The Franchise Marketing Show

Coconut Marketing

Here at Coconut we're dedicated to discussing marketing within the franchise industry. Every two weeks we talk to a marketing expert and see how franchises can use their tips and insights within their industry.

  1. FEB 13

    Do Franchises Still Need Operations Manuals in 2026? | The Franchise Marketing Show with Louise Harris

    In this episode of The Franchise Marketing Show, we’re joined by Louise Harris to talk all things franchising, systems, and the future of operations manuals.Louise shares her journey through franchising and explains why strong operational foundations are critical for scalable, sustainable franchise brands. We dig into what makes a great operations manual, where many brands go wrong, and how manuals need to evolve to support modern franchisees.We also explore:Why operations manuals are more than just documentsHow clear systems build trust with franchiseesThe balance between structure and flexibilityHow technology is changing the way franchise operations are documentedWhat the future of operations manuals looks like for growing franchise networksWhether you’re a franchisor, franchisee, or working in franchise operations, this conversation offers practical insight into building clarity, consistency, and confidence across your network.Coconut Marketing (The Franchise Marketing Company) – franchise marketing experts who also produce The Franchise Marketing Show:https://coconut.marketing/Louise Harris on LinkedIn – professional profile for Louise Harris (Qualified Franchise Professional and operations specialist):https://www.linkedin.com/in/louise-harris-67302782Filmed at Red Book Productions Studio: https://redbookproductions.co.uk/studio-2/If you found this episode useful, don’t forget to like, subscribe, and share it with someone in franchising who needs to hear it.

    44 min
  2. JAN 30

    Franchise Marketing in 2026 — What Every Franchisor Needs to Know | The Franchise Marketing Show

    Welcome to a brand-new series of The Franchise Marketing Show.In this opening episode for 2026, host Mark Harman is joined by Adam Lovelock from Coconut Marketing to take a clear-eyed look at the state of franchise marketing right now — and what franchisors should be preparing for in the year ahead.Together, they unpack what’s actually working in franchise recruitment marketing, what’s starting to fall flat, and where brands should be focusing their time, budget and energy in 2026. From lead quality and trust-building to content, video, AI, and changing buyer behaviour, this episode sets the tone for the series and the conversations to come.Whether you’re a franchisor, franchise marketer, or supplier working in the franchise space, this episode is designed to help you think more strategically about how you attract, nurture and convert the right franchisees in the months ahead.This is episode one of a new run of conversations focused on practical, real-world franchise marketing — no hype, no shortcuts, just what actually moves the needle.Subscribe for future episodes covering franchise recruitment, content strategy, video, and brand trust.🌐 Website: https://coconut.marketing/📸 Instagram: https://www.instagram.com/coco_franchise/🔗 Adam Lovelock (Director, Coconut Marketing) – LinkedIn: https://uk.linkedin.com/in/adamlovelock🔗 Coconut Marketing (company page) – LinkedIn: https://uk.linkedin.com/company/coconut-franchise-marketingThis episode was shot at Red Book Productions Studio, to find out more head to https://www.redbookproductions.co.uk/

    26 min
  3. 05/29/2025

    Google Veo 3: The AI Revolution Reshaping Film, TV & Franchise Marketing | The Franchise Marketing Show

    Get ready for a deep dive into the future of content creation! In this groundbreaking episode of The Franchise Marketing Show, Mark and Adam tackle the monumental arrival of Google Veo 3, Google's latest AI video generation tool that's sending shockwaves through the creative industries. Veo 3 isn't just another step forward; it's a giant leap. With its unprecedented ability to generate high-quality, realistic video with native audio, dialogue, and sound effects from simple text prompts, the landscape of film production, TV, and even franchise marketing is about to be irrevocably changed. In this episode, Mark and Adam discuss: What is Google Veo 3? A breakdown of its core capabilities and what sets it apart from other AI video generators.The seismic shift in film and TV production: How will Veo 3 impact traditional roles, workflows, and the very economics of filmmaking? Could independent creators soon rival major studios?The implications for franchise marketing: From rapid ad creation and hyper-personalized content to brand consistency across diverse channels – how will franchises leverage this powerful new tool?Challenges and opportunities: They'll explore the ethical considerations, potential for misuse, and the exciting new creative possibilities Veo 3 unlocks.The human element in an AI-driven world: Will human creativity still be at the forefront, or are we heading towards an era of automated content mills?Whether you're a filmmaker, a marketer, a franchise owner, or simply fascinated by the bleeding edge of AI, this episode is a must-listen. Tune in to understand how Google Veo 3 will redefine what's possible in the world of video and marketing! Don't forget to like, subscribe, and share your thoughts in the comments below! Listen on Spotify, Apple Podcasts, or wherever you get your podcasts. #FranchiseMarketing #AIVideoGeneration #GoogleVeo3 #FilmProduction #TVProduction #AIinMarketing #FutureofContent #DigitalMarketing #Podcast

    23 min

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Here at Coconut we're dedicated to discussing marketing within the franchise industry. Every two weeks we talk to a marketing expert and see how franchises can use their tips and insights within their industry.