The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins

Jo Wheatley and Zoe Hawkins

The Coaching Crowd® Podcast is a weekly podcast for compassionate, courageous leaders, HR professionals and high achievers who are passionate about helping others to find alignment in their lives through coaching, and who are thinking of training and developing as a coach. Hosted by Zoe Hawkins and Jo Wheatley, Founders of Global Coaching Training Company "In Good Company", based in the UK, (https://www.igcompany.com). Zoe and Jo are Master Accredited, Award Winning and Multi Award Nominated coaches, coach trainers and coach supervisors. They are authors of the best selling book 'Deciding to Coach: The Mindset & Business Strategy For Aspiring Coaches'. Each episode focuses on a different element of what it is to be a coach and you'll listen in as Zoe and Jo discuss the topic through different lenses. You'll discover practical tools and resources you need to support your coaching as you learn all about becoming a qualified and certified coach. This podcast is a go-to resource for learning more about coaching and the mindset needed to be a world class coach. You'll learn how to enable clients to truly know who they are, what their hearts call for and how to understand their values, beliefs and unconscious needs. Coaching goes beyond professional success and personal fulfilment and focuses on supporting everyday mental health. As you learn more about coaching, you learn to coach yourself. You are In Good Company with The Coaching Crowd®. In Good Company offers accredited coaching qualifications for individuals and organisations around the world, as well as ground breaking accredited CPD for coaches such as the trade marked Emotions Coaching Practitioner Training. You can join our courses and learn more about our communities here www.igcompany.co.uk and take our free quiz to find out which coaching course is right for you www.mycoachingcourse.com.

  1. How Coaching Changes Relationships

    2D AGO

    How Coaching Changes Relationships

    What if the real transformation from coaching is not the career, but the way every relationship in your life begins to evolve? In this episode, we explore a conversation that began with a simple observation about how difficult it can feel to form meaningful friendships in adulthood and unfolded into something far more profound. As we reflected on our own journeys and the experiences of the coaches we train, it became clear that coaching is not only a professional pathway. It is a catalyst for deeper connection, richer communication and a more intentional relationship with ourselves and others. We share how learning to coach invites a level of self-awareness that reshapes what we look for in friendships, partnerships and working relationships. For us, this has meant moving towards more soulful, values-led connections. Relationships become less about proximity or history and more about alignment, growth and authenticity. That shift can feel expansive and, at times, confronting, particularly when boundaries become clearer and we recognise what no longer fits. We talk openly about how coaching can strengthen marriages and long-term partnerships, not because the relationship is the focus of the coaching, but because personal insight changes the way we communicate, express needs and listen. When one person grows, the relationship is invited to grow too. Sometimes that leads to renewal and deeper intimacy. Sometimes it leads to difficult but necessary change. There is also a powerful ripple effect. When one person invests in their development, it often inspires others to pursue their own path, whether through coaching, therapy or long-held ambitions. This is self-leadership in action. Going first creates permission for others to follow in their own way. We reflect on the subtle transformations that coaching brings to everyday life. The relationship with work can shift from endurance to joy. The way we lead teams becomes more empowering and less about control. Parenting becomes more conscious. Even our relationship with time, health, possessions and rest can change as our values become clearer. One of the most meaningful themes in this conversation is the evolving relationship with ourselves. Coaching reveals the hidden beliefs and internal patterns that quietly shape our decisions. As those come into awareness, we begin to live more by design and less by default. With that comes greater self-trust, a stronger connection to the future version of ourselves and the courage to take steps that once felt out of reach. This episode is an honest reflection on growth. Coaching does not remove life's complexity, but it gives us the capacity to navigate it with intention, compassion and clarity. And in doing so, every relationship we have begins to change shape.   Timestamps: 00:00 Introduction to how coaching changes relationships 00:30 Why meaningful friendships can feel harder in adulthood 01:28 The search for purpose, connection and depth 02:24 How coaching strengthens partnerships and marriages 04:15 Boundaries and relationships that no longer fit 05:10 Inspiring growth in others through self-leadership 06:37 Redefining expectations of joy in work 07:35 Coaching and the changing relationship with children and teams 09:28 Closure, reintegration and subtle personal shifts 10:53 Discovering blind spots and hidden beliefs 12:38 Living life by design and conscious choice 14:04 Changing relationships with health, time and physical possessions 15:37 Trusting intuition and following the inner call to coach 17:33 Finding your people through coaching 18:02 Connecting with your future self 20:27 Recognising clarity, purpose and momentum in others 22:12 Big life changes during coach training 23:09 How to start your coaching journey   Key Lessons Learned: Deep self-awareness transforms the quality and depth of every relationship. Clear boundaries create space for more aligned and sustainable connections. Personal growth often inspires growth in partners, friends and colleagues. Coaching shifts leadership from control to empowerment and legacy. Living by design strengthens self-trust and decision making. Joy at work is a belief that can be learned and embodied. Following the pull towards coaching is often a response to an inner knowing.   Keywords: coaching and relationships, how coaching changes your life, coach training personal transformation self awareness and relationships, values based living, coaching for confidence and clarity, leadership and coaching skills, boundary setting and personal growth, finding your purpose through coaching life by design coaching,   Links & Resources: IG Company website: https://www.igcompany.com Coaching course quiz: https://www.mycoachingcourse.com

