Wanna… Boost your Sales? Enhance your Marketing? and create a vibrant company culture? All of that is possible through the power of Strategic Storytelling! Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals! You can find the course HERE. SHOW NOTES: Want to improve communication inside your organization? Struggling with… ✅ Generational tension in the workplace? ✅ Miscommunication between leaders and younger employees? ✅ Retaining top talent across different age groups? This episode is for you. PODCAST SUMMARY In this episode of Stories With Traction, Matt Zaun sits down with generational strategist Dr. Katherine Jeffery for a fascinating conversation about how leaders can better understand, communicate with, and lead across generations in today’s workplace. With five generations now working side by side, organizations are facing challenges unlike anything we’ve seen before. Expectations around leadership, communication, loyalty, work-life balance, feedback, and collaboration are rapidly shifting, and many leaders are struggling to keep up. Dr. Jeffery explains why generational misunderstandings often create friction, confusion, and talent loss inside organizations… and how leaders can bridge those gaps without relying on stereotypes. Drawing on her research, counseling background, leadership experience, and the GenShift™ framework, Katherine shares practical ways organizations can build stronger trust, healthier communication, and more connected teams across generational lines. ABOUT DR. KATHERINE JEFFERY Dr. Katherine Jeffery is a generational strategist and creator of the GenShift™ framework, which helps organizations navigate the complexities of having multiple generations working side by side. Her work focuses on helping executives, HR leaders, and teams improve communication, strengthen trust, and create healthier workplace cultures through practical, research-backed strategies. Katherine’s journey began with working with at-risk youth in wilderness programs, then earned her Master’s in Counseling from Clemson University, and later completed doctoral research focused on Millennial leadership values. Today, she helps organizations better understand the evolving expectations around leadership, collaboration, and workplace culture across generations. ABOUT MATT ZAUN Matt Zaun is an award-winning speaker and storyteller who helps organizations attract more clients and strengthen company culture through the art of strategic storytelling. His workshops have helped more than 300 organizations improve sales, communication, leadership, and marketing through intentional storytelling strategies. Matt works with executives, sales teams, and entrepreneurs to help them become more persuasive, memorable, and influential in the marketplace.
