The Switch - to a green economy

Kristina Hagström Ilievska
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A podcast about energy, innovation and the people that make it happen. Join the Switch to a greeneconomy and a planet in balance. Hosted by Kristina Hagström-Ilievska and Alexander Helling fromBaseload Capital.

  1. JAN 13

    2026 Green Transition Quiz: What’s true and what’s a myth?

    Is it true that EVs pollute more than diesel cars? Can we really balance the grid with renewables alone? Will cutting back on consumption be enough to reach net zero? In this episode of The Switch, Kristina and Alexander face off in a fast-paced quiz on energy, climate, and the biggest myths of the green transition. No guests, no filters - just tough questions, honest reactions. Play along, test what you know, and see who wins.

    30 min

  2. 12/05/2025

    Unlocking Japan’s Geothermal Treasure!

    We travel to Japan to document our partnership with Furusato Netsuden, a geothermal company built on local knowledge, community relationships, and long-term commitment. Want to see the full episode in video format? It's available on YouTube "The Switch - to a green economy" In this episode, we visit their sites, meet the team, and explore what responsible geothermal development actually looks like on the ground. From cultural context to strategic decisions, this is about more than clean energy. It is about how you build it, who you build it with, and why that matters. We also take a step back to look at the global picture. What role will geothermal play in meeting net-zero targets? Why is baseload power so critical to a stable energy future? And how do visibility and trust shape the speed of the transition? This is not a flyover story. It is geothermal, up close.

    18 min

  3. 06/10/2025

    Inside Baseload: The Real Impact of EOS

    Step inside Baseload Capital's quarterly strategy week and see how the Entrepreneurial Operating System (EOS) is transforming the way they lead, align, and grow. In this episode of The Switch, Alexander Helling and Kristina Hagström-Ilievska share how EOS helps their team focus, make better decisions, and stay accountable — all while staying true to their mission in the green transition. Learn what EOS really is, how it works in practice, and why it's become the backbone of Baseload's operations.

    13 min

  4. 05/13/2025

    Can single-use ever be sustainable? - Erik Lindroth, Duni Group

    Is it possible to make single-use products truly sustainable? In this episode of The Switch, we speak with Erik Lindroth, Sustainability Director at Duni Group, a leading provider of sustainable food packaging and tableware. We dive into biodegradable materials, compostable packaging, and how the circular economy can reshape the future of single-use items. Whether you're in foodservice, packaging, or sustainability, this conversation offers fresh insight into eco-friendly innovation and the role of design in reducing environmental impact.

    32 min

  5. 04/08/2025

    Friðheimar - Geothermal powered Greenhouse, Knútur Rafn Ármann

    With the power of geothermal Friðheimar is producing 700 tones of tomatoes each year, with is 40% of all the tomatoes consumed in Iceland.     Knutur and Helena and their amazing staff are absolutely showing the way for the future of farming, not just in the way they farm but also in their leadership style.     We visited them, got to go behind the scenes, and delved deep into how it works and what they want to achieve.

    20 min

  6. 03/11/2025

    World Economic Forum 2025: Insights & Behind-the-Scenes!

    What is actually happening at the World Economic Forum?    We went there to find out if it’s the right spot for us to spread the gospel of geothermal and Baseload. And the conclusion?   You will have to watch our latest episode of “The Switch - To a Green Economy” where you get to tag along during our journey.     🌍 This episode of 'The Switch' podcast explores:    *The key takeaways from the conversations at Davos.  *Get to know our two hosts and who they really are.  *The role of geothermal energy in shaping a sustainable future.

    12 min

  7. 02/11/2025

    The do's and dont's of building a successful startup!

    Starting a business is no walk in the park. It’s a rollercoaster of highs and lows, sleepless nights, and figuring out what truly drives value. In the latest episode of The Switch – to a Green Economy, Kristina Hagström Ilievska and Alexander Helling take you behind the scenes of building and scaling a startup, focusing on sustainability and the green economy.     Top takeaways?  Be resilient: Learn from your mistakes.  Stay open: Don’t be afraid to fail.  Trust the process: It’s not a straight line.    And the hard truth: 90% of startups fail. So, what sets the 10% apart? What are the key do's and don'ts that help them succeed?

    27 min

  8. 01/14/2025

    How to attract capital to a startup? €53M series B round

    A few months back, we announced the successful closing of our €53M series B round.  While many celebrate such milestones, fewer see the hard work behind them. Have you ever wondered what the secret sauce is for attracting investments to a startup?  In this episode of our podcast, “The Switch – to a green economy”, Kristina Hagström-Ilievska picks Alexander Helling’s brain to uncover what it takes to succeed in raising capital.  What are your thoughts on this topic? Share them in the comments!

    39 min
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A podcast about energy, innovation and the people that make it happen. Join the Switch to a greeneconomy and a planet in balance. Hosted by Kristina Hagström-Ilievska and Alexander Helling fromBaseload Capital.

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