    21 min
  2. How to Coach Nervous Clients

    FEB 9

    How to Coach Nervous Clients

    What happens in the coaching space when the body tightens, the breath shortens, and the words become careful because something meaningful is at stake? In this episode of the podcast, we explored what it truly means to coach nervous clients and why nervousness is far more than a surface emotion. From our perspective, nervousness is both physiological and psychological, a temporary state that signals uncertainty, risk, and often the presence of something deeply important to the client. We reflected on how nervousness can show up even in highly capable, articulate, and senior leaders. It may appear as guarded language, rehearsed responses, or subtle somatic cues such as shallow breathing or tension in the shoulders. As coaches, we often sense it before it is ever named. We spoke about how nervousness can magnify automatic behaviours, pushing clients into protection strategies such as intellectualising, closing down emotionally, or striving to perform rather than authentically explore. During our conversation, we noticed how easily a coach's own nervous system can become activated in response. When this happens, there is a risk of rushing, over reassuring, or moving too quickly into goals and action. We reflected on the importance of co regulation, slowing the pace, and allowing the client to arrive fully into the session before asking for depth, vulnerability, or clarity of outcomes. We also shared personal experiences of nervousness within coaching and supervision, recognising how being seen in a new way can create an edge that feels exposing. This led us to discuss how ethical emotional coaching is not about fixing nervousness, but about staying with it, being curious about it, and allowing it to be explored as meaningful information rather than something to remove. A key theme was the power of working somatically and relationally. Grounding, noticing breath, tone of voice, and subtle shifts in the body can create safety and support nervous system regulation. We spoke about gently naming what we observe, such as changes in pace or posture, and using this as an invitation to awareness rather than an interpretation. Finally, we explored nervousness as a coaching topic in its own right. Whether a client is facing a difficult stakeholder, a career transition, or a significant conversation, nervousness can be an entry point into deeper beliefs, values, and identity. By coaching the emotion rather than bypassing it, clients can access a wider emotional range, including steadiness, empowerment, and confidence alongside their nerves. Timestamps: 00:31 Understanding what nervousness looks like in coaching 01:01 Nervousness as a physiological and psychological response 03:45 Default protection strategies and emotional regulation 05:11 How coaches can become dysregulated too 08:21 Slowing down and focusing on the relationship 10:41 Grounding and somatic approaches with nervous clients 12:34 Using gentle observations to build awareness 14:27 Coaching nervousness as the topic, not something to fix 18:12 Emotions as signals that want to move and be understood Key Lessons Learned: Nervousness signals that something meaningful and uncertain is present for the client. A coach's nervous system plays a central role in creating safety and co regulation. Slowing the pace helps clients move from performance into authenticity. Somatic awareness and grounding can support emotional regulation before cognitive exploration. Coaching the emotion itself allows deeper insight than trying to remove or bypass it. Nervousness can coexist with empowerment rather than needing to disappear. Keywords: coaching nervous clients, emotional coaching, nervous system regulation, co regulation in coaching, somatic coaching, confidence coaching, psychological safety, coaching emotions, leadership coaching, executive coaching   Links and Resources: Emotions Coaching Practitioner Training: www.igcompany.com/emotionscoaching https://igcompany.co.uk/howto

