Multifamily Women® Podcast

Multifamily Podcasts
  • 5.0 (7)
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The Multifamily Women® Podcast explores insightful discussions on the importance of not only elevating women in leadership but also becoming mentors and helping shape the future of the Multifamily industry. As technology advances at rapid pace, you will hear from top experts on the ever-evolving roles women play in multifamily organizations, how they got started in the industry, roadblocks they’ve faced along the way, and what they’re doing now to build and strengthen their current organizations.

  1. 12/08/2025

    Leading With Humanity In Multifamily Operations

    What if the smartest leadership move isn’t doing more, but knowing what to drop? We sit down with Jaime Rauscher, President of Property Operations at Hamilton Point Property Management, to unpack the “glass vs rubber” mindset that’s reshaping how teams work, rest, and make better decisions in multifamily. It’s a simple filter with big impact: protect what’s fragile: family, health, integrity; and let the rest bounce without guilt. We get candid about remote work realities, from boundary-setting to avoiding the quiet grind that leads to Sunday Scaries. Jamie shares how she normalizes rest, celebrates life outside of work, and still keeps a high-performance bar. We dig into coasting, why it surfaces quickly in output and initiative, and how to pair psychological safety with direct accountability. Her measure of success is refreshingly practical: watch for proactive feedback. When people bring risks and solutions freely, the culture is working. You’ll also hear a bold, human-centered experiment that paid off: a one-time $500 concession paired with waived late fees to help residents on the brink get current and stay current. The result? Fewer evictions, lower turn costs, and stronger community stability. Along the way, we talk about simplifying operations with handwritten notes that cut through automation, and we compare what truly differs (and what doesn’t) across manufactured housing, student, and luxury assets. No matter the property, residents pay for a promise: working amenities, responsive communication, and respect. If you lead teams, manage properties, or care about resident experience, this conversation offers practical plays and a mindset you can use today. Subscribe, share with a colleague, and leave a review telling us: what’s your glass ball this week? Connect with Multifamily Women®: Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/ Multifamily Women® Summit: https://multifamilywomen.com/ Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join Multifamily Innovation® Council: https://multifamilyinnovation.com/council/ Multifamily Innovation® Summit: https://multifamilyinnovation.com/ Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

    47 min

  2. 08/28/2025

    The Spider Web of Modern Renter Journeys

    Ever wondered how potential residents really decide where to live? The journey isn't a simple funnel anymore, it's more like a spider web of touchpoints across search engines, review sites, social media, and now AI-powered tools like ChatGPT. In this fascinating conversation with Carolyn Walentisch, Director of Customer Success at SOCi, we explore how multifamily operators can navigate this complex digital landscape without losing countless hours to repetitive marketing tasks. Carolyn breaks down the three pillars of digital marketing success - reputation, search/SEO, and social media - explaining how these elements have become increasingly interconnected in today's digital ecosystem. The most eye-opening segment focuses on AI agents that go beyond basic automation. Unlike simple chatbots, SOCi's Genius Reputation agent undergoes training on your specific brand guidelines and can autonomously respond to reviews within minutes while still involving humans for sensitive situations. With 91% of potential renters checking reviews before making decisions, this capability delivers compound benefits across your entire marketing strategy. We also discuss emerging trends in multifamily marketing, including the shift toward authentic, on-site content over heavily produced materials. Carolyn shares how forward-thinking properties are developing resident ambassador programs to encourage user-generated content that showcases genuine community experiences. Whether you're already embracing AI tools or approaching them cautiously, you'll appreciate Carolyn's human-centered approach to technology adoption. By focusing on how these tools free up staff to focus on meaningful resident interactions rather than repetitive tasks, multifamily teams can transform their digital presence while improving workplace satisfaction. Ready to transform your property's digital presence? Visit soci.ai to learn how your marketing efforts can become more streamlined, consistent, and effective across all platforms. Connect with Multifamily Women®: Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/ Multifamily Women® Summit: https://multifamilywomen.com/ Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join Multifamily Innovation® Council: https://multifamilyinnovation.com/council/ Multifamily Innovation® Summit: https://multifamilyinnovation.com/ Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

