Beyond The Search Bar

Beyond The Search Bar
  • 5.0 (8)
  • Marketing
  • Updated Biweekly

Candid conversations with real marketers who have made a genuine, tangible impact on the domains of some globally known brands - hosted by Russ Macumber.

  1. 5d ago

    EPISODE 2: Beyond The Search Bar - David Vernon & Sara Kavanagh talking about the case for SEO in an AI-First World

    Is GEO or AEO really changing the game - or is it just SEO with a new coat of paint? Russ is joined by Search Theory co-founders David Vernon and Sara Kavanagh for an honest conversation about the state of search in 2026. They make the case that SEO fundamentals still rule, dig into why AI-generated content keeps failing, and explain what digital PR actually means in an LLM-driven world. Tired of the hype? This one's for you.

    39 min

  2. May 19

    EPISODE 1: Beyond The Search Bar - Fery Kaszoni talking AI Search + Link Building

    Fery Kaszoni is back. The Search Intelligence founder unpacks how AI search is changing the game (and why it's making organic SEO more important, not less), shares the honest truth about measuring ROI in AI search, and reveals what's actually moving the needle in digital PR campaigns today.

    39 min

  3. May 11

    Welcome to Beyond The Search Bar

    Something's changed. If you've been listening to SEO Success Stories, you've probably already felt it in the conversations - guests drifting away from pure Google rankings and into bigger questions about multi-platform search, organic visibility, LLM discovery, and AI-influenced buying behavior. So we made it official. The show is now Beyond the Search Bar.

    3 min

  4. 07/15/2025

    EPISODE 58: SEO Success Stories – David Vernon talking Is SEO dead?

    Listen as Impressive’s Russ Macumber talks with David Vernon about Is SEO dead?

    50 min

  5. 06/16/2025

    EPISODE 57: SEO Success Stories – Nik Vujic talking LLMs and SEO

    Listen as Impressive’s Russ Macumber talks with Nik Vujic about LLMs and SEO

    46 min

  6. 05/20/2025

    EPISODE 56: SEO Success Stories – Joe Hall talking contrarian SEO takes

    Listen as Impressive’s Russ Macumber talks with Joe Hall about contrarian SEO takes

    50 min

  7. 05/05/2025

    EPISODE 55: SEO Success Stories – Talking Psychology driven content SEO with Rai Cornell

    Listen as Impressive’s Russ Macumber talks with Rai Cornell about Psychology driven content SEO

    41 min

  8. 03/11/2025

    EPISODE 54: SEO Success Stories – Talking What is SEO Product Management? with Brian Shumway

    Listen as Impressive’s Russ Macumber talks with Brian Shumway about TBC

    40 min
See All (62)

5
out of 5
8 Ratings

About

Candid conversations with real marketers who have made a genuine, tangible impact on the domains of some globally known brands - hosted by Russ Macumber.

Information

  • Creator
    Beyond The Search Bar
  • Years Active
    2021 - 2026
  • Episodes
    62
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Beyond The Search Bar
  • Show Website
    Beyond The Search Bar

You Might Also Like