Powerful Personal Brand

Claire Bahn

Have you ever wondered why certain people in your industry seem to attract all the attention — from media interviews to speaking opportunities — while others with equal talent stay under the radar? On this podcast, Claire Bahn, renowned personal brand strategist and CEO of the Claire Bahn Group, reveals the strategies behind building powerful visibility and lasting influence. Claire shares actionable insights to help you position yourself as the go-to expert in your field — and features candid conversations with top industry leaders who’ve built standout reputations that open doors to press, partnerships, and purpose-driven success. Each episode dives into themes like: • Becoming a thought leader and recognized authority in your space • Using your personal brand to accelerate your career or business growth • Positioning yourself for high-value opportunities — jobs, promotions, and speaking engagements • Leveraging your visibility to positively impact your industry and community • How a leader’s personal brand shapes their company’s success Our audience includes ambitious founders, executives, and professionals who want real, actionable strategies for building a brand that commands attention and creates opportunity. You’re being invited because of the exceptional visibility and reputation you’ve built in your industry. Together, we’ll explore the defining moments, lessons, and mindset shifts that helped you build influence — in a free-flowing, conversational format that highlights your authentic story and insights.

  1. Why Storytelling Is the Real Strategy Behind Personal Branding

    JAN 28

    Why Storytelling Is the Real Strategy Behind Personal Branding

    What if personal branding is not about being louder, but being clearer? In this episode of The Powerful Personal Brand Podcast, I’m joined by branding expert and author Allen Adamson to break down why storytelling, not visibility, is the real driver of personal branding success in today’s attention economy. We explore why so many people struggle to stand out, even when they are highly qualified, and how overloaded messaging, trend chasing, and credential dumping dilute impact instead of strengthening it. Allen shares why a clear point of view matters more than a long résumé and how the best personal brands are built around a sharply defined story that people actually remember. You’ll learn: Why personal branding fails when it focuses on exposure instead of clarityHow to simplify your message without losing credibilityWhy storytelling builds trust faster than listing achievementsHow rehearsing your story improves confidence, delivery, and influenceWhat personal branding looks like in an AI-saturated world where information is no longer differentiating We also discuss how leaders, executives, and job seekers can use storytelling to connect emotionally, inspire teams, and create lasting opportunities, even when they are not actively looking for a new role. If you have ever felt like your message was not landing, your experience was being overlooked, or your personal brand lacked focus, this conversation will help you rethink how you tell your story and why it matters.

    34 min
  2. Personal Branding in College Sports Beyond NIL Deals

    JAN 14

    Personal Branding in College Sports Beyond NIL Deals

    Personal branding in sports is often reduced to NIL deals and monetization. This conversation goes deeper. In this episode of the Powerful Personal Brand Podcast, I’m joined by Dr. Nataliya Bredikhina, a sports management professor, former Division I athlete, and leading researcher in athlete branding and social media, to explore how personal branding shapes identity, opportunity, and mental resilience in college sports. Drawing from academic research and lived experience, we reframe personal branding as a long-term skill set, not just a short-term revenue strategy. You’ll learn: How student-athletes were building personal brands long before NIL existedWhy personal branding is about positioning, identity, and self-presentation, not just monetizationHow micro and nano influencers are changing which athletes brands choose to work withWhat transferable skills athletes develop through branding, including storytelling, negotiation, and career clarityHow athletes navigate visibility, criticism, and cyberbullying, and why mental health is becoming a central concern We also discuss how coaches, front-office professionals, and even academics are increasingly affected by personal branding in a digital-first sports ecosystem. If you’re a student-athlete, coach, sports professional, or educator trying to understand how identity, influence, and opportunity intersect in modern sports, this episode offers a grounded framework you can apply immediately.

