Got Marketing?

Mia Fileman
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  • MARKETING
  • UPDATED BIMONTHLY
Got Marketing?

Are you tired of empty promises and stolen ideas? Me too. Got Marketing is a podcast for marketers and small business owners who want real talk and clever strategies—without the BS. Running an online business is hard, but your marketing doesn’t have to stink. I’m Mia Fileman, your straight-shooting, campaign-loving friend here to talk marketing, running a business, pop culture, and everything in between.

  1. A step by step guide on how to build campaigns that (actually) build your brand

    6D AGO

    A step by step guide on how to build campaigns that (actually) build your brand

    Why am I so campaign obsessed? Campaigns build brands. One campaign, one objective. That’s the rule. But too many business owners try to do too much with their marketing, leading to scattered efforts, wasted budget, and zero real impact. In this episode of Got Marketing?, we’re diving deep into marketing campaigns that drive real results. Whether you're looking to build brand awareness, grow your email list, or convert leads into paying customers, the key is strategy, not guesswork. If you want to create marketing campaigns that actually move the needle—without wasted effort or overwhelm—this episode is for you. Enjoy this episode, leave a review, and share it with your business friends 🎧   What you’ll learn in this episode: ✨ The difference between brand awareness, lead generation, and conversion campaigns—and when to use each one ✨ How to structure your campaign for maximum impact (without overwhelm) ✨ Why creativity matters in campaigns—and how to come up with fresh ideas ✨ The power of pre-launch strategies (and why most launches fail without them) ✨ How to track campaign performance without drowning in data   Segments in this episode: Strong Opinions are Sexy: The word "launch" has been hijacked by online gurus—but real marketers run campaigns. The problem? Traditional launches cram too many objectives into a short window, expecting instant sales from cold audiences. Instead, we break down a smarter three-phase approach: brand awareness → lead gen → conversion for long-term success. Mentioned in this episode:Wall Art collectionThe Gurus We DeserveLessons In Falling Ps. Ripple Festival early bird tickets will run out March 31st. Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details We are beyond excited. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast Subscribe to the Substack Exclusive insights & behind-the-scenes extras: gotmarketing.substack.com   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    22 min
  2. Why you need a smart mix of owned, earned, paid and borrowed channels

    MAR 5

    Why you need a smart mix of owned, earned, paid and borrowed channels

    Stop relying (purely) on social media: the smarter way to market in 2025 Most small business owners default to social media as their main marketing tool. But relying on just one channel is like trying to win a relay race with a one-person team. In this episode, we’re breaking down paid, earned, owned, and borrowed marketing channels—why they work better together and how to balance them without burning out or blowing your budget. If you want broader reach, more leads, and faster conversions, this episode is for you. Enjoy this episode, leave a review, and share it with your business besties 🎧   What you’ll learn in this episode: ✨ Why email marketing outperforms social media (and why it should be your priority). ✨ The power of owned channels (your website, email list, and community) in driving conversions. ✨ How to leverage earned media (PR, guest features, testimonials) without spending money. ✨ The right time to invest in paid advertising (and how to avoid wasting your budget). ✨ Why social media is borrowed land—and how to use it strategically. ✨ How different marketing channels work together at each stage of the customer journey.   Segments in this episode: Source of truth: Third-party cookies are disappearing, and we’re moving toward a more private digital world. That means businesses need to rely less on borrowed data from platforms like Meta and Google—and invest more in owned channels like email marketing. This shift isn’t just inevitable; it’s an opportunity to build real relationships with your audience. Making waves: Poppy, a low-sugar soda brand, made headlines recently for an influencer stunt gone wrong. They sent $25,000 vending machines to influencers for the Super Bowl, only to be called out for gifting luxury items to people who didn’t need them. Was it a clever strategy or completely tone-deaf? And how could they have done it better? Let’s break it down.    Ps. Ripple Festival is coming! 🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now—visit RippleFestival.au for details We are beyond excited. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast Subscribe to the Substack Exclusive insights & behind-the-scenes extras: gotmarketing.substack.com   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    14 min

  3. FEB 26

    Ask me anything: your questions around SEO, marketing without socials, lead magnets, niching

    Ask me anything: is SEO dead, can you market without socials, and should you niche down? Welcome to our very first Ask Me Anything episode. You submitted your burning marketing questions, and in this episode of Got Marketing?, Mia dives into the most common ones—SEO in the age of AI, why your lead magnet isn’t converting, whether social media is a must, and if niching down is still good advice in 2025. If you’d like to submit a question for a future episode, head to https://www.campaigndelmar.com/got-marketing or DM us on Instagram —we’d love to hear from you!   Ps. Ripple Festival is coming! 🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now—visit RippleFestival.au for details We are beyond excited.    Mentioned in this episode: Lush   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    13 min
  4. How Belle Gibson fooled the world: breaking down Apple Cider Vinegar with Nell Casey & Janine Staunton

