Multifamily Women® Podcast

Multifamily Podcasts
  • 5.0 (7)
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The Multifamily Women® Podcast explores insightful discussions on the importance of not only elevating women in leadership but also becoming mentors and helping shape the future of the Multifamily industry. As technology advances at rapid pace, you will hear from top experts on the ever-evolving roles women play in multifamily organizations, how they got started in the industry, roadblocks they’ve faced along the way, and what they’re doing now to build and strengthen their current organizations.

  1. 4D AGO

    Scaling Smart with Marketing and Leadership In Multifamily

    Send a text What if your marketing drove fewer leads and you celebrated? That is the mindset shift Debbie Rae Peters, Managing Director of Property Marketing and Leasing at Rose Associates, brings to this conversation. With more than 30 years in the New York metro multifamily market, Debbie Rae shares how qualified demand, strategic channel alignment, and strong collaboration with revenue management drive real performance across a growing Northeast portfolio. We get tactical quickly. Debbie Rae explains how to align pricing strategy with marketing channels so each asset attracts the right renter, not just more clicks. She breaks down how auditing the renter journey uncovers broken phone numbers, clunky forms, and disconnects between corporate marketing and on site teams. We explore how chatbots and AI accelerate response times and touring, and where the critical human handoff must happen to preserve empathy, context, and trust. The result is stronger lead to lease conversion, better buy in from site teams, and marketing that actually supports operations. Beyond performance metrics, this episode dives into culture. Debbie Rae shares how weekly one on ones, team huddles, transparency, and celebrating wins build resilience during growth and change. We also spotlight Rose Associates’ seven employee resource groups and how belonging, community giving, and intentional programming have elevated engagement scores and strengthened resident relationships. Her leadership philosophy is simple but powerful. Pause before reacting. Lead with positivity. Model the culture you want to see. If you are responsible for marketing performance, leasing KPIs, or building stronger teams in multifamily, this conversation delivers both a strategic roadmap and a leadership playbook. Follow the Multifamily Women Podcast and share this episode with other leaders who care about performance, culture, and building communities that thrive. Connect with Debbie Rae on LinkedIn: https://www.linkedin.com/in/debbie-rae-peters/ Connect with Rose Associates: https://www.rosenyc.com/ Connect with Multifamily Women®: Multifamily Women® Summit: https://multifamilywomen.com/ Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/ Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

    42 min

  2. FEB 26

    Multifamily Women Who Build Tech, Teams, And Trust

    Send a text Change moves fast, but your teams don’t have to break to keep up. We sit down with Kim Senn Cross, Founder and CEO of The KSC Group, to unpack three decades of multifamily technology, the art of fear management during implementations, and how to build a tech stack that truly serves residents and staff. From orange and green screens to AI copilots, Kim explains why the real win is turning people into reviewers instead of doers and how tight integrations cut friction for leasing, maintenance, and accounting. Kim also shares why sponsoring the Multifamily Women® Summit has been an easy yes since its inception. Having built her career in an era when women in technology leadership were rare, she believes it is a responsibility to lift the next generation. She reflects on the power of safe spaces, vulnerability, and her experience stepping onto the My Stage, My Story platform in 2025. For Kim, investing in women leaders is not optional. It is how ceilings stay broken and confidence compounds across the industry. Kim shares a vivid case study where AI powered document processing transformed commercial lease onboarding, slashing manual hours while improving data accuracy. She breaks down her Goldilocks theory of proptech. Avoid too little. Avoid too much. Insist on systems that actually talk to each other. The conversation gets practical. Whole company listening sessions to surface hidden Excel work, staged rollouts with 90 day support cycles, and the rise of AI champions who set prompt standards, protect data privacy, and help teams ask smarter questions. The payoff is real time visibility for executives, cleaner accruals and T12s for brokers, and fewer headaches for site teams. We also dive into purpose. Kim’s work in the community can deliver more than NOI by training and placing candidates facing homelessness into leasing and maintenance roles paired with discounted housing. It is a powerful reminder that the right systems and the right support can change careers, families, and communities. If you are an operator overwhelmed by rapid change, or a leader ready to audit your stack and grow with less chaos, this conversation offers a clear path. Start with people. Choose core systems wisely. Phase the rest. Measure what matters. If this resonates, follow the show, share it with your team, and leave a review. Connect with Kim on LinkedIn: https://www.linkedin.com/in/kimsenncross/ Learn more and connect with The KSC Group: https://thekscgroup.com/ Connect with Multifamily Women®: Multifamily Women® Summit: https://multifamilywomen.com/ Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/ Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