    32 min
  3. Personal Branding for Entrepreneurs: How to Use Storytelling to Build Trust

    10/02/2025

    Personal Branding for Entrepreneurs: How to Use Storytelling to Build Trust

    What does it really take to build a personal brand that people trust, connect with, and buy from—especially in a world that feels louder and more artificial by the day? In this episode of the Powerful Personal Brand Podcast, I sit down with Lindsay Paychuk, an inspiring entrepreneur and marketer who turned just $500 into a thriving seven-figure business. Her secret? Authentic storytelling. We dive deep into what personal branding means today, and why your story, not your credentials, is what sets you apart. Lindsay opens up about building a brand that truly resonates, the doubts and pivots along the way, and the mindset shifts that helped her build trust and community online. We also talk about showing up as yourself without oversharing, how to turn your lived experiences into lessons that serve others, and why the messy, unfiltered moments are often the most powerful for connection. This conversation is honest, practical, and packed with insight for anyone who’s trying to grow a business, clarify their message, or finally get visible in a meaningful way. If you're building your personal brand, navigating what to share (and what not to), or just wondering how to stand out in a crowded, AI-saturated world, this episode will meet you where you are. #PersonalBranding #AuthenticStorytelling #PowerfulPersonalBrand Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating For More Personal Branding Tips Check-Out: ✅ The 3 A's of Personal Branding https://youtu.be/6pG9MgvNoJI ✅ Podcast Tips for Host and Guest https://youtu.be/6u_NBpbCe2c ✅ Why Personal Branding is Important for Your Career Advancement https://youtu.be/35dy_4XOn7g ✅ Common Myths and Mistakes of Digital marketing https://youtu.be/tCSHmVyq6fM Let’s connect on LinkedIn! https://www.linkedin.com/in/clairebahn/ Follow me on Instagram! https://www.instagram.com/clairebahn/ Say hello on Twitter! https://twitter.com/clairebahn About Claire Bahn Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion. For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility. Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few. #personalbranding #personalbrandingtips #CEObranding #marketingagency

    39 min
  4. Why CEO Branding Matters More than Traditional Marketing

    07/16/2025

    Why CEO Branding Matters More than Traditional Marketing

    In this episode of the Powerful Personal Brand Podcast, I’m joined by my co-founder, Gordon Gooch, for an honest conversation about why CEO branding isn’t just a trend—it’s a business imperative. We explore how the role of the CEO has shifted in the digital era, and why relying on traditional marketing alone no longer cuts it. People don’t connect with logos—they connect with leaders. I break down what CEO branding really is, how it’s different from corporate messaging, and why it builds deeper trust, greater influence, and long-term business growth. You’ll hear why authenticity matters more than polish, how visibility fuels credibility, and what it really takes to build a personal brand that drives impact. We also share examples of CEOs who’ve mastered this, and the key strategies you can use to strengthen your voice as the face of your company. If you're a founder, CEO, or an emerging leader, this episode will help you lead with more purpose, clarity, and influence—online and off. #CEObranding #PersonalBranding #Leadership #Entrepreneurship Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating For More Personal Branding Tips Check-Out: ✅ The 3 A's of Personal Branding https://youtu.be/6pG9MgvNoJI ✅ Podcast Tips for Host and Guest https://youtu.be/6u_NBpbCe2c ✅ Why Personal Branding is Important for Your Career Advancement https://youtu.be/35dy_4XOn7g ✅ Common Myths and Mistakes of Digital marketing https://youtu.be/tCSHmVyq6fM Let’s connect on LinkedIn! https://www.linkedin.com/in/clairebahn/ Follow me on Instagram! https://www.instagram.com/clairebahn/ Say hello on Twitter! https://twitter.com/clairebahn About Claire Bahn Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion. For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility. Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few. #personalbranding #personalbrandingtips #CEObranding #marketingagency

    31 min
4.7
out of 5
15 Ratings

About

Have you ever wondered why certain people in your industry seem to attract all the attention — from media interviews to speaking opportunities — while others with equal talent stay under the radar? On this podcast, Claire Bahn, renowned personal brand strategist and CEO of the Claire Bahn Group, reveals the strategies behind building powerful visibility and lasting influence. Claire shares actionable insights to help you position yourself as the go-to expert in your field — and features candid conversations with top industry leaders who’ve built standout reputations that open doors to press, partnerships, and purpose-driven success. Each episode dives into themes like: • Becoming a thought leader and recognized authority in your space • Using your personal brand to accelerate your career or business growth • Positioning yourself for high-value opportunities — jobs, promotions, and speaking engagements • Leveraging your visibility to positively impact your industry and community • How a leader’s personal brand shapes their company’s success Our audience includes ambitious founders, executives, and professionals who want real, actionable strategies for building a brand that commands attention and creates opportunity. You’re being invited because of the exceptional visibility and reputation you’ve built in your industry. Together, we’ll explore the defining moments, lessons, and mindset shifts that helped you build influence — in a free-flowing, conversational format that highlights your authentic story and insights.