Your Passion, Purpose and Personal Brand

Lisa McGuire
  • 4.9 (29)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Why am I here? What is my purpose? How can I live in alignment with who I was created to be? People are waking up to realize the life that was promised to them does not exist, nor does it begin to provide fulfillment. Join Lisa McGuire each week for interviews with intentional leaders who have not been afraid to reinvent themselves. Solo episodes are about growing to experience "so much more" and the impact of becoming your legendary self by living by your design.

  1. 3D AGO

    Kindness Is the New Power: Rethinking Leadership in a World Tired of Burnout with Graham Allcott

    We are living in a moment where success looks polished on the outside… but inside, many leaders feel quietly exhausted. Disconnected. Successfully stuck. In this powerful and timely conversation, Lisa McGuire sits down with Graham Allcott, bestselling author of Kind: The Quiet Power of Kindness at Work and How to Be a Productivity Ninja, and founder of Think Productive. Together, we explore why kindness is no longer a "soft skill." It's a strategic advantage. If you've ever felt the tension between performance and humanity… If you've wondered whether productivity culture is feeding an unworthiness epidemic… If you sense leadership must evolve, but you're not sure how… This episode is your wake-up call. Kindness is not the opposite of high performance. It is the foundation of it. KEY TAKEAWAYS Kindness is a strategic advantage. It's not weakness. Self-kindness is the foundation of leadership. Scarcity thinking ("I'm not enough") drives hustle culture. Empathy is neuroplastic. It can be learned and strengthened. The biggest source of accidental unkindness is busyness. Truth delivered with grace is real leadership. Trust eliminates friction and fuels innovation. Leadership is about how things operate when you're not in the room. Self-care isn't selfish. It's generous. CONNECT WITH GRAHAM LINKEDIN: https://www.linkedin.com/in/grahamallcott/ WEBSITE: https://www.grahamallcott.com/ BOOKS BY GRAHAM ALLCOTT: KIND: THE QUIET POWER OF KINDNESS AT WORK: THE PRODUCTIVITY NINJA CONNECT WITH LISA LINKEDIN: https://www.linkedin.com/in/lisa-mcguire/  WEBSITE: https://lisamcguire.com Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Freedom Reset: Your Next Steps to Realignment  Register: https://go.lisamcguire.com/freedom-reset  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/

    55 min

  2. FEB 17

    Stop Performing: Why Personal Branding Is Over and Identity-Led Marketing Is the Future with Lisa McGuire

    In a world obsessed with visibility, there's a quiet exhaustion rising beneath the surface. Everyone is talking about personal branding. Stand out. Be visible. Polish your message. Optimize your strategy. But what if the reason your marketing feels heavy isn't because you lack a better brand… What if it's because you've outgrown the identity you've been performing? In this episode of Your Passion, Purpose & Personal Brand, we name what most high achievers feel but rarely say out loud: personal branding has quietly become performance. And performance is exhausting. This isn't about abandoning marketing. It's about rebuilding it from the only place that actually sustains trust. That's identity. If something inside you knows you've been performing confidence… curating authority… shaping yourself to stay promotable… this conversation will feel like relief. We're going upstream - beyond websites, logos, funnels, and visibility and into the deeper truth: Your identity is the strategy. Your presence is the brand. Your realness is the marketing. KEY TAKEAWAYS Personal branding has become a socially acceptable mask for many high performers. When identity is unclear, branding turns into performance. When identity is clear, your brand becomes an amplifier. Identity-led marketing creates resonance instead of volume. When identity leads, aligned clients become magnetic — not forced. Competitors become irrelevant when you operate from a truth that cannot be replicated. CONNECT WITH LISA LINKEDIN: https://www.linkedin.com/in/lisa-mcguire/  WEBSITE: https://lisamcguire.com Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Freedom Reset: Your Next Steps to Realignment  Register: https://go.lisamcguire.com/freedom-reset  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/

    15 min

  3. FEB 10

    Successfully Stuck: Why High Achievers Feel Empty at the Peak of Success with Jim Huling and Lisa McGuire

