The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins

Jo Wheatley and Zoe Hawkins
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The Coaching Crowd® Podcast is a weekly podcast for compassionate, courageous leaders, HR professionals and high achievers who are passionate about helping others to find alignment in their lives through coaching, and who are thinking of training and developing as a coach. Hosted by Zoe Hawkins and Jo Wheatley, Founders of Global Coaching Training Company "In Good Company", based in the UK, (https://www.igcompany.com). Zoe and Jo are Master Accredited, Award Winning and Multi Award Nominated coaches, coach trainers and coach supervisors. They are authors of the best selling book 'Deciding to Coach: The Mindset & Business Strategy For Aspiring Coaches'. Each episode focuses on a different element of what it is to be a coach and you'll listen in as Zoe and Jo discuss the topic through different lenses. You'll discover practical tools and resources you need to support your coaching as you learn all about becoming a qualified and certified coach. This podcast is a go-to resource for learning more about coaching and the mindset needed to be a world class coach. You'll learn how to enable clients to truly know who they are, what their hearts call for and how to understand their values, beliefs and unconscious needs. Coaching goes beyond professional success and personal fulfilment and focuses on supporting everyday mental health. As you learn more about coaching, you learn to coach yourself. You are In Good Company with The Coaching Crowd®. In Good Company offers accredited coaching qualifications for individuals and organisations around the world, as well as ground breaking accredited CPD for coaches such as the trade marked Emotions Coaching Practitioner Training. You can join our courses and learn more about our communities here www.igcompany.co.uk and take our free quiz to find out which coaching course is right for you www.mycoachingcourse.com.

  1. How To Coach Skeptical Clients

    3d ago

    How To Coach Skeptical Clients

    In this episode of the podcast, we explore how to coach skeptical clients with curiosity rather than defensiveness. Skepticism can show up when clients have been sent to coaching by an organisation, have had disappointing experiences before, feel unsure about the process, or do not fully understand how coaching could help them. We reflect on why skepticism should not be treated as resistance to overcome, but as useful information. By asking thoughtful questions, contracting clearly, and keeping the client in choice, coaches can create a safer adult-to-adult relationship where concerns can be named openly. The episode also explores the ethical side of coaching reluctant clients. Sometimes coaching may not be the right fit or the right time, and forcing value can do more harm than good. The key message is to stay curious, welcome the skepticism, and use it as a doorway into honest, meaningful coaching conversations. a willingness to receive feedback so that every client can feel properly seen, heard and supported. Links & Resources Inclusive coaching programme: www.igcompany.com/join

    17 min
  2. Three Ways to Know if You're Really Ready to Coach Neurodivergent Clients

    Jun 1

    Three Ways to Know if You're Really Ready to Coach Neurodivergent Clients

    In this episode of the podcast, we explore what it really means to be ready to coach neurodivergent clients. We reflect on the importance of building an inclusive coaching space that does not rely only on textbook knowledge of autism, ADHD, dyslexia, dyspraxia or other neurodivergent conditions, but also listens deeply to lived experience. We discuss how easily coaches can make assumptions about clients when viewing behaviour through a neurotypical lens. A client who gives short answers may not be disengaged, and a client who moves quickly between ideas may not be unfocused. Inclusive coaching asks us to stay curious, adapt our approach, and recognise that every neurodivergent client's needs, strengths and experiences will be different. The episode also highlights the importance of recognising our own bias, whether we are neurotypical or neurodivergent ourselves. Being ready to coach neurodivergent clients is not about knowing everything. It is about ongoing learning, humility, psychological safety, thoughtful contracting, and a willingness to receive feedback so that every client can feel properly seen, heard and supported. Links & Resources Inclusive coaching programme: www.igcompany.com/nd

