The Age Of Audio

Pikkal & Co
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The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners.

  1. 40. Will Hood, Creative Director at The Academic Podcast Agency | The Age of Audio

    01/21/2022

    40. Will Hood, Creative Director at The Academic Podcast Agency | The Age of Audio

    Will Hood, Creative Director at The Academic Podcast Agency joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com. Show Highlights: I think the beauty of a podcast or radio is that it doesn't have to be that way. It has its own tricks of manipulating you, but at least it gives the impression that this is a real interaction between human beings being human I don't often pay for content because my life is so rampacked with digital content. I can't get through it all right. So the idea that I would pay for more stuff I'd have to, the perception would have to be that it was essential, listening and stuff that I really needed The best way to get information out of people is not to physically abuse them, but is to use the same kind of conversational techniques that any other powers would use.

    30 min
  2. 39. Steve Pratt, Co-founder at Pacific Content | The Age of Audio

    01/19/2022

    39. Steve Pratt, Co-founder at Pacific Content | The Age of Audio

    Steve Pratt, Co-founder at Pacific Content joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com. Show Highlights: One of the most obvious things is, it is a voluntary subscription. You can't buy listens. It is not really about impressions. Like you have to get people interested enough in the concept of a show to try it, which is a big hurdle. And then it has to be so good that they want to subscribe and keep listening on an ongoing basis What's really interesting is I do think there is a job for everybody in the podcast industry. If they're working with clients to push them to be more and more creatively brave But the more that you make a show for an audience and the less you're making a piece of marketing about yourself, the better you're going to get, the better you're going to get it, finding success for your podcast, the better you're going to find success at building relationships, with potential customers at meeting your business goals and the better experience people are going to have in podcasting In audio we can paint pictures in people's minds. We can use sound design to make them feel things, and we can get a lot of time with them to explain complicated ideas or to tell really powerful, intricate stories. It's a phenomenal medium I would say thinking about the show itself is how you are differentiated and who are you trying to serve? And I think your point is very well taken that it's getting harder and harder to serve everybody, but podcasting is very effective at super serving niches.

    40 min
  3. 38. Nathan Chan, CEO of Foundr Magazine | The Age of Audio

    01/19/2022

    38. Nathan Chan, CEO of Foundr Magazine | The Age of Audio

    Nathan Chan, CEO of Foundr Magazine joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com. Show Highlights: So we've actually found something you might find interesting is some of our biggest students or biggest customers that enroll in our programs or, become super fans of what we do, a lot of them all listened to the podcast quite heavily, which I also find very interesting We've got now over like almost 400 episodes, and some of these people we speak to don't give time to many people. Like their time is their greatest asset and we can get like half an hour, sometimes even 45 minutes on this person and, what they share their experiences, their lessons, like it's just gold man Recently, we've been going really hard, like the past six months on Pre-production. Our interviews are getting better and better and better, and we're seeing better growth from the podcast, which is amazing But one thing I can tell you is, I've definitely got better at asking better questions and it's definitely helped me find a way to tune my gut I believe that my time could be better spent helping more people grow the brand, creating cool stuff, doing that versus creating content and being on the tools, it's actually one of the last things that I'm on the tools on.

    25 min
  4. 37. Rock Felder, Co-Founder & CFO of SquadCast | The Age of Audio

    01/19/2022

    37. Rock Felder, Co-Founder & CFO of SquadCast | The Age of Audio

    Rock Felder, Co-Founder & CFO of SquadCast joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com. Show Highlights: One of the disservices a lot of us folks in the podcasting industry might've done was, promoting podcasting for being accessible or a low barrier to entry The quality is rising to the top and so now that's becoming more and more common for regular indie podcasters to take their quality a lot more seriously A huge topic of discussion for us at squad cast was really educating and informing our guests and the hosts on why they should wear headphones. It wasn't really obvious to people that headphones would impact the quality of their podcast or their conversation We like to have a lot of data on what equipment podcasters are using and we are seeing that in the last couple of years more and more people are wearing headphones and not recording straight into their computer mic There is something really special about on-demand content that is produced and edited and much more professional than that something on clubhouse I'm really trying to be a good resource for our customers that when they do reach out and ask for advice, whether it's on, growing their show or how to get, how to monetize, like all the usual stuff that comes up, like I want to be a good resource for them to not just start podcasting, but again, continue to grow their show and stay in podcasting