    46 min

  3. 12/08/2025

    Leading With Humanity In Multifamily Operations

    Send a text What if the smartest leadership move isn’t doing more, but knowing what to drop? We sit down with Jaime Rauscher, President of Property Operations at Hamilton Point Property Management, to unpack the “glass vs rubber” mindset that’s reshaping how teams work, rest, and make better decisions in multifamily. It’s a simple filter with big impact: protect what’s fragile: family, health, integrity; and let the rest bounce without guilt. We get candid about remote work realities, from boundary-setting to avoiding the quiet grind that leads to Sunday Scaries. Jamie shares how she normalizes rest, celebrates life outside of work, and still keeps a high-performance bar. We dig into coasting, why it surfaces quickly in output and initiative, and how to pair psychological safety with direct accountability. Her measure of success is refreshingly practical: watch for proactive feedback. When people bring risks and solutions freely, the culture is working. You’ll also hear a bold, human-centered experiment that paid off: a one-time $500 concession paired with waived late fees to help residents on the brink get current and stay current. The result? Fewer evictions, lower turn costs, and stronger community stability. Along the way, we talk about simplifying operations with handwritten notes that cut through automation, and we compare what truly differs (and what doesn’t) across manufactured housing, student, and luxury assets. No matter the property, residents pay for a promise: working amenities, responsive communication, and respect. If you lead teams, manage properties, or care about resident experience, this conversation offers practical plays and a mindset you can use today. Subscribe, share with a colleague, and leave a review telling us: what’s your glass ball this week? Connect with Multifamily Women®: Multifamily Women® Summit: https://multifamilywomen.com/ Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/ Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

    47 min

  4. 08/28/2025

    The Spider Web of Modern Renter Journeys

    Send a text Ever wondered how potential residents really decide where to live? The journey isn't a simple funnel anymore, it's more like a spider web of touchpoints across search engines, review sites, social media, and now AI-powered tools like ChatGPT. In this fascinating conversation with Carolyn Walentisch, Director of Customer Success at SOCi, we explore how multifamily operators can navigate this complex digital landscape without losing countless hours to repetitive marketing tasks. Carolyn breaks down the three pillars of digital marketing success - reputation, search/SEO, and social media - explaining how these elements have become increasingly interconnected in today's digital ecosystem. The most eye-opening segment focuses on AI agents that go beyond basic automation. Unlike simple chatbots, SOCi's Genius Reputation agent undergoes training on your specific brand guidelines and can autonomously respond to reviews within minutes while still involving humans for sensitive situations. With 91% of potential renters checking reviews before making decisions, this capability delivers compound benefits across your entire marketing strategy. We also discuss emerging trends in multifamily marketing, including the shift toward authentic, on-site content over heavily produced materials. Carolyn shares how forward-thinking properties are developing resident ambassador programs to encourage user-generated content that showcases genuine community experiences. Whether you're already embracing AI tools or approaching them cautiously, you'll appreciate Carolyn's human-centered approach to technology adoption. By focusing on how these tools free up staff to focus on meaningful resident interactions rather than repetitive tasks, multifamily teams can transform their digital presence while improving workplace satisfaction. Ready to transform your property's digital presence? Visit soci.ai to learn how your marketing efforts can become more streamlined, consistent, and effective across all platforms. Connect with Multifamily Women®: Multifamily Women® Summit: https://multifamilywomen.com/ Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/ Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

    39 min

  5. 08/20/2025

    Kerry & Melinda Kirby Changing Lives Through Innovation

    Send a text Kerry Kirby's passion for making technology work better for humans radiates throughout this conversation. As founder and CEO of 365 Connect and recent recipient of his company's 100th innovation award, Kerry shares how his team is revolutionizing the multifamily industry by eliminating friction points in the renter journey. From automating lease processes that eliminate human error to creating AI-powered marketing tools that maintain brand consistency while highlighting unit-specific details, Kerry's vision consistently puts human experience at the center. "We're using AI to create better human experiences," he explains, describing how automation frees property staff from tasks they never signed up for while enabling them to focus on meaningful resident interactions. The conversation takes a powerful turn when Kerry reveals the deeply personal motivation behind the Kerry and Melinda Kirby Foundation. After losing his father to kidney failure at just 33 years old, Kerry developed an innovative partnership between Uber Health, the Kidney Foundation, and Louisiana state government to provide free transportation for dialysis patients statewide. In its first year alone, the program has transported over 580 patients, completed approximately 1,200 rides, and reduced hospitalizations by 40% - a model he hopes will spread nationwide. As a founding member of the Multifamily Innovation® Council and their Technology & AI Center of Excellence, Kerry emphasizes the unique collaborative environment it provides for industry leaders to share challenges and solutions openly. His advice for aspiring innovators? "Look at your processes, identify what could be better, start strong with one improvement, and build from there." Ready to transform your approach to multifamily technology? Connect with Kerry to learn how innovation can create better experiences for both your team and your residents. Connect with Multifamily Women®: Multifamily Women® Summit: https://multifamilywomen.com/ Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/ Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