    FEB 19

    How Belle Gibson fooled the world: breaking down Apple Cider Vinegar with Nell Casey & Janine Staunton

    What Apple Cider Vinegar and the Belle Gibson story reveal about social media gurus In this episode of Got Marketing?, we're diving deep into Apple Cider Vinegar, Netflix’s gripping series about Belle Gibson, the wellness influencer who faked a cancer diagnosis to build her brand. Joining me are marketing experts and true crime lovers Nell Casey and Janine Staunton for a Goggle box-style breakdown of the show’s highs, lows, and jaw-dropping revelations. What you’ll learn in this episode: 🍎 How Belle Gibson built an empire on deception—and why no one questioned her sooner. 🍎 The intersection of marketing and true crime: why we’re drawn to wellness gurus and the role social media plays in their rise. 🍎 Did Apple Cider Vinegar get it right? Our honest review of the show’s execution, storytelling, and accuracy. 🍎 The system that allows scams like this to flourish—and how to spot red flags in online ‘experts.’ 🍎 Why ‘gurus’ keep getting away with it—and how to protect yourself from social media deception.   Have you watched Apple Cider Vinegar? What were your biggest WTF moments? Do you think Belle believed her own lies? Let’s discuss—DM us on Instagram or tag us in your thoughts.   Enjoy this episode, leave a review, and share it with your true crime-loving friends 🎧   Ps. Ripple Festival is coming! 🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now—visit RippleFestival.au for details We are beyond excited.    Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast Connect with Nell: Instagram LinkedIn Connect with Janine: Instagram LinkedIn   Mentioned in this episode: Apple Cider Vinegar Series Entrepreneurs and the truth by the Harvard Business Review   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    44 min
  5. Struggling to win customers? This could be why.

    FEB 12

    Struggling to win customers? This could be why.

    Struggling to win customers? This is the episode for you.  Many small business owners assume that better promotion will solve their sales problems. But what if the issue starts long before the website is launched or content hits social media? In this episode, we’re breaking down why market demand is the real kingmaker—and how even the best branding can’t fix a lack of demand. We explore two significant factors: insufficient market demand and the competitive landscape. From a below-average cafe thriving in Darwin to the oversaturated gift hamper industry, this episode is packed with real-world examples that reveal why some businesses succeed despite poor marketing—and why others fail despite doing everything “right.” Enjoy this episode, leave a review, and share it with your business besties 🎧   What you’ll learn in this episode: ✨ Why some businesses succeed despite objectively 'average' marketing – and why great marketing won’t fix weak demand. ✨ The Darwin cafe with a 2.3-star Google rating that’s still standing (and what it teaches us about supply and demand). ✨ The reality of launching into an oversaturated market (looking at you, gift hampers). ✨ How needs-based segmentation can help small businesses carve out their niche. ✨ The booming business categories and where opportunities lie right now.   Segments in this episode: The Big Swing: Oslo’s self-deprecating campaign embraced its flaws and attracted the right audience by flipping traditional marketing on its head. Low Hanging Fruit: A look at the hottest market segments in 2025, from zero-alcohol drinks to AI-powered productivity tools, and where new opportunities are emerging    Ps. Ripple Festival is coming! 🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now—visit RippleFestival.au for details We are beyond excited.  Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast   Mentioned in this episode: The Lime Cafe The Hamper Emporium Koko Black Maggie Beer Pinterest trend report Visit Oslo campaign film Casuarina Shopping Centre Sodaly and Kombucha Thank you products Who Gives a Crap The North Face   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    17 min
  6. How to win paid speaking gigs, plus a big announcement

