Sparetime Chats

Sparetimr

our mission is to extract and share knowledge to inspire curious minds

Episodes

  1. 01/27/2022

    Steph Le Prevost: CRO & UX Manger at Specsavers | Sparetime Chats #5

    We discuss why companies should embrace experimentation, career progression, negotiating salaries, overcoming our own biases and much more. We also share some useful tools and learning resources.   Having joined Specsavers 3 days after leaving school, Steph's 5yr tenure saw her journey through CRM, SEO, Content all the way to becoming UX and CRO Manager. Steph is currently a CRO Consultant at Conversion.com where she aims to supercharge her knowledge and experiences while working with diverse brands.   Beside Steph’s passion for Behaviour Science, we share a similar growth mindset and I really admire her career journey so far. No doubt this is just the beginning and I look forward to what the future brings.   #conversionoptimisation #digitalexperience #behaviourscience #CX  Connect with Steph on LinkedIn RESOURCES  Research on Priming Effect Thinking Fast and Slow  The Psychopath Test  Don't Make Me Think  CXL, Experimentation Nation, Baymard Institute   TOPICS  (00:00) Intro   (13:48) What is CRO?   (20:37) The problem with extracting customer needs from user data   (24:10) How to get into CRO  (25:53) How CRO has impacted my mindset   (28:58) The ethics of conversion experimentation and exploiting cognitive biases   (35:57) CRO and Project Management tools   (42:20) Getting into a leadership role   (46:22) Overcoming inherited cognitive biases   (50:02) “As a woman you have to learn your worth..”   (53:45) How do you negotiate the right salary?   (57:42) Books, podcasts and learning materials   (58:59) What’s your vision of fulfilment?    TOOLS  Amplitude  ContentSquared  Hotjar  6Sense  Google Analytics  Kibo  Decibel  Figma  Asana  Trello  Microsoft Planner  Jira  Todoist  Calendly   PLUG IN 🔌   Website Twitter LinkedIn Insta

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our mission is to extract and share knowledge to inspire curious minds