Talk Copy to Me | Content + Copywriting Podcast

Erin Ollila
  • 5.0 (39)
  • Marketing
  • Weekly

Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions. With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. New episodes release weekly.Learn more and access show notes at erinollila.com/podcast/

  1. 6d ago

    No Black Friday Sale? Here's What to Do Instead

    You've likely noticed how loud everyone is already being about Black Friday. But right now, you might not even be sure whether you are—or aren't—going to have a Black Friday sale in your own business. Maybe you meant to run one and the life simply got in the way. Maybe you knew from the start that a Black Friday sale wasn't for you. Either way, there's a good chance a little voice is asking whether you should be doing something. The answer is yes, though it doesn't have to involve a big launch or a discount.  In this episode, I'm sharing eight ways to stay visible and useful this holiday season, from affiliate recommendations and full-price offers to round-up emails and fundraisers, plus what to do if you'd rather do next to nothing. Some of these options can bring in money. Some simply keep you in your audience's inbox. And the best of all: All of these are entirely optional. ______________________________________________ EPISODE 196. Read the show notes and view the full transcript here: https://erinollila.com/black-friday-sale-opt-out-options/ ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about working with Erin or just book a strategy session to get started • Visit Erin's website to learn more about her business, services, and products

    No Black Friday Sale? Here's What to Do Instead

  2. Oct 29

    Your Website Copy Is Written. Now Here’s How to Edit It

    Your website is live, and you’ve read it so many times that you can’t really see it anymore. So you fix a headline here, swap a sentence there, and get back to work. But editing whatever you happen to notice isn’t a strategic edit. It’s a patch, and a patch only catches the thing your brain landed on first. In this episode, I’m sharing the eight editing passes I use when I review a client’s website—or even my own copy. I'll share a few tools you can use today, and tell you where self review gets tricky (so you know when to call in a pro).  ______________________________________________ EPISODE 195. Read the show notes and view the full transcript here: COMING SOON! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about working with Erin or just book a strategy session to get started • Visit Erin's website to learn more about her business, services, and products

    Your Website Copy Is Written. Now Here’s How to Edit It

  3. Oct 22

    From DIY Copy to a Site Edit: Kristin O’Loughlin’s Experience

    You know your business inside and out. You could explain what you do over coffee in about thirty seconds. And then you sit down to write it on your website and it comes out flat, too boastful, or somehow both. If you’ve tried tutorials, templates, or even AI and ended up with copy that felt like nothing, you’re not doing it wrong. Writing about yourself is just really hard. Last week I told you about Site Edit, my new done-for-you website editing and writing offer. This week, I've invited my very first Site Edit client to come on the show and tell you about her experience. So let me introduce you to Kristin O’Loughlin, a brand and website designer from New York. In this episode, Krist and I talk about why she hired a copywriter when she was already mostly happy with her words, how much of yourself belongs on the page (especially as a solo business owner), and what she’d tell you to do before you hire me for a Site Edit for your business.  If your copy is almost working but not quite, this episode is for you. ______________________________________________ EPISODE 194. Read the show notes and view the full transcript here: https://erinollila.com/kristin-oloughlin-site-edit-experience/ ______________________________________________ Get to know our guest, Kristin O'Loughlin Kristin O’Loughlin is an independent website and brand designer based in Rochester, New York. After nearly 20 years in advertising and marketing, she now brings that same experience to entrepreneurs and small businesses—building brands and websites that strategically and beautifully express their company's purpose, vision, and values. Learn more about Krisitin and her work in websites and branding via her website. Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about working with Erin or just book a strategy session to get started • Visit Erin's website to learn more about her business, services, and products

    From DIY Copy to a Site Edit: Kristin O’Loughlin’s Experience

  4. Oct 13

    Your Website Doesn't Need a Rewrite. It Needs an Edit

    Have you ever shared your website with a lead and tacked on a little apology at the same time? Something like:  "Ignore the services page, I haven't updated it in a while."  I'll be honest and admit that I've done it, and I see far too many business owners and creatives doing this every single day on social media. Most of the time, the site behind that disclaimer isn't truly a disaster. The website might have (most of) the right information and maybe even the copy has the right voice, but the issue is that the website isn't doing the selling for them yet. That's why I created The Site Edit—a done-for-you service where I edit, reorganize, and rewrite the website copy you already have in about a week.  In this episode, I'm sharing why I built it (you can thank my podcast listeners and past leads for that), who it's a great fit for, and what happens from kickoff call to finished copy. _____________________________________________   EPISODE 193. Read the show notes and view the full transcript here: https://erinollila.com/introducing-site-edit-website-copy-editing-service/  ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my intensive options or just book a strategy session to get started right away • Visit my website to learn more about my business, services, and products