    18 min
  3. Redundancy Proofing Through Coach Training

    FEB 2

    Redundancy Proofing Through Coach Training

    What if redundancy was not the end of your career story, but the moment you finally stepped into the work you were meant to do? In this episode, we explore what it truly means to redundancy proof your career in a world where roles are disappearing, industries are reshaping, and AI is accelerating change at a pace many people never expected. We reflect on how redundancy is rarely only about the loss of a job. It touches identity, confidence, security, and the deep question of who we are when our professional label is removed. We talk openly about how coaching training develops skills that cannot be automated. Deep listening, emotional intelligence, self regulation, perspective taking, strategic thinking, and the ability to navigate complexity. These are the human capabilities that organisations need more than ever and that individuals need in order to remain adaptable, resilient, and employable across multiple career transitions. We share how redundancy often creates a crossroads moment. Sometimes it arrives as a shock. Sometimes it arrives as the nudge we secretly needed to leave a role that no longer fitted. Either way, it invites reflection. Who am I beyond my job title. What do I want my work to stand for. What am I being called towards next. From personal experience, we reflect on how coach training acts as both an insurance policy and a catalyst. It builds metacognition, the ability to notice how you think as well as what you think. It supports emotional regulation during uncertainty. It strengthens decision making and helps people move from fear driven reactions into intentional, values led choices. We also explore how professional accredited coaching qualifications signal ethical maturity and leadership capability in a changing employment market. Whether you want to become a coach, lead through change, work at board level, build a portfolio career, or future proof yourself against redundancy, the psychological shift that comes through coaching training changes how you experience work, identity, and possibility. Ultimately, we reflect on how redundancy does not have to be something that happens to you. With the right mindset and skills, it can become something you co create with. A doorway rather than a dead end. A transition rather than a termination. Timestamps: 00:00 Introduction and why redundancy is now a widespread reality 01:20 Redundancy and identity, why it feels personal 02:10 Skills that cannot be automated through coaching training 03:20 Redundancy as a crossroads and opportunity 05:10 Coach training as a multiplier and resilience builder 07:00 Zoe's personal redundancy story and stepping into business 09:50 Metacognition and emotional regulation in uncertainty 11:40 Coaching skills in leadership and organisational change 13:30 Coaching qualifications as career insurance 15:00 Redundancy as a niche for coaches and organisations 16:50 Decision making, intuition, and embodied confidence 18:45 Choice, perspective, and emotional intelligence 21:00 Depersonalising redundancy and seeing the bigger system 23:00 The psychological shift that future proofs your career 24:00 Next steps and resources Key Lessons Learned: Redundancy often impacts identity more than income and requires emotional as well as practical resilience. Coaching training develops human skills that AI and automation cannot replace. Metacognition helps people move from fear driven thinking to intentional career choices. Accredited coach training signals emotional intelligence, ethical maturity, and leadership capability to organisations. Redundancy can become a catalyst for aligned career change rather than a crisis when supported by reflective practice. Coaching skills enable adaptability across portfolio careers, leadership roles, consultancy, and board level positions. Keywords: Redundancy proofing, coach training, future proof your career, career resilience, emotional intelligence at work, leadership development, career transition support, redundancy coaching, professional coaching qualification, adaptability in the workplace, career change mindset, executive coaching skills. Links and Resources www.mycoachingcourse.com  www.igcompany.com/ilm-call https://igcompany.co.uk/howto

