Got Marketing?

Mia Fileman
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  • MARKETING
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Got Marketing?

Are you tired of marketing jargon and empty promises? Me too. Join me, Mia Fileman, on Got Marketing? for deep dives with marketing insiders to unpack successful campaigns. I didn’t earn the nickname ‘the campaign lady’ for nothing. Get actionable tips, learn from winning strategies, and avoid falling victim to marketing fads and fakery.

  1. 4 DAYS AGO

    What content pillars are (and what they're not) —smarter content strategies with Kryshla Salaris

    The content strategy myth that’s keeping your business stuck—and how to break free. In this episode of Got Marketing?, Mia teams up with Kryshla Salaris, founder of Shall We Social and a content marketing coach for service providers and small business owners, to bust the myths about content pillars and uncover what truly makes content successful. This isn’t your typical "how-to" on social media. It’s a candid, no-BS conversation about: ✨ Why “educate, entertain, inspire” doesn’t cut it as a content strategy —and what to focus on instead ✨ How to align every piece of content with your business goals (hello, conversions!) ✨ The key to understanding your audience’s journey and tailoring content and effective messaging that meets them where they are ✨ The hidden dangers of copying “guru” tactics—and how to avoid falling into the comparison trap Kryshla opens up about her journey from events manager to content coach, including how a cease-and-desist letter forced her to rethink her brand identity. Mia and Kryshla also dive into the real challenges of navigating algorithm changes, building trust with a silent audience (shoutout to the lurkers!), and creating content that cuts through the noise. If your content strategy feels stuck in the past, this episode will inspire you to ditch the fluff, work smarter, and make your marketing truly matter.   Hit play and start rethinking your content approach today.     ––––––––––––––––––––––––––––––––––––––––––––––––– Brands/groups mentioned in this episode: Shein Temu Scandal Nara Smith and stolen content brand collab Marc Jacobs DISSH Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Kryshla Salaris: Instagram LinkedIn   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    49 min

  2. JAN 1

    Be seen, be heard, be everywhere: winning social media strategies from Lick Your Phone Media

    New year, new marketing mindset In this episode of Got Marketing?, Mia chats with Rita Agoulian, founder of Lick Your Phone Media, about what it takes to dominate the marketing game. From humble beginnings as a foodie passion project to becoming the go-to agency for global brands like McDonald’s and Cadbury, Rita brings passion, expertise, and a no-nonsense approach to creating content and social campaigns that truly deliver. If 2025 is the year to make your brand stand out, this episode is packed with practical tips and insights to help you succeed: ✨ How to grab attention on social media channels (hint: it’s all about knowing your audience and playground) ✨ The key to creating far-reaching content that aligns with your business goals ✨ Why partnerships can fast track your growth—and how to find the right fit ✨ The importance of consistency: be seen, be heard, be everywhere   Tune in, take notes, and tackle one of the biggest New Year pitfalls: trying to do it all. Discover why delegating tasks and narrowing your focus is a make-or-break for entrepreneurs across all industries. ––––––––––––––––––––––––––––––––––––––––––––––––––  Brands mentioned in this episode: Timeout Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: - Instagram - LinkedIn Connect with Rita: - Instagram - LinkedIn   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    31 min

  3. 12/18/2024

    2025 marketing trends: 13 best guesses to inspire you

    What’s next for marketing? In this Got Marketing? Episode, Mia explores the trends likely to define 2025—and how businesses can navigate them creatively. From partnerships that make you go “Wait, what?” to a resurgence of raw, unpolished content, this conversation is packed with insights for brands ready to embrace change and think strategically. Here’s what’s inside: ✨ Surprising brand collaborations and why they work ✨ The power of nostalgia marketing in connecting with your audience ✨ Lo-fi content: why “relatable” beats “perfect” ✨ How to strike the right balance between performance marketing and long-term brand building ✨ Ways to avoid trend-jacking disasters (bye, Corporate Cringe!) Whether you’re a seasoned marketer or just starting out, Mia’s predictions will spark ideas and give you a competitive edge in the year ahead. Press play and step confidently into 2025!––––––––––––––––––––––––––––––––––––––––––––––––––  Brands/groups mentioned in this episode: FTC’s “Click to Cancel” rule Puresport Report: https://www.gotracksuit.com/au/report/the-awareness-advantage. Temu Shein Mc Donald's Grimace Milkshake TikTok: Nutter Butter TikTok: Ryan Air TikTok: Duolingo Volvo’s tear-jerking cinematic ad for the EX90 Forty Winks’ “The Unslept” campaign Google’s Search Generative Experience (SGE)  ChatGPT Preply’s "UK Polite Cities Index" TripAdvisor Georgie Stevenson (Naked Harvest Supplements) Alix Higgins (Alix Higgins) Brittany Saunders (Fayt the Label) Zoe Kalar (Weare8) Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: - Instagram - LinkedIn Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    12 min

  4. 12/11/2024

    How to build an engaged community with Tori Kopke

    Want to build a brand that stands the test of time? Start with an engaged, loyal community. In this episode of Got Marketing?, Mia chats with Tori Kopke, a business coach and strategist helping rural and regional women grow thriving businesses despite challenges like isolation and limited resources. Tori pulls back the curtain on how to create communities that amplify your brand’s reach and drive real growth. Here’s what you’ll learn:✨ How to foster a value-driven, inclusive community✨ The role of word-of-mouth marketing in building trust and loyalty✨ Why an active community is the secret weapon for small business success✨ Practical tips to make community a pillar of your marketing strategy, e.g. running a challenge Tori’s down-to-earth approach and unique perspective make this a must-listen for any entrepreneur building a coveted brand. Hit play and start building a community that strengthens your business and amplifies your impact. ––––––––––––––––––––––––––––––––––––––––––––––––––  Brands/groups mentioned in this episode: Kevin Kelly: 1000 True Fans Facebook group: Motherland (Stephanie Trethewey) Facebook group: One Roof (Cherie Rubinstein) Facebook group: Mecca Chit Chat Mamamia Out Loud Business Chicks The Power Project –Mastermind (Tori Kopke) Your Social Team (Manu Muraro) Facebook group: The HUB for Regional and Rural Business Women  Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Tori Kopke: Instagram LinkedIn   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    42 min