    17 min
  3. Using Tech To Grow Your Coaching Business

    May 27

    Using Tech To Grow Your Coaching Business

    This episode explores how the technology you choose can shape the coaching business you build. We discuss how coaches can move beyond selling time by the hour and use tech more strategically to create a scalable, professional, and sustainable business. We focus on Kajabi, the platform we have used since 2019 to support our website, courses, community, marketing, email list, client journeys, and business growth. Rather than stitching together multiple tools, Kajabi has helped us create a smoother, more premium experience. We also share an honest view: no platform is perfect, and there can be overwhelm or cheaper alternatives. But for coaches wanting to grow their online presence, create digital products, build community, and market more effectively, the right platform can become a major strategic advantage.  Links & Resources Kajabi offer and masterclass: www.igcompany.com/Kajabi

    21 min
  4. 3 Ways To Expand Your Coaching Business Through Coaching Supervision Training

    May 27

    3 Ways To Expand Your Coaching Business Through Coaching Supervision Training

    This episode explores how coaching supervision can become the next stage of growth for an experienced coach. Rather than seeing supervision as a requirement, we looked at how it can expand a coaching business by adding depth, credibility, variety, and a more sustainable income stream. We discussed how supervision creates a ripple effect by supporting coaches, their clients, teams, and organisations. It also helps coaches explore the deeper dynamics beneath coaching conversations, including relationships, systems, patterns, and professional identity. The episode focused on three ways to grow through supervision: one-to-one supervision for trusted long-term relationships, group supervision for scalability and shared learning, and organisational supervision for supporting internal coaching pools. For experienced coaches, supervision training can be a powerful way to deepen their work and expand their impact. Links & Resources Diploma in Coaching Supervision: www.igcompany.com/supervision-training IG Company website: https://www.igcompany.com

    18 min
  5. The Coaching Advantage

    May 27

    The Coaching Advantage

    This episode explores a powerful question at the heart of coaching: what if its real advantage is not simply what you do, but who you become? Coaching is often misunderstood as a skill, tool, or professional add-on, but this conversation revealed something much deeper. Coaching changes how you think, relate, lead, and live. In leadership, it has become essential, especially in a world shaped by uncertainty, complexity, and constant change. It helps leaders build trust, communicate with emotional awareness, inspire others, and navigate complexity with greater clarity. We also explored how coaching develops the ability to hold multiple perspectives. It builds mental agility, allowing you to step into someone else's world, understand their view, and then return to your own with clarity. That flexibility transforms relationships by creating collaboration instead of conflict and connection instead of resistance. Coaching also strengthens resilience, helping you move through challenge more quickly by reframing, adapting, and responding with intention. It gives access to a steadier internal resource and strengthens your sense of identity, values, and how you want to show up in the world. The conversation also highlighted the relational advantage of coaching. It changes how you listen, respond, parent, lead, and connect with others. It encourages a shift from judgement to curiosity, acceptance, and understanding, reducing the mental load of constantly evaluating others and bringing the focus back to personal growth and choice. At the same time, greater awareness can bring greater complexity, as seeing multiple perspectives can sometimes feel overwhelming. Ultimately, coaching gives you options: the ability to choose where to place your attention, how to respond, and how to live with greater intention. Links & Resources: IG Company website: https://www.igcompany.com  Coaching course quiz: https://www.mycoachingcourse.com