    The Conversation Leaders Are Afraid to Have This is not a podcast interview. It's a raw, unfiltered conversation between two people who sit inside the private inner worlds of high-performing leaders and keep seeing the same quiet truth emerge. Two different lanes (corporate leadership and entrepreneurship) but the same reckoning to be felt. Success that looks right on the outside while something inside is asking for honesty no one wants to name. In this episode, Lisa McGuire and Jim Huling step out of expert mode and into real dialogue. No rehearsed answers. No motivational gloss. Just a direct conversation about what happens when achievement stops delivering meaning, and why the most capable people often feel the most trapped. They talk openly about the experience of being successfully stuck: Not burned out. Not failing. Just misaligned...and working harder to avoid admitting it. You'll hear why high performers keep this restlessness private, how over-functioning becomes a socially rewarded coping mechanism, and why clarity rarely comes before movement. They compare what this looks like inside corporate leadership versus entrepreneurship, and why the external differences don't change the internal cost. This conversation challenges the hustle narrative, confronts the pressure to "be grateful," and questions the idea that something must be broken for change to be necessary. Most importantly, it offers a reframing many leaders have never been given: sometimes the discomfort isn't a problem to solve. It's an identity that has outgrown its current structure. If you've been feeling successful but unsettled… If you've been carrying more than anyone realizes… If you've told yourself "I should be happy" and felt the quiet resistance underneath… There is nothing wrong with you. You may simply be standing at the edge of your next chapter, before the meaning has caught up with the shift. Listen with honesty. Let it land. And notice what starts telling the truth inside you. CONNECT WITH JIM LinkedIn: https://www.linkedin.com/in/jimhuling/  Subscribe to Execution Insights: https://www.youtube.com/@jimhulingcoaching  CONNECT WITH LISA LINKEDIN: https://www.linkedin.com/in/lisa-mcguire/  WEBSITE: https://lisamcguire.com Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Freedom Reset: Your Next Steps to Realignment  Register: https://go.lisamcguire.com/freedom-reset  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/

    47 min

  4. FEB 3

    Choosing Yourself Before You Have the Map with Jordan Schram

    What happens when you build the "perfect life" only to realize it doesn't belong to you? In this vulnerable and powerfully honest episode, former Walmart brand strategist- turned-entrepreneur, Jordan Schram, shares the story behind three life-changing words: "I'm choosing me." Jordan didn't make a dramatic leap. She made a quiet decision to stop living a life built on external validation and start listening to the quiet truths inside her. As the founder of Purple Sky Strategy and creator of The Brand Edge program, she now helps women entrepreneurs align their identity and strategy and create brands rooted in authenticity, not in chasing algorithms. This episode isn't about hustle or hype. It's about what becomes possible when you allow success to look different, and finally give yourself permission to stop proving and start living. Whether you're successfully stuck, questioning your current path, or ready to build something that fits you, this conversation will name the truth you've been circling. KEY TAKEAWAYS You can feel successful and still be misaligned. That doesn't make you ungrateful. It makes you human. Strategic clarity and identity clarity must work together for your business to thrive. Human Design isn't fluff. It's a tool for self-understanding and aligned decisions. You are allowed to choose yourself before you have a 5-year plan. Entrepreneurship is personal development in disguise. Authenticity is a competitive edge, especially in the age of AI. The "Random Tuesday Rule" is a powerful framework for reclaiming everyday joy. You are not behind. You are at the threshold of your next chapter. CONNECT WITH JORDAN INSTAGRAM: https://www.instagram.com/purpleskystrategy/ LINKEDIN: https://www.linkedin.com/in/jordanjschram/  THE BRAND EDGE: https://brandedge.purpleskystrategy.com/    CONNECT WITH LISA LINKEDIN: https://www.linkedin.com/in/lisa-mcguire/  WEBSITE: https://lisamcguire.com Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Freedom Reset: Your Next Steps to Realignment  Register: https://go.lisamcguire.com/freedom-reset  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/

    40 min

  5. JAN 27

    The System Isn't Failing: It's Breaking Open (And You're Right on Time) with Lisa McGuire

