Brand Moves

Mehrab Reza
  • 5.0 (5)
  • Marketing
  • Weekly

Brand Moves is a show about the extraordinary marketing moves of history-making brands. See what they know that others don’t. Find out how they win time after time.

Episodes

  1. 01/07/2022

    How the World’s Only Super Brand Weaves Data Into StoryTelling

    There's a brand that, throughout history, achieved the feat of communicating data through storytelling better than all others. It's the very reason why they're able to command price markups of up to 4,503,000%! That brand is Leonardo da Vinci. Master Leonardo did not pursue painting to satisfy his patrons and art collectors. He used to dissect human cadavers to learn about bones, sinews, and muscles. And he used paintings, like the Mona Lisa, to deliver what he had discovered about the human eye, mouth, and lips. He was a master at transforming science and learning into beauty. In this episode of Brand Moves, we discuss why storytelling is crucial for engaging with customers, influencing their thinking, and changing their behavior. And ultimately, we'll uncover why data means nothing and insights and stories mean everything!

  2. 12/17/2021

    Evil Geniuses: Apple's Plan to Increase Consumer Happiness

    We need to air Apple's under-the-radar tactic to secretly influence consumer happiness and grow affinity for their products. You decide if they've gone too far. Consumer happiness is the study of how consumers choose to spend two of their most value resources—time and money—and how happy they feel with those choices. This subject is of the utmost importance because I believe all businesses should exist to improve the lives of people. But before they can do that, businesses must first understand what makes consumers happy. You can learn more about my work by visiting www.adlantica.com.

  3. 12/08/2021

    En Vogue: How Crocs Changed Consumer Attitude

    Crocs used to be known for their "ugly" shoes that consumers considered to be an eyesore. But after pulling off a brilliant brand move, Crocs went from ugly to vogue and started generating billions in revenue. How did they pull off this magnificent brand transformation? What are the underlying consumer psychology mechanisms that made it possible? And what can other brands learn from their transformation? In this week's episode, I discuss how focusing on changing consumer attitude before trying to change consumer behavior helped Crocs transform their brand. You can learn more about my work by visiting www.adlantica.com.

  • 3 Episodes

5
out of 5
5 Ratings

About

Brand Moves is a show about the extraordinary marketing moves of history-making brands. See what they know that others don’t. Find out how they win time after time.

Information

  • Creator
    Mehrab Reza
  • Years Active
    2021 - 2022
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © 2026 Brand Moves
  • Show Website
    Brand Moves