    18 min
  6. Why Personal Brand Matters For Coaches

    May 4

    Why Personal Brand Matters For Coaches

    If people don't know you exist, how can they ever choose to work with you? This episode felt like a necessary conversation. One that many coaches avoid, delay, or quietly struggle with. We explored why personal brand matters for coaches, and more importantly, what it really means beyond the noise of marketing jargon. Because for many, the idea of "personal branding" feels uncomfortable. It can feel like self-promotion, like performance, or like stepping into a space that doesn't quite fit with the values of coaching. And yet, the reality is simple. If people don't know you exist, they cannot work with you. What we reflected on in this episode is that personal brand is not something you create. It is something you reveal. It is how people experience you. It is what you stand for. It is the consistency between what you say and how you show up. When someone chooses a coach, they are not only choosing a skillset. They are choosing a person. They are asking: Do I feel safe with this person? Do our values align? Do I trust how they think and how they work? And personal brand is the bridge that helps answer those questions. We shared openly how, in the early days, we didn't think about personal brand at all. We believed that being a coach was enough. That our work would speak for itself. But over time, we learned something critical. Clarity creates trust. Consistency builds credibility. Visibility creates opportunity. And personal brand sits at the centre of all three. What became clear as we talked was that authenticity is the foundation of everything. We never sat down and decided what our brand would be. We didn't curate a persona or engineer an identity. What you hear on this podcast is who we are in real life. The depth, the curiosity, the challenge, the care. It runs through everything we do. That consistency allows people to understand what it feels like to work with us before they ever step into a room. And that is where personal brand becomes powerful. We also spoke about the discomfort that comes with visibility. There is a moment every coach faces where sharing your voice feels exposing. Where putting your thoughts out into the world feels permanent. Where fear shows up. And yet, growth sits on the other side of that. Personal branding is not about feeling comfortable. It is about being willing to be seen anyway. Over time, it becomes easier. Your voice becomes clearer. Your confidence builds. And what once felt like exposure starts to feel like expression. Another important shift we explored is this: You already have a personal brand. Whether you are intentional about it or not, people are forming perceptions based on how they experience you. The choice is whether you actively shape that experience or leave it to chance. And when you begin to take ownership of it, something changes. You start to see what makes you distinct. You recognise the patterns in how people describe you. You begin to build something that feels aligned, not forced. For us, investing in our brand marked a turning point. It was not only about how others saw us. It was about how we saw ourselves. It moved us from hoping things would work, to deciding that we believed in what we were building. And that shift created momentum. This episode is a reminder that personal brand is not about becoming someone else. It is about standing more fully in who you already are.   Timestamps: 00:00 – Introduction to personal branding in coaching 00:43 – What personal brand really means 02:09 – How people experience you as a coach 04:35 – Clarity, consistency, and credibility 06:01 – Authenticity and real-life alignment 08:19 – Why you cannot fake your brand 09:38 – Consistency builds trust over time 12:28 – Visibility and the fear of being seen 15:14 – Recognising what makes you unique 17:37 – Brand evolution and growth over time 20:05 – You already have a brand 21:58 – Investing in your brand and business growth 24:49 – Evolving your brand as you grow 27:43 – Why visibility is essential for success   Key Lessons Learned: Personal brand is about authenticity, not performance Visibility is essential for attracting coaching clients Consistency builds trust and strengthens credibility You already have a personal brand, whether intentional or not Discomfort around visibility is part of growth Your brand should reflect your values, beliefs, and coaching style Testimonials can reveal powerful insights about your brand Investing in your brand can transform your confidence and business growth   Keywords: Personal brand for coaches, Why personal branding matters in coaching, Coaching business growth, Coach visibility and marketing, Authentic personal branding, Coaching identity and brand, How to attract coaching clients, Coaching marketing strategies, Building trust as a coach, Coaching business development,   Links & Resources: IG Company website: https://www.igcompany.com  Coaching course quiz: https://www.mycoachingcourse.com

