TrainSmart: The Medical Device Educators’ Podcast

Cumby Consulting
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TrainSmart: The Medical Device Educators’ Podcast is for anyone who trains medical device reps, physicians and healthcare professionals. Discover how you can level up your training strategy creation, content development, facilitation, and assessments. We are focused on raising the training game away from a one-time meeting planning event to a career-long journey of learning. Join us for authentic conversations about med device training successes, failures and best practices.

  1. 173 | Should Physicians Lead Your Launch Training? What Works (and What Doesn’t)

    11/25/2025

    173 | Should Physicians Lead Your Launch Training? What Works (and What Doesn’t)

    This week Liz and Rachel dive into their conversation with Trey Morton on building training programs for your expanding product portfolio. They discuss the benefit of utilizing physicians to teach this new content to both physicians and reps as well as important watchouts to ensure it remains authentic and effective. In addition, they look at when, why, and how to pull reps from the field for training, and creative solutions to meet the needs of already busy reps. In 2025, we're embarking on a MedDevice Training Journey: From clinical trials to standard of care. Join us all year long as we explore training at each stage of the product life cycle. Need help developing your clinical trial training strategies? Contact us at training@cumbyconsulting.com. Related Resources: Interview with Trey Morton Subscribe to our newsletter to hear more about the journey from clinical trials to standard of care! Click here to subscribe!  Connect with us on LinkedIn:   ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Rachel Medeiros⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ About Cumby Consulting:    Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.

    11 min
  2. 172 | Train to Scale: Launching New Products Without Losing Sales Momentum

    11/25/2025

    172 | Train to Scale: Launching New Products Without Losing Sales Momentum

    This week Liz is joined by Trey Morton, Senior Director, Professional Education and Sales Training, and, as his LinkedIn rightly proclaims, "All-around Awesome Guy." Liz and Trey discuss what companies need to consider about training their sales forces as they add products to their portfolios. They discuss when to pull sales reps out of the field for in-person training, the balance between clinical training and sales training, and the importance of aligning and setting expectations with senior leadership. Listen in and get ready for your next product launch! In 2025, we're embarking on a MedDevice Training Journey: From clinical trials to standard of care. Join us all year long as we explore training at each stage of the product life cycle. Need help developing your clinical trial training strategies? Contact us at training@cumbyconsulting.com. Related Resources: Trey Morton is the Senior Director of Education in the life sciences industry. His passion for training began as a Combat Infantry Officer in the US Army, where he learned a cycle of “learn, do, teach.” Combining that experience with various roles in sales management and marketing led him to an outcomes-focused training philosophy. Subscribe to our newsletter to hear more about the journey from clinical trials to standard of care! Click here to subscribe! Connect with us on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Trey Morton ⁠⁠⁠⁠⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Rachel Medeiros⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ About Cumby Consulting: Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.

    25 min
  3. 171 | We Made It to Standard of Care!

    11/18/2025

    171 | We Made It to Standard of Care!

    Join Liz and Rachel as they debrief the conversation with Becky Lai on the journey to standard of care. They dive into best practices for using training to drive adoption, engage KOLs, and create a respected brand. In 2025, we're embarking on a MedDevice Training Journey: From clinical trials to standard of care. Join us all year long as we explore training at each stage of the product life cycle. Need help developing your clinical trial training strategies? Contact us at training@cumbyconsulting.com. Related Resources: https://open.spotify.com/episode/7DjeuGhXtiKaOM0qRoWC46?si=_wI8T6TkQ--ZsIoG2Mgzmg Subscribe to our newsletter to hear more about the journey from clinical trials to standard of care! Click here to subscribe!  Connect with us on LinkedIn:   ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Rachel Medeiros⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ About Cumby Consulting:    Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.

