Baseball By Design: Stories of Minor League Logos and Nicknames

Paul Caputo
  • 4.9 (68)
  • BASEBALL
  • UPDATED WEEKLY

Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts. Instagram, Threads, Bluesky: @baseballbydesign

  1. Long Beach Coast

    1D AGO

    Long Beach Coast

    The newest team in the Pioneer League celebrates the natural and cultural diversity of Long Beach, California, not to mention the town's signture 11 miles of coastline. The text-based identity is a departure from the trends in minor league baseball branding. Guests include: Ena Patel, President, Long Beach Coast David Sauer, Musician, One High Five Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign Email questions and comments for the podcast to pauljcaputo@gmail.com. Baseball By Design is a member of the Curved Brim Media Network.

    47 min
  2. Brevard County Manatees

    FEB 10

    Brevard County Manatees

    From 1994 to 2016, the Brevard County Manatees graced the fields of the Florida State League with a logo based on one of the ocean's most endearing animals. Guests include: JP Brooker, Ocean Conservany, jpbrooker.com Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign Email questions and comments for the podcast to pauljcaputo@gmail.com. Baseball By Design is a member of the Curved Brim Media Network.

    48 min
  3. Salem RidgeYaks

    FEB 3

    Salem RidgeYaks

    The Salem RidgeYaks are the latest affiliated Minor League Baseball team to move away from a name based on their parent club to one that celebrates an aspect of the local community. The nickname pays tribute to outdoor recreation in the Blue Ridge Mountains. Guests include: Allen Lawrence, General Manager, Salem RidgeYaks Dr. Chris Mayer, Professor of Recreation Studies Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign Email questions and comments for the podcast to pauljcaputo@gmail.com. Baseball By Design is a member of the Curved Brim Media Network.

    50 min
  4. Davie Crocketts

    JAN 27

    Davie Crocketts

    The collegiate summer level Davie Crocketts based their identity on wordplay centered around the name of the North Carolina county where they play. Guests include: Greg Sullivan, Chairman, Blue Ridge League Brittain Peck, Illustrator Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

    54 min
  5. Palm Beach Frozen Iguanas

    JAN 20

    Palm Beach Frozen Iguanas

    The Single-A Palm Beach Cardinals are named for their parent club in St. Louis, but their first foray into a fun alternate identity proved to be a rousing success. The Frozen Iguanas pay tribute to a quirk of Florida wildlife that lends itself to some great logos. This week on the podcast: Sophia Monteleone, In-Game Entertainment/Media Relations Coordinator, Palm Beach Cardinals Ryan Fooser, Fooser Sports Design, Insta @foosersports Ranger Amy Burnett, Insta @therealrangeramy Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign

    57 min
  6. Episode 215: Todd Radom on Philadelphia Sports Design

    JAN 13

    Episode 215: Todd Radom on Philadelphia Sports Design

    Sports design royalty Todd Radom joins from his home in Philadelphia to talk about sports design heritage in the 215. We talk Phillies maroon, a font called Scriptwurst, Eagles kelly green, the Phanatic, Gritty, and more. Guests include: Todd Radom, Todd Radom Design toddradom.com Mitchell Kramer, Historian, bfranklin.org Dan Simon, Studio Simon, studiosimon.net Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

    49 min
  7. Modesto Roadsters

    JAN 6

    Modesto Roadsters

    The newest Pioneer League team encountered some bumps in the road en route to coming up with a new brand. After a false start as the Glow Riders, the team announced that it would be the Modesto Roadsters, a brand based on the movie American Graffiti. This week on the podcast: Dave Heller, Owner, Modesto Roadsters Greg Gallup, Slightly Obsessed Studios Jim Christopher, Ballpark Nation, YouTube @ballparknation Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

    1 hr
  8. Dan Simon's Spreadsheet

    12/30/2025

    Dan Simon's Spreadsheet

    One of Minor League Baseball's most prolific designers took the time to categorize all 120 affiliated teams and 82 independent professional team, and at long last, we break down Dan's spreadsheet on this New Years episode of Baseball By Design! This week on the podcast: Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

    58 min
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4.9
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68 Ratings

About

Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts. Instagram, Threads, Bluesky: @baseballbydesign

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