    20 min

  6. 06/19/2025

    Your Brain Needs a Break: Finding Clarity in an Overwhelming World

    Send a text Your brain is operating on autopilot 94% of the time, and that number has increased since the pandemic. Ever put your keys in the refrigerator, forgotten your own birthday, or arrived somewhere with no memory of the drive? That's cognitive overload at work. In this illuminating conversation, Dr. Cari Skrdla, neuroscientist and newly appointed VP of Strategic Partnerships at Multifamily Women®, reveals the science behind why we're all feeling overwhelmed. "The subconscious is life-sustaining," she explains, making decisions without our awareness when our mental capacity reaches its limit. For busy professionals managing teams, stakeholders, and family responsibilities, this cognitive strain can become unbearable - leading to memory issues, anxiety, and even major life decisions driven by an overloaded brain rather than conscious choice. This growing understanding of how our minds function in today's information-saturated world has shaped the unique approach of the Multifamily Women Summit. Unlike traditional networking events that add to mental fatigue with their focus on performance and impression management, the Summit creates what Dr. Skrdla calls "a new world" where executive women can be fully present and authentic. From the music that activates the right brain hemisphere to the judgment-free environment where meaningful connections happen organically, every element is designed to disrupt patterns of overwhelm. The conversation also reveals an exciting new initiative called "My Stage, My Story," giving women five minutes to share personal narratives of resilience and growth. The response has been overwhelming, demonstrating the power of vulnerable storytelling in a supportive community. Whether you're experiencing cognitive overload yourself or leading teams who might be struggling silently with these challenges, this episode offers both scientific insight and practical wisdom for finding clarity in an overwhelming world. Register at multifamilywomen.com to experience the unique environment where executive women come not just to learn but to truly connect, reset, and return to their lives with renewed focus and energy. Connect with Multifamily Women®: Multifamily Women® Summit: https://multifamilywomen.com/ Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/ Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

    26 min

  7. 11/21/2024

    Navigating Innovation and Empowerment in Multifamily with Amy Barricelli from RR Living

    Send a text Discover the unexpected journey of Amy Barricelli, Senior Vice President at RR Living, as she navigates the multifamily industry from a humble newspaper ad in the late '90s to becoming a key player in shaping future industry trends. Amy's career path offers insights into the evolution of marketing in multifamily housing, reflecting on a time when paper maps ruled and internet listings were in their infancy. Her story is a testament to the power of a growth mindset and how embracing change can lead to not just professional success but also personal fulfillment. This episode promises a deep dive into the role of technology and innovation in transforming multifamily operations, led by Amy's candid reflections and experiences. Explore how AI is reshaping roles, allowing professionals to focus on more impactful contributions while technology handles monotonous tasks. Amy highlights how RR Living's rebranding under CEO Melanie French fosters a collaborative environment that encourages passion and creativity, proving that innovation and strong leadership can create a thriving workplace culture. We also explore the significance of empowering women in leadership and creating inclusive environments that foster genuine human connections. Amy shares insights into initiatives like the Multifamily Innovation® Council and "RR Giving," which underscore the importance of community engagement and servant leadership. This conversation is a powerful reminder that when employees feel a sense of ownership and purpose, it leads to both personal and professional growth, painting a brighter, more empathetic future for the industry. Join us as we uncover these transformative themes that are reshaping the multifamily landscape. Connect with Multifamily Women®: Multifamily Women® Summit: https://multifamilywomen.com/ Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/ Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

    54 min

  8. 11/09/2024

    Empowering Change in Construction with THS National's Female Leaders

    Send a text Ever wondered how the multifamily construction industry is evolving through the lens of women leaders? Join us for an exclusive conversation with Stacie Edwards, Vice President of People and Culture, and Valerie Currin, Senior Vice President of the Market Rate Segment at THS National, LLC. With Stacie's seven-year tenure blending HR acumen with a family background in construction and Valerie's fresh perspective supported by deep-rooted family ties to the industry, you'll gain invaluable insights into THS National's strategic moves in market rate and affordable housing, their expansion into Texas, and future ventures into student housing and senior living. Listen as Stacie and Valerie recount their impactful experiences at a women-focused industry summit in Phoenix, emphasizing the transformative power of networking and mentorship. They share practical strategies for client onboarding, setting clear expectations, and the importance of understanding client roles and needs. Discover how THS National fosters successful client partnerships and talent retention through regular surveys, stay interviews, and a strong sense of community among remote workers. This episode celebrates the multifamily industry's inclusivity and diversity, highlighting the essential qualities of an ideal client for THS National and underscoring the ultimate goal of resident satisfaction. Meet Stacie and Valerie in Multifamily Women® Summit.  Connect with Multifamily Women®: Multifamily Women® Summit: https://multifamilywomen.com/ Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/ Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

    27 min
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Ratings & Reviews

5
out of 5
7 Ratings

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The Multifamily Women® Podcast explores insightful discussions on the importance of not only elevating women in leadership but also becoming mentors and helping shape the future of the Multifamily industry. As technology advances at rapid pace, you will hear from top experts on the ever-evolving roles women play in multifamily organizations, how they got started in the industry, roadblocks they’ve faced along the way, and what they’re doing now to build and strengthen their current organizations.

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