    26 min
  7. How Coaching Supervision Training Changes You As A Coach

    Apr 26

    How Coaching Supervision Training Changes You As A Coach

    What happens when you slow down enough to truly see yourself as a coach? This episode felt like one of those conversations where we didn't set out with a script, yet uncovered something far more meaningful along the way. We opened up about how coaching supervision training changed us, not only as practitioners, but as people. What stood out immediately was how difficult it is to articulate the impact. The changes are subtle, yet undeniably profound. As we reflected on our experiences, one theme kept surfacing: slowing down. Not only slowing down how we speak, but how we think, how we show up, and how we hold space. Through supervision training, we both experienced a shift away from doing more, towards creating more space. And within that space, something powerful happens. Insight deepens. Awareness expands. Coaching becomes less about performance and more about presence. We also explored the discomfort that comes with this level of growth. There were moments of resistance, emotional reactions, and even questioning everything we thought we knew about coaching. At times, it felt like a stripping back of identity. Not only refining our coaching practice, but re-evaluating who we are within it. And yet, this is where the real transformation happens. Through deep reflection, supervision training helped us: Develop a stronger internal compass Challenge traditional coaching norms Build confidence in our own voice as coaches Embrace uncertainty rather than resist it One of the most powerful shifts was around identity. Moving from "how do I coach?" to "who am I as a coach?" That shift changes everything. We also spoke about how supervision introduces you to a completely different level of awareness. From ethical sensitivity and power dynamics, to the relational field between coach and client. You begin to notice what is happening beneath the surface. Not only what is said, but what is felt, what is unsaid, and what is emerging in the space between. For us, coaching supervision training elevated our practice into something deeper. More intuitive. More reflective. More human. It also normalised something many coaches quietly struggle with: imposter syndrome. Rather than eliminating it, supervision helps you understand it, sit with it, and move through it. Over time, that discomfort becomes a signal for growth rather than something to avoid. And perhaps one of the most unexpected outcomes was how much it expanded our curiosity. From somatic awareness to energetics, to exploring intuition within coaching, supervision training opened doors we hadn't even realised were there. This episode is not only a reflection on our journey, but also an invitation. If you are a coach who values depth, reflection, and growth, then coaching supervision training might not only change your practice, it might change you.   Timestamps: 00:00 – Introduction and why we're talking about supervision training 00:49 – Why coaching supervision changes you in subtle but powerful ways 01:46 – The importance of slowing down in coaching 03:22 – Resistance and questioning everything you've learned 04:22 – Emotional reactions and identity shifts 06:42 – Becoming a different version of yourself as a coach 08:00 – Learning alongside experienced coaches and building confidence 09:30 – Imposter syndrome and finding your own voice 11:48 – Developing your internal compass as a coach 14:06 – Ethical awareness and deeper coaching conversations 16:32 – Coaching at a more advanced and intuitive level 17:28 – Energetics, intuition, and expanding beyond traditional coaching 18:59 – Introducing our coaching supervision diploma   Key Lessons Learned: Slowing down creates space for deeper insight and more meaningful coaching conversations Coaching supervision training develops your identity, not only your skillset Discomfort and emotional reactions are part of the growth process Supervision strengthens your internal compass and confidence as a coach Reflective practice enhances long-term sustainability in coaching Exposure to other experienced coaches normalises imperfection Ethical awareness and relational depth significantly improve coaching quality Supervision expands your curiosity into areas such as intuition and energetics   Keywords: Coaching supervision training, Coaching supervision benefits, How to become a better coach, Reflective coaching practice, Coaching identity development, Coaching supervision course, Professional coach development, Imposter syndrome in coaching, Advanced coaching skills, Coaching supervision diploma   Links & Resources: Supervision Training: https://www.igcompany.com/supervisiontraining IG Company website: https://www.igcompany.com  Coaching course quiz: https://www.mycoachingcourse.com

    19 min
  8. Is Neutrality Toxic in Coaching?

    Apr 20

    Is Neutrality Toxic in Coaching?