    8 min
  4. 170 | Standard of Care: The Commercialization North Star with Becky Lai

    11/04/2025

    170 | Standard of Care: The Commercialization North Star with Becky Lai

    Liz is joined on the podcast by Becky Lai, Chief Strategist and VP of Marketing, to talk about the true North Star of commercialization: standard of care. Their discussion reframes success as more than building a product—it’s about building a market where the product is trusted, adopted, and indispensable. Together, they explore how purposeful training, meaningful KOL engagement, and a clear strategic vision accelerate adoption and move technologies from launch to lasting impact. In 2025, we're embarking on a MedDevice Training Journey: From clinical trials to standard of care. Join us all year long as we explore training at each stage of the product life cycle. Need help developing your clinical trial training strategies? Contact us at training@cumbyconsulting.com. Related Resources: Rebecca Lai is the Chief Strategist and Marketing Executive at Rebecca Lai Consulting. She is a strategy and commercial executive with over 20 years of experience in medical and health technology companies, ranging from venture-backed startups to Fortune 200 corporations. As a dynamic strategic operator specializing in go-to-market, commercialization, and innovative business strategies, she has consistently driven double-digit growth and scaled new businesses with global impact. With a strong background in devices, diagnostics, and the digital transformation of healthcare, Rebecca has a proven track record of pioneering disruptive solutions across the continuum of care. Most recently, she was VP of Corporate Development and Strategy at iRhythm Technologies (NASDAQ:IRTC), a digital healthcare provider of cardiac monitoring services. She began her career at Medtronic (NYSE:MDT), where she held progressive global leadership roles in sales and marketing. Rebecca is recognized for her ability to navigate complexity and her data-driven, customer-centric approach to creating value and delivering cutting-edge products and services to patients worldwide. She holds a BSE and MSE in Bioengineering from the University of Pennsylvania and serves on the advisory board for Diversity by Doing Healthtech. Subscribe to our newsletter to hear more about the journey from clinical trials to standard of care! Click here to subscribe!  Connect with us on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rebecca Lai ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Rachel Medeiros⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ About Cumby Consulting: Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.

    28 min
  5. 169 | Your First Training Hire: Traits, Timing, and Pitfalls

    10/21/2025

    169 | Your First Training Hire: Traits, Timing, and Pitfalls

    As you grow and scale out of early start-up mode, there will come a time to hire an internal training department. But when? And who? This week, Liz and Rachel break down the interview with Heather Ramsey diving into what to look for in an internal training team. They cover key qualities to prioritize, the differences between hiring from MedDevice vs. L&D, and how consultants can help bridge the gap and get your internal team up and running. In 2025, we're embarking on a MedDevice Training Journey: From clinical trials to standard of care. Join us all year long as we explore training at each stage of the product life cycle. Need help developing your clinical trial training strategies? Contact us at training@cumbyconsulting.com. Related Resources: Heather Ramsey Interview  Subscribe to our newsletter to hear more about the journey from clinical trials to standard of care! Click here to subscribe!  Connect with us on LinkedIn:   ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Rachel Medeiros⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ About Cumby Consulting:    Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.

    14 min
  6. 168 | Building a Training Team: When to Hire In-House with Heather Ramsey

    10/07/2025

    168 | Building a Training Team: When to Hire In-House with Heather Ramsey

    When is it time to move from a training consultant to a full time hire? In this episode, Liz sits down with Heather Ramsey, Director of Client Learning and Development for OneDigital, to discuss just that. In their conversation, they explore when to hire, who to hire, and how to align that hire with the business strategy. Along the way, they define what makes a good trainer and some of the common mistakes they see in hiring for an in-house role. In 2025, we're embarking on a MedDevice Training Journey: From clinical trials to standard of care. Join us all year long as we explore training at each stage of the product life cycle. Need help developing your clinical trial training strategies? Contact us at training@cumbyconsulting.com. Related Resources: Heather Ramsey is the Director of Client Learning and Development for OneDigital Company. She oversees the OneDigital Leadership Coaching Services, Client Learning Development and Strategic Offsite Facilitators. She believes that empowered, engaged leaders and employees will help the organization reach its business objectives faster. She enjoys partnering with client leaders to build a learning and development culture with the client to support their business, increase retention and drive higher employee engagement. She and her team are seasoned professionals in the areas of training and development, leadership coaching, and facilitating leadership and company retreats. With over 20 years of learning and development experience, Heather uses innovative techniques to deepen each learning development program designed, or training class delivered. Virtually or in-person, she is a high-energy facilitator who captures her audiences immediately and keeps them engaged and on target throughout the training or facilitation. As a leadership and team building facilitator, she is an expert with working through difficult situations with ease and grace. As an Executive-level coach she connects with her clients and helps them to find new ways of working to help them be most successful. She infuses these same principles in her team as they work with clients. Heather is a subject matter expert and certified Predictive Index Partner. She is an avid learner and reader of business and leadership books, articles, and seminars. She holds a bachelor’s degree from U.C. Davis in Managerial Economics, and a master’s degree from Cornell University in Executive Human Resource Management. Here is a link to her website: https://launch.onedigital.com/learning-and-development Subscribe to our newsletter to hear more about the journey from clinical trials to standard of care! Click here to subscribe!  Connect with us on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Heather Ramsey ⁠⁠⁠⁠⁠⁠⁠⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Rachel Medeiros⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ About Cumby Consulting: Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.

