. CLF Director of Programs, Samantha Bureau, PhD, communicates a call to action for global sports organizations like the NHL, FIFA, and the IOC to acknowledge the link and communicate the dangers to participants of all ages.

    30 min

  7. 07/24/2022

    Amplification Avenue - You're Fired! What the firing of Boston Bruins Coach Bruce Cassidy says about building high performing teams.

    Despite a plus .670 winning percentage, six straight playoff appearances, and a near Stanley Cup Final win, the Boston Bruins gave Coach Bruce Cassidy the gate this summer. Dr. Lauren Hajjar, Assistant Professor in the Sawyer Business School Institute for Public Service at Suffolk University argues that Bruin's GM Don Sweeney made the right call. The answer goes much deeper than a difference between generations or players who didn't respond positively to his criticism. Dr. Hajjar argues that Cassidy failed to establish a psychologically safe environment and that with a new coach and a focus on relational coordination the Bruins' front office can ensure that every member of the organization is performing at a high level.

    35 min

  8. 07/07/2022

    Amplification Avenue - Police Athletic Activities Leagues, Inc with national CEO Jeff Hood

    Defund the police! Arm every teacher! Both the left and right have their talking points to gaslight their bases on the topic of public safety. In this conversation, host Skip Perham of the Suffolk University Sawyer Business School talks with Jeff Hood, CEO of National Police Athletic Activities Leagues (PAL) Inc, which began servicing communities across the nation in 1914. In this conversation, Hood talks about PAL's mission; how the organization makes a difference one kid at a time; how marketing can help further the mission; a few of PAL's most famous alumnus; and just a little bit about NBA legend Steph Curry.

    49 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

The Amplification Avenue Podcast examines the growing intersection of sports business, media, and society. Sports hold oversized importance in American society. Increasingly, athletes, brands, leagues, and individual clubs are leveraging the sports-media nexus to create a new level of social-related sports activism. With the investment in sports media rights and sports sponsorship expected to swell to past $40 billion by 2023, the trend will only accelerate.

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