The Startup Ideas Podcast

Greg Isenberg
  • 4.7 (204)
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  • UPDATED WEEKLY

Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don't miss out. For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas

  1. 3D AGO

    How I Use Clawdbot to Run My Business and Life 24/7

    I sit down with Kitze to unpack how he uses Clawdbot as a personal OS that runs across Discord, Telegram, and other chat surfaces. We walk through his one-gateway setup, persona-based bots, and the way he structures channels and threads to manage customers, home logistics, and engineering work. We also dig into the self-learning angle: giving an agent shell and network access so it can discover devices, build dashboards, and automate workflows end to end. We close with a lightning round of concrete examples you can adapt across your own life and business. Timestamps 00:00 – Intro 01:42 – The Personal OS Idea 04:20 – Persona Design for Clawdbot 06:00 – Discord As The Control Center 08:23 – Self-Learning Through Shell And Network Access 09:23 – Discord Threads And Agent Workflows 10:13 – Platform Choices: Telegram, Discord, Slack 11:47 – Email Automation, Security, And Model Selection 15:07 – How Agents Change Work 18:00 – Lightning Round of Clawdbot use cases 27:09 – Spellbook: Variable-Driven Prompt Templates 29:15 – Closing Thoughts Key Points I treat Clawdbot like a gateway that routes the same core agent into many persona shells for distinct jobs I keep work organized via Discord sections, channels, and threads so agent output stays searchable I lean on shell and network access to let the agent discover devices and ship automations that span apps, NAS, and smart home I use stronger models for high-trust surfaces like email and credentials, and I scope access gradually I prototype interfaces that turn prompts into parameterized forms so workflows stay reusable and fast The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND KITZE ON SOCIAL X/Twitter: https://x.com/thekitze Tinkerer Club: https://tinkerer.club Personal Website:  https://www.kitze.io

    31 min

  2. 5D AGO

    Clawdbot Clearly Explained (and how to use it)

    I sit down with Alex Finn to break down how he sets up Moltbot (formally Clawdbot) as a proactive AI employee he treats like a teammate named Henry. We walk through the core workflow: Henry sends a daily morning brief, researches while Alex sleeps, and ships work as pull requests for review. Alex explains the setup that makes this work; feeding the bot deep personal and business context, then setting clear expectations for proactive behavior. We cover model strategy (Opus as “brain,” Codex as “muscle”), a “Mission Control” task tracker Henry built, hardware options, and the security mindset around prompt injection and account access. Timestamps 00:00 – Intro 02:08 – Clawdbot Overview 03:33 – The Morning Brief Workflow 05:01 - Proactive Builds: Trends → Features → Pull Requests 07:27 – The Setup: Context + Expectations For Proactivity 09:38 – The Onboarding Prompt Alex Uses 12:05 – Hunting “Unknown Unknowns” For Real Leverage 12:43 – Using the right Models for cost control 14:18 – Mission Control: A Kanban Tracker Henry Built 17:16 – The future of Human and AI workflow 22:01 – Hardware And Hosting: Cloud vs Local (Mac Mini/Studio) 25:47 – The Productivity Framework 27:10 – The Possible Evolution of Clawdbot 28:53 – Security and Privacy Concerns 33:38 – Closing Thoughts: Tinkering, Opportunity, And Next Steps Key Points I get the most leverage when I treat the agent like a proactive teammate with clear expectations and rich context. Henry delivers compounding value by shipping work for review (pull requests) based on trend monitoring and conversation memory. I separate “brain” and “muscle” by delegating heavy coding to Codex while using Opus for reasoning and direction. I track autonomous work with a dedicated “Mission Control” board so progress stays visible over time. I keep risk contained by controlling environment and account access, especially around email and prompt injection. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND ALEX ON SOCIAL Youtube: https://www.youtube.com/@AlexFinnOfficial/videos X/Twitter: https://x.com/AlexFinnX Creator Buddy: https://www.creatorbuddy.io/