    22 min
  4. How to Coach the Topics Clients Bring

    JAN 26

    How to Coach the Topics Clients Bring

    What happens when a client walks into a session with an issue you did not prepare for, and you have to trust your presence rather than your plan? In this episode of the Podcast, we to explore one of the most real and sometimes unsettling parts of being a coach: not knowing what a client is going to bring, yet being fully responsible for creating a space that can hold it. We reflected on how often coaches ask questions like, how do I coach confidence, fear, conflict, burnout, overwhelm, or decision making. Beneath those questions is usually something deeper. A desire to feel competent. A wish to feel resourced. A fear of being caught out when a client arrives with something emotionally charged, complex, or unfamiliar. What struck us during the conversation is how much of coaching is about unlearning the need for control. In most areas of life, we walk into conversations with a sense of the agenda. Coaching is different. The agenda emerges. The topic may be named, but the real work often sits underneath in emotion, belief, identity, or uncertainty. We talked about how coach training gives us core skills that apply to any topic, yet many coaches still crave practical anchors. Questions, frames, observations, and ways of working that help them feel steady when a client says, I feel overwhelmed, I am stuck in fear, I cannot decide, or I have lost confidence. That is where topic based learning and community become powerful, not as scripts to follow, but as ways to deepen awareness and broaden choice. We shared how, as coaches, we can sometimes narrow in too quickly on the words a client uses, or unconsciously overlay our own relationship with that topic. When a client brings fear, uncertainty, or burnout, it can trigger our own stories and associations. Building familiarity with common coaching themes helps us stay grounded, curious, and spacious rather than reactive or overly cognitive. We also explored the fine balance between holding space and offering structure. There are moments when a client genuinely wants to hear what might be possible. A menu of approaches. A sense of what others have found useful. Knowing when to lean in with suggestions and when to stay with emergence is part of the art of coaching, and it develops with experience, supervision, and reflective practice. One of the deepest reflections for us is that clients rarely bring what they actually need to work on. They bring what they can currently see. The coaching happens in the gap between the stated goal and the hidden pattern, emotion, or belief that is getting in the way. When we deepen our understanding of themes like uncertainty, self trust, overwhelm, decision making, and emotional regulation, we become better at noticing what is present but unspoken. This episode is also an invitation to coaches who want to accelerate their confidence and capability. Through our how to series and accredited CPD, we are creating spaces to explore topics such as beliefs, burnout, confidence, conflict, fear, overwhelm, procrastination, certainty, metaphors, and constellations. Not to provide formulas, but to build presence, perception, and practical range so that whatever walks into the room, you can meet it with calm, clarity, and skill. Coaching is not about mastering topics. It is about mastering yourself in the presence of whatever topic arrives.   Timestamps: 00:00 Welcome and why coaches ask how do I coach specific topics 02:20 The unpredictability of coaching and letting go of control 04:30 Building confidence through topic familiarity and CPD 06:40 Balancing suggestion with client led focus 08:10 Fear, uncertainty, and staying resourced as a coach 10:05 Deep dive into coaching uncertainty and emotional states 12:00 Clients bring goals, but the work is often underneath 14:00 The art of observation and naming what is emerging 15:00 CPD programme and community invitation   Key Lessons Learned: Coaching competence grows when we trust the core skills rather than seeking topic specific formulas Clients rarely name the real issue at the start of a session Emotional states such as fear, overwhelm, and uncertainty often drive the presenting topic Supervision, community, and shared learning accelerate a coach's confidence and pattern recognition The balance between presence and practical structure is a developmental edge for every coach Observations offered with care can reveal what clients cannot yet see for themselves   Keywords: How to coach confidence, coaching uncertainty, emotional coaching, coaching overwhelm, coaching fear, coaching decision making, coach development, coaching presence, coaching supervision, coaching CPD, leadership coaching, self trust in coaching   Links and Resources: https://www.igcompany.com/howto

    17 min
  5. Your Done For You 2026 CPD With In Good Company

    JAN 19

    Your Done For You 2026 CPD With In Good Company

    Are you looking for CPD that actually fits into real life while still deepening your confidence and capability as a coach? As we recorded this episode, we found ourselves reflecting on the growing gap between what coaches need from professional development and what most CPD programmes actually deliver. We know how busy life is. We know how difficult it can be to commit to long programmes with heavy time demands. And we also know how frustrating it feels to learn theory without truly knowing how to apply it in real coaching conversations. This episode is our response to that reality. We introduce our Done for You 2026 CPD programme, the How To Series, a bite size, practical and accredited professional development journey designed specifically around the topics coaches face every day. Each session is rooted in a popular Coaching Crowd podcast episode and translated into a facilitated, interactive learning experience that bridges the gap between insight and action. Across the conversation, we talk openly about why this series matters to us. We share how the idea was born from listening closely to our community and noticing which podcast episodes consistently resonate, such as coaching confidence, fear, burnout, overwhelm and uncertainty. These are not abstract topics. They are live issues showing up in coaching rooms week after week. Each 'How To' session is a two and a half hour live workshop that includes a focused teaching summary, a practical coaching activity, live demonstrations, peer practice, feedback, and reflective discussion. We wanted to create CPD that feels immediately useful, supports skill integration, and builds real coaching confidence. This is learning you can take straight into your next client session. We also reflect on accessibility. This series is designed for qualified coaches, leaders, managers and those using coaching skills in their work. It is accredited, offering CCEs, while remaining financially accessible and flexible. Coaches can attend individual sessions or commit to the full year and have their 2026 CPD fully mapped out in advance. Throughout the episode, we talk about community, experimentation and our desire to create a shared learning space where coaches can connect, practise, ask real questions and grow together. This is about more than content. It is about confidence, capability and belonging within the coaching profession.   Timestamps: 00:00 Introduction and why this episode matters 00:57 Why bite size CPD works for busy coaches 01:26 What is included in each How To session 01:55 Overview of the 10 coaching topics 02:24 Creating a full CPD plan for 2026 02:51 Accreditation, CCEs and pricing structure 03:46 Why these topics resonate with coaches 04:06 Who this CPD is designed for 05:04 How to access the programme and resources 06:02 Community, connection and future possibilities 07:43 Limited time offer and enrolment window 08:33 Who can attend and who it is suitable for 09:57 Live demos and experiential learning 12:21 Practice, feedback and reflective integration 13:43 Flexibility, value and long term impact 15:20 Closing reflections and invitation   Key Lessons Learned: CPD is most effective when it supports immediate application in real coaching conversations Bite size learning can deliver depth when it is well designed and facilitated Coaches value live demonstrations as a bridge between theory and practice Accessibility and affordability increase engagement and consistency with professional development Community and shared learning strengthen confidence, identity and capability as a coach   Links and Resources: https://www.igcompany.com/howto   Keywords: Coaching CPD 2026, accredited coaching CPD, bite size coaching training, coaching professional development, coaching skills development, coaching confidence training, coaching burnout CPD, live coaching workshops, coach accreditation CCEs, The Coaching Crowd podcast