    47 min
  7. 167 | Post-Launch Power: Staying Aligned & Agile in the Field

    09/16/2025

    167 | Post-Launch Power: Staying Aligned & Agile in the Field

    This week, Liz and Rachel discuss the interview with Marnie Hamp and the importance of staying relevant post-launch. In their conversation, they focus on the need for training, marketing, and sales to all have ears in the field and strong collaboration among departments so that the needs of the reps and the customers can be met. In addition, they discuss the need to cross-train clinical reps and sales reps while maintaining clear roles and responsibilities. In 2025, we're embarking on a MedDevice Training Journey: From clinical trials to standard of care. Join us all year long as we explore training at each stage of the product life cycle. Need help developing your clinical trial training strategies? Contact us at training@cumbyconsulting.com. Related Resources: Marnie Hamp Interview Subscribe to our newsletter to hear more about the journey from clinical trials to standard of care! Click here to subscribe!  Connect with us on LinkedIn:   ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Rachel Medeiros⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ About Cumby Consulting:    Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.

    11 min
  8. 166 | Beyond Launch: How to Keep Commercial Momentum with Marnie Hamp

    09/02/2025

    166 | Beyond Launch: How to Keep Commercial Momentum with Marnie Hamp

    Our guest this month is Marnie Hamp, a seasoned marketing executive who gets the importance of partnering closely with the training team, not only at launch, but in post-launch as well. She and Liz discuss best practices for continuing momentum, including knowing your targets, developing strong partnerships between clinical reps and sales reps, and listening in to what is actually happening in the field. In 2025, we're embarking on a MedDevice Training Journey: From clinical trials to standard of care. Join us all year long as we explore training at each stage of the product life cycle. Need help developing your clinical trial training strategies? Contact us at training@cumbyconsulting.com. Related Resources: Marnie is an experienced Sonographer and dynamic leader with over two decades of experience in healthcare and medical device sales across three countries, specializing in ultrasound product development and market strategy. She has successfully led go-to-market teams delivering innovative solutions while training sales and clinical professionals to optimize product adoption and maximize impact. Her expertise bridges technology and patient care, ensuring medical advancements translate into meaningful outcomes. Beyond her professional expertise, Marnie is a passionate traveler who finds joy in exploring the world and sharing experiences with family and friends, whether at home or on the road. From immersing herself in different cultures to savoring local flavors, she embraces discovery with curiosity and adaptability, always seeking meaningful connections and enriching adventures. Subscribe to our newsletter to hear more about the journey from clinical trials to standard of care! Click here to subscribe!  Connect with us on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Marnie Hamp ⁠⁠⁠⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Rachel Medeiros⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ About Cumby Consulting: Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.

    31 min
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About

TrainSmart: The Medical Device Educators’ Podcast is for anyone who trains medical device reps, physicians and healthcare professionals. Discover how you can level up your training strategy creation, content development, facilitation, and assessments. We are focused on raising the training game away from a one-time meeting planning event to a career-long journey of learning. Join us for authentic conversations about med device training successes, failures and best practices.

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