  5. 11/27/2024

    Sales campaigns that deliver 'doubles' | Frank Body, Brunetti and selling out business retreats with Lucy Bloomfield

    What’s better than one campaign strategist? Two. In this episode of Got Marketing?, Mia teams up with Lucy Bloomfield, founder of Double Orders, a sales campaign specialist, to unpack the success of focused, story-driven campaigns. Forget boring, discount-driven tactics—this is about crafting campaigns that double sales, create lasting customer loyalty, and make your brand unforgettable. Here’s what you’ll learn:✨ How to run campaigns that drive sales without discounts✨ Tips to get more mileage out of every campaign you create✨ The hidden role campaigns played in the success of Frank Body (spoiler: it’s not just branding!)✨ How Mia and Fi sold out a business retreat in 2 days with a zero-cost campaign  Plus, Lucy dives into how syncing campaigns with consumer behaviour—and even the lunar cycle—can deliver out-of-this-world results. If you’ve been struggling to balance branding with performance or wondering how to make campaigns work harder for your business, this episode is packed with actionable insights. Hit play and start designing campaigns that drive revenue and build your brand’s legacy. ––––––––––––––––––––––––––––––––––––––––––––––––––  Brands mentioned in this episode: Frank Body Willow and Blake Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Lucy Bloomfield: Instagram  LinkedIn   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    45 min

  6. 11/06/2024

    What entrepreneurs can learn from athletes with Kathryn Deiulio

    In this episode of Got Marketing?, Mia chats with Kathryn Deiulio, a sports management expert and founder of Behind Your Brand, to discuss lessons entrepreneurs can learn from professional athletes. Together, they explore how personal branding, focus, and resilience are as vital in business as they are in professional sports. You'll gain insights on work-life balance, the power of a support team, and the importance of authenticity—revealing how these strategies can help entrepreneurs elevate their game. Listen in to discover how to bring these winning tactics into your own business! ––––––––––––––––––––––––––––––––––––––––––––––––––  Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Kathryn Deiulio: Instagram       Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. The Future Rebel Brand Foundations Workbook, your essential guide for building a powerful, authentic personal brand in a world of conformity. https://zencastr.com/?via=mia

    42 min

  7. 10/09/2024

    Rebel brands with Michelle Newell

    In this episode of Got Marketing?, Mia Fileman sits down with Michelle Newell, founder of The Storytelling Business, to discuss the impact of brand storytelling. Michelle works with leaders and businesses to craft bold, authentic stories that make brands stand out. Expect practical insights into building a brand that resonates authentically. Mia and Michelle discuss how storytelling can forge deeper connections, set brands apart, and drive meaningful change. From personal anecdotes to actionable tips, this episode inspires anyone looking to refine their brand storytelling approach. ––––––––––––––––––––––––––––––––––––––––––––––––––  Brands/books/founders discussed in this episode: Who Gives a Crap Blackbird Ventures Turia Pitt Malala Yousafzai July Frank Body Willow and Blake The Significant Object Study The Magical Science about Storytelling TedTalk, David JP Phillips Atomic Habits, James Clear Clockwork, Mike Michalowicz Dissh Verve Super, Christina Hobbs Checklist Legal, Verity Zero Co Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Michelle Newell: Instagram Website     Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. The Future Rebel Brand Foundations Workbook, your essential guide for building a powerful, authentic personal brand in a world of conformity. https://zencastr.com/?via=mia

    50 min

  8. 09/25/2024

    Pay me like an unqualified life coach

    In this episode of Got Marketing?, we welcome psychologist Jocelyn Brewer and human potential coach Kate McCready. Together, we dive into the ethics of the life coaching industry, sparked by Jocelyn’s Instagram post, “Pay me like an unqualified life coach.” We explore the value of credentials and the frustrations surrounding unregulated coaching practices. We also share practical ways to create healthier relationships with technology and navigate the online world with more intention and awareness. Expect thoughtful insights on fostering digital wellness for both yourself and your family, along with a discussion on the growing role of AI in shaping our digital experiences. ––––––––––––––––––––––––––––––––––––––––––––––––––  Social media posts/books/programs discussed in this episode: 'Pay me like an unqualified life coach' Instagram post 'The Anxious Generation' by Jonathan Haidt 'iGen' by Dr. Jean Twenge Design Your Family's Tech-Use Agreement Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Jocelyn Brewer: Instagram Website Connect with Kate McCready: Instagram Website   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.https://zencastr.com/?via=mia

    1 hr
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About

Are you tired of marketing jargon and empty promises? Me too. Join me, Mia Fileman, on Got Marketing? for deep dives with marketing insiders to unpack successful campaigns. I didn’t earn the nickname ‘the campaign lady’ for nothing. Get actionable tips, learn from winning strategies, and avoid falling victim to marketing fads and fakery.

Information

  • Creator
    Mia Fileman
  • Years Active
    2021 - 2025
  • Episodes
    76
  • Rating
    Clean
  • Copyright
    © 2025 Mia Fileman
  • Show Website
    Got Marketing?

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