    16 min
  6. Is 2026 the Year you Train as a Coach?

    JAN 12

    Is 2026 the Year you Train as a Coach?

    What if the thought of training as a coach has been sitting with you for years for a reason you have not yet fully acknowledged? As the new year begins, we slow the conversation down and ask a bigger question than whether coach training is a good idea. We explore whether 2026 is the year you finally make a clear decision either to step forward or to consciously let the idea go. In this episode, we reflect on why coach training often stays on people's mental to do lists for far longer than expected. For many, it is not about gaining a qualification. It is about meaning, connection, identity, and the desire to do work that feels more aligned with personal values. We talk openly about the emotional and practical drivers behind the decision to train as a coach, including career pivots, leadership development, self-awareness, and the longing for deeper conversations at work and in life. We also address what can quietly hold people back. Waiting to feel ready. Decision paralysis when comparing training providers. The pressure to have a fully formed plan before taking the first step. We share why readiness is rarely something you feel before you act and how clarity often follows commitment rather than precedes it. Drawing on our own experiences, we reflect on how coach training develops far more than coaching skills. It builds emotional intelligence, confidence, boundaries, ethical practice, and the ability to work with human complexity in a grounded and responsible way. We discuss what coach training really involves and why discomfort and growth are part of the process rather than signs you are doing it wrong. We also offer a balanced perspective on when coach training may not be the right choice. If you are seeking a quick financial fix, external validation, or if working with emotion actively drains you, this may not be the right investment at this stage of your life. Equally, we share why coaching continues to grow in relevance as human centred skills become more valuable in a world shaped by artificial intelligence and rapid change. Throughout the conversation, we come back to a simple decision framework. Does it make sense in your head? Does it feel meaningful in your heart? Is there space in your calendar to make it work? When those three align, 2026 may well be the year you move forward. This episode is an invitation to stop circling the same question and to make a conscious choice that frees up energy, whether that choice is to train as a coach or to redirect your focus elsewhere with confidence.   Timestamps: 00:00 Why this question keeps returning year after year 01:21 Understanding the deeper needs behind coach training 03:09 Common reasons people feel drawn to coaching 04:03 What coach training actually involves 05:24 The myth of waiting until you feel ready 06:22 Choosing a training provider without paralysis 07:42 Questions to ask before committing to a programme 08:55 When coach training may not be the right choice 09:49 Sampling coaching before making a decision 12:37 Career strategy, confidence, and professional identity 14:26 How coach training can change your direction 15:49 Human skills in an AI driven world 18:32 A simple framework for making the decision 20:17 Taking action rather than waiting   Key Lessons Learned: Coach training is rarely about the certificate and more about meaning, identity, and growth Waiting to feel ready often delays clarity rather than creating it Decision making improves when you listen to both head and heart Coach training develops emotional intelligence, boundaries, and self-awareness You do not need a full plan for how coaching will fit into your future to begin Conscious decisions free up mental and emotional capacity Human centred skills are becoming more valuable, not less   Links and Resources: https://www.mycoachingcourse.com https://www.igcompany.com   Keywords: coach training, train as a coach, coaching career, coaching skills, becoming a coach, leadership coaching, personal development, emotional intelligence, career change coaching,