    Your Website Doesn't Need a Rewrite. It Needs an Edit

  5. Aug 15

    10 Takeaways From 10 Years of Running My Business Full Time

    Ten years ago, I quit my last traditional job and jumped into full-time self-employment with almost no safety net.  Earlier this month, that moment officially became a decade of doing just that: running this business as a solopreneur. I could've made this episode a highlight reel, but instead I spent the first two weeks of this month figuring out what was actually worth sharing with you. In this episode, I'm walking through 10 takeaways from a decade of running my business: what I've learned about pricing, strategy, consistency, redefining success, and the perfectionism that's slowed me down more times than I'd like to admit. Some of these are lessons I learned once. Others I'm still relearning. All of them got me where I am today. And for that, I am grateful _____________________________________________   EPISODE 192. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my intensive options or just book a strategy session to get started right away • Visit my website to learn more about my business, services, and products

    10 Takeaways From 10 Years of Running My Business Full Time

  6. Jul 28

    How to Prepare for a Website Update Before Hiring a Web Designer (or Copywriter!)

    Every website redesign starts the same way: you get excited, you start looking at colors and fonts and templates, and in that excitement, you think you're finally ready to hire someone.  But here's the thing—if you skip the prep work, you're setting yourself (and whoever you hire) up for a project that's unclear on scope, potentially not very strategic, and basically...a site you'll want to redo again in a year. Today I'm talking with Carolyn Leasure, a website redesign expert, about what actually needs to happen before you bring in a designer or a copywriter. We get into the five foundational things every business owner needs to nail down first, why "what do I want my site to look like" is the wrong starting question, and how the prep you do now saves you money, time, and a whole lot of back-and-forth later. ______________________________________________ EPISODE 191. Read the show notes and view the full transcript here: https://erinollila.com/how-to-prepare-for-a-website-update-carolyn-leasure/ ______________________________________________ Get to know our guest expert, Carolyn Leasure Carolyn Leasure, Website Redesign Expert, turns frustrating starter sites into sexy systems that work better for everyone. At Maypop Creative Studio, she creates beautiful, seamless sites that do the heavy lifting. Because she believes that your brand, design + tech should work for you – not the other way around. Carolyn calls the mountain town of Charlottesville, VA home. When not constructing website automations or copy-driven design for clients, she can be found playing Himalayan Sound Bowls for a meditation shortcut, or splashing and whooping down the Rivanna River in an inner tube alongside her husband and two kids. Click here to join Get Your Site Together, Carolyn's free 5-day website challenge that starts on August 3, 2026. Learn more about Carolyn's DWY program, Website Wayfinder. The next cohort starts in August 2026! Learn more about Carolyn and Maypop Creative on her website Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about working with Erin or just book a strategy session to get started • Visit Erin's website to learn more about her business, services, and products

    How to Prepare for a Website Update Before Hiring a Web Designer (or Copywriter!)

  7. Jul 21

    What Happened After I Rethought My Business

    You know that feeling when you finally get clarity on something you've been struggling with or ruminating on for a long time? It feels amazing for about five minutes. And then you realize clarity doesn't actually end the hard part. It just starts a new one: figuring out what comes next—specifically what changes, what stays, and what gets cut. This week, I'm working through what my rethought business actually looks like in practice (listen to episode 189 first if you want to hear the origin story!).  This episode picks up where last week left off, digging into my done-for-you services and my DIY products. I'm covering a what's getting an overhaul, what I'm ready to let go of, and how just a simple reframe changes my offers.  I'm also briefly talking about where AI fits into all of this (though I think there's a longer episode coming out on this topic!), and why the thing my clients are really paying for was never the words on the page. _____________________________________________   EPISODE 190. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my intensive options or just book a strategy session to get started right away • Visit my website to learn more about my business, services, and products

    What Happened After I Rethought My Business

  8. Jun 30

    When Rewriting Your Website Turns Into Rethinking Your Whole Business

    At some point in your business, you hit a moment where the project you thought you were doing turns out to be something much, much bigger. For me, that moment happened this year. I committed to doing a website rewrite after not touching my own website for years. What it actually turned into was  analyzing and tearing apart almost 10 years of offers, sitting with some pretty vulnerable business questions, and figuring out what I actually want the next chapter of my business to look like. Today I'm sharing all of it on Talk Copy to Me: Why the podcast went quiet for a bit, what an offer audit really looks like when you're doing it for yourself, and two new ways to work with me this summer if your website is the project you've been putting off. _____________________________________________   EPISODE 189. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my intensive options or just book a strategy session to get started right away • Visit my website to learn more about my business, services, and products

    When Rewriting Your Website Turns Into Rethinking Your Whole Business
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5
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39 Ratings

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Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions. With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. New episodes release weekly.Learn more and access show notes at erinollila.com/podcast/

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