    FEB 5

    How to win paid speaking gigs, plus a big announcement

    Want to win more speaking gigs? Listen up.  In this week’s episode of Got Marketing?, Mia dives into practical strategies behind becoming a sought-after speaker. From understanding what event organisers are looking for to crafting a pitch that gets you booked, this episode is packed with actionable tips to help you step onto the stage. Then, Mia shares a massive announcement about a first-of-its-kind event coming to Melbourne that you won’t want to miss.  What you’ll learn in this episode: ✨ Why speakers get booked: the key qualities that make you stand out to event organisers. ✨ How to transition from educator to entertainer: public speaking is a performance. ✨ Paid vs. unpaid gigs: what to negotiate when cash isn’t on the table. ✨ Pitching with purpose: how to craft a compelling pitch that secures gigs. ✨ The power of strong opinions: why they’re the foundation of an irresistible speaker profile.   Segments in this episode: Strong opinions are sexy: why event organisers love speakers who challenge the status quo. Low-hanging fruit: build relationships that make you top of mind for event organisers. Making waves: the UGG trademark battle –a cautionary tale for small businesses about protecting what’s yours.   The big announcement: Ripple Festival is coming! 🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now—visit RippleFestival.au for details We are beyond excited.  Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast   Mentioned in this episode: West Wing Pete Buttigieg Laura Dern (Marriage Story) Fiona Johnston Ripple Festival   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    15 min
  7. A content strategy you can stick to: avoid burnout, crisis posting & sounding like everyone else online

    JAN 29

    A content strategy you can stick to: avoid burnout, crisis posting & sounding like everyone else online

    Do you feel like you’re drowning in daily content creation? You’re not alone.  In this week’s episode of Got Marketing?, Mia tackles the biggest content challenges small businesses face and shares actionable strategies to create an effective and sustainable content plan. Whether balancing always-on content with high-impact campaigns or finding ways to stand out in a sea of sameness, this episode is packed with insights that will inspire you to reimagine your content strategy. From understanding why consistency beats cleverness to learning how to reuse high-performing content without anyone noticing, this episode is your guide to creating content that works without burning out.   What you’ll learn in this episode: ✨ The difference between 'always on' content and campaigns—and why you need both ✨ How to plan a content strategy that aligns with your energy and capacity ✨ Why sharing your individual perspective matters more than free tips ✨ The importance of leading by example to inspire your audience ✨ How to make more interesting content (because that's the only content that works)If you’re tired of feeding the endless content machine and not seeing results, this episode is for you. Tune in for Mia’s approach to content creation and practical tips to help you create with purpose, stand out online, and maintain your sanity.Segments in this episode: Strong opinions are sexy: you do not need to post about every crisis. Low-hanging fruit: LinkedIn is leaning into short-form videos. Making waves: Apple Cider Vinegar series on Netflix.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast   Mentioned in this episode: Penny Locaso Adam Mosseri Annual Aussie Lamb campaign Jaguar campaign Instagram post: How to sound like every other female business owner B&T and Bastion study about Australia Day   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    19 min
  8. Got Marketing? Trailer 2025

    SEASON 6 TRAILER

    Got Marketing? Trailer 2025

    Welcome to Got Marketing? Season 6 This season, we are shaking things up and starting a new odyssey. Brands often fear changing things that are working, but the real question is: Can it be better?  If you know me, you will know that I believe formulas suck (in marketing). Sticking to the same formula because it’s working will hold you back. That’s true in business, marketing, and even podcasts. Here’s what’s new: ✨ We’re moving to solo episodes under 20 minutes, each focused on a specific topic. These are bite-sized, actionable lessons packed with insights you can use immediately. ✨ This podcast isn’t just about marketing. We’ll also explore running a business, navigating life, diving into pop culture, and connecting the dots in between. ✨ I’ll be sharing my strong opinions because you can find generic marketing tips anywhere. What makes this podcast different is my perspective and my approach. ✨ We will have dedicated episodes where Mia answers your questions. Submit them here: Got Marketing Podcast ✨ We have segments to keep things fun and dynamic. New segments: Gurus in the Wild: This is where we call out unethical marketing moves. Think of it as marketing’s Hall of Shame. The Big Swing: We’ll celebrate audacious marketing moves, whether epic wins or glorious failures. Low Hanging Fruit: A quick-hit segment where I share ridiculously simple, actionable marketing tips you can implement right away. Strong Opinions Are Sexy: I’ll share bold takes on business, marketing, or life that might just challenge how you think. Source of Truth: We’ll debunk marketing myths and highlight what people often get wrong. This is your BS-free zone. Making Waves: This segment dives into pop culture moments causing a stir and explores what they mean for business and marketing.   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback

    2 min
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About

Are you tired of empty promises and stolen ideas? Me too. Got Marketing is a podcast for marketers and small business owners who want real talk and clever strategies—without the BS. Running an online business is hard, but your marketing doesn’t have to stink. I’m Mia Fileman, your straight-shooting, campaign-loving friend here to talk marketing, running a business, pop culture, and everything in between.

Information

  • Creator
    Mia Fileman
  • Years Active
    2021 - 2025
  • Episodes
    86
  • Rating
    Clean
  • Copyright
    © 2025 Mia Fileman
  • Show Website
    Got Marketing?

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