    21 min
  7. Accelerate your Coach CPD in 2026

    JAN 5

    Accelerate your Coach CPD in 2026

    2026 CPD Accelerator: https://igcompany.com/CPD2026 What if the way you approach your CPD this year could fundamentally shape your confidence, energy, and impact as a coach? In this episode, we sat down to have an honest, grounded conversation about what continuous professional development really looks like for coaches in practice, not theory. As Master Accredited Coaches and founders of an accredited coach training provider, we reflected openly on our own CPD journeys, including the years of intense learning, the quieter phases focused on business growth, and the moments where CPD crept up on us through deadlines, reaccreditation reminders, or a deep need for stimulation and renewal. We explored why so many coaches fall into reactive CPD patterns, binge learning one year and neglecting it the next, and what happens when CPD becomes something you chase at the last minute rather than plan with intention. Throughout the conversation, we found ourseleves reflecting on how powerful it feels when CPD is aligned with who you are as a coach, the clients you serve, and the impact you want to have, rather than driven by fear, comparison, or industry pressure. We talked about compassion fatigue, confidence dips, and the quiet anxiety that can show up when CV requests or accreditation deadlines land unexpectedly. We also explored the joy of learning for learning's sake, the gift of community and connection that comes from cohort-based CPD, and the way one programme can open doors you did not even know existed. This episode is also about practicality. We discussed the importance of anchoring CPD into your diary, planning financially, and understanding your own learning preferences, whether that is bite-sized learning, intensive programmes, or facilitated cohorts. We share reflections on how CPD can reignite momentum for early-stage coaches, support experienced coaches returning after time away, and help those who trained years ago feel current, capable, and confident again in today's coaching landscape. As we step into 2026, this conversation is an invitation to pause, reflect, and choose your CPD with clarity and intention. We also introduced the CPD Accelerator, a short, focused experience designed to help you map out your CPD for the year ahead in a way that feels supportive, energising, and achievable.   Timestamps: 00:00 Introduction and why CPD matters at the start of a new year 00:57 Our personal experiences of binge learning and CPD cycles 01:50 Why coaches need CPD that reflects real client issues 03:36 Planning CPD with intention rather than urgency 04:35 Compassion fatigue and filling your own cup as a coach 06:18 Missing opportunities and the cost of not planning ahead 08:30 Choosing CPD from confidence rather than fear 09:49 The power of community and cohort-based learning 11:28 CPD for early-stage and returning coaches 14:37 When CPD is imperfect and still valuable 18:15 Introducing the CPD Accelerator for 2026   Key Lessons Learned: CPD has the power to shape not only your skills, but your confidence, energy, and identity as a coach. Planning CPD early creates focus, financial clarity, and space to choose learning that truly fits. The best CPD is aligned with your strengths, gaps, and the clients you want to serve. Community and connection are often as valuable as the content itself. CPD works best when entered from a place of intention rather than panic or comparison.   Links & Resources: CPD Accelerator: https://www.igcompany.com/CPD2026 How to Coach Series: https://www.igcompany.com/howto    Keywords: Coach CPD 2026, coaching continuous professional development, CPD planning for coaches, coach accreditation CPD, coaching confidence development, professional development for coaches, coaching CPD programmes, coach learning and development,