    26 min
  5. 36. Todd Cochrane, CEO of Blubrry Podcasting | The Age of Audio

    01/19/2022

    36. Todd Cochrane, CEO of Blubrry Podcasting | The Age of Audio

    Todd Cochrane, CEO of Blubrry Podcasting joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com. Show Highlights: Number one discovery vehicle of podcasts right now is Google We're really focused internally on helping independent podcasters grow their shows at the same time, there's going to be potentially more consolidation, which can be more acquisitions Private podcasting has become a bigger thing since the pandemic, because they want a secure way of communicating with their team members A lot of companies are trying to position themselves to be acquired in and  it's really building up bottom lines for us I think that until someone comes to us with a big enough cheque with enough zeros and the right attitudes, I think we're going to continue to be focused on helping content creators, but I think in the end, the space really has to start paying attention to these partners to grow their show Some of us did something similar, some of us did something well different, but we basically cross promoted each other to the point where our audiences really merged and there was just this tight cohesiveness and we had some people were listening two or three shows and network, some are listening to four, some people left my show to go to their show, but some people left their show to come to mine.

    33 min
  6. 35. Mike Jensen, Chief Business Officer of Kast Media | The Age of Audio

    01/19/2022

    35. Mike Jensen, Chief Business Officer of Kast Media | The Age of Audio

    Mike Jensen, Chief Business Officer of Kast Media joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com. Show Highlights: I absolutely believe in having good writing skills and faith, but we still need to make that connection to people to understand some of the human elements around what is the decision-making. What concerns do you have about brand safety? What things are you listening to? Because we know that'll impact the decisions they make about what they want to buy I'm telling you that host endorsement and messaging in a podcast, which has no offense to broadcast radio, a little less ad load in it, has been the most impactful ROI vehicle that I've ever sold in my entire life One of the things that makes for a good sponsorship is an authentic read. And I think for the brand, you have to be honest with your brand, like who are you? We do benefit by being a network and we can promote our shows, but promoting shows to the wrong audience, certainly doesn't work very well it's not like the digital way where you could just go buy clicks. I hope it doesn't become that. I hope there isn't a way that you could go buy listens, but right now, you cannot. And so at least you've got this authenticity to the audience that's our building in podcasts.

    28 min
  7. 34. David Bain, Founder of Casting Cred | The Age of Audio

    01/19/2022

    34. David Bain, Founder of Casting Cred | The Age of Audio

    David Bain, Founder of Casting Cred joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com. Show Highlights: I imagine the B2B sales cycle to be a lot longer than B2C. And I think that gives podcasting a wonderful opportunity From a business perspective, I'm imagining that a podcast is a content marketing opportunity They don't necessarily have to be mutually exclusive. Podcasts can be recorded, of course, at the same time as video. And you can have top of mind, the idea to collate a few episodes together in the end to create some longer product If you're doing a podcast, ideally as subject matter for a podcast, I advise that you're looking for the overarching category of content that your business sits under. So you're not talking about specifically what your products and services do, you're talking about certainly something that's of interest to the listener, but you're talking about the category of content that will end up being an interesting series of content The five step process that I tend to encourage B2B brands to go through is fairly common to other marketing models out there. It's attract, assure, connect, nurture and convince I would define B2B business opportunity and podcasting to be a content marketing opportunity. So an opportunity just to keep that brand top of mind.

    26 min
  8. 33. Steve Stine, Founder & Host of Inside Asia Podcast | The Age of Audio

    01/19/2022

    33. Steve Stine, Founder & Host of Inside Asia Podcast | The Age of Audio

    Steve Stine, Founder & Host of Inside Asia Podcast joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com. Show Highlights: Point of leadership. Every great tale has a hero. And I'd say in our modern context, the hero is a leader, the corporate leader, the organizational leader, the political leader These are probably some people who have a natural ability when they tell a story, it could be just around a dinner table or it could be in front of an audience of a thousand. They just naturally lean into ideas or images or descriptions that they probably have come up with, which is why I think it's so essential for all of us, young people and all, to read and to listen and to not give up on the old tales, the old stories. They're repeatable and they're essential that they're repeatable because it perpetuates the reason for who we are and why we are. It's not just an old story That is probably one of the most powerful things you can do as a leader to say, "I'm investing my trust and belief in you at this moment in giving me a thoughtful response. Even if you don't have an answer, it's not like I'm going to punish you for that. But I really trust and believe that you have something to offer right now Once you ask, what do you think we should do? Or what would be your suggestions you empower. And that's the empowering process through this new leadership paradigm, which is the challenge for many traditional leaders who've been told to just hand down the marching orders and expect people to do it If you do not get an organization involved at all levels, frontline, middle management, and top leadership you cannot be a purpose-driven organization.

    27 min
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About

The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners.

Information

  • Creator
    Pikkal & Co
  • Years Active
    2021 - 2022
  • Episodes
    40
  • Rating
    Clean
  • Copyright
    © Pikkal & Co
  • Show Website
    The Age Of Audio