    There's a deeper shift happening under the chaos. It's one that most people can feel in their bones but don't yet have words for. If you've been feeling disoriented, "successfully stuck," or strangely calm in the middle of all the noise, this episode is for you. In this solo episode, we name what many are sensing: the systems around us aren't just failing. They're breaking open. And that's not a problem… it's a purpose. Lisa McGuire guides you through the unseen transformation beneath today's uncertainty - a breakdown that's clearing the path for a new way of leading, living, and building. You'll learn why your discomfort may be proof that you're evolving, what's replacing the old leadership models, and how to anchor your identity in a world that's constantly shifting. This isn't about trends, tactics, or tools — it's about who you're becoming and why you're right on time to help shape what comes next. Key Takeaways The system isn't failing. It's breaking open...and that's a necessary evolution. Old structures based on performance, separation, and productivity were never designed for the kind of humans we are becoming. High achievers who feel "stuck" are not failing. They're evolving out of outdated definitions of success. This isn't a tech revolution. It's a consciousness shift toward presence, coherence, and identity-first leadership. You are not late to the game. You were born for this moment in history. Leaders who thrive in the next decade won't master more tools. They'll master themselves. What feels like collapse is actually initiation. The future will belong to those who lead with presence, not performance. Real relationships, not reach, are the currency of the new era. Energy isn't a soft skill. It's the strategy. Article by Samuel Woods:  The New Medieval: How AI Is Rebooting Reality https://bionicwriter.com/p/new-medieval-how-ai-is-rebooting-reality?fbclid=IwY2xjawPcTA9leHRuA2FlbQIxMQBicmlkETFWdTQxV2MwNUhPRlNlQTVnc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHs1wqQyIUlR86QxPKmJwH4f9I_fw9hENt44xZh5pVjgS8sBAePcO_xyjDuxe_aem_iDB2xFMK3vVLOGVhO2Asyw Kind: The Quiet Power of Kindness at Work by Graham Allcott: https://www.amazon.com/KIND-quiet-power-kindness-work/dp/B0DJMQDLTD/ref=sr_1_1?crid=2U6OHF58BF5C&dib=eyJ2IjoiMSJ9.ke0XcsN-qFQd9HMqqRhe4g.hNIF_JebGxU5xgJaNuEhEbxsXm4LqzCI43I1RCg8BGU/  Connect with Lisa Website: https://lisamcguire.com/  Instagram: https://www.instagram.com/iamlisamcguire/ Facebook: https://www.facebook.com/iamlisamcguire LinkedIn: https://www.linkedin.com/in/lisa-mcguire/ YouTube: https://www.youtube.com/@iamlisamcguire/videos Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Freedom Reset: Your Next Steps to Realignment  Register: https://go.lisamcguire.com/freedom-reset  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/

    11 min

  6. JAN 20

    The Exhaustion You Can't Name (But Feel Every Day) with Lisa McGuire

    Have you ever felt exhausted, not because of overwork, but because of over-managing how you're perceived? This solo episode is not just a reflection. It's a reckoning. In one of the most real straight-talking episodes of Your Passion, Purpose and Personal Brand, Lisa explores the unseen exhaustion that comes from performing who we think we need to be. Whether it's showing up in business, family roles, or social settings, the constant need to curate ourselves for others can leave us quietly depleted. Lisa shares raw, personal stories, from the lessons she learned as the eldest daughter to navigating the aftermath of loss. She names a pattern we've all felt but haven't always trusted: performance as survival. And what's waiting on the other side is not a new self to become... It's the one we've been protecting all along. No hype. No fix-it formulas. This is a refreshingly honest invitation to come home to yourself. Because transformation doesn't always roar. Key Takeaways Performing isn't fake. It's a learned adaptation that once kept us safe. We're taught to manage how we're seen, especially in professional and familial roles. Women and men carry different, but equally heavy, emotional labor. Embodiment is less about doing and more about being, quietly and honestly. The self you protect is not your core. It's a strategy. Letting go of performance opens the door to clarity, peace, and self-trust. Real safety isn't being "fixed." It's being seen. Sometimes, it whispers, "You're already here." CONNECT WITH LISA LINKEDIN: https://www.linkedin.com/in/lisa-mcguire/  WEBSITE: https://lisamcguire.com Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Freedom Reset: Your Next Steps to Realignment  Register: https://go.lisamcguire.com/freedom-reset  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/