    21 min
  8. Behind the Scenes of 2025

    12/29/2025

    Behind the Scenes of 2025

    What does a year of growth really look like when you step away from the highlight reel and tell the truth? As we reach the end of 2025, we wanted to pause and pull back the curtain on what this year has genuinely been like for us behind the scenes. This episode is an honest, reflective conversation about the reality of running a values led coaching business through a year of challenge, change, and deep learning. We talk openly about the tension between what people often see from the outside and what it has actually felt like to be inside the business. This year has asked a lot of us. There have been moments of momentum and celebration alongside periods of complexity, uncertainty, and sustained effort that few people ever witness. We reflect on how a trip to Dubai at the start of the year became a catalyst for significant shifts in our thinking. Stepping into a different environment gave us the space to see long standing business bottlenecks with fresh eyes. What had felt heavy and immovable suddenly became solvable. That experience reshaped how we approached systems, automation, and the role technology plays in supporting rather than draining a coaching business. We share what it took to bring our Neurodivergent Inclusive Coaching programme to life, both in its full facilitated form and later through the Essentials offering. These programmes hold enormous meaning for us, not only because of their impact on coaches and clients, but because of the care, collaboration, and emotional labour involved in creating them well. This year reminded us why programme creation is so demanding and why integrity in delivery matters deeply to us. Much of 2025 has been about strengthening the foundations of the business. We talk about the unglamorous but essential work of refining processes, documenting systems, onboarding team members, and rebuilding parts of the business from the ground up to support scale. This included changing payment systems, migrating our website from co.uk to com, securing trademarks, and rethinking how we structure qualifications and CPD. Alongside all of this, there has been personal growth. We reflect on stepping back into facilitation, reconnecting with learners, and the fulfilment that comes from being closer to the heart of the work. We also share how this year has prompted bigger questions about brand identity, marketing, and how we want to be known as a global coaching organisation. This episode is an invitation to reflect on your own year with honesty and compassion. Whether you are running a coaching business, leading in an organisation, or navigating change, we hope our reflections offer reassurance, perspective, and a reminder that progress is often quieter and messier than it appears.   Timestamps: 00:00 Welcome and why we reflect at the end of each year 01:24 Why 2025 felt challenging as well as successful 01:54 The Dubai trip that changed how we saw our business 02:53 Gaining fresh perspective on systems and processes 05:17 Launching our Neurodivergent Inclusive Coaching programme 06:42 Creating accessible pathways through Essentials 08:04 Rebuilding systems and standard operating procedures 09:52 Moving from co.uk to com and what it represented 11:48 Returning to facilitation and reconnecting with learners 14:32 Securing trademarks and protecting the brand 15:29 Refreshing our ILM Level 3 coaching qualification 16:55 Corporate partnerships and ripple effects of coaching 18:22 Scaling responsibly and supporting hundreds of learners 21:29 Looking ahead to 2026 with clarity and optimism   Key Lessons Learned: Stepping away from the day to day can unlock solutions that feel impossible when you stay too close Strong systems are not restrictive, they create freedom and sustainability Inclusive programme design requires time, care, and collaboration Scaling a coaching business often means rebuilding rather than adding on Reconnecting with clients and learners keeps the heart of the work alive Brand decisions are as emotional as they are strategic Continuous improvement is demanding but deeply worthwhile   Links and Resources: https://www.igcompany.com/ilmcall  https://www.mycoachingcourse.com    Keywords: coaching business growth, behind the scenes coaching, neurodivergent inclusive coaching, coaching qualifications UK, coaching CPD programmes, emotional coaching practice, coaching business systems, coach training programmes, coaching leadership development, The Coaching Crowd podcast,

    22 min

Trailer

4.9
out of 5
12 Ratings

About

The Coaching Crowd® Podcast is a weekly podcast for compassionate, courageous leaders, HR professionals and high achievers who are passionate about helping others to find alignment in their lives through coaching, and who are thinking of training and developing as a coach. Hosted by Zoe Hawkins and Jo Wheatley, Founders of Global Coaching Training Company "In Good Company", based in the UK, (https://www.igcompany.com). Zoe and Jo are Master Accredited, Award Winning and Multi Award Nominated coaches, coach trainers and coach supervisors. They are authors of the best selling book 'Deciding to Coach: The Mindset & Business Strategy For Aspiring Coaches'. Each episode focuses on a different element of what it is to be a coach and you'll listen in as Zoe and Jo discuss the topic through different lenses. You'll discover practical tools and resources you need to support your coaching as you learn all about becoming a qualified and certified coach. This podcast is a go-to resource for learning more about coaching and the mindset needed to be a world class coach. You'll learn how to enable clients to truly know who they are, what their hearts call for and how to understand their values, beliefs and unconscious needs. Coaching goes beyond professional success and personal fulfilment and focuses on supporting everyday mental health. As you learn more about coaching, you learn to coach yourself. You are In Good Company with The Coaching Crowd®. In Good Company offers accredited coaching qualifications for individuals and organisations around the world, as well as ground breaking accredited CPD for coaches such as the trade marked Emotions Coaching Practitioner Training. You can join our courses and learn more about our communities here www.igcompany.co.uk and take our free quiz to find out which coaching course is right for you www.mycoachingcourse.com.

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