    39 min

  3. 08/20/2025

    Kerry & Melinda Kirby Changing Lives Through Innovation

    Kerry Kirby's passion for making technology work better for humans radiates throughout this conversation. As founder and CEO of 365 Connect and recent recipient of his company's 100th innovation award, Kerry shares how his team is revolutionizing the multifamily industry by eliminating friction points in the renter journey. From automating lease processes that eliminate human error to creating AI-powered marketing tools that maintain brand consistency while highlighting unit-specific details, Kerry's vision consistently puts human experience at the center. "We're using AI to create better human experiences," he explains, describing how automation frees property staff from tasks they never signed up for while enabling them to focus on meaningful resident interactions. The conversation takes a powerful turn when Kerry reveals the deeply personal motivation behind the Kerry and Melinda Kirby Foundation. After losing his father to kidney failure at just 33 years old, Kerry developed an innovative partnership between Uber Health, the Kidney Foundation, and Louisiana state government to provide free transportation for dialysis patients statewide. In its first year alone, the program has transported over 580 patients, completed approximately 1,200 rides, and reduced hospitalizations by 40% - a model he hopes will spread nationwide. As a founding member of the Multifamily Innovation® Council and their Technology & AI Center of Excellence, Kerry emphasizes the unique collaborative environment it provides for industry leaders to share challenges and solutions openly. His advice for aspiring innovators? "Look at your processes, identify what could be better, start strong with one improvement, and build from there." Ready to transform your approach to multifamily technology? Connect with Kerry to learn how innovation can create better experiences for both your team and your residents. Connect with Multifamily Women®: Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/ Multifamily Women® Summit: https://multifamilywomen.com/ Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join Multifamily Innovation® Council: https://multifamilyinnovation.com/council/ Multifamily Innovation® Summit: https://multifamilyinnovation.com/ Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

    20 min

  4. 06/19/2025

    Your Brain Needs a Break: Finding Clarity in an Overwhelming World

    Your brain is operating on autopilot 94% of the time, and that number has increased since the pandemic. Ever put your keys in the refrigerator, forgotten your own birthday, or arrived somewhere with no memory of the drive? That's cognitive overload at work. In this illuminating conversation, Dr. Cari Skrdla, neuroscientist and newly appointed VP of Strategic Partnerships at Multifamily Women®, reveals the science behind why we're all feeling overwhelmed. "The subconscious is life-sustaining," she explains, making decisions without our awareness when our mental capacity reaches its limit. For busy professionals managing teams, stakeholders, and family responsibilities, this cognitive strain can become unbearable - leading to memory issues, anxiety, and even major life decisions driven by an overloaded brain rather than conscious choice. This growing understanding of how our minds function in today's information-saturated world has shaped the unique approach of the Multifamily Women Summit. Unlike traditional networking events that add to mental fatigue with their focus on performance and impression management, the Summit creates what Dr. Skrdla calls "a new world" where executive women can be fully present and authentic. From the music that activates the right brain hemisphere to the judgment-free environment where meaningful connections happen organically, every element is designed to disrupt patterns of overwhelm. The conversation also reveals an exciting new initiative called "My Stage, My Story," giving women five minutes to share personal narratives of resilience and growth. The response has been overwhelming, demonstrating the power of vulnerable storytelling in a supportive community. Whether you're experiencing cognitive overload yourself or leading teams who might be struggling silently with these challenges, this episode offers both scientific insight and practical wisdom for finding clarity in an overwhelming world. Register at multifamilywomen.com to experience the unique environment where executive women come not just to learn but to truly connect, reset, and return to their lives with renewed focus and energy. Connect with Multifamily Women®: Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/ Multifamily Women® Summit: https://multifamilywomen.com/ Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join Multifamily Innovation® Council: https://multifamilyinnovation.com/council/ Multifamily Innovation® Summit: https://multifamilyinnovation.com/ Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

    26 min

  5. 11/21/2024

    Navigating Innovation and Empowerment in Multifamily with Amy Barricelli from RR Living

    Discover the unexpected journey of Amy Barricelli, Senior Vice President at RR Living, as she navigates the multifamily industry from a humble newspaper ad in the late '90s to becoming a key player in shaping future industry trends. Amy's career path offers insights into the evolution of marketing in multifamily housing, reflecting on a time when paper maps ruled and internet listings were in their infancy. Her story is a testament to the power of a growth mindset and how embracing change can lead to not just professional success but also personal fulfillment. This episode promises a deep dive into the role of technology and innovation in transforming multifamily operations, led by Amy's candid reflections and experiences. Explore how AI is reshaping roles, allowing professionals to focus on more impactful contributions while technology handles monotonous tasks. Amy highlights how RR Living's rebranding under CEO Melanie French fosters a collaborative environment that encourages passion and creativity, proving that innovation and strong leadership can create a thriving workplace culture. We also explore the significance of empowering women in leadership and creating inclusive environments that foster genuine human connections. Amy shares insights into initiatives like the Multifamily Innovation® Council and "RR Giving," which underscore the importance of community engagement and servant leadership. This conversation is a powerful reminder that when employees feel a sense of ownership and purpose, it leads to both personal and professional growth, painting a brighter, more empathetic future for the industry. Join us as we uncover these transformative themes that are reshaping the multifamily landscape. Connect with Multifamily Women®: Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/ Multifamily Women® Summit: https://multifamilywomen.com/ Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join Multifamily Innovation® Council: https://multifamilyinnovation.com/council/ Multifamily Innovation® Summit: https://multifamilyinnovation.com/ Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

