Talk Copy to Me | Content + Copywriting Podcast

Erin Ollila
  • 5.0 (39)
  • Marketing
  • Updated Weekly

Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions. With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. New episodes release weekly.Learn more and access show notes at erinollila.com/podcast/

  1. Jul 28

    How to Prepare for a Website Update Before Hiring a Web Designer (or Copywriter!)

    Every website redesign starts the same way: you get excited, you start looking at colors and fonts and templates, and in that excitement, you think you're finally ready to hire someone.  But here's the thing—if you skip the prep work, you're setting yourself (and whoever you hire) up for a project that's unclear on scope, potentially not very strategic, and basically...a site you'll want to redo again in a year. Today I'm talking with Carolyn Leasure, a website redesign expert, about what actually needs to happen before you bring in a designer or a copywriter. We get into the five foundational things every business owner needs to nail down first, why "what do I want my site to look like" is the wrong starting question, and how the prep you do now saves you money, time, and a whole lot of back-and-forth later. ______________________________________________ EPISODE 191. Read the show notes and view the full transcript here: https://erinollila.com/how-to-prepare-for-a-website-update-carolyn-leasure/ ______________________________________________ Get to know our guest expert, Carolyn Leasure Carolyn Leasure, Website Redesign Expert, turns frustrating starter sites into sexy systems that work better for everyone. At Maypop Creative Studio, she creates beautiful, seamless sites that do the heavy lifting. Because she believes that your brand, design + tech should work for you – not the other way around. Carolyn calls the mountain town of Charlottesville, VA home. When not constructing website automations or copy-driven design for clients, she can be found playing Himalayan Sound Bowls for a meditation shortcut, or splashing and whooping down the Rivanna River in an inner tube alongside her husband and two kids. Click here to join Get Your Site Together, Carolyn's free 5-day website challenge that starts on August 3, 2026. Learn more about Carolyn's DWY program, Website Wayfinder. The next cohort starts in August 2026! Learn more about Carolyn and Maypop Creative on her website Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about working with Erin or just book a strategy session to get started • Visit Erin's website to learn more about her business, services, and products

    How to Prepare for a Website Update Before Hiring a Web Designer (or Copywriter!)

  2. Jul 21

    What Happened After I Rethought My Business

    You know that feeling when you finally get clarity on something you've been struggling with or ruminating on for a long time? It feels amazing for about five minutes. And then you realize clarity doesn't actually end the hard part. It just starts a new one: figuring out what comes next—specifically what changes, what stays, and what gets cut. This week, I'm working through what my rethought business actually looks like in practice (listen to episode 189 first if you want to hear the origin story!).  This episode picks up where last week left off, digging into my done-for-you services and my DIY products. I'm covering a what's getting an overhaul, what I'm ready to let go of, and how just a simple reframe changes my offers.  I'm also briefly talking about where AI fits into all of this (though I think there's a longer episode coming out on this topic!), and why the thing my clients are really paying for was never the words on the page. _____________________________________________   EPISODE 190. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my intensive options or just book a strategy session to get started right away • Visit my website to learn more about my business, services, and products

    What Happened After I Rethought My Business

  3. Jun 30

    When Rewriting Your Website Turns Into Rethinking Your Whole Business

    At some point in your business, you hit a moment where the project you thought you were doing turns out to be something much, much bigger. For me, that moment happened this year. I committed to doing a website rewrite after not touching my own website for years. What it actually turned into was  analyzing and tearing apart almost 10 years of offers, sitting with some pretty vulnerable business questions, and figuring out what I actually want the next chapter of my business to look like. Today I'm sharing all of it on Talk Copy to Me: Why the podcast went quiet for a bit, what an offer audit really looks like when you're doing it for yourself, and two new ways to work with me this summer if your website is the project you've been putting off. _____________________________________________   EPISODE 189. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my intensive options or just book a strategy session to get started right away • Visit my website to learn more about my business, services, and products

    When Rewriting Your Website Turns Into Rethinking Your Whole Business

  4. Apr 16

    Can AI Write My Website?

    Can I let AI write my website copy?  There's a really good chance that you've thought that. Heck, maybe you already tried to let AI write your website copy...but something felt off. It might have ended up being professional enough, but at the same time if felt very "meh".  Or maybe you're AI-hesitant and worrying that everyone else is using it and you're falling behind. But yet, you're just not sure your comfortable letting AI help you with creative output—especially for something as important as your website. Either way, this episode is for you. I'll discuss why so many service provider websites are starting to sound uncannily similar, what AI actually cannot do no matter how good the prompt is, and where it can genuinely help you in the copywriting process. This isn't an anti-AI rant. It's a pro-specificity argument, and I truly believe you can decide whether to invite AI in and determine how much you'll use it. _____________________________________________   YOU CAN STILL JOIN REWRITE YOUR SITE! Interested in improving your website before the summer kicks off? (Think about how cool it would be sitting by the pool and getting new leads that found you via search and need your offer!) Learn more about Rewrite Your Site and listen to the recent episodes to see if it's a good fit for you and your business! https://erinollila.com/rewrite-your-site/ _____________________________________________   EPISODE 188. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products

    Can AI Write My Website?