    Is staying neutral as a coach always the right thing to do, or can it quietly cause more harm than good? In this episode, we found ourselves deep in reflection while developing our coaching supervision training, questioning something many coaches are taught early on: neutrality. It is often positioned as a gold standard in coaching, yet as we explored it more deeply, we realised the reality is far more nuanced. We began by unpacking what neutrality actually means in coaching. For us, it has always been about creating a clean space where clients can explore their own thoughts, beliefs, and decisions without influence. We are trained to avoid imposing our views, resisting the urge to label ideas as good or bad. That foundation remains important. Yet as we talked, it became clear that neutrality is not always straightforward or even helpful. Through our conversation, we explored the tension between being non-judgmental and being responsible. We reflected on moments in our own coaching where staying completely neutral could have led to avoidance. Avoidance of challenge. Avoidance of difficult conversations. Avoidance of responsibility. One example we discussed was working with leaders whose behaviours may unintentionally create toxic dynamics. In those moments, remaining passive can allow harmful patterns to continue unchecked. Instead, we explored how curiosity, thoughtful questioning, and sometimes stepping slightly beyond neutrality can help clients see the true impact of their actions. We also reflected on the role of rapport and contracting. The depth of challenge we bring as coaches often depends on the relationship we have built and the expectations we have set. Some clients want to be stretched. Others need space first. There is no one-size approach, and this is where coaching becomes more art than formula. A key theme that emerged for us was the idea of responsible neutrality. Neutrality that is not detached from ethics or awareness. Neutrality that does not ignore systemic issues such as power, culture, or discrimination. Because choosing not to challenge can unintentionally reinforce harmful systems. We also shared moments where stepping slightly outside neutrality created powerful breakthroughs. Whether it was expressing surprise, offering an observation, or gently pushing a client to stretch further, these small shifts can create significant impact when grounded in trust and intention. Ultimately, this episode is not about rejecting neutrality. It is about evolving beyond a rigid interpretation of it. Coaching is not a rule book. It is a practice that requires awareness, reflection, and continuous learning. We left this conversation recognising that great coaching sits in the tension between discipline and intuition, between structure and flexibility, and between neutrality and courageous challenge. And perhaps the real question is not whether neutrality is toxic, but whether we are using it consciously.   Timestamps: 00:00 Introduction and the question of neutrality 01:02 What neutrality means in coaching practice 02:35 When neutrality supports curiosity and openness 04:52 When neutrality becomes avoidance or passivity 07:23 Real coaching example of challenging leadership behaviour 09:07 The role of contracting and client expectations 11:02 Reflecting on your own coaching approach 13:52 Stretching clients beyond surface-level actions 15:25 Systemic impact and ethical responsibility in coaching 17:23 Real example of stepping outside neutrality 18:57 Introducing the concept of responsible neutrality 20:48 The complexity and contradictions of coaching 22:15 Learning when to be neutral and when not to 24:18 Final reflections and invitation to continue the conversation   Key Lessons Learned: Neutrality in coaching is a foundational principle, but it is not always sufficient on its own Passive neutrality can lead to avoidance of challenge and reduced coaching impact Responsible coaching requires balancing support with meaningful challenge Contracting and rapport play a critical role in determining how far to stretch a client Coaches must remain aware of systemic issues and the impact of silence Small, intentional shifts away from neutrality can create powerful breakthroughs Coaching is both a discipline and an art, requiring judgment, reflection, and adaptability Supervision and peer discussions are essential for navigating complex coaching decisions   Keywords: Neutrality in coaching, Coaching ethics, Coaching supervision, Leadership coaching, Coaching skills, Non-judgmental coaching, Coaching challenges, Professional coaching development, Systemic coaching, Coaching conversations,   Links & Resources: IG Company website: https://www.igcompany.com  Coaching course quiz: https://www.mycoachingcourse.com

    22 min
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4.9
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About

The Coaching Crowd® Podcast is a weekly podcast for compassionate, courageous leaders, HR professionals and high achievers who are passionate about helping others to find alignment in their lives through coaching, and who are thinking of training and developing as a coach. Hosted by Zoe Hawkins and Jo Wheatley, Founders of Global Coaching Training Company "In Good Company", based in the UK, (https://www.igcompany.com). Zoe and Jo are Master Accredited, Award Winning and Multi Award Nominated coaches, coach trainers and coach supervisors. They are authors of the best selling book 'Deciding to Coach: The Mindset & Business Strategy For Aspiring Coaches'. Each episode focuses on a different element of what it is to be a coach and you'll listen in as Zoe and Jo discuss the topic through different lenses. You'll discover practical tools and resources you need to support your coaching as you learn all about becoming a qualified and certified coach. This podcast is a go-to resource for learning more about coaching and the mindset needed to be a world class coach. You'll learn how to enable clients to truly know who they are, what their hearts call for and how to understand their values, beliefs and unconscious needs. Coaching goes beyond professional success and personal fulfilment and focuses on supporting everyday mental health. As you learn more about coaching, you learn to coach yourself. You are In Good Company with The Coaching Crowd®. In Good Company offers accredited coaching qualifications for individuals and organisations around the world, as well as ground breaking accredited CPD for coaches such as the trade marked Emotions Coaching Practitioner Training. You can join our courses and learn more about our communities here www.igcompany.co.uk and take our free quiz to find out which coaching course is right for you www.mycoachingcourse.com.

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