The Art Business

David Bellingham

The Art Business is a bi-weekly podcast dedicated to talking about both cultural and business aspects of the art world with some of its key players. It is hosted by Dr David Bellingham, Programme Director of the MA in Art Business at Sotheby‘s Institute of Art London.

  1. 3d ago

    From Rothschild to Make-Ready: Scaling Avant Arte’s Global Print Revolution

    Welcome back to the Art Business Podcast. In this episode host and guest Mazdak Sanii, founder and CEO of Avant Arte, discuss the decade-long journey of building a major contemporary art platform that has generated over $150 million in revenue and engaged more than 4 million collectors worldwide. Mazdak explains how his early M&A training at Rothschild shaped his leadership and soft skills, and how mentorship and recruiting the right people have been critical to scaling the business. Topics covered include Avant Arte’s operational response to the 2022 market downturn, the company’s time-limited edition model, pricing strategy, and the decision to acquire Make-Ready, now the world’s largest fine art printing studio, to secure supply-chain quality and deepen relationships with artists. Mazdak also discusses how Avant Arte funds projects, works with artists and galleries on pricing and edition sizing, and fosters long-term artist partnerships. The conversation explores Mazdak’s role as a trustee of the National Portrait Gallery, advising on digital and commercial strategies, and how museums can engage younger donors and diversify income streams. He reflects on governance lessons from nonprofit boards, the value of emotional intelligence in leadership, and global opportunities for expanding collector bases in regions like Latin America, Greater China, Japan, and South Korea. Expect practical insights on financing, hiring, operating a creative business at scale, and the intersection of craft, commerce, and cultural stewardship; plus anecdotes about classical music, mentorship, and the philosophy behind building a more accessible collecting ecosystem. Links: https://avantarte.com/ https://makereadyeditions.com/   music ‘Baby, I Miss The Internet’ (Rama, Rama, Rama)  by TOT TAYLOR is used by kind permission of the artist ©Tot Taylor/Songmatic Music (2020)

  2. Aug 27

    Pricing, Royalties and the Artist’s Business: Halim Flowers on Artonomics

    How should artists price their work, earn royalties and build sustainable creative businesses? In this episode of The Art Business Podcast, David Bellingham talks to artist, author and Artonomics founder Halim Flowers about pricing art, financial literacy, intellectual property and building multiple revenue streams. Halim transformed 22 years of incarceration and self-education into an international creative practice. He discusses his journey from self-publishing and street entrepreneurship to working with galleries, Warner Brothers, institutional collectors and public projects. Topics include: • How artists can price their work and understand their financial value • Budgeting and building multiple revenue streams • Artist resale royalties and intellectual-property protection • Building intergenerational value from creative work • Blockchain and tokenisation • Using AI as a business tool for artists • Measuring cultural value and impact • Community-building and ethical for-profit models • Translating art into education, curriculum and commercial projects Halim also discusses the Artonomics Cultural Capital Index and his approach to using data and technology to demonstrate cultural value and impact. Key takeaways: Treat your creative practice as a business; diversify income; protect your intellectual property; use technology and data intelligently; and build communities that can extend the impact and value of artistic work. Links: https://www.art-o-nomics.com/ https://www.instagram.com/halimflowers/ https://www.halim-flowers.com/ https://www.forbes.com/sites/afdhelaziz/2025/12/05/how-halim-flowers-turns-art-into-weapons-of-mass-construction/ https://www.obama.org/programs/leaders/usa/2025-2026/halim-a-flowers/   music ‘Baby, I Miss The Internet’ (Rama, Rama, Rama)  by TOT TAYLOR is used by kind permission of the artist ©Tot Taylor/Songmatic Music (2020)

  3. Jul 23

    Curating the Non-Human: Maria Hinel on Art, Philosophy and Animal Agency

    Host Dr David Bellingham, Programme Director of the MA Art Business, Sotheby's Institute of Art, London, speaks with independent London curator and writer Maria Hinel about building a curatorial career outside commercial institutions and the philosophical threads that shape her exhibitions. They discuss her training (UCL, Courtauld), early work at Skarstedt Gallery, and independent projects at spaces including General Assembly, Shtager & Shch and Hypha Studios. The episode covers recurring themes in Hinel's practice: the relations between the human and the non-human; language; identity; gender; temporality; ecology and the agency of animals. They explore how these ideas informed exhibitions such as Drive Your Plow Over the Bones of the Dead, Timescapes, Carbon, Carbon Everywhere and The Middle Voice. Artists referenced include Susan Eyre, Amalia Pica & Rafael Ortega, Francis Alÿs, Jochen Lempert, Anne Marie Maes, Kat Lyons, Claudia Losi and Alina Zamanova. Key points: the dialogic process between curator and artist; staging multi-media shows across project spaces; making invisible forces (cosmic rays, magnetic vision) and animal perspectives visible; ethical and political questions around animal personhood, activism and visibility; and upcoming projects and ambitions, including a broader focus on contemporary Ukrainian art. Official / profile pages Website: mariahinel.com Hypha Studios bio: hyphastudios.com/maria-hinel-2-2/ LinkedIn: linkedin.com/in/4b7b98b9/ Instagram: @mariahinel ArtRabbit curator profile: artrabbit.com/people/maria-hinel/curator Exhibitions (in episode order) Timescapes (Shtager & Shch, 2023) — covered on her FAD Magazine tag page The Middle Voice (Shtager & Shch, 2024) — listed on ArtRabbit Carbon, Carbon Everywhere (Hypha HQ, 2025) — artplugged.co.uk write-up The Pleasure of Misuse (Royal Society of Sculptors, 2025) — her own page or the institution's page Drive Your Plow Over the Bones of the Dead (Hypha Gallery 1, 2026) — artplugged.co.uk write-up   music ‘Baby, I Miss The Internet’ (Rama, Rama, Rama)  by TOT TAYLOR is used by kind permission of the artist ©Tot Taylor/Songmatic Music (2020)

  4. Jun 16

    From Instagram to the Fairground: Inside Treasure House with Michalina Franasik

    In this episode David Bellingham interviews Michalina Maria Franasik, an MA Art Business graduate who now works as Communications Manager for the Treasure House Art Fair in London and as creative director of a contemporary art space in Lodz, Poland. They discuss: Michalina’s transition from business studies to the art world; her use of social media and content creation to learn and make connections; and practical career advice for graduates. The conversation covers behind-the-scenes logistics of staging Treasure House at the Royal Hospital Chelsea (24–30 June), the role of art fairs in a digital and sustainability-conscious age, and trends in antiques, decorative arts and small boutique fairs. Michalina also describes her work representing Polish artists and upcoming exhibition projects that bridge Polish and UK audiences. Listeners will hear actionable tips on networking (attending previews, speaking to exhibitors), the value of experience in smaller organisations, and how digital storytelling and consistent, genuine content can open professional doors in the cultural sector.   Links: https://www.treasurehousefair.com/ https://www.linkedin.com/in/michalina-maria-franasik-597849249/  https://www.linkedin.com/company/kantor-sztuki/      music ‘Baby, I Miss The Internet’ (Rama, Rama, Rama)  by TOT TAYLOR is used by kind permission of the artist ©Tot Taylor/Songmatic Music (2020)

About

The Art Business is a bi-weekly podcast dedicated to talking about both cultural and business aspects of the art world with some of its key players. It is hosted by Dr David Bellingham, Programme Director of the MA in Art Business at Sotheby‘s Institute of Art London.

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