    35 min

  3. 6D AGO

    Inside $180B Co-Founder's AI Agent System

    I sit down with Furqan Rydhan, a founding team member of Applovin and cofounder Founders Inc, as he walks me through Nebula, a Slack-like workspace where every channel holds an agent that can execute real work across the tools teams already use. We watch Nebula create and edit a Google Slides deck end-to-end, including generating an image and handling failures by retrying until it lands. Furqan shows how Nebula turns one-off work into repeatable “recipes” with scheduled triggers, like adding slides daily or publishing blog posts multiple times per day. We also talk about what “business-in-a-box” looks like in the AI era; where direction, taste, and quality loops become the edge as automation gets widely available. Timestamps: 00:00 – Intro 01:51 –Building useful agents for real work 03:34 – Nebula: a Slack-like agent workspace 05:04 – Demo: Nebula creating a Deck with Google Slides 13:25 – The “business in a box” content dream (newsletters, affiliates, ads) 14:39 – Demo: Automate Blog Posting 15:52 – What stays valuable when everyone automates 21:23 – Agent workforce and Building quality loops 25:38 – Services and agencies: delivering work with fewer humans 28:53 – Final Thoughts Key Points I watch Nebula run like “cloud code for everything else,” automating real work across tools and workflows. Agents turn one-time actions into repeatable systems via triggers and schedules. The interface mirrors Slack because work already lives in channels, threads, and context. Quality becomes the differentiator: critics, scoring, and iteration loops upgrade outputs over time. Service businesses and agencies scale faster when agents handle production-heavy tasks The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND FURQAN ON SOCIAL Furqan's X: https://x.com/FurqanR Fuqan’s personal website: https://furqan.com Nebula: https://www.nebula.gg

    31 min

  4. JAN 23

    Claude Code's Creator Reveals "Claude Cowork"'s Setup

    In this episode, I sit down with Boris, the creator of Claude Code and one of the key builders behind Claude Cowork, to unpack what Cowork actually unlocks and how people use it in the real world. He walks through a hands-on demo where Cowork organizes files, extracts receipt data, builds a clean spreadsheet, and even drives the browser to create and share a Google Sheet. We go deep on how “agentic” work feels different when the model takes actions across your computer, your browser, and your tools. Then I shift into Boris’s viral workflow for Claude Code: parallel sessions, plan-first execution, Claude.md as a compounding team memory, and verification loops that dramatically improve output quality. Timestamps: 00:00 – Intro 03:26 – Cowork Overview 05:51 – Demo: Folder Access + Renaming Receipts 08:23 – Demo: Turning Receipts Into A Spreadsheet 10:52 – Demo: Google Sheets + Chrome Control 15:52 – Demo: Emailing The Sheet + Parallel Tasking 22:07 – Best way to start/use with Cowork 24:22 – Where will AI and Agents Go Next 28:44 – Boris’s Claude Code Setup 41:12 – The “Claude” Pronunciation Discussion Key Points I use Cowork as a “doer,” not a chat: it touches files, browsers, and tools directly. I think about productivity as parallelism: multiple tasks running while I steer outcomes. I treat Claude.md as compounding memory: every mistake becomes a durable rule for the team. I run plan-first workflows: once the plan is solid, execution gets dramatically cleaner. I give Claude a way to verify output (browser/tests): verification drives quality. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND BORIS ON SOCIAL X/Twitter: https://x.com/bcherny

    42 min

  5. JAN 19

    Claude Code Clearly Explained (and how to use it)