    9 min

  7. JAN 13

    Take Off the Mask: Building a Life You Don't Have to Hide From with Jake Brown

    What if the version of you the world applauds… is the one that's quietly breaking you? This episode of Your Passion, Purpose, and Personal Brand is sure to stick with you. Lisa McGuire invites business coach and former agency leader Jake Brown, into a conversation that names something many of us have lived for far too long: The exhaustion of pretending. The fear of being "found out." The cost of crafting a life that looks good, but doesn't feel like you. Jake spent 20+ years building agencies, collecting accolades, and performing success; all while hiding his ADHD, working nights and weekends, and wearing a mask that kept the world clapping... but kept him unseen. After a traumatic brain injury forced a full reset, Jake began asking two game-changing thoughts: "Says who?" "I don't want to." That was the start of everything changing. Now, Jake helps late-diagnosed ADHD founders and creatives build businesses that don't require them to betray themselves. Through his ADHD Tides Framework and Brain Friction Scorecard, he shows people how to work with their wiring — not against it — and finally live without the mask. If you've ever felt like you were too much, not enough, or had to perform to belong… this episode is your invitation to come home to yourself. This Conversation Will Help You: Understand why masking your true self feels so exhausting, and how it shows up in life, leadership, and work Learn how ADHD and other forms of neurodivergence affect focus, energy, and shame Discover why so many high achievers secretly feel stuck or broken (even while they're "crushing it") Use the ADHD Tides Framework to map your natural rhythms and stop pushing through low-tide days Reduce "brain friction" by identifying the hidden ways your executive function is burning out Reclaim your energy by learning the difference between constant and consistent Replace shame with strategy — and isolation with compassion CONNECT WITH JAKE LINKEDIN : https://www.linkedin.com/in/airballoon/ WEBSITE: jakebrown.co Brain Friction Scorecard: jakebrown.co CONNECT WITH LISA LINKEDIN: https://www.linkedin.com/in/lisa-mcguire/  WEBSITE: https://lisamcguire.com Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Freedom Reset: Your Next Steps to Realignment  Register: https://go.lisamcguire.com/freedom-reset  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/

    52 min

  8. JAN 6

    From Stuck to Seen: How to Finally Share Your Voice Without the Overwhelm with Cheryl Tan

    Have you ever felt that quiet tug? It feels like an unshakable nudge that you're meant to use your voice in a more visible way… but you keep circling the same hesitation loop? In this conversation, host Lisa McGuire sits down with Cheryl Tan, former news anchor turned media coach and show launch strategist, to unravel the REAL reasons we hold back from stepping into the spotlight. This episode isn't about hyping up podcasting or video content. It's about naming the fears, the friction, and the unspoken stories that keep so many gifted leaders successfully stuck. Whether you're dreaming of a podcast, exploring LinkedIn video, or just trying to feel more present and confident on camera, this episode is your permission slip to begin before you're ready...and your roadmap for doing it with purpose, presence, and peace. Because showing up isn't about being perfect. It's about being real. Key Takeaways The biggest block isn't tech. It's your message clarity. Visibility reluctance is normal, but it doesn't have to be permanent. You don't need fancy equipment. Your phone and a window will do. Presence always trumps performance. You are not the hero of your show. Your audience is. Storytelling is still the most powerful tool for human connection, even in an AI-driven world. Consistency and small reps build confidence, not over-preparation. You'll never "feel" fully ready. Start anyway. Authenticity is your strategy. Podcasts and videos aren't marketing tools. They're mirrors for your message.   CONNECT WITH CHERYL  LINKEDIN: https://www.linkedin.com/in/cheryltanmedia/ NEWSLETTER: https://cheryltanmedia.com/newsletter/ JOIN THE VIDEO CHALLENGE: https://mastervideotoday.com/   CONNECT WITH LISA LINKEDIN: https://www.linkedin.com/in/lisa-mcguire/  Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Freedom Reset: Your Next Steps to Realignment  Register: https://go.lisamcguire.com/freedom-reset  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/

    41 min
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4.9
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About

Why am I here? What is my purpose? How can I live in alignment with who I was created to be? People are waking up to realize the life that was promised to them does not exist, nor does it begin to provide fulfillment. Join Lisa McGuire each week for interviews with intentional leaders who have not been afraid to reinvent themselves. Solo episodes are about growing to experience "so much more" and the impact of becoming your legendary self by living by your design.

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