  5. Apr 3

    Before You Decide: Here's Exactly What Happens In Rewrite Your Site

    Most program sales pages give you a topic list. This episode gives you something more useful: what it actually feels like to be inside Rewrite Your Site, my group copywriting program, from the moment you join to the moment your site goes live. I'm walking through every phase—the pre-work, the week-by-week curriculum, the support structure, the bonuses, and the outcomes that don't fit neatly on a sales page (but might be the most valuable part of all).  If you've been on the fence, this is the episode I want you to hear before you decide. Doors to Rewrite Your Site are open now and close end of day on April 9th. _____________________________________________   YOU CAN STILL JOIN REWRITE YOUR SITE! Interested in improving your website before the summer kicks off? (Think about how cool it would be sitting by the pool and getting new leads that found you via search and need your offer!) Learn more about Rewrite Your Site and listen to the recent episodes to see if it's a good fit for you and your business! https://erinollila.com/rewrite-your-site/ _____________________________________________   EPISODE 187. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products

    Before You Decide: Here's Exactly What Happens In Rewrite Your Site

  6. Apr 1

    An Honest Review of the First Round of Rewrite Your Site

    A course built around writing the copy for your small business website seems like it has one goal: to produce a website in the end.  What nobody tells you is that it also produces a reckoning of sorts— about your offers, your messaging, your whole business. And this realization is just one thing I noticed about running Rewrite Your Site for the first time. In this episode of Talk Copy to Me, I'm reviewing what happened during the January cohort, specifically what worked, what I'm changing, and what caught me by surprise. Because the doors to round two open TOMORROW, and you deserve the real story of what happens in the program before you decide if it's right for you. Listen in, and let me know what you think. _____________________________________________   YOU CAN STILL JOIN REWRITE YOUR SITE! Interested in improving your website before the summer kicks off? (Think about how cool it would be sitting by the pool and getting new leads that found you via search and need your offer!) Learn more about Rewrite Your Site and listen to the recent episodes to see if it's a good fit for you and your business! https://erinollila.com/rewrite-your-site/ _____________________________________________   EPISODE 186. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products

    An Honest Review of the First Round of Rewrite Your Site

  7. Mar 30

    Why Your Website Sounds Generic (And What Research Actually Fixes It)

    Most people sit down to write their website and end up rewriting the same headline over and over—not because they can't write, but because they skipped the step that makes the writing actually work. What step, you ask? Research. Skipping research will do that to you.  In this Talk Copy to Me episode, I'm walking through the five types of research I do before writing any website copy, and why skipping even one shows up in your copy in ways that are hard to name but easy to feel.  When your website sounds like it could belong to anyone, it's almost always a research problem. In this episode, I'll help you understand how to fix it. _____________________________________________   YOU CAN STILL JOIN REWRITE YOUR SITE! Interested in improving your website before the summer kicks off? (Think about how cool it would be sitting by the pool and getting new leads that found you via search and need your offer!) Learn more about Rewrite Your Site and listen to the recent episodes to see if it's a good fit for you and your business! https://erinollila.com/rewrite-your-site/ _____________________________________________   EPISODE 185. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products

    Why Your Website Sounds Generic (And What Research Actually Fixes It)

  8. Mar 10

    Ordinary Is Not a Bad Word: Building a Business That Fits Your Life

    You've been told that if your business isn't scaling, you're falling behind. But what if that message was never meant for you—or most of us online business owners—in the first place?  This Talk Copy to Me episode is for anyone who's built a business around their actual life and wondered why all the marketing out there seems to assume you want something completely different. Jess Freeman, of Jess Creatives, joins me to talk about what it really means to run an ordinary, sustainable, and profitable business on your terms.  We also dig into the 2026 State of Online Business Survey results that Jess just released, and the data is both validating and a little eye-opening. From referrals to AI to why 27% of respondents are struggling with getting clients, this one's full of real talk about what's actually happening behind the scenes of online businesses right now. ______________________________________________ EPISODE 184. Read the show notes and view the full transcript here: https://erinollila.com/state-of-online-business-jess-freeman/ ______________________________________________ Get to know our guest expert, Jess Freeman Jess Freeman is the award-winning founder of Jess Creatives, where she helps nutrition and fitness pros get found, trusted, and booked with websites that actually match their expertise.  With over a decade of experience in web design and SEO, Jess is all about no-fluff strategies that highlight what makes her clients stand out—so their websites finally reflect the level of excellence they bring to their work. Based in the Atlanta suburbs with her husband and daughter, Jess can often be found sipping Diet Dr. Pepper, reading a murder mystery, or at the gym. After listening to this episode, grab your tickets to the 2026 Ordinary Business Summit (or get on the waitlist!) Then, check out the 2026 State of Online Business Survey results here. And don't forget to listen to The Ordinary Business podcast when you're done. Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as ADHD-ish, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about working with me or just book a strategy session to get started right away • Visit my website to learn more about my business, services, and products

    Ordinary Is Not a Bad Word: Building a Business That Fits Your Life
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About

Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions. With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. New episodes release weekly.Learn more and access show notes at erinollila.com/podcast/

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