    54 min

  6. 11/09/2024

    Empowering Change in Construction with THS National's Female Leaders

    Ever wondered how the multifamily construction industry is evolving through the lens of women leaders? Join us for an exclusive conversation with Stacie Edwards, Vice President of People and Culture, and Valerie Currin, Senior Vice President of the Market Rate Segment at THS National, LLC. With Stacie's seven-year tenure blending HR acumen with a family background in construction and Valerie's fresh perspective supported by deep-rooted family ties to the industry, you'll gain invaluable insights into THS National's strategic moves in market rate and affordable housing, their expansion into Texas, and future ventures into student housing and senior living. Listen as Stacie and Valerie recount their impactful experiences at a women-focused industry summit in Phoenix, emphasizing the transformative power of networking and mentorship. They share practical strategies for client onboarding, setting clear expectations, and the importance of understanding client roles and needs. Discover how THS National fosters successful client partnerships and talent retention through regular surveys, stay interviews, and a strong sense of community among remote workers. This episode celebrates the multifamily industry's inclusivity and diversity, highlighting the essential qualities of an ideal client for THS National and underscoring the ultimate goal of resident satisfaction. Meet Stacie and Valerie in Multifamily Women® Summit.  Connect with Multifamily Women®: Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/ Multifamily Women® Summit: https://multifamilywomen.com/ Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join Multifamily Innovation® Council: https://multifamilyinnovation.com/council/ Multifamily Innovation® Summit: https://multifamilyinnovation.com/ Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

    27 min

  7. 08/30/2024

    Empowering Women and Transforming Multifamily with Krista Hurley

    Ever wondered how someone can transition from a leasing agent to an industry principal? Join us as we chat with Krista Hurley from RealPage, who shares her inspiring journey and the innovative strides she's making in the multifamily industry. Krista sheds light on her role in identifying market challenges and creating products that elevate the customer experience and streamline tasks for on-site teams. From RealPage's cutting-edge AI platform, Lumina, to a heartfelt story from her early career, this conversation is packed with insights and exciting advancements transforming the industry. In another fascinating segment, we explore the empowering impact of attending the Women's Summit and how such events foster personal and professional growth. Krista discusses the vital role of female leaders and the incredible support from the Empower Her employee resource group. Learn about RealPage's unique one-family culture and its dedication to long-term customer relationships. Balancing work and life responsibilities, especially for women in demanding careers, is no small feat, and Krista shares her strategies for managing it all—from self-care routines to overcoming 'mom guilt.' Tune in for a discussion that's as inspiring as it is informative. Connect with Multifamily Women®: Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/ Multifamily Women® Summit: https://multifamilywomen.com/ Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join Multifamily Innovation® Council: https://multifamilyinnovation.com/council/ Multifamily Innovation® Summit: https://multifamilyinnovation.com/ Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

    32 min

  8. 08/22/2024

    Harnessing Technology to Transform Multifamily Operations with Sarah Saglam from LeaseHawk

    What if overcoming a personal challenge could ignite a passion for transforming an entire industry? Sarah Saglam, VP of Sales and Marketing at LeaseHawk, joins us with her incredible story of how her son's rare genetic disorder introduced her to the power of technology. Sarah's journey led her to LeaseHawk, where she has spent nearly 13 years driving innovation and success in the multifamily sector. Her firsthand experience with the life-changing impact of tech solutions infuses her work with purpose and dedication.  Tune in as Sarah unveils the groundbreaking tools LeaseHawk offers, such as their virtual leasing assistant and the upcoming ACE insights. These AI-driven solutions are designed to enhance the leasing team's efficiency and ensure consistent and effective engagement with potential residents. With ACE insights, managers can now analyze traffic and team performance, providing valuable metrics and training opportunities. This episode highlights how a well-supported leasing team can make a stellar first impression and deliver exceptional resident experiences, proving that the right technology can indeed make life easier and more productive. Connect with Multifamily Women®: Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/ Multifamily Women® Summit: https://multifamilywomen.com/ Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join Multifamily Innovation® Council: https://multifamilyinnovation.com/council/ Multifamily Innovation® Summit: https://multifamilyinnovation.com/ Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

    23 min
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5
out of 5
7 Ratings

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The Multifamily Women® Podcast explores insightful discussions on the importance of not only elevating women in leadership but also becoming mentors and helping shape the future of the Multifamily industry. As technology advances at rapid pace, you will hear from top experts on the ever-evolving roles women play in multifamily organizations, how they got started in the industry, roadblocks they’ve faced along the way, and what they’re doing now to build and strengthen their current organizations.

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