Tropical Social Podcast | Social Media Management & Strategy

Shannon Segall, Social Media Manager + Mentor
  • 5.0 (12)
  • MARKETING
  • UPDATED WEEKLY
Tropical Social Podcast | Social Media Management & Strategy

Welcome to the Tropical Social Podcast! The podcast for social media managers who are looking to stand out online & live the laptop lifestyle. Join your host Shannon Segall every Tuesday for real conversations that will help you navigate the ups and downs of entrepreneurship & pursue your version of living the laptop lifestyle. Whether you want to work online + live abroad, road-trip across the country, or simply be your own boss from the comfort of your home, The Tropical Social Podcast is here to help you do just that! Shannon will bring you practical + actionable strategies to help up-level your social media presence, craft a strong personal brand online, & most importantly help you build your social media management business around your dream lifestyle, not the other way around. So girl, if you’re ready to create your lifestyle by design, you’ve come to the right place. Grab your favorite cup of coffee, a notebook, & let’s dive in!

  1. MAR 5

    7 Ways to Get More Social Media Clients During a Slow Season

    Struggling to sign clients during a slow season? Whether it’s summer vacations, the holiday slump, or shifts in the market, slow seasons happen—but that doesn’t mean your business has to suffer. Instead of waiting it out, let’s get proactive! In this episode, I’m breaking down 7 actionable ways to attract more social media clients, so you can stay booked—even when business is slow. Whether you're a social media manager, freelancer, or creative, these strategies will help you stay visible, generate leads, and keep your business growing all year round. Links & Resources: Join The Social Sip – My Free Newsletter Every Thursday, get a fresh pour of content ideas, marketing insights, and actionable strategies to help you grow your brand on social. The Social Re-Brew – Your Done-With-You Instagram Strategy Get a personalized Instagram strategy designed to help you stand out online.  Freebie: Kickstart Your Social Media Management Business Grab my free guide to get started in the social media industry with confidence. Let’s Connect! Instagram | Website Exclusive Discounts Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you loved today’s episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it’s the best way to support the show and helps me keep bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan

    19 min

  2. FEB 25

    How Brooki Bakehouse Went Viral & Built a Loyal Community (Marketing Case Study)

    How did a small Brisbane bakery turn into a viral sensation, attracting hour-long lines and selling out of cookies like they’re Chanel bags on launch day?  In this episode, I’m breaking down how Brooki Bakehouse went from a passion project to a must-visit brand dominating Instagram and TikTok. We’ll dive into five key marketing strategies that founder Brooke Saward leveraged to build insane hype, create a loyal community, and turn cookies into a full-blown experience. Plus, I’ll share how you—whether you're a social media manager or creative—can apply these strategies to your own brand to boost engagement, build authority, and drive sales. Other Links & Resources: Join The Social Sip – My Free Newsletter Every Thursday, get a fresh pour of content ideas, marketing insights, and actionable strategies to help you grow your brand on social. The Social Re-Brew – Your Done-With-You Instagram Strategy Get a personalized Instagram strategy designed to help you stand out online.  Freebie: Kickstart Your Social Media Management Business Grab my free guide to get started in the social media industry with confidence. Let’s Connect! Instagram | Website Exclusive Discounts Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you loved today’s episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it’s the best way to support the show and helps me keep bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan

    12 min

  3. FEB 18

    How to Build & Scale Your Business Abroad with Systems That Work with Claire French

    Thinking about moving your business abroad but worried about how to keep things running smoothly? In today's episode, I sit down with Claire French, founder of Claire Elizabeth Co., to talk about how she scaled her operations consultancy while relocating from the U.S. to Australia. Claire shares: How she went from a $5/hour VA to running a thriving global business The systems every entrepreneur needs to scale without burnout How to balance automation with a high-touch client experience  The biggest mistakes business owners make with their operations—and how to fix them  How to build a network & attract clients in a new country Tips for staying organized across different time zones Whether you’re planning a big move or just looking to simplify and scale your business, this episode is packed with actionable takeaways! Connect With Claire: Instagram Website Other Links & Resources: Get a Done-With-You Instagram Strategy with The Social Re-Brew Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado Traveling abroad? Get nomad insurance with SafetyWing  If you enjoyed today’s episode, it would mean the world if you could take a moment to rate, review, or follow the podcast—it’s truly the best way to support the show and helps me continue bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan

    45 min

  4. FEB 12

    How to Land Clients While Living Abroad & Grow Your Business Remotely

    Dreaming of running your business from anywhere in the world? Whether you’re planning a big move abroad or just want the freedom to work remotely, landing consistent, high-quality clients while traveling can feel like a challenge. In this episode, I’m breaking down exactly how to market your services, attract dream clients, and build a sustainable business—no matter where in the world you are. We’ll cover: The biggest mistake social media managers & service providers make when trying to land clients remotely How to leverage coworking spaces, networking events, and online communities to build relationships that turn into paid opportunities The power of positioning yourself as an expert (even if no one knows who you are yet!) How to use Instagram the RIGHT way to attract, nurture, and convert your audience into paying clients If you’re ready to turn your remote work dreams into a reality, this episode is for you! Links & Resources: Join The Social Sip – My Free Newsletter Every Thursday, get a fresh pour of content ideas, marketing insights, and actionable strategies to help you grow your brand on social. The Social Re-Brew – Your Done-With-You Instagram Strategy Get a personalized Instagram strategy designed to help you stand out online.  Freebie: Kickstart Your Social Media Management Business Grab my free guide to get started in the social media industry with confidence. Let’s Connect! Instagram | Website Exclusive Discounts Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you loved today’s episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it’s the best way to support the show and helps me keep bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan

    25 min

  5. FEB 4

    How to Think Like a Creator Brand and Stand Out as a Social Media Manager

    Want to go full-time as a social media manager but struggling to stand out? You’re not alone. The secret? Thinking like a creator brand, not just a service provider. In this episode, we’re breaking down how shifting your content can help you build demand, attract dream clients, and grow your business—without constantly hustling for new leads. I’ll be sharing: ✔ The biggest mistake most social media managers make when trying to book clients ✔ How Lexi Larson built an engaged audience that was ready to buy when she launched Sunday Cherries ✔ How you can apply the same strategy to your social media business (even if you don’t have a product-based brand) ✔ Why diversifying your offers can help you scale without relying solely on client work If you’ve been feeling stuck, blending in, or struggling to create content that actually connects, then grab your coffee and tune in! Other Links & Resources: Get a Done-With-You Instagram Strategy with The Social Re-Brew Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today’s episode, it would mean the world if you could take a moment to rate, review, or follow the podcast—it’s truly the best way to support the show and helps me continue bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan

    15 min

  6. 11/26/2024

    Copywriting That Converts: How to Define Your Brand Voice, Master Storytelling, and Write Engaging Content with Sara Noel

    Struggling to write copy that truly connects and converts? You’re not alone—and today’s guest, Sara Noel, founder of BTL Copy, is here to help! Sara is a Website Copywriter and Marketing Mentor dedicated to helping creative brands, founder-first businesses, and freelancers craft compelling narratives, build better client connections, and stand out authentically online. With her expertise in copywriting, marketing strategy, and mentorship, she empowers business owners to embrace their voice and attract their ideal audiences. In this episode, we chat about: How to uncover and define your brand voice, even if you're starting from scratch  Balancing storytelling with selling—without sounding salesy Writing an ‘About Me’ page that feels genuine and connects with your audience Common copywriting mistakes brands make—and how to fix them Actionable tips for DIYing your website copy like a pro If you’re ready to ditch the cringe-worthy copy and embrace words that connect and convert, this episode is packed with the practical advice you need. Connect with Sara: Take her Website Copywriting Course and get 20% off using the code "tropicalsocial" Website: www.betweenthelinescopy.com   Newsletter (free copywriting tips): www.betweenthelinescopy.com/subscribe Email marketing course: www.betweenthelinescopy.com/email-chapter Freebies: www.betweenthelinescopy.com/free-stuff Website copy template: www.betweenthelinescopy.com/web-copy-guide Instagram Shan's Links & Resources: Get a Done- With-You Instagram Strategy with The Social Re-Brew Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.  Thank you for being a part of The Tropical Social Community! XO, Shan

    51 min

  7. 11/12/2024

    Increase Your Revenue with SEO & Case Studies: Expert Tips from Brittany Herzberg

    In today’s episode of The Tropical Social Podcast, we’re diving into one of the most misunderstood organic marketing strategies—SEO. Joining us is Brittany Herzberg, an SEO expert who has transformed her career from massage therapist to helping six-figure entrepreneurs master SEO. Brittany is all about simplifying SEO to help business owners amplify their impact without the overwhelm. In this episode, she explains how you can use SEO beyond your website, leverage case studies to build credibility, and achieve real results with a few smart strategies. Tune in to learn how to apply these SEO techniques to grow your social media business and increase your revenue! Connect with Brittany: Private SEO Podcast: 3-part series designed to share the truths, bust the lies, & welcome you into the wonderful world of SEO! SEO Case Study Template: Uncover how to craft a highly findable, high-converting case study—with ease! Website Podcast Instagram Other Links & Resources: Get a Done- With-You Instagram Strategy with The Social Re-Brew Grab my SMM Notion Template - use code PODCAST for $10 OFF Join the next round of the Tropical Social Accelerator - my signature course for social media managers Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.  Thank you for being a part of The Tropical Social Community! XO, Shan

    40 min

  8. 11/05/2024

    Building a Personal Brand That Feels Like You: Katie from Gotchu Studio

    In this episode, I'm chatting with Katie, the founder of Gotchu Studio, a personal brand strategist and designer who helps female creatives build authentic brands.  Katie shares how she empowers entrepreneurs to trust their gut instincts and create brands that reflect their unique vibes and values. From using brand photoshoots to showcase personality to avoiding the trap of following trends, Katie offers actionable advice on standing out and showing up confidently. If you're ready to build a brand that feels totally you, this episode is a must-listen! Connect with Katie: Instagram The Gut Driven Brand Other Links & Resources: Get a Done- With-You Instagram Strategy with The Social Re-Brew Grab my SMM Notion Template - use code PODCAST for $10 OFF Join the next round of the Tropical Social Accelerator - my signature course for social media managers Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.  Thank you for being a part of The Tropical Social Community! XO, Shan

    44 min
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Trailer

5
out of 5
12 Ratings

About

Welcome to the Tropical Social Podcast! The podcast for social media managers who are looking to stand out online & live the laptop lifestyle. Join your host Shannon Segall every Tuesday for real conversations that will help you navigate the ups and downs of entrepreneurship & pursue your version of living the laptop lifestyle. Whether you want to work online + live abroad, road-trip across the country, or simply be your own boss from the comfort of your home, The Tropical Social Podcast is here to help you do just that! Shannon will bring you practical + actionable strategies to help up-level your social media presence, craft a strong personal brand online, & most importantly help you build your social media management business around your dream lifestyle, not the other way around. So girl, if you’re ready to create your lifestyle by design, you’ve come to the right place. Grab your favorite cup of coffee, a notebook, & let’s dive in!

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