    In this episode, I sit down with Professor Ras Mic for a beginner-friendly crash course on using Claude Code (and AI coding agents in general) without feeling overwhelmed by the terminal. We break down why your output is only as good as your inputs and how thinking in features + tests turns “vague app ideas” into real, shippable products. Was walks me through a better planning workflow using Claude Code’s Ask User Question Tool, which forces clarity on UI/UX decisions, trade-offs, and technical constraints before you build. We also talk about when not to use “Ralph” automation, why context windows matter, and how taste + audacity are the real differentiators in 2026 software. Timestamps 00:00 – Intro 01:22 – Claude Code Best Practices 05:31 – Claude Code Plan Mode 09:30 – The Ask User Question Tool 14:52 – Don’t start with Ralph automation (get reps first) 16:36 – What are “Ralph loops” and why plans and documentation matter most 18:41 – Ras’s Ralph setup: progress tracking + tests + linting 23:48 – Tips & tricks: don’t obsess over MCP/skills/plugins 27:44 – Scroll-stopping software wins Key Points Your results improve fast when you treat AI agents like junior engineers: clear inputs → clean outputs. The biggest unlock is planning in features + tests, not broad product descriptions. Claude Code’s Ask User Question Tool forces real clarity on workflow, UI/UX, costs, and technical decisions. If you haven’t shipped anything, don’t hide behind automation—build manually before using “Ralph.” Context management matters: long sessions can degrade quality, so restart earlier than you think. Numbered Section Summaries The Real Reason People Get “AI Slop” I frame the episode around a simple idea: if you feed agents sloppy instructions, you’ll get sloppy output. Ras explains that models are now good enough that the failure mode is usually unclear inputs, not model quality. How To Think Like A Product Builder (Features First): Ras pushes a practical mindset: don’t describe “the product,” describe the features that make the product real. If you can list the core features clearly, you can actually direct an agent to build them correctly. The Missing Piece: Tests Between Features: We talk about the shift from “generate code” to “build something serious.” The move is writing and running tests after each feature, so you don’t stack feature two on top of a broken feature one. Why Default Planning Mode Isn’t Enough: Ras shows the standard flow: open plan mode, ask Claude to write a PRD, and get a basic roadmap. The issue is it leaves too many assumptions—especially around UI/UX and workflow details. The Ask User Question Tool (The Planning Upgrade): This is the big unlock. Ras demonstrates how the Ask User Question Tool interrogates you with increasingly specific questions (workflow, cost handling, database/hosting, UI style, storage, etc.) so the plan becomes dramatically more precise. Spend Time Upfront Or Pay For It Later: We connect the dots: better planning reduces back-and-forth, reduces token burn, and prevents “I built the app but it’s not what I wanted.” The interview-style planning forces trade-offs early instead of late. Don’t Use Ralph Until You’ve Built Without It: Ras makes a strong case for reps: if you can’t ship something end-to-end yet, automation won’t save you—it’ll just move faster in the wrong direction. Build feature-by-feature manually first, then graduate to loops. Practical Tips: Context Discipline + Taste Wins: Ras shares a few operational habits: don’t obsess over tools like MCP/plugins, keep context usage under control, and restart sessions before quality degrades. We wrap on a bigger point: in 2026, “audacity + taste” is what makes software stand out. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND MIC ON SOCIAL X/Twitter: https://x.com/Rasmic Youtube: https://www.youtube.com/@rasmic

    31 min

  6. JAN 16

    Build a $1M+ Solopreneur Business Using AI

    Today I’m joined by Samuel Thompson, an internet capitalist who’s launched 100 companies in 10 years, and he walks me through a live, end-to-end build of an info product using AI. We break down how he goes from idea → AI-written book → mockups → Shopify product page → ad creatives in a ridiculously short amount of time. The big takeaway is that this isn’t just “info products,” it’s a repeatable launch system you can apply to e-comm, SaaS, mobile apps, and pretty much anything where customer acquisition matters. We also get into the real game: CAC vs LTV, conversion rates, and how to build what Sam calls a “rigged slot machine” you can scale. Timestamps 00:00 – Intro 02:32 – Choosing the offer 05:36 - Writing ebook with ChatGPT (outline → chapters → upgrade quality) 07:30 – Mockups with Canva & Envato Elements 10:25 – Shopify themes that convert (Solo Drop + Elixir) 12:05 – Finding products to sell 16:28 - Building the Shopify Store 21:16 – Using ChatGPT to generate product-page copy fast 24:13 – What “good” conversion rates look like (3–5% target range) 28:51 – Bonus gifts strategy = perceived value + conversion lift 33:26 – HeyGen for AI photo/video ad assets + voice clone insight 35:37 – Canva static ads + high-performing angles 38:57 – Big picture: one person can build a “real business” with AI Key Points Sam’s launch loop is offer → AI asset creation → Shopify page → Meta ads → iterate on math Start with low-friction products (ebook/info) to validate customer acquisition fast The real framework is CAC vs AOV vs conversion rate, not “brand vibes” 3–5% conversion rate is a strong target on a direct-response product page Use bonus gifts to increase perceived value and lift conversion Static ads + strong angles can outperform everything when the message hits The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND SAMUEL ON SOCIAL: X/Twitter: https://x.com/samuelthompson

    42 min

  7. JAN 12

    6 Scalable Startup Ideas (You Can Start Tomorrow)

    In this episode, I sat down with Chris Koerner and we go through a set of approachable startup ideas that start low-friction but can scale if you get distribution right. We start with a potential “app ecosystem” opportunity around Facebook Marketplace, plus a product-studio framework that combines short-form video, AI, and 3D printing to validate “dumb” products via demand before you invest. We then jump to more grounded, local-first ideas—bike washing/maintenance subscriptions, bar anti-spike stickers, and even vending-machine concepts like “shiny rock” drops at trailheads. We close with a weird Pokémon-card “meme + supply control” play inspired by the Kabuto King, including Chris’s own collecting “big reveal.” From there, I dig into why PSA-style grading feels slow and expensive, and we workshop a more modern grading experience (including a livestream/packaging angle and an AI-from-photo approach). Timestamps 00:00 – Intro 02:28 – Startup Idea 1: Facebook Marketplace App Studio 07:43 – Startup Idea 2: DTC Product Studio 17:05 – Startup Idea 3: Bike Washing/Maintenance Subscription 24:29 – Startup Idea 4: Anti-Drink-Spike Stickers 31:55 – Startup Idea 5: Shiny Rock Vending Machines 36:37 – Startup Idea 6: The Kabuto King and Card Grading Key Points I look for “alpha” where people are already obsessing, but the market structure is still primitive (like collectibles + grading). I treat “distribution” as the multiplier—short-form can make “dumb” products viable if the content loop is strong. I push for starting manually first (prove demand), then upgrading into infrastructure, subscriptions, and scale. I pay attention to marketplaces with huge usage but weak third-party tooling—there’s often a platform-layer opportunity there. I keep coming back to “repackaging” as a business model: same underlying thing, new wrapper, new buyer, new channel. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CHRIS ON SOCIAL: X/Twitter: https://x.com/mhp_guy Instagram: https://www.instagram.com/thekoerneroffice/ Youtube: https://www.youtube.com/@thekoerneroffice

    55 min

  8. JAN 8

    "Ralph Wiggum" AI Agent Explained (& How to Use It)

    We got Ryan Carson on the pod to break down the “Ralph Wiggum” Agent and why it’s suddenly everywhere. He walks me through a simple workflow that lets an autonomous agent build a full product feature while I sleep: start with a PRD, convert it into small user stories with tight acceptance criteria, then run a looped script that ships work in clean iterations. The big idea is you’re not “vibe coding” one giant prompt—you’re giving the agent testable, bite-sized tickets and letting it execute like an engineering team. By the end, Ryan shows how this becomes repeatable (and safer) with a memory layer—agents.md for long-term notes and progress.txt for iteration-to-iteration context. Timestamps 00:00 – Intro 02:44 – What is the Ralph Wiggum AI Agent 03:40 – Step 1: PRD Generator 06:11 – Step 2: Convert PRD to Json 09:47 – Step 3: Run Ralph 12:05 – Step 4: Ralph Picks a Task 13:14 – Step 5: Ralph Implements Task 14:49 – Tokens + Cost: What It Actually Spends 15:45 – Guardrails: Small Stories + Clear Criteria Keep It Sane 16:19 – Step 6: Ralph commits the change 16:38 – Step 7: Ralph Updates PRD json file 16:55 – Step 8: Ralph Logs to Progress txt 20:08 – Step 9: Ralph Picks another Task 20:48 – Step 10: Ralph Finishes Tasks 21:18 – Example of how Ryan uses Ralph 24:08 – How To Start Today (Ralph Repo) and Tips Links Mentioned: Ralph Wiggum Agent: https://startup-ideas-pod.link/Ralph-agent  AI Agent Skills: https://startup-ideas-pod.link/amp-skills  AMP: https://startup-ideas-pod.link/amp-code  Ryan’s Ralph Step-by-Step Guide: https://startup-ideas-pod.link/Ryans-Ralph-Guide Key Points I can’t expect “sleep-shipping” unless I translate the feature into small, testable user stories with clear acceptance criteria. Ralph works like a Kanban loop: pull one story, implement, commit, mark pass/fail, then grab the next. The real leverage is the reset: each iteration starts fresh with a clean context window, instead of one giant, messy thread. agents.md becomes long-term memory across the repo; progress.txt is short-term memory across iterations. The bottleneck isn’t “coding”—it’s the upfront spec quality: PRD clarity, atomic stories, and verifiable criteria. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND RYAN ON SOCIAL: X/Twitter: https://x.com/ryancarson Amp: https://ampcode.com

    29 min
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Hosts & Guests

4.7
out of 5
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About

Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don't miss out. For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas

Information

  • Creator
    Greg Isenberg
  • Years Active
    2021 - 2026
  • Episodes
    307
  • Rating
    Clean
  • Copyright
    © The Startup Ideas Podcast
  • Show Website
    The Startup Ideas Podcast

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